Archive for February, 2008

31 Ways To Drive Traffic And Build Your List

Posted on February 28th, 2008 in Uncategorized | 3 Comments »

Stuck on how to generate traffic to build your list? Here’s just a tiny fraction of the ways you can drive traffic and build a huge list…

1.) Create a blog and have each post “pre-sell” to your squeeze page, and…
2.) Set your feed up on My.Yahoo.Com (to increase SEO)
3.) Find comments from other blogs and use trackbacks
4.) Ping it with Pingomatic.com (no affiliation)
5.) Post comments on other blogs
6.) Join blog communities and blog carnivals – a simple Google search will bring up many.
7.) Make a Squidoo Lens based on long tail keywords.
8.) Post videos on YouTube with a link to your squeeze page, or another “pre-sales” page.
9.) Submit articles to article directories, such as EzineArticles, GoArticles and more.
10.) Use Facebook groups to link to your pre-sell squeeze pages. (Be unique on Facebook, and you’ll be seen.)
11.) Use Facebook flyers to advertise your squeeze page – if it’s a mass appeal product.
12.) Join Twitter and start posting as much as you can and following as many people as you can. (You can find John on Twitter at http://twitter.com/webword/)…then you can post links to your website casually.
13.) You can also ask your followers on Twitter to Stumble your pages at Stumbleupon, resulting in a surge of traffic. (You can also get stumbles other ways, too.)
14.) Make an affiliate program out of your squeeze page (offer a cut of the backend products you’re promoting, if they’re yours) and…
15.) Create a brandable, short report that your affiliates can use to distribute your product.
16.) Hit up big names in your niche and ask them if they’ll promote your squeeze page in return for high backend profits.
17.) Create a free video and then redirect it to your squeeze page at the end. Encourage your affiliates to link to the video.
18.) Join a giveaway. Give away a high quality free product on one of these giveaways and you’ll have a list that will believe in the quality that you give.
19.) Create a wiki at Wikidot with highly optimized pages.
20.) Create a forum and link to it – remember, all forum members are basically on your list.
21.) Use PPC ads from Google Adwords, Yahoo, MSN, Adbrite (I admit we haven’t had good results with them, but some people have.)
22.) Post high quality information to forums with a link in your signature to your squeeze page.
23.) Post high quality information to forums with tons of affiliate marketers, and post a link to your affiliate program.
24.) Write a press release about sites you release that pre-sell your squeeze page, and maybe even your squeeze page itself.
25.) Answer questions on Yahoo Answers related to your niche, linking to your pre-sales pages or your squeeze page.
26.) Interview well-known people in your niche. They will likely link to the interview, and it will earn you more prestige.
27.) Try to link to your blog from Wikihow and Wikipedia…but be sure your links actually provide value.
28.) Submit your “pre-sales” sites to directories such as dmoz.org.
29.) Post ads on Craigslist for your pre-sales page.
30.) Create classified ads on USFreeAds.
31.) Create low cost eBay products and when people purchase, have them opt-in to your list for a bonus.

…Of course there’s a lot more, but this list should show you there’s an almost infinite ways to drive traffic. The key to remember is that doing a single thing on this list won’t contribute much..but by mixing and matching all of the possible ways to generate traffic, your squeeze page will turn into a list building machine.

By the way, at FreeBusinessModel.com we offer a really powerful and effective way to build your list through our free videos. Go there now…

All the best,
Matt Rhodes

Google and the Dark Internet

Posted on February 20th, 2008 in Advice, News, Simple | No Comments »

The dark internet is basically the part of the internet or web that search engines cannot reach. In plain terms, if Google can’t find something it doesn’t exist.

Imagine looking for information on autoresponder memberships. You might search and search and search, but never find this site:

FreeBusinessModel.com

The reason you might not find that site is very simple. Google might hot have this site indexed. That means that Google hasn’t visited it yet. (Aside: How Google indexes your site.) Or, it might mean that Google cannot reach the site. Maybe you have password protection in place.

Back in October 2007, some people over at Webmaster World started talking about how Google was indexing sites that were part of the dark internet. Speculation about this showed up in other places. Here’s what a few people said:

1. Maybe Google is using the Google Toolbar to dig into sites

2. Maybe Google is using Google Analytics to find a backdoor

3. Maybe someone is linking directly to sites and Google’s following

No matter how you look at this, it sounds like Google’s trying to add some light to the dark internet. Maybe they are trying to use a mix of form variables and GET to drill into pages. Maybe they are using new, sophisticated robots to drill for oil.

It’s also possible that Google is finding some “secret” ways into site through RSS feeds or perhaps Gmail. There are many such potential holes.

I don’t really need to discuss exactly how Google might shine light on the dark internet. There are plenty of smart people looking at how it might be done. Remember, Google’s mission is to organize the world’s information.

My real point is very simple and extremely targeted. Look, the dark internet will continue to be under attack. Google, and many other companies, want to expose and index and exploit your content. Dark is bad. Light is good. You’re fighting with a multi-billion dollar company.

Yes, I want people to learn about autoresponder memberships but I don’t know how Google’s going to help me or hurt me along the way. I have to stay on my toes about their dark internet plans, and so do you.

My final caution is this: Anything on your web server might be open and exposed to the world. Even with security — lot’s of it — you might be at risk. If it’s on a server, you might find it on Google tomorrow. Understand this. Prepare for it. Google will index first, ask questions later, and mea culpa along the way.

Do no evil? You tell me.

Mobile Internet Marketing Secrets: Google and Apple

Posted on February 15th, 2008 in Advice, Links | No Comments »

Mobile internet marketing secrets are all around you. Just open your eyes and it’ll become obvious what you need to do.  

Regarding background, I’ll cut to the chase. Google and Apple seem to be taking over:

iPhone users search Google 5,000% more than the nearest competitor

Google homes in on revenues from phones

Google Sees Surge in iPhone Traffic

There’s plenty more out there. Just search and you’ll find more stories just like the ones above.

The important thing is that we now know the platform (Apple’s iPhone) and the services (Google Search and applications) that are the backbone of the mobile internet.

Keep in mind that there’s also a lot of iPhone activity outside the United States. The iPhone is not the mobile platform for a limited audience or user base. It’s a global phenomenon. There are issues to work out but the mobile internet is here, today.

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I do deliberately mean the iPhone and not mobile phones. The vast majority of “traditional” mobile internet activity (e.g., browsing, searching, clicking) is being done on iPhones. And, it’s being done via Google based on all the data we’ve seen.

Another interesting thing is that there’s a healthy black market for unlocked iPhones. There are iPhone hacks. In other words, there’s a huge demand to tweak, twist, unlock, and otherwise augment and edit the iPhone. This is a clear indication that the platform is healthy. This is counterintuitive at first but any great platform will be hacked.

How about Google? The mobile Google page actually has “iPhone” right in the navigation. That is a loud and clear message that Google and Apple are in bed. In fact, Google might be at the mercy of Apple. That’s entirely possible. Although, realistically, it is a functional dyad, where both parties are stronger as they work together.

When you see Google and Nokia together, that is just risk mitigation. It’s not any real commitment like Google is making to Apple’s iPhone platform. Sure, companies like Nokia are strong and big, but they aren’t Google’s bread and butter.  Remember, at the end of the day more than 75% of Google’s income is advertising based. The iPhone is more in line with this vision than Nokia.

I’ll summarize by saying that if you care about internet marketing, grab an iPhone and learn everything you can about it. And, spend time learning what you can about Google’s mobile plans, especially in conjunction with Apple. Here’s a big hint for internet marketing geeks with code skills: Android!

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~ John S. Rhodes of “The Rhodes Brothers”

URLs and SEO and Internet Marketing

Posted on February 6th, 2008 in Links, Simple Cash Blog, Strategies | No Comments »

When is the last time you really thought about URLs? Be honest…

My guess is that it’s been a while. Oh sure, you think about domain names and keywords, but what about URLs? Do you know everything you need to know?

In this short article I’m going to point you to some excellent resources. I want you to clearly understand how URLs are impacting your internet marketing efforts.

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Let’s get started. Here are 21 red hot resources…

SEO and URL Structure (ClickZ) — “On the flip side, other SEO experts believe keywords in the URL don’t make or break search engine positions. Yet this group recognizes how important keywords are from a usability perspective: both search engines’ and site visitors’. This group doesn’t give much emphasis to keyword-rich URLs for determining relevancy.”

Removing the Ws from URLs (WebWord) — “In this article, however, I will go one step further and recommend that sites should be set up to work with or without the Ws, but also have the Ws automatically removed from the URL using a server-side technique I will henceforth refer to as “removing the Ws”. I will detail why I feel this is a more appropriate solution and explain how this can be done.”

Slash Forward (Some URLs are Better Than Others) (A List Apart) — “Chances are, you’ve come across an example of poor link structure in your many travels online. The problem is that most of the time, developers don’t even realize that they’re needlessly taxing their server (even if it’s just a smidge).”

How to Succeed With URLs (A List Apart) — “If you’re building or maintaining a dynamic website, you may have considered the problem of how to get rid of unfriendly URLs.”

SEO Advice: URL Canonicalization  (Matt Cutts) — “One thing that helps is to pick the url that you want and use that url consistently across your entire site. For example, don’t make half of your links go to http://example.com/ and the other half go to http://www.example.com/ . Instead, pick the url you prefer and always use that format for your internal links.”

Why storing URLs with truncated trailing slashes is an utterly idiocy — “Dear Web developers, if you really think that home page locations respectively directory URLs look way cooler without the trailing slash, then by all means manipulate the anchor text, but do not manipulate HREF values, and do not store truncated URLs in your databases (not that “http://example.com” as anchor text makes any sense when the URL in HREF points to “http://example.com/”).”

Dynamic URL Optimization  (Dev Web Pro) — “As a general rule, avoid including session id information in the url and if you do need to include parameters, limit it to 2 and limit the number of characters per parameter to 10 or less.”

How can I create a Google-friendly URL structure?  (Google) — “Overly complex URLs, especially those containing multiple parameters, can cause a problems for crawlers by creating unnecessarily high numbers of URLs that point to identical or similar content on your site. As a result, Googlebot may consume much more bandwidth than necessary, or may be unable to completely index all the content on your site.”

Dashes vs. Underscores  (Matt Cutts) — “I often get asked whether I’d recommend dashes or underscores for words in urls. For urls in Google, I would recommend using dashes.”

11 Best Practices for URLs (SEO Moz) — “URLs seem like one of the most simplistic parts of SEO, but I find myself returning to this issue with nearly every client. Hopefully these guidelines can help a few folks make use of best practices before it becomes an issue down the road.”

Optimal URL Structure (Daily Blog Tips) — “An optimal URL structure will not use numbers or strange characters on the permalinks, it will be short and describe the content of the page.”

A Better URL Structure for SEO? — “My proposed URL structure is this: http://www.allthingssem.com/######/one-or-more-keywords/ where ###### is a unique, numeric identifier with 3 or more digits.”

Absolute vs. Relative Links – Which is Better? (Search-This) — “Well you’ll get different responses depending on who you ask. Many people will tell you that relative paths are better but I’m not one of them! I always recommend absolute paths and here’s why…”

Absolute Versus Relative Linking — “There’s not actually any search engine rankings boost per se when you use absolute versus relative links. However, when you use absolutely links you make sure the search engines know which “version” [www vs. no www] of your site to index.”

Choose Your Site Name And URL – SEO – SEM Beginner’s Guide — “Robin Good explains again and more in depth how to choose your site’s name and domain. Do they need to be similar? Do they need to have specific keywords within them? Robin answers to all these…”

Understanding WordPress Permalinks — “Setting your desired Permalink structure is a very first thing you should do after installing your WordPress blog because search engines index your blog based on post URLs and if you change from one to another then you will loose your rankings. And also other web sites link to your blog using them and changing can also stop those traffic flows.

Search Engine Friendly URLs – URL Rewriting — “Complex, hard-to-read URLs are often dubbed dirty URLs because they tend to be littered with punctuation and identifiers that are at best irrelevant to the ordinary user.”

mod_rewrite: A Beginner’s Guide to URL Rewriting — “It’s not generally known, but many of the search engines will not index your site in depth if it contains links to dynamic pages like the one mentioned above. They simply take the “name” part of the URL (that’s everything before the question mark, which contains the parameters that are needed for most of the scripts to run correctly), and then try to fetch the contents of the page.”

URL as UI (useit.com) — “We found that searchers are particularly interested in the URL when they are assessing the credibility of a destination. If the URL looks like garbage, people are less likely to click on that search hit. On the other hand, if the URL looks like the page will address the user’s question, they are more likely to click.”

An eye-tracking study of information usage in Web search: Variations in target position and contextual snippet length  (Note: PDF!) — “Edward Cutrell and Zhiwei Guan from Microsoft Research have conducted an eyetracking study of search engine use that found that people spend 24% of their gaze time looking at the URLs in the search results.”
 
Underscores are now word separators, proclaims Google — “One key development that Matt shared with the audience was that underscores in URLs are now (or at least very soon to be) treated as word separators by Google. That’s great news, because it historically hasn’t been that way.”

I hope that you enjoyed this list of resources. I’m certain that you’ll be able to improve your search engine rankings and increase usability by using these URL tips, tricks, and techniques.

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Warrior Forum Hacked

Posted on February 4th, 2008 in General, News | 1 Comment »

I’m sad to report that the Warrior Forum was hacked earlier today. In case you didn’t know, the Warrior Forum is a popular internet marketing forum.

Many people there treat each other like family members. There are some great people there and it’s a shame this happened.

It is never good when a web site gets hacked, even if the hackers are just playing around. People get hurt. An attack can stop people from making enough money to pay the mortgage or feed the baby.

Nature of the Warrior Forum Hack Attack

On the “front end” here is what forum members saw this morning.

I believe that Warrior Forum ran using Active Server Pages. Some people have posted this error code:

Active Server Pages error ‘ASP 0126’
Include file not found
/forum/Default.asp, line 40
The include file ‘config.asp’ was not found.

The Microsoft platform is known for security vulnerabilities. In the future I suspect that the Warrior Forum will run on *nix (e.g., Linux). Such sites are often easier to secure.

WARNING: Protect Your Passwords

We don’t know the nature of the attack at this point. However, I strongly suggest that if you were a member of the Warrior Forum, and you used that username and password in other places, that you change it right now. Make changes now.

If we get more information on the Warrior Forum attack, we’ll post it here!

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