Archive for May, 2008

Internet Marketing RSS Feed

Posted on May 15th, 2008 in Advice, Links, RSS, Simple Cash Blog, Twitter | No Comments »

Looking for a great internet marketing RSS feed? Well, since we use WordPress, we automatically have an RSS feed. Here’s our RSS feed:

http://imsimple.com/feed/

If you’re trying to understand RSS, let me first say this. You do NOT need to understand RSS to use it and exploit it. We’ve put together a report called RSS Super Glue which explains this all very clearly.

Now, if you’re trying to first figure out RSS (i.e., Really Simple Syndication) just think about it as a publication and subscription technology. An an end user, you can subscribe to a feed very easily…

First, you right-click (or control-click, you’re a Mac user) on any orange RSS button or RSS link. You’ll see these RSS feeds all over the place. Here’s our feed again:

http://imsimple.com/feed/

Just right click on that link then select Copy Shortcut (Copy Link to Clipboard, Copy Link Location), then paste that link into your favorite RSS reader. You can download an RSS reader, or you can use My Yahoo or iGoogle. 

If you’d like to experiment, subscribe to the PLR Model RSS feed. This is what it looks like, if you’re curious:

http://plrmodel.com/blog/feed

The PLR Model blog talks about private label rights (PLR). If you’re an internet marketer and you’re trying to really take your game to the next level, you’ve got to learn more about PLR. (Hint: Check out the PLR Model video as well. You won’t be sorry.)

Let’s keep going…

If you feel pretty comfortable with my two internet marketing RSS feeds, I want to help you get to the next level. There’s a lot that you can do with an XML feed that you might not know about.

Here are some examples:

1. If you use Twitter, then you automatically have an RSS feed! Here’s how to find your Twitter RSS feed. If you use Squidoo, then you can simply add that RSS feed to your Squidoo lens. Presto! You now have a Squidoo lens that is being updated every time you update Twitter. (We explain more tactics like this in RSS Super Glue.)

Hint: Follow me on Twitter. Nearly 1,000 people follow me.

2. I created a video called the YouTube RSS Feed Secret. As I write this blog entry, that video has been viewed over 43K times. A lot of people have watched that short video and it gets excellent reviews. Basically, I show you how to get an RSS feed from YouTube. If you paid attention to my note about Squidoo above, your mind should be swimming with ideas.

Hint: You can set up your own YouTube RSS feed and pipe it over to a Squidoo lens. Pretty cool, eh?

3.  You can set up RSS Radars. To keep it simple, just think of all the different ways that you can generate and consume RSS feeds. You can pump one feed to another page, and then pump that RSS feed to another page. For example, you could pump both your Twitter RSS feed and your various YouTube RSS feeds into a Squidoo lens. That Squidoo lens also has an RSS feed, which you can pump to other pages. This is the entire idea behind RSS Super Glue. (I’m not trying to pump that report, I swear. It’s just that I specifically created that report to discuss how RSS can change your internet marketing and online business.)

4. I strongly believe that Google is using RSS to dominate search. Remember, search is based on content and indexing. If you follow my comments about RSS Radars above, you’ll see all the “holes” that exist. You’ll also see how much information can be pumped from one place to another. My point is that when you use really simple syndication, XML and RSS, Google rewards you. They index you very quickly. In short, use RSS and your search engine optimization (SEO) efforts will pay off more quickly. You’ll get organic traffic sooner than you might otherwise obtain.

Hint: You might enjoy Google and the Dark Internet if you like my “conspiracy theory” about Google using RSS to dominate search.

That about wraps it up for now…

I’ll close this blog entry with a short commercial message. If you enjoy this kind of marketing material, and if you’re hungry for more, then I think you’ll really want to think about joining the Simple Cash Blog. Not only do we make all that complex mumbo jumbo easier to understand, we also mentor and help our members. And, members help other members make money online. Our community of 500+ members is smart and motivated.

Hint: Read our story about the creation of the Simple Cash Blog.

All the best,  

~ John S. Rhodes

p.s. RSS absolutely drives traffic. I’ve talked about that in the past. Twitter Followers are a list. Email subscribers make up your list. RSS readers are a list. That’s something you should keep in mind. RSS enables you to feed people great information, that they want, when then want it. That drives serious relationship building.

When You Should Buy PLR

Posted on May 2nd, 2008 in Advice, Links, PLR, PLR Club, Simple | No Comments »

When you buy private label rights content (known as “PLR”) you’re buying the work that someone else has done. You’re buying their efforts, their time, their brainpower. You’re not just buying words.

But, many people think that’s what PLR is all about — just getting content. But really, that is just plain wrong. You need to rethink this because, to tell the complete truth…

PLR is equivalent to outsourcing. You’re buying their work; the research that someone else has done ahead of time for you in a niche. It’s that domain knowledge, and the time invested in the topic, that really matters with PLR. That’s the true value. That’s the core of any PLR that you buy. (TIP: “Is Free PLR Good?“)

I want to tell you exactly what kind of PLR you should purchase right now. I don’t think anyone has covered this topic this way previously. Stephen Wagenheim touched on this when he talked about PLR and outsourcing (“PLR is Outsourcing on the Cheap“), but he didn’t talk about what kind of PLR to buy based on the outsourcing concept.

This is really important. If you just buy and buy, you’ll end up with hard drive full of PLR content. You won’t really know why you bought all that content and you probably wasted a lot of money. (TIP: “PLR Articles — How to Use Them“)

Well, we’ve really beaten that to a pulp. Let’s refocus and consider when you should buy PLR. Below you’ll see special tips that I’ve previously only given to my best customers. Feel free to refer other people to this blog entry; help others.

You should by PLR under the four following conditions…

Number One: You should buy PLR when you do not have any knowledge about a niche. That means, outsource what you are not good at. Buy PLR when you’re clueless on a topic. You’ll quickly get smart in that niche. PLR is a shortcut to advanced knowledge, assuming you’re able to purchase or otherwise acquire PLR that is of good quality. (TIP: Read The PLR Model Blog)

Number Two: You should buy PLR when you can’t make money. What I mean is that there are times when it’s more cost effective to simply buy PLR to help your customers. For example, if your customers keep asking how to set up a WordPress blog, you might not be able to make any money from it. So, you could purchase PLR that clearly explains how to get the job done. Cheap, effective, and gets the job done. It also drives up customer satisfaction and loyalty; no problem.

Number Three: You should buy PLR when you do not enjoy a topic. If you don’t have passion about a topic, it’s very likely to show through. You’ll be exposed! Also, if you get frustrated with something and therefore you don’t enjoy it, you’re not going to be able to create a good product for your customers. Simply grab some PLR and your problems go away.

Number Four: You should buy PLR when you realize you’re wasting time. Anytime you’re generating any sort of content whether it be for your website, blog or new report you’re working on, you should start with PLR. Remember, you’re buying brainpower. (TIP: “PLR – Why You’ve Just Gotta Have It“) The research that someone else has done can be found very often in rock solid PLR articles, PLR reports, e-books. In other words, PLR is a shortcut to knowledge.

Here’s the recap. PLR is just like outsourcing. If you lack knowledge, when you don’t have high ROI for your effort, when you’re burned-out or dislike a topic, or when you’re just plain wasting time, you need to consider purchasing PLR.

I’ll wrap up by saying that buying poor quality PLR is a bigger waste of time and energy than doing the work yourself. You need to know exactly how to find and review PLR. More importantly, you need to know how to evaluate PLR before you even buy it — yes, we clearly explain exactly how to do this inside PLR Exploitation.

~ John S. Rhodes of “The Rhodes Brothers”

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