Archive for the ‘Customers’ Category

The 12 Most Important Things You Need to Know About Outsourcing

Posted on February 26th, 2010 in Advice, Customers, PLR, Simple Cash Blog, Twitter | 2 Comments »

I’m giving you 12 amazing tips on outsourcing. These are the most important things that you need to know right now. This is advice you can take to the bank.

For the last 18 months, I’ve gone absolutely crazy with outsourcing. I make a huge investment in outsourcing every single month. If you’re serious about your online business, you must do the same.

Let’s jump into my 12 outsourcing tips:

First, you need to first filter people based on quality. There are many people available at many price points but quality can be harder to find. So, seek out people with strong skills and then start filtering on price. You can always negotiate prices lower by putting people in competition with each other. And, you can drive prices down by letting them know that you expect a quantity discount. Buy in bulk.

Second, you need to use outsourcing to augment your strengths. Just because you are good at something, don’t think you’re absolutely on top of your game. It never hurts to get outside advice. A good example is this: Get someone else to do tedious research on a topic, then use that report to clarify your ideas and your thinking. This is pure magic.

Third, seek to eliminate or reduce redundant tasks. Have someone else handle the routine tasks, even if you like those tasks. A good example is posting blog entries. There’s no reason you need to be in the blog updating business. Sure, you might write the content, but have someone else find a good image, develop the tags, choose the title, select the category and so on. For a few bucks you can get some real talent to handle this routine task.

Fourth, you really need a good project tracking system or the management of your workers will become your new job. Do you really want to spend hours and hours being a manager? Do yourself a favor and find smart ways to handle outsourced work and outsourced workers. Have smart systems in place. Get daily updates and ask for exception reports. Make it simple. Make it clean. But, don’t think for a minute these folks will manage themselves. Find a way to stay on top… with minimal effort.

Fifth, you should seek to build longer term relationships with workers. The cost of training is very high, both in terms of money and time. Especially time! So, try to find quality workers right out of the gate. This will absolutely drive higher quality. Also, as time goes on, you’ll become a top customer. That means better pricing, faster response time and higher quality from the same workers.

Sixth, always seek out people who pay attention to the details. I learned this one the hard way. I thought I should get more people who balanced operations and strategy. However, I operate quite differently now. You need to find people who are great at operations and execution. You want people who are detail oriented or downright anal about their work. I’d rather have someone obsess over quality and deadlines than coming up with the next big idea or fancy pants strategy. I can do that well enough, thank you very much.

Seventh, you must manage the basics first: requirements, ownership, timeframe, expectations. Don’t try to manage entire systems and don’t try to manage a vision, at least not a first. Instead, stick to the essentials and getting the job done. Manage outputs and delivery. Manage deliverables first and then time. This will keep your project on track at a reasonable cost. The greater you can focus on the details for your workers when they start, the great your return on investment and profits. Trust me on this.

Eighth, be prepared to do more work in the short term. This is because you will want to invest in training. If you think you can simply hand over work without some hand holding, you will be frustrated. You might even fail. Either way, without an upfront investment in time and energy, you want maximize your outsourcing opportunities. If you do this right, you’ll be extremely happy in the long run. I’ve learned this the hard way… but now I’m happy as a clam!

Ninth, you should always provide concrete, actionable advice. Don’t be vague. Don’t expect other people to read your mind. This is especially true if you’re only using email to communicate with your outsourcing team. If they can’t see you and hear you, they simply will not understand the nuances and ultra small details that really matter to you. So, buckle down and get as specific as possible, unless you’re willing to iterate several times. Also, don’t be afraid to ask for rework. If you’re not at least 90% happy, then ask for more work to be done. Ask for higher quality. But, be sure to be concrete.

Tenth, don’t throw “it” over the wall and expect miracles. In terms of an operational mode, it is smart to plan for several iterations and cycles. Instead of giving one date for a final product, ask for 2-3 checkpoints or updates along the way. Do this even with small projects that just take a few days. Ask for daily updates. Important: Ask to literally see the work. Get screenshots, samples and other tangibles. This will drive your team to deliver on time but it also gives you peace of mind and more material to manage them. Do this to work with your team vs. trying to just manage their outputs.

Eleventh, develop systems and templates and examples. If you don’t have these materials, it’s time to get to work. You want to have tools and processes in place for others to use and exploit. Rather than trying to explain what you want done, set up a mini “factory” that allows your team to crank out high quality without a ton of thinking. You want to focus on work and execution, not puzzle solving and mind reading. Be smart about developing those systems and you’ll make a killing. This is golden advice.

Lastly, I strongly encourage you to ask your workers for advice on increasing efficiency. Since they are doing tasks over and over again, they will develop shortcuts. It’s human nature. Listen to your team and they will help you drive up profits. They will become more “invested” in you and your business. Plus, if they create a breakthrough, you can move them to a zone of higher profit. That is, for the same amount of effort, they can help you make more money!

Here’s a nice summary of my points above. This is your cheat sheet. It’s your checklist…

1. Go for quality first and price second. I’m talking about filtering people.
2. Seek to augment your strengths (e.g., research to feed your thinking)
3. Seek to get rid of your redundant tasks (e.g., posting content to your blog)
4. You need a good tracking system or management of workers is your new job
5. Seek to build longer term relationships; higher quality and preference
6. Always seek out people who pay attention to the details; operations vs. strategy
7. Manage the basics first: requirements, ownership, timeframe, expectations
8. Be prepared to do more work in the short term; invest in training
9. Always provide concrete, actionable advice; don’t be afraid to ask for rework
10. Don’t throw it over the wall; iterations and cycles; work with your team
11. If you don’t have systems and templates and examples, get to work
12. Always, always, always ask your workers for advice on increasing efficiency

IMPORTANT! If you want to apply these ideas with “razor sharp” precision, and you have a ton of private label rights (PLR) content on your hard drive… you need the PLR Bonecrusher.

Download the PLR Bonecrusher (free to Simple Cash Blog members!)

Or, you can grab a copy on the Warrior Forum right now. (The price keeps going up, up, up.)

And finally… I think you would agree that these are some of the best tips on outsourcing you’ve ever seen. I would really appreciate comments. But more importantly, please Twitter about this blog entry and post to your Facebook page. Or, link to this posting from your own blog. It would really mean a lot to me.

Take care!

~ John

Dropping Names

Posted on February 19th, 2010 in Advice, Customers, News, Simple Cash Blog, Strategies | 2 Comments »

Today I was in a room with John Reese, Jeff Walker, Brad Fallon, Joe Polish, Eben Pagan, John Carlton and many other ‘notable people’ in the internet marketing world. I swear I’m not saying this to simply name drop.

I’m just setting the stage for this…

They were all in learning mode. Like little kids in 3rd grade! It was almost funny, except for the very serious focus and ‘heads down’ activities.

They were listening to someone else talk. They were talking notes, they were filling out forms and they were in little groups sharing ideas and experiences. They were planning. They were developing their strategies. Like you. Like me.

My key point is that even these folks are hungry to learn more. They are looking for new systems, new opportunities and new partners. They are human with human needs. And, they are smart about building wealth and staying focused. Education is key — investing in your business is extremely smart.

Now, what they learned — and what I learned — was extremely valuable. But, it’s a topic for another day. What matters to you is this…

There are absolutely several “levels” of business evolution. It’s next to impossible to go from making $5 per day to $500 per day in less than 30 days. Sure, it can happen, but it’s rare. Extremely rare.

Here’s what’s also rare —

Too many people make $5 per day or $10 per day, or, whatever amount. But then, rather than using their knowledge and systems… they squander the opportunity to learn and grow. They stagnate. They give up or even blow up.


Well, one big reason is simple lack of access to the right information at the right time.
quite frankly, there are not many systems that show you how to legitimately make $250-500 extra per month more with 10-12 hours of extra work per month, for example.

This is a key reason why we developed the Simple Cash Blog. You can click that link and get the free information. It’s painless… Just do it.

What I want you to know is that you can save yourself a lot of time and a lot of energy simply by investing a little time and money in the Simple Cash Blog. In relation to the value, it’s basically free.

We’ve been told it could easily be a $97 per month membership. You’ll pay a fraction of that. And you might ask, “Then why the low price?” Simple! We want you on our buyer’s list and we want to forge a long term relationship. That’s Marketing 101 and we know the lifetime value of our customers (Hint: you need to know the value of your customers).

Even if you don’t have any intention of investing, do take 26 seconds to grab the some of the 100% free information we’re handing out. Then, like the gurus I was with today, start learning… and take action.

~ John

p.s. Here’s that direct link again: Simple Cash Blog

How to Earn $5,000+ Per Month With Your Own Autopilot Membership

Posted on February 18th, 2010 in Advice, Customers, EzineArticles, listbuilding, Membership Blueprints, PLR Club, Really Simple Method, Reports, Simple Cash Blog, Strategies, Traffic Drill, Web Traffic | No Comments »

It’s been an insanely brutal couple of days. My team
and I ran into a wall of technical problems, and I’ve
grown at least a dozen new gray hairs (note: I’m 22)
but it’s finally ready…

John and I have just officially re-launched the Simple
Cash Blog. We want to let you know what it’s all about
by giving you a report directly from our member’s area.
This is just one simple business model that pumps out
cash for us every month. It takes us 5 hours to create.

I hope you use it:


It’s a powerful membership that reveals our extremely
simple money-making business models (we have dozens)
in the form of short reports, checklists and templates.
In other words, you can flat-out COPY our money makers.

Here’s the best part though…

If you are an active member of a Rhodes Brothers
membership, you may be eligible for several months
of complimentary access to the Simple Cash Blog.

Just send this information in to our help desk:

1.) Your name
2.) Name of the membership you’re subscribed to
3.) Your Paypal e-mail address
4.) Your Paypal transaction ID

Our help desk is located at Just
submit your request and we’ll try to get back to you
within 24 to 48 hours with your link for complimentary
access to the Simple Cash Blog and let you know how
many months of access you will be given.

Also, don’t hesitate to let us know if you have any
questions. We’d love to help you out.

Why You Need to Say It 7 Times

Posted on February 15th, 2010 in Advice, Customers, listbuilding, Strategies | 5 Comments »

If you’re looking to make money you need to be a professional. Some people will tell you that being professional means being honest. Others will tell you that it means earning respect. Well, sometimes being professional means “beating” people over the head 7 times!

Let me explain before you judge this…

If you only mention something once to people it is very likely they will not absorb even a single word. The world is full of stress and pressure. It’s full of information fatigue. If your product or service comes with a fair price and delivers incredible value, you are obligated to push hard.

Unfortunately, it takes incredible work to reach customers now. And, it takes multiple exposures to break through. Plenty of research suggests that it takes 5-7 exposures before action is taken. That is serious business.

So, being consistent, and being persistent, is a real duty. Your customers actually need to hear form you often, perhaps even 1-2 times per day. But again, it all depends on the value you provide.

If you have nothing new to share, well, then don’t share. But, if your market is changing every day (like internet marketing) then it’s really important to “say it 7 times” to cut through the clutter.

The highest paid professionals hit their prospects multiple times with the same offer. They might change some words or add some extra special details, but, that core offer is repeated again and again. You should think about that too… and you should seek out real value. It’s the professional thing to do.

One last note. Consistency comes in many forms. It comes from regular emails It comes from continuity of messages over time. And, it comes from relationships that are formed over time. Think about who you want to work with, and think about how you can delivery professional value to your customers. It can boost your income by thousands of dollars per month.

~ John

How To Profit Consistently From Customers

Posted on February 15th, 2010 in Advice, blogging, Customers, listbuilding, Simple, Strategies, Web Traffic | No Comments »

There’s a big difference between novice marketers and experienced marketers:

Novice marketers are looking to acquire cash by selling their products.

Experienced marketers are looking to acquire new customers by selling their products.

Experienced marketers know that many (if not MOST) customers will purchase from you over and over again…if they are happy with the product or services that you offered.

Novice marketers forget about their old customers and are constantly trying to find new ones. Experienced marketers know the value of old customers and are constantly trying to find out ways to help loyal customers purchase more products or services from them and to provide more value.

Although some marketers claim that contacting your customers too frequently is a “bad thing,” I’m going to go out on a limb and heartily disagree. Your customers are always begging to get closer to you, to know more about you, and to benefit from your knowledge.

Help them!

Provide new information, videos, manuals, checklists and more to help benefit your customers with whatever problems they happen to be having…give approximately 30 to 40% of our secrets away for FREE. You can’t give away enough…

When people see the quality of your FREE content, even if it’s delivered constantly, they’ll want to find out more and get more information from you. Then, they’ll buy…

The lesson: Don’t be put off by what other people have told you about contacting your customers. Contact them frequently – but make it worth their time to read your e-mails. Don’t just sell them!