Archive for February, 2007

Why Google Adsense is a Bad Idea

Posted on February 25th, 2007 in Adsense, Advice, Reports, Strategies | No Comments »

It seems like everyone is jumping on the Google Adsense bandwagon these days. You hear all kinds of stories about how you can make thousands of dollars from Google Adsense. But what is the real story? Can you really become rich overnight with Adsense? This article will explain Google Adsense is a bad idea.

Google Adsense enables webmasters to place some code on their site that connects to Google’s ad server content database. This database pulls keyword relevant advertising to the website. The webmaster gets paid a percentage of the fee that Google receives every time a visitor clicks on an ad. This doesn’t sound too bad so far. But, let’s take a closer look.

There are three variables that affect how much you can make with Google Adsense. They are:

1.How much traffic your site draws.
2.How many visitors click on your ads.
3.How much those ads pay per generated click.

The first variable you have a little control over. You can increase traffic to your site through internet marketing. This is something you should be doing anyway if you want a successful site.

However, the next two variables you have no control over. You can’t make a visitor click on an ad and you don’t know how much that ad will pay per click. It’s kind of like playing the lottery, which is why we put together a report that explains how to make a lot of money without Google Adsense.

Back to the story…

What about all of those people who claim they make thousands of dollars per month with google adsense? Yes, there are people out there who are making a lot of money using Google Adsense but they are not doing it with just one website. They have 500 or more websites! That’s right, 500 to 2000 or more websites.

The truth is the average income from Google Adsense per website is less than a dollar per day. So, to make any type of big money with adsense you need to have a boatload of websites. Just think of the money you have to spend to create these websites, such as domain names and hosting. Then there is the time spent managing all these sites and trying to drive traffic to them.

The next problem is you are constantly dealing with sites that don’t get indexed or get de-indexed or get banned. Plus you have to be very careful with the content of your sites. You must pay for original content or own the rights with absolute certainty, or you may receive a letter from Google about DMCA copyright infringement which could cost you your adsense account. It’s fairly common knowledge that Google is changing the rules all the time so you need to make sure you stay on top of them.

If you have a website that sells your own unique product, it doesn’t even make sense to use Google Adsense on your site. You are doing nothing but driving traffic to your competitors sites. You’re selling for others.

So if you are planning on starting a website and making a ton of money just from Google Adsense, think again. It’s probably not going to happen.

TIP: If you already use Google Adsense, check out Adsense Judo. It’s a reprot that will help you eliminate Adsense but make a ton more money. It’s extremely effective.

Simple Ways to Sell Using Video: The Site Build It Examples

Posted on February 24th, 2007 in Advice | No Comments »

I’ve built a few sites using Ken Evoy’s Site Build It. In fact, two of my best niche web sites, Pet Comfort Products and Stretch Mark Remedy, were both built using Site Build It.

Normally I don’t pay much attention to Ken’s selling. I pretty much block it out. He’s very aggressive but in a good way. He has a huge army of affiliates, making Site Build It one of the most powerful sales machines in the world. I’m not kidding.

In any event, one of his sales messages broke through the noise. In fact, two different messages made it through my filter. I’m going to share these with you because if you’re an internet marketer, these selling techniques are something worth understanding.  Here we go…

The Site Build It Video Tour

I Love SBI Video Page

The Video Tour video is a very nice, professional introduction to Site Build It. It’s a perfect introduction for beginners and demonstrates quality. It makes you comfortable because you see you’re working with a real company with a real product.

The I Love SBI page is also very powerful. It includes “real” videos from “real” people. It demonstrates that normal folks, Just Like You!, can use Site Build It. Also, it demonstrates that many different people with many different styles and interests can do great things with Site Build It.

I encourage you to take a look at both the The Site Build It Video Tour and I Love SBI Video Page so that you can get some ideas about how to leverage video on your site. Learn from someone who is very successful. Use what works…

A Simple Way to Get Serious About Squidoo

Posted on February 23rd, 2007 in Links, Reports | No Comments »

Check this out…

A Place for Awesome Developers (Squidoo Lens)

So, what you could do is develop a module for Squidoo for marketing purposes. The Squidoo folks actually encourage people to think from a marketing perspective:

“You run your own site or blog or service and are looking for a way to promote your content to our 65,000+ people, for free.”

That’s their language, not mine. Put another way, if you want a simple way to get serious about Squidoo, you could build a simple marketing module. This is a huge opportunity to someone with technical skills. Furthermore, you could outsource the creation of a module. That’s a huge hint!

Here’s one last thing we want to share. If you’re trying to dominate Squidoo then you need to get Tiffany Dow’s Social Networking on Squidoo report. It’s excellent stuff.

How to Always Avoid Refunds

Posted on February 22nd, 2007 in Advice, Customers, Strategies | No Comments »

How to Always Avoid Refunds (John S. Rhodes) — “When you sell products online you are always at risk for having to provide refunds. No matter what you do you are not going to please all of the people all of the time. But there are several steps you can take to lower your risk of refunds. These steps are good business and should be followed with every online sale, especially digital products.”

I’ve been tempted for a long time now to put together a 30-60 minute video on this topic. Refunds obviously cost you money, but they also consume a lot of time.

But there is a lot more you should know about refunds. For example, they provide you with excellent feedback. You can ask customers why they want a refund. You can do market reearch when you interact with these folks, so it’s an opportunity if you know how to correctly take action.

I could go on and on. Like a said, I need to put together a video. For now, you can get learn a little about how to always avoid refunds by reading the article. Enjoy!

7 Simple Ways To Boost Sales

Posted on February 21st, 2007 in Advice, Strategies | No Comments »

1. Never just accept a sale and walk away. Follow up with a thank you message. Provide value but also sell another product. Be human about this. Have a personality.

2. Upsell where it makes sense. On the order page, tell your customers about a few extra related products that you have for sale. Hint: Sell related products, don’t try to break new ground and don’t veer off the sales path.

3. Give your customers an opportunity to make money or provide a rebate (i.e., help them save money). For example, if a customer refers three customers to your web site to buy a product, and they make a purchase, give that customer a full rebate of their purchase price.

4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. It is usually best to offer this option to people that have purchased your product because they understand it. They can sell it better.

5. Sell the reprint, reproduction or syndication rights to your products. You could make sales for the reproduction rights and sales on the back end product.

6. Cross promote your product with other products in a package deal. In other words, set up joint ventures. Get other business to sell for you.

7. Work offline to make money online. Send your customers a catalog via postal mail. For example, the catalog could be full of add-on products for the original product they purchased. Consider selling upgrades, special services, attachments, etc. Get them back online.

Bonus: If you want to give something away for free to generate traffic to your web site, consider creating a simple report. Give it away and then drive people back to your web site or sales page.