Your traffic SHOOTS up. It’s like the difference between night and day. It can make your jaw drop when your website hit counter starts hitting the hundreds of thousands.

More importantly, though, you see a radical increase in your income (IF you’re doing things right.) It’s how a lot of folks make a living, and a few really smart cookies are cashing in to the tune of millions.

No joke!

The question, then, is how to get onto page one. The first thing that might come to mind is search engine optimization (SEO). That’s absolutely true – using certain SEO techniques can be a great way to get your website placed in the search engines. We’ve made a lot of money doing it, and it works.

What you probably didn’t know, though, is that you can get on page one of Google for very competitive keywords (ones that get up to 50,000 to 100,000 searches per month) in under 30 minutes.

It’s hard to believe, I know. I wouldn’t have believed it if I didn’t see it. And, it’s “white hat.” No devious underground method, no loopholes.

Now, I’ll tell you upfront, there are a couple of catches…

1.) You don’t “keep” these rankings. You lose ‘em after a couple of days. But, it’s easy to get ranked again for the same keyword phrase, if you want. (Plus, you still get serious traffic.)

2.) It takes some upfront investment in order to be able to rank for these keyword phrases on demand. I’m not talking money – I’m talking time. You have to do some fairly intensive work in the beginning, but it’s worth your time.

So, here’s the big secret…

You can rank almost instantly (we’ve seen, on average, between 10 and 25 minutes) using Google News.

Most people don’t know that ANYONE can actually become a respected news source. Your news articles will be published and usually posted on page one for the targeted keyword phrases related to your articles.

It does NOT have a 100% success rate – but it’s quite high.

As I mentioned, the process of becoming a trusted news source requires a bit of elbow grease. You’ll need to put your nose to the grindstone to create a news site that Google deems professional enough to be in their news database.

BUT…

The rewards are astounding. If you can read and write, you can do this. Google News brings surges of traffic and you can monetize that traffic by…

*Building a list

*Selling advertising space

*Clickbank

*CPA offers

*Affiliate links

*Information products

*Google AdSense

*Contextual advertising

…and a bunch more.

The only way to stop the flood of traffic you get is to stop writing articles or to get booted from the Google News database (which generally only happens if you do something stupid.)

Now, with all that said, there is a very important skill you should learn before attempting to be a Google News Source. You need to learn how to write effectively.

(If you become a good writer, you can always find ways to make money. Google News is just one many ways.)

The most common reason people get turned away by Google News is because they don’t write well…but it’s a skill ANYONE can quickly learn. It just takes practice.

Over the next couple of days, we’ll be revealing more about Google News and the special process for getting approved as a Google News Authority. We’ve got big things coming, so be ready!

I’m telling you, Private Label Rights products are some of the most under-exploited opportunities available on the market. With just a few small tweaks, you can earn money continuously just by doing the work once.

Here is some of the stuff that we’re going to cover over the next couple of weeks at PrivateLabelRightsHelp.com. Don’t miss it…

What are Private Label Rights products? – You’ll get a full overview of what PLR products are and how to use them.

How to Invest in PLR Products – Our tips and tricks for finding high quality PLR products to buy (and then sell for profit)

Why People Fail with PLR – How to avoid failure so that you can almost guarantee profitability with private label rights products.

How to Become a Guru with PLR – Our secrets for gaining an immediate advantage in a market using PLR products

How to Use PLR Products for Memberships – Memberships are the bread and butter of many successful internet businesses, including our own. We’ll show you how we use private label rights content to make big money in a short amount of time.

How to Avoid “Toxic” PLR Products – If you’re not careful, you can do major damage to your reputation with private label rights content. Follow our rules to make sure you don’t get burnt.

…again, this is only a very small hint of what is coming at PrivateLabelRightsHelp.com. Go take a look now and be sure to comment and let us know how we’re doing. We want to answer your questions about private label rights products…and we want to help you get MASSIVE PROFITS with them.

It just doesn’t work that way.

But, you CAN make money online now and build a long-term business at the same time, if you’re smart about it and you have the right skillset. First, we need to figure out what kind of marketable skills you have. Here are some ideas…

1.) Do you have a knack for programming? You can go to eLance or Guru.com and find jobs appropriate for you.

2.) Are you a graphics designer? Start advertising your services using Google Adwords and the Warrior Forum. People need new graphics all the time.

3.) Can you write well? With just a little bit of practice and experience, you can charge $10 to $20 for a 400 to 500 word article. Start off by pricing your articles low, and then move up the chain as you get more and more testimonials and experience.

4.) Do you have a lot of connections to “important people?” Find people who are having problems or need a service, and then connect them to the people you know. Charge a royalty!

5.) Do you know how to build websites? Build websites for local businesses, or even setup simple blogs using Blogger.

6.) Does a local business need help moving inventory? Become a salesperson and sell it on eBay for them. (Become a consignment expert!)

There are a number of ways to get started and make money online now, but they *do* require a little bit of work on your part. If you want to build a long term business, though, you have the opportunity to earn between $2,000 to $6,000 per month in your part time.

For more information and a free video about building a long-term online business, click here now. (No experience or skills required – 100% free.)

It’s targeted at internet marketers, entrepreneurs and other folks who are trying to make money online. If you’re just getting started online then this is exactly right place to start. Paul’s brilliant.

(I read everything that he writes.)

Want to know more?

Here’s a table of contents for Paul’s FREE Need to Know Manual:

Chapter 0: The Starting Point – Becoming Unstoppable
Chapter 1: The 5 Things it Takes to Succeed Online
Chapter 2: The 7 Things You Must Include in Everything You do Online
Chapter 3: Cover Your Assets
Chapter 4: Become a “Model” Citizen
Chapter 5: Revenge of the Psycho-Billy Cadillac
Chapter 6: Gimmick, Toy or Tool?
Chapter 7: Of Wombats and Men
Chapter 8: The Most Important Skill
Chapter 9: “Where’s the Party?”
Chapter 10: Winning The Content Contest
Chapter 11: Are You THAT Boring?
Chapter 12: How to be Interesting in Print
Chapter 13: The “THUD!” Factor
Chapter 14: The World is Your Playground
Chapter 15: Ramp it Up!
The Last Word

Here are a few of my favorite quotes:

• “Success and failure are meaningless concepts, except when measured against the question: Have you achieved the sum of your wants and desires?”
• “Whatever you’re doing right now, whether it makes you happy or not, is exactly what you want most to be doing right now.”
• “Knowing how to apply leverage effectively will help make the potential payoffs larger, while keeping the downside risks affordable. That means that one idea that works can quickly cover a lot of ideas that don’t.”(Editor’s Note: You can fail 90% of the time but still get very rich!)
• “I don’t care how “cool” you think widget-whackers are. It makes no sense to try and sell widget-whackers to people who have no idea what a widget is, or why it should be whacked.”
• “Benefits exist in the head and the heart. Everything else is a feature.”
• “I have never seen a business fail because they had too much qualified traffic.”
• “Focus is the thing that separates the successes from the almosts.” (Here’s a big hint: Learn about the 10x Method)
• “It is possible to run a business with nothing but a good address book.”
• Finish first. Polish second.
• “Grammar Cops and Zombies don’t really offer criticism to help, although they often claim that’s their goal. They’re nitpicking to show they know more than you. This usually happens when you’re doing something they can’t – making a profit and making a difference.”
• “You need to listen to both individuals and markets. While you do, remember: Individuals sometimes lie. Markets never do.”
• “When in doubt: Test. When you’re certain: Test anyway.”
• “When a person expresses an opinion on a thing, he is telling you more about himself than about that thing.”
• Give people what they want, the way they want it, and you can get almost everything else wrong and still be a success.
• “Increase the desire and lower the resistance.”
• “If you can touch it, it’s a feature. If you feel it, it’s a benefit.”
• “When you make someone laugh, you reset their attention span.”
• “Expect more than anyone else, and you’ll usually get it.”

…and there are many more.

It’s an excellent report.

Grab it now.

~ John

Related Reading:

• How to Start Making Money Online
• The Really Simple Method

The best internet marketing affiliate programs have the following characteristics:

* They track multiple sales. If you send a visitor to a merchant’s products, is your affiliate ID cookied (attached to that particular visitor) for future sales? A smart merchant will always follow up with visitors about upsells and offers, and you should be getting the credit for all of those sales.

* Sales are tracked for months, not days. Your affiliate tag on a customer shouldn’t expire for at least 30 days. Many merchants set a limit on how long a customer is “tagged” for, and if they purchase after this tag runs out, you no longer make any commissions from sales of that customer. The best internet marketing affiliate programs last for 60 days or more.

* You’re making a significant amount per sale. There’s no sense promoting a product if you’re not making at least $10 to $15 per sale. It’s barely worth your time. You should also be making at least 50% of the sale price. Some merchants offer 70% commissions or more.

* High conversion rates. If a product doesn’t convert, there’s no sense in promoting it. Also remember that lower priced products should convert much better than higher priced products. Track your numbers to make sure that you’re maximizing the value of each visitor you send.

* Pre-sales funnel built in. Many great internet marketing affiliate programs have a follow-up system built on that drastically increase conversion rates. This means more money in your pocket. It is also easier to promote these products because you’re offering “free content” to your website or list, not a sales pitch.

* Recurring commissions. Only a small percentage of programs out there offer recurring commissions, but getting customers into a recurring billing membership is invaluable because many customers will pay you for years to come, month after month. However, conversion rates for memberships are typically lower. Be sure to track your results carefully!

The Rhodes Brothers Affiliate Program offers multiple product affiliate tracking, high conversion rates, and pre-sales funnels ready to sell YOUR website customers or list. Click here to check it out.

Don’t have a website or a list yet? Check out my make money online post to get a step-by-step plan to make your first $1,000 online. (It’s 100% free.)

The very short and simple answer is that a list means you’ve got traffic and customers. At a minimum, you have potential traffic and potential customers.

Consider this. If I have a list of 5,000 people interested in pet products then I have list of 5,000 who might buy something from me if I send them an email.

Once someone is on your list you can send them messages. You can build a relationship. You can build trust. You can establish a rapport with hundreds or thousands of people.

All businesses need these relationships to ensure long term success. But, online businesses need even more love and attention. They need more tools for building trust. There is great skepticism online and having a list can save you.

Let me give you another perspective. This is very real; very tangible.

Just 2 days ago I bought the rights to a great video series on getting top ranking in Google for less than 1 hour of work; One Hour Google. (Highly recommended, by the way.)

I spent no more than two hours getting the videos set up. I made some quick changes to the graphics and content. I also set up a payment link and some other things. This was very easy for me to do. (If you’re curious about all that magic don’t miss PLR Exploitation. I explain all of this in great detail.)

In any event, I set up everything quickly but then I had to take the next action:

DRIVING TRAFFIC

Now, most people would use pay-per-click (PPC), article marketing, blogging, and other techniques. That makes a lot of sense. These techniques are not “fly by night” — they are legitimate. They work.

But, I decided to be a little bit lazy. What I did was craft a quick note. I added that note to my autoresponder. Thousands of people are now learning about One Hour Google. I provided a little background about it and pointed my list in the right direction.

Now you know the power of list building. It’s something that you must do if you want to succeed in the long term. Get going right now. You’ll be glad you did.

It has over 500 pages of content. (Maybe more?) It’s awesome content. Nearly 100% original and added over the years, naturally and with great care. Much of the content is linkbait. I have thousands and thousands of incoming links.

The domain is over (gasp!) 10 years old. Yes, it’s been around since 1998. It’s a 7 letter domain, which is a bit long considering the age, but it’s good. Is it SEO’ed or otherwise optimized? Not really.

There’s more too…

This is one of the very first blogs on the internet. Seriously, this was absolutely on of the first 10K blogs out there. I would even place a small wager that it’s one of the first 1,000 blogs.

When it started the site was 100% static. Then, I started to manually update it with news. It
became a manual blog (FTP uploads of HTML). That was it; 100% old school.

Now, at first, it was a labor of love. I just had a web site because I could. It seemed like a smart thing to do.

Then, over time, people started to call me. They emailed me. And, I landed some huge contracts as a consultant in this (extremely competitive) niche. That was back in 1999 through 2001. That was a monetization model that simply fell into my lap. No effort!

I even had a list of 8,000 hungry subscribers. I sent out more than 80 newsletters over a 3-4 year period and I drove substantial traffic. (Thelist size is about 500 now.)

All of this sounds FANTASTIC, doesn’t it?

Well, it becomes a sad story with a great ending. You see, for many years (on and off) I would update the site. But, not enough to keep it growing. Although it still pulls substantial traffic, it hasn’t grown.

Furthermore, the site wasn’t properly monetized. I did very little with Adsense and nothing with any products or services. Well, next to nothing. I did some things but it was feeble. Not much cash flowed in, which just encouraged me to stay away and focus on other things.

Now, however, I am ready to strike. I realize that I was blind to business opportunities with the site. I know more about how to market and sell products to my site visitors. More importantly, I know how to add more value and deliver more value to my readers and customers.

The best news is that I realized that I have a super high quality asset. It’s time to leverage that asset and generate some money. It’s also time to help more people through that site. It’s time to strike.

Recommended Reading

• One Million Dollars?
• Meta Tag Description SEO Secrets
• How to Create a Membership Web Site

~ John

– — – — –

Up until a few months ago i was just a regular guy with a regular 9-5 job and running the rat race day in and day out with no real direction in my life.

I have always been a “computer geek”, most of my spare time was spent sat in front of the computer. I came across Internet marketing and quickly realised there was a whole lot more to life than working my butt of every day and earning just enough money to live.

As with most people who are new to Internet marketing i would buy just about anything i saw that promised to make me $xx in xx days. I built up quite a collection over my first few weeks online.

This was a big mistake!

I would buy a report or an ebook, read it, absorb everything in it and go of and start a new project to implement these new ground breaking tactics.

Then…

Another great ebook or report would be released, everyone would jump on the bandwagon and i would follow. And again i would start a new project for this method.

Can you guess what happened after a couple of weeks?

I ended up with masses of information, several projects that i had started and not finished, and i hadn’t made a single dollar online.

I didn’t know where to turn next. I was totally confused as to which direction i should go in, there was so many different options. When it comes to making decisions like this i’m totally useless, i just wanted someone to tell me what i should do and which direction i should go in.

I decided to find someone who was already successful and use them as my guide if you like. There were a couple of reports i had purchased from the warrior forum special offers which stuck in my mind for one reason and another, and the authors were John and Matt Rhodes.

While doing some digging on “The Rhodes Brothers” in google i came across “The simple cash blog“. One of the Rhodes brothers flagship memberships. Having already purchased their other reports i had to get in on this one too. I was already a big fan of their work so i knew if anyone could help me make it online it was these guys.

After signing up i gained access to the private members area within minutes. You only have to scan the first page to realise just how much they have packed into this site. Its difficult to describe just how much value there is in here, to say they over-deliver is an under statement. After browsing the main members area like a kid in a sweet shop for a good few hours i decided to take a look at the Simple Cash Blog forums.

Now let me tell you, this is far from what you expect from a small forum hidden away in a members area. This forum was alive and kicking to say the least, over six hundred members posting nothing but valuable content daily, this was just the icing on the cake for what i can only describe as the best investment i have made to date!

A lot of sales letters for Internet marketing products are full of hype and BS, to be honest. Let me tell you now, EVERYTHING you read on the simple cash blog sales page is 110% spot on. When it says you will be making money fast, that is exactly what it means.

If you are like i was several months ago, overloaded with information, pulled in one hundred and one different directions and no idea what great “way to make money online” method to chase next then i strongly urge you to stop what you are doing right now, and head on over to the simple cash blog. I promise you will never look back, i haven’t!

Kevin Smithurst
How to Make Extra Money Online
how-to-make-extra-money-online.com

Quick Introduction 

Setting up an autoresponder membership web site is easy if you are familiar with common internet marketing tools and techniques. If you’re not, then you might need to invest some time to gain the required technical knowledge. Here, you’ll learn the process of combining an autoresponder with PayPal to create a membership web site.

What You’ll Need

* An autoresponder delivery service (Recommended: AWeber)
* A hosting provider for your sales page (Recommended: BlueHost)
* A PayPal account

How to Set Up and Run Your Autoresponder Membership

There are 8 steps to setting up and running an autoresponder membership:

1. Obtain content (private label rights) or create your own
2. Fill up an autoresponder with content with regular delivery planned
3. Set up a sales page to sell access to the autoresponder content
4. Create a PayPal subscription button
5. Place the PayPal button on the sales page
6. Drive traffic to the sales page (See: 31 Ways to Drive Traffic)
7. When a customer subscribes redirect them to an opt-in page
8. Deliver regular emails to customer via autoresponder

Step 1: You need content for your autoresponder. This is what will be delivered to customers by email. This could be on any topic in any niche. For example, you could regularly deliver information on “herbal medicine” to customers. This content could be private label rights (PLR) material you acquired or it could just be your own content.

Step 2: Using the PLR or your own fresh content, you’ll load up the autoresponder. This is what people are paying for on a regular basis — great content by email.

Step 3: You’ll need a sales page for your autoresponder membership site. If you’re delivering “herbal medicine” content, then your sales page will be about that topic and the benefits of getting emails on a regular basis, e.g., pre-sifted information, direct delivery of content, and easy access via email.

Step 4: You’ll head to PayPal and create a subscription payment button. Creating a PayPal button for subscriptions is relatively easy although it might take some time to navigate through PayPal the first time. The PayPal subscription button is very much like a normal PayPal button; when the customer pays they can be redirected to a web page of your choosing.

Step 5: Place your PayPal subscription button on the sales page your created. Again, when the customer pays, they’ll be sent to a pre-determined landing page. (Described in Step 7.)

Step 6: Drive traffic to your autoresponder membership site. You can use a variety of traffic techniques such as Google Pay-Per-Click or posting to blogs. (Recommended: Fast and Simple Web 2.0 Traffic System)

Step 7: When a customer pays by Paypal, you’ll redirect them to an opt-in page you set up via your autoresponder service, such as AWeber. This opt in page, hosted on your web server, is how you’ll capture email addresses and names of customers. This is how you will know where to send customers their emails. Remember, this is absolutely not spam since they just paid for this content and they are asking to get your emails on a regular basis.

Step 8: Deliver the promised content via your autoresponder. This is almost always handled automatically by your autoresponder. However, you could exert manual control over the delivery by using a broadcast to your members versus pre-determined delivery.

Additional Tips

First, take time to plan out the entire membership before taking action. Make sure that you have a good niche and solid content to work with.

Second, be sure that you have a well-designed and well-written sales page. Some people don’t fully understand “autoresponder memberships” so make the concept very clear. In essence, and autoresponder membership is a way for customers to get smart, trusted emails for a fair price.

Third, The Marketing Minesweeper is an exmaple of an autoresponder membership web site, if you are looking for one. Consider modeling your sales page after The Marketing Minesweeper, at least in terms of how the content is provided to members.

Fourth, if you need PLR content consider The Simple PLR Club. It’s a membership run by the Rhodes Brothers and it offers 3 full reports and sales letters every single month for one low price.

1. Get a job
2. Start saving money
3. Wait 40 years

At the end of step 3 you’ll be rich. You’ll have hundreds of thousands of dollars due to the magic of compounding. 

To make the formula clear, you need regular income, some discipline and time. Keep making money, set it aside on a regular basis, and wait for a long time. In the end, you’ll be rich. You’ll have hundreds of thousands of dollars, if not millions.

There are three reasons this works. First, you get compounding. That is, you make money on money due to reinvested gains coming from capital growth and dividends.

Next, you have dollar cost averaging in your favor if you regularly invest. If you regularly drop money into a 401K, for example, you’ll buy more shares at a lower price and fewer shares when the price is higher.

And finally, there is risk reduction. Since you’re investing over time, you’re likely to win over the long haul. The stock market has provided 8-10% gains on average over the years.

This sounds pretty good…

But hold on, who wants to get rich fast? Who wants Hot Damn Wealth? You know – lots of money in your hand, right now. The answer is easy: Everyone wants hot damn wealth!

One way to make money is to compress massive effort and brainpower into just a few short years. Typically this occurs by creating a startup business. What you do is work 80-100 hours per week, create something wonderful that everyone wants, then either go public or be bought out.

This sounds pretty good. But, there are two problems. First, you need real technical skill or business skill. You need to be able to actually create something unique and new and jazzy. That’s no small deal. And second, you have to compress years of your life into 2-3 years. That means burning up 2-3 years of your life – it’s a sacrifice that you must accept.

So, the start up route to wealth is not going to appeal to work at home mothers. It’s not going to work for people with 2-3 kids and a mortgage and college expenses. Basically, life gets in the way. Consider also that most start ups revolve around start up hubs, like Silicon Valley.

I will say that going the start up route is interesting and exciting. But, there is high risk. On average about 90% of start ups fail. That means that you have a 1 in 10 chance of getting rich fast. For some people – think youth – these are great odds. Plus you get experience. But, for many other people, the start up path is not viable.

So, how can you get Hot Damn Wealth?

The answer is starting your own small business. You can still work for a big ape company and fill up your 401K and grab health care along the way. No problem with that. But, you start something on the side — apply a little elbow great and booststrap as much as you can.

When you start your own little business on the side, you get these benefits:

1. Reasonably low risk since you can fall back on your big company job
2. You can test the waters, meaning you can see if “real business” is for you
3. You can rapidly master a small niche and go large on your own schedule
4. Costs to start a small business, especially online, are reduced

There are many other reasons. The key is that you can create a business, give it a try, then see if you can get rich quickly. It is possible. And, even with a high failure rate, you can be safe.

Now, here’s another piece of the puzzle. You should probably investigate internet marketing, meaning the tools and techniques for marketing online. If you master online marketing techniques, two things happen:

1. Your chances of failure go down
2. Your opportunities increase

Mastering online marketing is more important to building wealth online, in many ways, than the actual topic or niche you’re working on. If you’re missing the point, consider that you can use proven business systems in any niche to achieve Hot Damn Wealth. How you make money (systems, techniques, approach) is more important than the actual topic or type of business you’re running.

Here’s a great example: Watch these Free Business Model videos. In the first video, you’ll learn all about autoresponder memberships. If you’re scratching your head, that’s fine. The video explains it all.

My point is that there are many proven business systems, just as you can see with the Free Business Model videos. You can achieve radical wealth online in virtually any niche if you understand the models. This is true in thousand of niches. Risk is reduced significantly, with the right models.

What else?

• You don’t need much money. 
• You don’t need venture capital.
• You don’t need fancy equipment.

You don’t need much at all except determination and some knowledge. You’re not tied to a dead end job to achieve wealth over 40 years of your life, and you’re not heads down for 2-3 years straight, destroying your health with poor odds of success.

There will always be room for smart marketing online. Hot Damn Wealth is possible. Once again, if you need a place to start, so you can wrap your mind around the possibilities, consider the zero cost Free Business Model videos. 
 

Many people there treat each other like family members. There are some great people there and it’s a shame this happened.

It is never good when a web site gets hacked, even if the hackers are just playing around. People get hurt. An attack can stop people from making enough money to pay the mortgage or feed the baby.

Nature of the Warrior Forum Hack Attack

On the “front end” here is what forum members saw this morning.

I believe that Warrior Forum ran using Active Server Pages. Some people have posted this error code:

Active Server Pages error ‘ASP 0126′
Include file not found
/forum/Default.asp, line 40
The include file ‘config.asp’ was not found.

The Microsoft platform is known for security vulnerabilities. In the future I suspect that the Warrior Forum will run on *nix (e.g., Linux). Such sites are often easier to secure.

WARNING: Protect Your Passwords

We don’t know the nature of the attack at this point. However, I strongly suggest that if you were a member of the Warrior Forum, and you used that username and password in other places, that you change it right now. Make changes now.

If we get more information on the Warrior Forum attack, we’ll post it here!

Note: Keep track of important internet marketing news, subscribe to our RSS feed.

Well, today I want to tell you about The Landing Page Handbook which is published by Marketing Sherpa. Give me just a few minutes to tell you about it. I promise it’ll be worth your time.

The Landing Page Handbook is about 270 pages long. It is actually a second edition, which I really like. They’ve updated and revised many points based on new data, analyses and feedback. 2nd editions are generally mature and refined.

Now, let me get this out of the way. If you’re interesting in landing pages there is no better resource available for sale. Oh sure, I’ve read several ebooks and reports, and I’ve even sold 1-2 myself. But, they are narrow and lack serious data. They simply don’t have the firepower of Marketing Sherpa’s Landing Page Handbook. If you’re looking for my recommendation and the summary, that’s it.

If you want to know why I think the Landing Page Handbook is so good, please keep reading. I’m going to give away a few secrets. It’s the only way to make it clear that this book is worth grabbing.

For starters, the handbook gives you explicit data on conversion rates. How many times have you tried to figure out if you’re below average, average, or above average? Unless you have a baseline how can you improve your tests? I tell you, this is invaluable data, that you get in the first 20 pages or so.

The Landing Page Handbook also provides a very clear review of the stages of the conversion process, as a person moves through one step after another or not. You’ll get outstanding advice on landing page design. I was surprised at how well the handbook translates the data into real recommendations for design improvements. The Rhodes Brothers have already made several updates as a result.

Every little nuance of a landing page is explored. Different types of landing pages are explained and compared to each other. Numerous examples are given to make it clear how you should think about your pages. There are even lists of design mistakes to reference if you’re in a rush.

I’ve left out the price until now, but it’s time to throw it your way. The Landing Page Handbook costs $497. Yes, that’s right, it’s $497. But, I want to talk about the price for a minute.

If you are on a shoestring budget or you’re a small time entrepreneur, then this probably isn’t the right investment for you. But look, if you are a small or medium business with a marketing or R&D budget, this should be on your shelf. You simply will not get better landing page advice. Grab it if you can afford it.

Here are some secrets…

1. Most landing page updates won’t cost you a dime. You’ll mostly just need to tweak your design to get the results you want. You’ve got to love that.

2. Total average conversion rates are about 3.84% but remember, they vary quite a bit based on modality (e.g., list email vs. search engine PPC traffic). Now at least you have a starting point.

3. People do bail from opt-in pages for verious reasons which you might not realize: too many fields to fill in, poor wording of your heading, too much body copy or too little, amatuerish design.

4. If you’re wondering where to spend your money and time, consider email and your lists. Search and test links don’t seem to perform quite as well, but of course, the niche you’re in will matter.

5. Trust me when I say that the Marketing Sherpa Landing Page Handbook makes it clear that aligning your landing page with your specific campaign matters. For example, if potential customers are search for “heated pet bowl” and they come to your site, you really better have “heated pet bowl” on that page. In fact, the page should be all about that topic.

I’m not joking when I say that The Landing Page Handbook is absolutely full of this kind of advice. It’s a real treasure.