Article marketing works like this. It’s really simple.

1. Write articles
2. Submit them to article directories
3. Enjoy the traffic to your web site

OK, let’s flesh this out…

If you’re writing articles, you need to do some keyword research. That is, you need to know what people are searching for and what they want.

Why?

Well, because (1) you want them to find you via search through Google for example and (2) you want them to find you through search on the article directories.

Keyword research is part of the “magic” of article marketing. Once you learn the skill of keyword research, you’ll be able to really kick butt.

So, write articles but not just any articles. Write articles about stuff that people actually care about. Use keyword research tools to help. Learn this skill.

By the way, if you’re looking for a fast-n-simple way to do keyword research consider Keyword Elite.

Yes, it’s expensive so don’t buy it until you’ve really given free tools like Digital Point’s Keyword Suggestion Tool a try. But, once you get *serious* about keyword researh take a poke at Keyword Elite.

(Yes, that’s an affiliate link to Keyword Elite. We don’t promote anything that is crap. We stand behind it.)

Back to our story…

If you’re submitting articles to article directories let me give you some advice. Now, this is just my advice. These are my *opinions* and what I say will not be what “they” say necessarily.

99% of the time, I only submit articles to one article directory: EzineArticles.com — It’s rare that I submit to other directories. It’s even more rare that I submit the same article to multiple directories.

Allow me to dig into that.

Why would you need to submit to *multiple* directories? There isn’t really a good reason. You’ll get a little extra clickthrough traffic, but not much.

The downside is that you’ll very likely be punished by Google. I don’t have room to explain it all here. But, just think about how Google sees that content.

“Duplicate content? Wha? This is spam!” — That’s how.

Again, this is just my opinion, based on my own experience. Stick with one article directory. This is especially true if you’re looking for search engine backlink love.

(Take everything I say with a grain of salt. I’m not all-knowing. I don’t have *all* the data, OK?)

Here’s a little gem of advice with article marketing:

If you can write articles, and you can get traffic because you can do keyword research and write well, why not use that material exclusively for your blog? Google will find you. Other people will find your material if it’s great, and link to you. Or Digg you, or Stumble you.

If you’re really a hot tamale, you *will* be found. That means traffic, traffic, traffic. Once you have traffic, you can make money.

So…

Article marketing is a platform. It’s a starting point for your future marketing activities, got it? It’s not your actual business. It’s a small, little “get going now” kind of approach.

That’s all for now. I hope that I’ve helped to expand your thinking on article marketing. If you’ve enjoyed this article, please pass it on to other people. Digg it, Stumble it, bookmark it…

Oh, one last thing. If you are an article marketer, consider these two premium reports, you won’t be sorry:

I really like Bio Box Domination. It is the best advice I can possibly give on how to best “design” and set up your author bio box. It’s been selling like crazy since The Rhodes Brothers launched it.

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