1. Never just accept a sale and walk away. Follow up with a thank you message. Provide value but also sell another product. Be human about this. Have a personality.
2. Upsell where it makes sense. On the order page, tell your customers about a few extra related products that you have for sale. Hint: Sell related products, don’t try to break new ground and don’t veer off the sales path.
3. Give your customers an opportunity to make money or provide a rebate (i.e., help them save money). For example, if a customer refers three customers to your web site to buy a product, and they make a purchase, give that customer a full rebate of their purchase price.
4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. It is usually best to offer this option to people that have purchased your product because they understand it. They can sell it better.
5. Sell the reprint, reproduction or syndication rights to your products. You could make sales for the reproduction rights and sales on the back end product.
6. Cross promote your product with other products in a package deal. In other words, set up joint ventures. Get other business to sell for you.
7. Work offline to make money online. Send your customers a catalog via postal mail. For example, the catalog could be full of add-on products for the original product they purchased. Consider selling upgrades, special services, attachments, etc. Get them back online.
Bonus: If you want to give something away for free to generate traffic to your web site, consider creating a simple report. Give it away and then drive people back to your web site or sales page.