Easiest Method for Free Traffic

Posted on October 3rd, 2010 in 10x, EzineArticles, Free Business Model, Really Simple Method, Reports, Reselling, Simple, Simple Cash Blog, Strategies, Traffic Drill, Web Traffic | 24 Comments »

One of the most common struggles newer internet marketers experience is developing constant streams of traffic to their websites and offers. Without the flow of ongoing traffic, your website and your offers die out. You MUST be smart about getting multiple streams of long-term web traffic or you won’t survive.

It’s harsh, but it’s true. Getting those eyeballs is our lifeblood.

The good news is that there are literally thousands of different ways to generate traffic for free. I mean “free” in the sense that it doesn’t cost you any money – it will cost you time.

Let’s talk about one of my favorite methods. It’s ridiculously easy and you can do this several times in a lazy afternoon…

First, you find a long-tail keyword phrase that your target niche is searching for.  I generally try to target searches that receive a bare minimum of 1,000 searches per month. (Note: If you’re in a niche where customers are paying a lot of money for your goods or services, you will probably be able to get away with 300 to 500 searches per month.)

Second, I analyze the strength of competition (SOC) for that long-tail keyword phrase. This can be found in seconds and in one click using the best keyword research tool on the market, Micro Niche Finder. The lower the SOC, the better your chances of ranking, but if it’s 50 or below you’re golden. You stand a good chance of getting ranked for that phrase.

Here’s what Micro Niche Finder looks like once you’re inside:

fatburningfoods

Here’s a perfect example…

The term “natural fat burning foods” gets about 1,600 searches per month has an SOC of 38. That means it’s a strong candidate to target as a long-tail keyword phrase.

Third, I write a 350 to 500 word article targeting that topic. I include the exact keyword phrase in the title and in the first 50 words of the article. I also sprinkle it one or two additional times throughout the article. I submit these articles to EzineArticles watch the traffic roll in.

Advanced tip: If you want to drastically increase your chances of ranking, you want to sprinkle in LSI keywords to your article. To find these, I use the Google Keyword Tool to search for the long-tail keyword phrase I’m targeting. The first 5 results in the list are the LSI keywords. Try to use at least 3 of those 5 LSI keywords exactly once in your article.

Fourth, I rinse and repeat this process at least 5 to 10 times. Now, this is the important part…after about 2 weeks, I track which articles are doing the best (getting the most views and clicks) and then write more articles about similar long-tail keywords.

When you do this, it means big traffic. You’re taking proven winners and creating more using the exact same formula. You’re replicating success, and that’s going to multiply your traffic.

Tip: You can also use the above formula to build streams of traffic to a new blog or website. Simply put half of the articles on your website, half on EzineArticles which points back to your blog or website. This builds real value….remember that your website/blog is an ASSET that you can sell down the road. So, every article you put on your website increases the worth of the site.

Seriously, it doesn’t get much easier than the method I’ve outlined above. Take a market, find a weakness, create optimized content for that keyword and steal traffic from your competitors.

Of course, you need to be able to cash in on the traffic you’re getting. If you’re sending mass amounts of traffic to a page or offer that doesn’t convert, you’re going to leave a lot of money on the table. It’s extremely easy to maximize your income in simple, clever ways, and it doesn’t take much time.

With the right offer, you can make as much from 200 to 300 visitors as you can from 1,000s of people. You don’t need a whole lot of traffic to make a boatload of money, you just need the right business.

Check out the Simple Cash Blog to find extremely simple business models that work for virtually any market. These models put residual cash in your pocket month after month, with very little ongoing effort…if you know some simple tricks.

Click here to get your free download from the Simple Cash Blog…

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Google, Page One – In 30 Minutes?

Posted on September 13th, 2010 in Advice, General, Simple Cash Blog, Strategies, Web Traffic, blogging | 7 Comments »

If you’re able to get on Google Page One, everything changes.

Google, Page One – In 30 Minutes?
If you’re able to get on page one of Google, for just about any reasonable keyword phrase, EVERYTHING changes.
Your traffic SHOOTS up. It’s like the difference between night and day. It can make your jaw drop when your website hit counter starts hitting the hundreds of thousands.
More importantly, though, you see a radical increase in your income (IF you’re doing things right.) It’s how a lot of folks make a living, and a few really smart cookies are cashing in to the tune of millions.
No joke!
The question, then, is how to get onto page one. The first thing that might come to mind is search engine optimization (SEO). That’s absolutely true – using certain SEO techniques can be a great way to get your website placed in the search engines. We’ve made a lot of money doing it, and it works.
What you probably didn’t know, though, is that you can get on page one of Google for very competitive keywords (ones that get up to 50,000 to 100,000 searches per month) in under 30 minutes.
It’s hard to believe, I know. I wouldn’t have believed it if I didn’t see it. And, it’s “white hat.” No devious underground method, no loopholes.
Now, I’ll tell you upfront, there are a couple of catches…
1.) You don’t “keep” these rankings. You lose ‘em after a couple of days. But, it’s easy to get ranked again for the same keyword phrase, if you want. (Plus, you still get serious traffic.)
2.) It takes some upfront investment in order to be able to rank for these keyword phrases on demand. I’m not talking money – I’m talking time. You have to do some fairly intensive work in the beginning, but it’s worth your time.
So, here’s the big secret…
You can rank almost instantly (we’ve seen, on average, between 10 and 25 minutes) using Google News.
Most people don’t know that ANYONE can actually become a respected news source. Your news articles will be published and usually posted on page one for the targeted keyword phrases related to your articles.
It does NOT have a 100% success rate – but it’s quite high.
As I mentioned, the process of becoming a trusted news source requires a bit of elbow grease. You’ll need to put your nose to the grindstone to create a news site that Google deems professional enough to be in their news database.
BUT…
The rewards are astounding. If you can read and write, you can do this. Google News brings surges of traffic and you can monetize that traffic by…
*Building a list
*Selling advertising space
*Clickbank
*CPA offers
*Affiliate links
*Information products
*Google AdSense
*Contextual advertising
…and a bunch more.
The only way to stop the flood of traffic you get is to stop writing articles or to get booted from the Google News database (which generally only happens if you do something stupid.)
Now, with all that said, there is a very important skill you should learn before attempting to be a Google News Source. You need to learn how to write effectively.
(If you become a good writer, you can always find ways to make money. This is just one many ways.)
The most common reason people get turned away by Google News is because they don’t write well…but it’s a skill ANYONE can quickly learn. It just takes practice.
Over the next couple of days, we’ll be revealing more about Google News and the special process for getting approved as a Google News Authority. We’ve got big things coming, so be readyIf you’re able to get on page one of Google, for just about any reasonable keyword phrase, EVERYTHING changes

Your traffic SHOOTS up. It’s like the difference between night and day. It can make your jaw drop when your website hit counter starts hitting the hundreds of thousands.

More importantly, though, you see a radical increase in your income (IF you’re doing things right.) It’s how a lot of folks make a living, and a few really smart cookies are cashing in to the tune of millions.

No joke!

The question, then, is how to get onto page one. The first thing that might come to mind is search engine optimization (SEO). That’s absolutely true – using certain SEO techniques can be a great way to get your website placed in the search engines. We’ve made a lot of money doing it, and it works.

What you probably didn’t know, though, is that you can get on page one of Google for very competitive keywords (ones that get up to 50,000 to 100,000 searches per month) in under 30 minutes.

It’s hard to believe, I know. I wouldn’t have believed it if I didn’t see it. And, it’s “white hat.” No devious underground method, no loopholes.

Now, I’ll tell you upfront, there are a couple of catches…

1.) You don’t “keep” these rankings. You lose ‘em after a couple of days. But, it’s easy to get ranked again for the same keyword phrase, if you want. (Plus, you still get serious traffic.)

2.) It takes some upfront investment in order to be able to rank for these keyword phrases on demand. I’m not talking money – I’m talking time. You have to do some fairly intensive work in the beginning, but it’s worth your time.

So, here’s the big secret…

You can rank almost instantly (we’ve seen, on average, between 10 and 25 minutes) using Google News.

Most people don’t know that ANYONE can actually become a respected news source. Your news articles will be published and usually posted on page one for the targeted keyword phrases related to your articles.

It does NOT have a 100% success rate – but it’s quite high.

As I mentioned, the process of becoming a trusted news source requires a bit of elbow grease. You’ll need to put your nose to the grindstone to create a news site that Google deems professional enough to be in their news database.

BUT…

The rewards are astounding. If you can read and write, you can do this. Google News brings surges of traffic and you can monetize that traffic by…

*Building a list

*Selling advertising space

*Clickbank

*CPA offers

*Affiliate links

*Information products

*Google AdSense

*Contextual advertising

…and a bunch more.

The only way to stop the flood of traffic you get is to stop writing articles or to get booted from the Google News database (which generally only happens if you do something stupid.)

Now, with all that said, there is a very important skill you should learn before attempting to be a Google News Source. You need to learn how to write effectively.

(If you become a good writer, you can always find ways to make money. Google News is just one many ways.)

The most common reason people get turned away by Google News is because they don’t write well…but it’s a skill ANYONE can quickly learn. It just takes practice.

Over the next couple of days, we’ll be revealing more about Google News and the special process for getting approved as a Google News Authority. We’ve got big things coming, so be ready!

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How To Create Profit Machines With Wordpress

Posted on June 28th, 2010 in Adsense, Advice, Clickbank, EzineArticles, Free Business Model, Links, Membership Blueprints, Offline, Simple, Simple Cash Blog, Strategies, Videos, Web Traffic, blogging, eBay, listbuilding | 5 Comments »

ATMOver the past few years, blogging has become extremely popular. Nearly everyone who tries to make money online usually creates a blog very early in their Internet Marketing career, and for a very good reason – blogs alone can put serious cash into your bank account.

The big problem is that a lot of folks don’t use blogs properly. There was a time where you could have thrown up a simple Blogger blog, write a couple short articles, put up some Google AdSense ads, attract some web traffic, and then watch the money roll in.

That doesn’t work any longer.

Sure, you might make enough to pay for a few beers, but it’s not going to put a roof over your head. The good news is that blogs are still extremely lucrative and can put thousands of dollars into your pocket every single month – if you know what you’re doing.

The premier blogging tool, hands down, is Wordpress. It’s free, works well, and is easy to use. The only requirement is that you have a hosting account such as BlueHost (who we use to host our websites and recommended) to host your website. In your hosting account control panel, you can automatically install Wordpress on your website in less than a minute by using Fantastico or Simple Scripts.

However, the key to making real money with blogs is to get creative. Yes, it’s a huge cliché…but you have to think out of the box. That’s why I use these 6 simple profit machines to maximize my income potential with Wordpress…feel free to steal them and build your own blogging empire:

Profit Machine #1: Authority Sites

Setting up simple Niche Authority Sites is one of the easiest ways to start making a profit online, but it’s also the most time consuming. I wrote out an extensive step-by-step guide to building your first simple blog in a post I made over a year ago: Make Money Online – Step-By-Step Method

Note: If you have no money to your name, you can use a Blogger blog to build your first authority site (as I recommend in the above guide), but I do recommend upgrading to Wordpress as soon as possible. It is far more customizable and offers you more opportunity to expand. Wordpress also provides a free blogs via their website, but you want the self-hosted option so you can upload your own themes and plugins.

It takes serious commitment to start one of these and stick to it – and you won’t see any immediate returns. However, if you post daily for 2 to 3 months, have a professional design and monetize it properly, you’ll be light years ahead of competing websites and you will able to pull in at least a few hundred dollars per month.

The real trick to becoming an authority site (rather than a boring “blog”) is to either position your company, your brand or yourself as an expert. This is a big stumbling block for a lot of people – most feel like they’re not an expert in any particular area. That’s simply not true. When I asked my Dad if he was an expert in anything, he said no…but that’s definitely not the case. He’s a perfect example…

My Dad spent 30+ years as a police officer and learned some extremely valuable skills that you wouldn’t expect. One of them was the ability to write grants that generated millions of dollars for equipment and additional personnel for his department. His success rate was incredibly high – over 90% of the grants he submitted were approved. That’s unheard of and it’s a skill that companies, organizations and individuals would pay thousands of dollars to learn. Starting an authority site about grants would be perfect for him.

You really need to think about your experiences and your interests. Even if you truly don’t feel like an expert on a topic, you can do research to become one. Spend an afternoon learning the basic “rules” of your niche and you’ll know more than 80%+ of the population, and that qualifies you as an expert.

Once you’ve established a topic for your authority site, spend some time doing research on the types of phrases people are searching for using a free tool such as Google’s Keyword Tool or a premium tool such as Micro Niche Finder. (MNF is highly recommended – it makes it very easy for you to find profitable long-tail keywords and to quickly assess your competition.)

Once you’ve found several keyword phrases that people are searching for, you focus your site’s content around those keywords and post to it daily. You build momentum for your new website by talking about your authority site on other blogs and niche forums, then offer to be a guest blogger for other popular blogs.

You make money via Google AdSense ads and affiliate links to start, but you will want to begin building an e-mail list using a provider such as AWeber as soon as you start seeing a significant number of visitors pour in. They visit your blog and you offer exclusive content as a “bribe” for signing up. With an e-mail list, you’ll be able to launch your own products or services at anytime. (I like to think of this as writing my own check.)

The potential with an authority blog alone is extremely high. It’s a very flexible model that can be expanded almost indefinitely, but it’s just one way to make money with blogs. Here’s a method that’s a little less conventional…

Profit Machine #2: Niche Storefronts

A lot of people don’t know that you can actually setup an entire online store using Wordpress. Whether you want to sell items directly from your blog, or appear as a third-party store and simply refer customers to Amazon as an affiliate, Wordpress can help you establish these profit machines easily.

There are a couple of different ways you can do it…

a.) You can download a theme that converts your blog into a storefront. Some of these themes are fairly advanced and require a fee to download, but you may be able to find some for free. Once you have your website established, you can use Paypal to accept payments. Some of the more advanced themes even have an “Add to Cart” feature built in.

b.) You can download a plugin that automatically pulls in products from websites such as Amazon or eBay. These plugins can automatically include a picture and short description from those sites, integrated with your affiliate link. There are free and premium options for these types of plugins, but the premium options typically provide more options and flexibility.

If you decide to establish a store, you will want to make sure that you add some unique content (as the content you add will be from Amazon or eBay and won’t boost your search engine rankings) and also implement a professional design. This is effectively a type of authority site, but you will providing direct links to products or services rather than information. It’s harder to get traffic to these types of sites, but the quality of customers is often higher as they’re looking to buy a particular type of product.

Profit Machine #3: Membership Sites

Membership sites are a tried-and-true method for generating long-term cash. There’s so much to say about memberships that we created an entire course called Membership Blueprints. With that said, using Wordpress to power and protect a membership site is a very smart way to go.

In fact, we use Wordpress for our Simple Cash Blog Membership, our most popular resource. It’s extremely easy for anyone to do. First, install Wordpress in the location you want your member’s area. For example, you’ll want to install Wordpress in a location such as: http://yourdomain.com/members/

After you’ve installed it, you simply need to password protect either individual posts or the entire member’s area. For the Simple Cash Blog, we password protected the entire member’s directory in under 2 minutes using a tool called the Instant Membership Site Creator, which we sell for less than $20. If you want to password protect individual posts or provide different levels of access, you can use a plugin such as s2Member.

The best part about using Wordpress for a membership site is that you can actually create content for the membership site in advance and schedule it to be posted at a future date. Your membership site could have a full year’s worth of content in queue without you ever having to touch it. (Of course, this might not be possible depending on the type of membership or the support you need to provide.)

The toughest part of the membership creation process is that you need to write an extremely powerful sales letter and provide “addictive” videos, articles and resources to your members. It’s significantly harder to get someone to subscribe to a $99 per month membership than to purchase a $99 product. Plus, if your content isn’t compelling enough, people will drop out. It happens all the time and some folks will even drop out immediately after joining.

The key for the membership site model is to provide an ongoing service or educational material to a very specific market, and to expose your membership to as many of those people as possible by partnering with others, advertising, article marketing and more.

Profit Machine #4:
Local Businesses

This is a rapidly growing opportunity that nearly every internet marketer can take advantage of. Most small, local businesses do not have a website, but most are rapidly realizing that they need to have one. It adds an immense amount of professionalism to a business if they have a well-designed website, and younger generations use internet search as their first resource to find out reviews or more information about a business.

As a 23 year old living in Toronto, I can tell you that I have only tried out new restaurants if I was able to read their menu online. There is a fantastic fish and chips restaurant 5 minutes down the road that I would have never found if they did not have a website. The website wasn’t even that fancy – it was simply professional enough that it gave me confidence that it was a good business.

The potential here is HUGE. There are a nearly endless list of services you can provide to offline businesses…

* Setup their site using Wordpress, then design it using a related theme (there are a lot of great themes available for restaurants, professional firms, and much more.)

* Charge a yearly fee to host their domain and website for them

* Sell them on Search Engine Optimization services – it’s extremely easy to rank for search terms in small towns

* Charge a monthly fee to update their website for them as needed – news, updates, new products or services and more.

* Charge firms to update their website design or ways to make money directly from their website

* Charge businesses for the ability to sell products directly via their site or to accept online ordering

That’s really just the tip of the iceberg. It’s easy to sell these types of services to small businesses. Provide a guarantee and legitimate recommendations to improve their business and you’ll be able to find a lot of customers who are willing to pay for monthly services.

Wordpress is an extremely powerful tool, but you have to remember that it’s only a tool – you need to think out of the box and apply the techniques above to create a profitable website that produces residual income for months and years to come.

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Guest Blogging: How to Get FREE Traffic

Posted on May 30th, 2010 in Advice, Simple Cash Blog, Strategies, Web Traffic, blogging | 9 Comments »

Why are people going nuts about guest blogging?

The answer is simple. You can get a ton of FREE TRAFFIC.

Here’s how to get all the free traffic you can handle… and how you can finally become a guest blogging freak. I’m going to spill the beans for you.

First, let’s set the record straight…

I’m tired of people saying that they can’t get a ton of free traffic. They say “there’s no free traffic” out there. Well, that’s wrong. All you have to do is be cool and ask for it.

I use many different traffic-getting secrets. But in this blog post we’re going to look at guest blogging because it’s so easy a hamster can do it.

YOU CAN DO THIS…

First, you’ve gotta find blogs in your niche. Let’s say you’re into fire-eating. That’s your thing. What you do is hunt down blogs about fire-eating and you’re 80% of the way to getting free traffic.

The reason is that you’ve taken some action. Most people — not you! — are totally lazy and won’t even do a little work to find some blogs.

It ain’t that hard to go to Google or Google Blog Search to find blogs in your niche. But like I said, 80% of the people reading this won’t even do that.

OK, so now that you’ve found these blogs, you just contact the blog owners and say this to them:

“I’M WILLING TO WRITE FOR FREE!”

Well, maybe not exactly like that but you get what I’m saying…

Most folks are tired, lazy and have no time. If you tell them that you will do work for FREE they will be happy to listen to you. Listen, if I came to YOU and said…

“I’M WILLING TO WRITE FOR FREE!”

…for YOU, wouldn’t you be a little bit interested? Sure you would!

Who doesn’t want FREE stuff, especially free content from someone else. And, imagine if you said that your content was 100% unique — never published any other place.

So, when you do this, the other person is listening and there’s a good chance that no one else has ever offered to do FREE WORK for them. That alone is very special.

Now imagine that the only thing you ask for is a little author box or bio box at the end of the article. This is just like you’d do on a site like EzineArticles — diggin’ me?

There are two things that happen here. You gotta pay attention to this…

1. You’re getting direct traffic from that blog to your site. People will click the link in your bio box and come to your site. Sweet!

2. Here’s a ninja secret: you’ll also get a BACKLINK from that blog. Just imagine getting a fresh-n-hot backlink from a high PageRank blog. Heck, even a low PageRank blog is good. That backlink will be noticed by Big Brother Google and boost the juice of YOUR SITE. That means traffic… from Google!

This is like article marketing on El Crackola. And, you get DIVERSITY in your backlinnks doing this.

But wait, there’s more –

Seriously…

You are also establishing a relationship with the blog owner. If they are smart they are building a list. In fact, if they are smart… they already HAVE a list. If that’s the case… and YOU have been nice to them, and you’ve built a relationship…

That’s got huge potential for a JOINT VENTURE.

That’s a fancy way of saying that you can work with your new friend — maybe they will mail to their list saying that you’re awesome. You sell some stuff. You get traffic, make money. You and your new friend split the money 50/50 and EVERYONE WINS.

Listen… this is all from doing a simple guest blog post.

How hard is this?

IT’S NOT. You know in your gut that this is EASY to do…

But, maybe you need a “visual” and maybe you wanna see a video of this? We’ll I just released a video about how to find blogs and some other ninja magic stuff related to guest blogging right inside…

THE SIMPLE CASH BLOG

I’m not trying to sell you anything here… This is a FREE blog post about getting FREE TRAFFIC. However, I know that some people really want the extra cool stuff… the advanced tricks. I hear you.

Quick Disclaimer: The Simple Cash Blog is for folks who have a few bucks to spare and want advanced traffic-getting secrets. Not the crap you see all over the place.

In any event, about that video…

I created the Guest Blogging Firepower video. It’s only for Simple Cash Blog Members. Not just ANYONE.

If you wanna skip the dreaded “squeeze page” you should go directly to our private letter that spells it all out in detail… maybe we give too much away?

Simple Cash Blog Private Letter

(Hey, I can’t blame you… I often skip squeeze pages too… but don’t miss that letter. It offers up some instant training too. I give it my highest recommendation.)

That’s about it.

You’re ready for free traffic now, just by guest blogging. And, don’t forget about those Joint Ventures (JVs) and other cool stuff that most people don’t share — but you’re getting for FREE here.

Cheers,

~ John

p.s. Leave a cool comment. I read everything closely. Be cool…

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The 12 Most Important Things You Need to Know About Outsourcing

Posted on February 26th, 2010 in Advice, Customers, PLR, Simple Cash Blog, Twitter | 2 Comments »

I’m giving you 12 amazing tips on outsourcing. These are the most important things that you need to know right now. This is advice you can take to the bank.

For the last 18 months, I’ve gone absolutely crazy with outsourcing. I make a huge investment in outsourcing every single month. If you’re serious about your online business, you must do the same.

Let’s jump into my 12 outsourcing tips:

First, you need to first filter people based on quality. There are many people available at many price points but quality can be harder to find. So, seek out people with strong skills and then start filtering on price. You can always negotiate prices lower by putting people in competition with each other. And, you can drive prices down by letting them know that you expect a quantity discount. Buy in bulk.

Second, you need to use outsourcing to augment your strengths. Just because you are good at something, don’t think you’re absolutely on top of your game. It never hurts to get outside advice. A good example is this: Get someone else to do tedious research on a topic, then use that report to clarify your ideas and your thinking. This is pure magic.

Third, seek to eliminate or reduce redundant tasks. Have someone else handle the routine tasks, even if you like those tasks. A good example is posting blog entries. There’s no reason you need to be in the blog updating business. Sure, you might write the content, but have someone else find a good image, develop the tags, choose the title, select the category and so on. For a few bucks you can get some real talent to handle this routine task.

Fourth, you really need a good project tracking system or the management of your workers will become your new job. Do you really want to spend hours and hours being a manager? Do yourself a favor and find smart ways to handle outsourced work and outsourced workers. Have smart systems in place. Get daily updates and ask for exception reports. Make it simple. Make it clean. But, don’t think for a minute these folks will manage themselves. Find a way to stay on top… with minimal effort.

Fifth, you should seek to build longer term relationships with workers. The cost of training is very high, both in terms of money and time. Especially time! So, try to find quality workers right out of the gate. This will absolutely drive higher quality. Also, as time goes on, you’ll become a top customer. That means better pricing, faster response time and higher quality from the same workers.

Sixth, always seek out people who pay attention to the details. I learned this one the hard way. I thought I should get more people who balanced operations and strategy. However, I operate quite differently now. You need to find people who are great at operations and execution. You want people who are detail oriented or downright anal about their work. I’d rather have someone obsess over quality and deadlines than coming up with the next big idea or fancy pants strategy. I can do that well enough, thank you very much.

Seventh, you must manage the basics first: requirements, ownership, timeframe, expectations. Don’t try to manage entire systems and don’t try to manage a vision, at least not a first. Instead, stick to the essentials and getting the job done. Manage outputs and delivery. Manage deliverables first and then time. This will keep your project on track at a reasonable cost. The greater you can focus on the details for your workers when they start, the great your return on investment and profits. Trust me on this.

Eighth, be prepared to do more work in the short term. This is because you will want to invest in training. If you think you can simply hand over work without some hand holding, you will be frustrated. You might even fail. Either way, without an upfront investment in time and energy, you want maximize your outsourcing opportunities. If you do this right, you’ll be extremely happy in the long run. I’ve learned this the hard way… but now I’m happy as a clam!

Ninth, you should always provide concrete, actionable advice. Don’t be vague. Don’t expect other people to read your mind. This is especially true if you’re only using email to communicate with your outsourcing team. If they can’t see you and hear you, they simply will not understand the nuances and ultra small details that really matter to you. So, buckle down and get as specific as possible, unless you’re willing to iterate several times. Also, don’t be afraid to ask for rework. If you’re not at least 90% happy, then ask for more work to be done. Ask for higher quality. But, be sure to be concrete.

Tenth, don’t throw “it” over the wall and expect miracles. In terms of an operational mode, it is smart to plan for several iterations and cycles. Instead of giving one date for a final product, ask for 2-3 checkpoints or updates along the way. Do this even with small projects that just take a few days. Ask for daily updates. Important: Ask to literally see the work. Get screenshots, samples and other tangibles. This will drive your team to deliver on time but it also gives you peace of mind and more material to manage them. Do this to work with your team vs. trying to just manage their outputs.

Eleventh, develop systems and templates and examples. If you don’t have these materials, it’s time to get to work. You want to have tools and processes in place for others to use and exploit. Rather than trying to explain what you want done, set up a mini “factory” that allows your team to crank out high quality without a ton of thinking. You want to focus on work and execution, not puzzle solving and mind reading. Be smart about developing those systems and you’ll make a killing. This is golden advice.

Lastly, I strongly encourage you to ask your workers for advice on increasing efficiency. Since they are doing tasks over and over again, they will develop shortcuts. It’s human nature. Listen to your team and they will help you drive up profits. They will become more “invested” in you and your business. Plus, if they create a breakthrough, you can move them to a zone of higher profit. That is, for the same amount of effort, they can help you make more money!

Here’s a nice summary of my points above. This is your cheat sheet. It’s your checklist…

1. Go for quality first and price second. I’m talking about filtering people.
2. Seek to augment your strengths (e.g., research to feed your thinking)
3. Seek to get rid of your redundant tasks (e.g., posting content to your blog)
4. You need a good tracking system or management of workers is your new job
5. Seek to build longer term relationships; higher quality and preference
6. Always seek out people who pay attention to the details; operations vs. strategy
7. Manage the basics first: requirements, ownership, timeframe, expectations
8. Be prepared to do more work in the short term; invest in training
9. Always provide concrete, actionable advice; don’t be afraid to ask for rework
10. Don’t throw it over the wall; iterations and cycles; work with your team
11. If you don’t have systems and templates and examples, get to work
12. Always, always, always ask your workers for advice on increasing efficiency

IMPORTANT! If you want to apply these ideas with “razor sharp” precision, and you have a ton of private label rights (PLR) content on your hard drive… you need the PLR Bonecrusher.

Download the PLR Bonecrusher (free to Simple Cash Blog members!)

Or, you can grab a copy on the Warrior Forum right now. (The price keeps going up, up, up.)

And finally… I think you would agree that these are some of the best tips on outsourcing you’ve ever seen. I would really appreciate comments. But more importantly, please Twitter about this blog entry and post to your Facebook page. Or, link to this posting from your own blog. It would really mean a lot to me.

Take care!

~ John

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