Internet Marketing Made Simple

This is a blog posting about Google Chrome. To be very specific, I’m going to post every single blog entry, article, press release and link that I can find about Google’s Chrome web browser. I doubt that I can find everything but I’m going to try!

I’m mostly interested in how people are going to use Google Chrome as part of their online marketing. And, on a related topic, how good is the user experience (UX) of Chrome? Should we act now or wait until version 2 or even version 3? Let’s find out what people are saying about Chrome…

Google Chrome (BETA) for Windows — “Google Chrome is a browser that combines a minimal design with sophisticated technology to make the web faster, safer, and easier.”

Google Chrome Features

The story behind Google Chrome (YouTube) — “Watch a video from the development team on the thinking and features behind Google Chrome.”

Google Chrome Explained — Comic book explanation of Google Chrome (by Scott McCloud); highly recommended

A fresh take on the browser — “Since we spend so much time online, we began seriously thinking about what kind of browser could exist if you started from scratch and built on the best elements out there. We realized that the web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. What we really needed was not just a browser, but also a modern platform for web pages and applications, and that’s what we set out to build.” (related)

Google: Chrome Browser Will Make Money — “Google’s goals for its new Chrome Web browser are simple: Make the Web experience faster and, by extension, make more money for Google.”

Google’s New Chrome Browser Is Great — “I’ve got to say that I’m pretty impressed. I’ve been a dedicated Firefox user for years now, but Chrome has a few advantages over FF that I think a lot of people are going to appreciate.”

Google Chrome: Should You Convert? — “The speed and performance of Chrome are powerful draws and make me want to move in right now. Firefox, even in its third release, doesn’t often perform to my expectations, and it drives me crazy while I’m trying to work. At the same time, though, I’m not ready to give up my add-on power. I’ll keep Chrome on my system and will experiment with it over time, but for now, I’m holding out on a full switch until a more complete release — complete with the add-ons I need, too — is ready.”

Google 2.0 (WebWord, 2001) — “People using Microsoft’s Internet Explorer are now being redirected to Microsoft’s MSN when they make certain kinds of mistakes. This means that Microsoft is taking control of another part of the user experience. This article discusses how Google might be able to help users and solve a few other problems others along the way.”

Speed test: Google Chrome beats Firefox, IE, Safari — “Google introduced Chrome in part because it wants faster browsing and the richer Web applications that speed will unlock. So how does Chrome actually stack up?”

Google Chrome — “Google Chrome is an open source web browser developed by Google. It builds on components from other open source software, including WebKit and Mozilla. The name is derived from the graphical user interface frame, or “chrome”, of web browsers. The open source project behind Google Chrome is known as Chromium.”

Google Chrome (MetaFilter) — “Google, faced with concerns over Microsoft using it’s browser marketshare to marginalize the search engine, have decided to take the fight directly to them. Google Chrome is an open sourced browser based on the Webkit HTML engine, but adds a new Javascript engine, and some UI changes. To advertise it, they’ve enlisted Scott McCloud to make a comic showing the browser’s features. The release date is Wednesday, but watch this space.”

Get Ready for Google Chrome: New Open-Source Web Browser (Matt Cutts) — “I can’t wait to talk more about Google Chrome, but I’ll hold off until it officially launches. Once people can download Google Chrome, I plan to talk about my experiences using Google Chrome, to lay some truth on you about questions you might ask about Google Chrome, and to give some tips for power browsers.”

Google Chrome, Google Browser (Kottke)

Google’s Chrome Browser Challenges Microsoft’s IE8 — “Google said it is launching Chrome because the company believes it can add value for users and help drive innovation on the Web. Sundar Pichai, Google’s vice president of product management, and Linus Upson, Google’s engineering director, said the concept for Chrome stems from a discussion about what kind of browser could exist if they started from scratch and built on the best elements available.”

Why Google Chrome Really Matters — “Their success, like most success stories, is wedded to a fortuitous series of events: the price of computers and internet access dropping like a stone and the democratization of page creation and monetization. That’s a mouthful, for sure. Cheaper computers and easier, faster access made computing and creating pages within the grasp of more people.”

10 Thoughts on Google Chrome — “This is very OS-like – even down to imitating the Windows operating system Task Manager.”

How Google’s Simple Chrome Could Steer Web’s Complex Future: Analysis (Popular Mechanics) — “As the search giant pours open-source gasoline on the flames of a browser “war” and the next steps for cloud computing, is Google’s new software the sign of a digital transformation, or just smarter window on the Web?”

Obviously there are many more stories. I’ll continue to add more links and references here as time goes on, or I’ll post new blog entries for you on IMsimple.com (here’s our RSS feed).

Here are two recommended links to FREE internet marketing material. 100% free.

• The Free Business Model
• Generate Multiple Streams of Income Now

Many copywriters like to talk about A.I.D.A. (or AIDA) which stands for Attention, Interest, Desire, and Action. Give me just a couple of minutes to clearly explain the importance of attention in this formula.

STOP!

Asusming you made it past my first paragraph, I’m pretty sure the the word “STOP!” above caught your attention. It’s an attention-grabbing word.

But, what does “attention” really mean? It’s kind of hard to understand in theory, but in practive it’s easy to grasp. Let’s poke at it because it’s important in internet marketing.

Psychology textbooks will tell you that attention is a cognitive process where you concentrate on one thing while excluding everything else. The key principle is that you focus; everything else is noise.

[Ed. Note: Speaking of focus, have you watched the 10x Method video?]

The problem with attention is that, while we know how to manipulate it and disrupt it, we don’t understand it well. We even know how to help people maintain attention but we can’t explain it every well. For example, is it possible to pay attention to two things or not? The research isn’t conclusive.

Fortunately, we can ignore theory. What matters is what we can do in practice. What matters is that we can use attention to help customers solve problems and help businesses make money.

WARNING!

Once again I’ve grabbed your attention, right? Good copywriters know how to grab your attention. In most cases this is done with words. Yes, you can grab attention with images and sounds, but I’m going to ignore that for now. Let’s just keep it simple and take a look at 12 power words:

* Free
* Bonus
* Discount
* Famous
* Gift
* Best
* Instant
* Lucky
* New
* Secret
* Rare
* Secure

Note: Copywriters use a few hundred power words. This is a small list to get you thinking. Don’t limit yourself.

So, these power words are powerful exactly because they grab your attention. Obvioiusly you cannot use the A.I.D.A. model unless you first grab attention.

So, why not use power words again and again? It’s a smart question.

The reason is that if you use too many power words you ruin the salescopy. It’s like using too much garlic in your pasta sauce. Too much of a good thing ruins the batch.

The reason is that humans become “immune” to power words in a very short time. Attention can be grabbed using power words but you cannot maintain attention with power words alone. You need other tools for that.

The second part of A.I.D.A. is interest, which I’ll talk about in a future posting. For now, just recognize that there is real value in understanding power words to capture attention. And, you cannot use the A.I.D.A. model unless you grasp attention.

[Ed. Note: Are you looking for copywriting help? Need help with your online marketing? Read more about the services offered by the Rhodes Brothers.]

Our friend Kevin Riley creates great information products. His reports are simple and easy to follow. This is because he generates “recipes” which are step-by-step formulas. Great stuff, works like magic. (We love simple.)

Just a couple of days ago I went looking for all of Kevin’s information products and reports. I could only find a few with each search that I did. So, I decided to create a list of every single product from Kevin Riley and post it here for you.

I’ve also added a rating next to each product based on my own experience. I haven’t bought all of his stuff, so I’ll just say “N/A” next to those. I’m sure they’re fine, but I can’t give you my recommendation.

FULL LIST OF KEVIN RILEY PRODUCTS

• How To Make A Hot-Selling E-book In 8 Easy Steps (Rating: Excellent)
• Recipe For Shooting And Distributing Sales-Pulling Video Commercials (Rating: Excellent)
• Feathers Of Seduction: How To Attract JV Partners (Rating: N/A)
• Recipe For Plucking Low Hanging Fruit From The Internet (Rating: N/A)
• How To Generate Profitable Ideas And Research Your Niche Market For Information Products That Make Money (Rating: Rock Solid)
• How To Successfully Spy On Your Competition And Fish the Forums To Create A Money-Making Information Product (Rating: Very Good)
• Unleash An Avalanche Of Targeted Pre-Sold Traffic By Recycling Your Articles On YouTube (Rating: Excellent)
• Recipe For Building A Cash Pumping List With Free Reports (Rating: Very Good)
• Recipe For Success With $7 Secrets (Rating: Excellent)
• Recipe For Stellar Post Product Launch Follow Up (Rating: Excellent)
• Recipe For Quick And Easy Production Of Effective Live Video Infomercials (Rating: N/A)
• How To Turn Lazy Summer Days Into A Lifetime Of Easy Cash (Rating: N/A)

As you can see from my ratings, most of Riley’s products are excellent. All of them are at least “good” and there’s real value. He doesn’t pump out fluff reports.

By the way, keep in mind that you can easily apply the 10x Method to Kevin Riley’s products. Find something that works for you then make a killing online.

The 10x Method has really taken off in the last month. It’s a 20 minute video that explains exactly how to make money online using many different internet marketing techniques.

What’s beautiful is that it works for anyone. This is because the 10x Method encourages you to find what works for you. You can go from one project to the next but still make money. You can try many different things and succeed — affiliate marketing, product launches, private label rights, article marketing, memberships, and anything else. Once you find what works, you stick with it and make 10 times the amount of money.

I want to help you learn about the 10x Method. Instead of trying to explain it more or promote it myself, I want you to see what other people are saying about it. This blog posting reveals several 10x Method reviews.

SECRET LINK: 100% Commissions of $47 Product with “10x Method” (Highly Recommended)

Read the reviews…

The 10x Method Article Cash Machine System — “Have you ever feel lost when you want to make money online? You don’t have to worry since most people always get lost and by applying the 10xMethod strategy, you will never ever get lost again.”

10x Method Review — “The 10x Method is incredibly simple in its technique but I believe it’s going to be a breakthrough moment for many people still struggling to make a steady income on the internet. Why? Because it tackles the problem of lack of focus head on and uses the habit of bouncing from one money making opportunity to the next. It actually incorporates your lack of focus into the technique with an interesting but simple twist that will have you finally making a steady—and then explosive—income online.”

13 Sure Fire Ways To Make Money On The Internet — “The truth is you can make any kind of sale and money if you know the right way. Try The 10x Method Article Cash Machine System and you can easily earn $1000 per month for every month without fail just by spending 1 hour of your time every day.”

The 10x Method Review — “The 10x Method is unbelievably simple. The Rhodes Brothers do not advocate any particular program. They simply show you how to keep it simple. By keeping it simple, you are focused and dedicated. This is cutting age because, the bane of most beginning and even intermediate marketers in the problem of floating from one project to another because the gurus say so, and not allowing projects to mature before they embark on the next best thing. They do not choose programs based on what is working and what they like and can do, but on what the gurus suggest. The 10x Method instead, shows you how to take any program that is working for you, be it affiliate marketing or article marketing, it does not matter. You simply take what is working for you, and you scale it up 10 times. Simple!”

Using Free Resources to Make Money on the Internet — “‘The 10x Method’ by The Rhodes Brothers provides guidance to create a solid business plan for online business. It offers simple detailed systematic guidance, including massive amounts of screenshots. It designed to work with only one hour of (easy) effort per day for 30 days. The report will show you how to work with 100% free resources to build a real business.”

Special Video! Affiliate Internet Marketing Business Online — “The 10x Method works because SIMPLE works. All it takes is finding what works for you and use the 10x Method to create huge streams of income, then replicate the process all over again. You don’t need any new Guru techniques, you don’t need the latest eBook, you don’t need any new software tools. Even if you’ve made little to no money with your online business, you really can implement the 10x Method to either start making a large, steady income or to grow your current income.”

We tell a lot of people that we’re internet marketers. But, what does that mean exactly? What is internet marketing? What do you really need to know?

There are many definitions for internet marketing. Normally I’d try to simplify things, like I would do for one of my friends or family members. But, I know you’re interested in internet marketing, and you want some details — that’s why you’re here.

So, I’ll start with a few simple ideas then I’ll build up. In many respects, internet marketing is simply another way of saying online marketing, online business, or work-at-home internet business. The core idea is that you’re using a computer and an internet connection to generate money.

Not Just Work from Home

You don’t have to work at home to be an internet marketer. Many IM’ers, as they are called, work for large organizations, marketing companies, and research firms. The central idea is that internet marketers do marketing online, usually in an effort to advertise, pull in buyers, and ultimately sell products and services.

So, here are the two key ideas summarized:

• Most of the work is done online via the web
• Most of the work is marketing and sales related

As a quick aside, internet marketing isn’t only about search engine optimization (SEO), Google Adwords, or any other particular technology. Yes, technology is always in the mix, but internet marketing is more about the tactics, strategies, and methods to do business online.

The bottom line is that you don’t want to be fooled into thinking that internet marketing is one single thing. It’s a complex clustering of tools and techniques. And, internet marketers pick and choose what works best for them. Some internet marketers use 1-2 tools whereas others use the full spectrum. There’s not one secret or special technique which works for all internet marketers.

But, there’s more…

It’s All About Making Money Online

The heart of internet marketing is the set of actions and activities that make money for businesses, online and offline. In other words, when internet marketers talk about internet marketing, they care about one thing: making money.

Now, this might seem obvious, but internet marketers are both extremely focused and easily distracted. They are constantly looking for the Holy Grail of online cash: very little work, very high profits, and freedom.

Internet marketers therefore employ a number of tools and techniques to make money online. To make everything clear, I’ll provide several examples for you.

7 Internet Marketing Examples

eBay — Many internet marketers have used eBay as their key platform to make money online. Not only can they make money via auctions they can also use eBay to drive traffic to their sites. It’s also possible to build a customer list with eBay.

Article Marketing — With article marketing the idea is to write articles to make money. The “trick” is that you have an author bio box or author resource box. In that author credit box, you include links to your sites (e.g., sales pages, sign up pages, and so on). You can get traffic directly from article directories or from blogs and sites when people syndicate your content.

Affiliate Marketing — The concept of affiliate marketing is that you sell products for other people but you get a commission. Internet marketers often get at least 50% of the profits, but some internet marketers offer 70% commission or more.

Pay Per Click (PPC) — This is a way of driving traffic to a site via advertising. In most cases you bid on “keywords” which are the words and phrases people use to find content on search engines. The mother of all PPC systems is Google Adwords. The amount you pay per keyword or key phrase can range from just $0.01 per click through $50 or more.

Memberships — This is a more advanced internet marketing technique. You can set up a membership or club on a topic and then charge customers a fee for access. Usually memberships operate on a monthly basis, i.e., customers pay for access month by month. Although this is typically seen an an advanced online marketing technique, there are ways to set up simple memberships. Autoresponder memberships are a great example of simple yet effective memberships.

Offline Marketing — Internet marketers often make a lot of money by selling their services to small, local businesses. They still use online tactics to drive traffic, encourage people to make a purchase. Internet marketers can work with businesses offline on a pay-per-lead basis, setting up web 2.0 and social media tools, and more.

Private Label Rights (PLR) — Private label rights are “whitelabel” products, which means that the buyer has near complete control over the product. For example, you can purchase PLR products, do a little re-writing, and call the product your own in many cases. PLR is often affordable and effective. (Highly Recommended: Simple PLR Club)

We Keep It Simple

There are many other tools and strategies that comprise internet marketing. Honestly, I’ve only touched on the surface. I’ve kept this relatively jargon free and I tried to stay away from concepts like keyword analysis, squeeze pages, conversion ratios, web metrics, and the like.

We encourage people to try many different things but then focus once you see any money flow. Highly Recommended: Watch the free 10x Method video.

If you like this blog entry keep in mind that The Rhodes Brothers make everything as simple as possible. Our core objective is to help you make money online through internet marketing.

We have several affordable memberships and products to help you succeed. Yes, you can do it like “they” starting today.