Yesterday I talked about A.I.D.A. and attention. As reference, A.I.D.A. stands for Attention, Interest, Desire, and Action. It’s a way of understanding a simple marketing model. In this blog posting I’ll focus on interest. The A.I.D.A. will make more sense as I push forward.

So, what is interest? What does it mean from a marketing point of view? I’ll answer those questions but first let me make an important point.

In reference to A.I.D.A. please remember that “interest” comes after attention. I will assume that we’ve already grabbed the attention of our reader or customer.

Recall that grabbing attention is critical but attention is easily broken. People don’t focus very well. Even small distractions break attention. To make matters worse, if you try too hard to grab someone’s attention you will turn them off.

In the previous posting on attention I provided you with some power words. Well, if you try too hard you’ll lose people quickly. It’s that simple. You have to strike a balance.

So, “interest” in A.I.D.A. is really about holding interesting or holding someone’s attention. It’s isn’t the initial act of capturing someone with sexy images and power words. That’s already done. You need to know how to keep people interested.

Let’s explore that for a moment. If you want to keep people interested you need to give them a good reason to stick with you and stay focused. You also need to occasionally boost their attention. This is why subheadlines work so well — you’re giving someone reasons to stick with you as they read down a page. Makes sense, right?

[Ed. Note: If you're looking for examples of great salescopy which uses A.I.D.A. and, in particular, attention boosters, don't miss the Simple PLR Club, The Simple Cash Blog, and PLR Exploitation. Very powerful stuff.]

There are other tricks to hold attention. For example, you can use psychological devices. That is, you can get the person invested in the page in several ways. You can use their name (if you have it). You can also add mini-surveys to a page, with radio buttons and checkboxes.

Think of attention this way. If you can get the person to interact with your web page, chances of keeping their attention is much higher. Don’t just hit people with images and great information — get them engaged.

This excitement drives interest. It can also boost attention if it’s starting to fade. But remember, don’t bombard a person with great stuff. Mix it up with boring but high value content, such as charts, images, statistics, and the like. Give people shortcuts along the way.

So, I’ve summarized the key ideas behind “interest” in the A.I.D.A. model. You should understand what it means but you should also feel pretty good about some of the new techniques you can use to improve your salescopy.

This is a blog posting about Google Chrome. To be very specific, I’m going to post every single blog entry, article, press release and link that I can find about Google’s Chrome web browser. I doubt that I can find everything but I’m going to try!

I’m mostly interested in how people are going to use Google Chrome as part of their online marketing. And, on a related topic, how good is the user experience (UX) of Chrome? Should we act now or wait until version 2 or even version 3? Let’s find out what people are saying about Chrome…

Google Chrome (BETA) for Windows — “Google Chrome is a browser that combines a minimal design with sophisticated technology to make the web faster, safer, and easier.”

Google Chrome Features

The story behind Google Chrome (YouTube) — “Watch a video from the development team on the thinking and features behind Google Chrome.”

Google Chrome Explained — Comic book explanation of Google Chrome (by Scott McCloud); highly recommended

A fresh take on the browser — “Since we spend so much time online, we began seriously thinking about what kind of browser could exist if you started from scratch and built on the best elements out there. We realized that the web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. What we really needed was not just a browser, but also a modern platform for web pages and applications, and that’s what we set out to build.” (related)

Google: Chrome Browser Will Make Money — “Google’s goals for its new Chrome Web browser are simple: Make the Web experience faster and, by extension, make more money for Google.”

Google’s New Chrome Browser Is Great — “I’ve got to say that I’m pretty impressed. I’ve been a dedicated Firefox user for years now, but Chrome has a few advantages over FF that I think a lot of people are going to appreciate.”

Google Chrome: Should You Convert? — “The speed and performance of Chrome are powerful draws and make me want to move in right now. Firefox, even in its third release, doesn’t often perform to my expectations, and it drives me crazy while I’m trying to work. At the same time, though, I’m not ready to give up my add-on power. I’ll keep Chrome on my system and will experiment with it over time, but for now, I’m holding out on a full switch until a more complete release — complete with the add-ons I need, too — is ready.”

Google 2.0 (WebWord, 2001) — “People using Microsoft’s Internet Explorer are now being redirected to Microsoft’s MSN when they make certain kinds of mistakes. This means that Microsoft is taking control of another part of the user experience. This article discusses how Google might be able to help users and solve a few other problems others along the way.”

Speed test: Google Chrome beats Firefox, IE, Safari — “Google introduced Chrome in part because it wants faster browsing and the richer Web applications that speed will unlock. So how does Chrome actually stack up?”

Google Chrome — “Google Chrome is an open source web browser developed by Google. It builds on components from other open source software, including WebKit and Mozilla. The name is derived from the graphical user interface frame, or “chrome”, of web browsers. The open source project behind Google Chrome is known as Chromium.”

Google Chrome (MetaFilter) — “Google, faced with concerns over Microsoft using it’s browser marketshare to marginalize the search engine, have decided to take the fight directly to them. Google Chrome is an open sourced browser based on the Webkit HTML engine, but adds a new Javascript engine, and some UI changes. To advertise it, they’ve enlisted Scott McCloud to make a comic showing the browser’s features. The release date is Wednesday, but watch this space.”

Get Ready for Google Chrome: New Open-Source Web Browser (Matt Cutts) — “I can’t wait to talk more about Google Chrome, but I’ll hold off until it officially launches. Once people can download Google Chrome, I plan to talk about my experiences using Google Chrome, to lay some truth on you about questions you might ask about Google Chrome, and to give some tips for power browsers.”

Google Chrome, Google Browser (Kottke)

Google’s Chrome Browser Challenges Microsoft’s IE8 — “Google said it is launching Chrome because the company believes it can add value for users and help drive innovation on the Web. Sundar Pichai, Google’s vice president of product management, and Linus Upson, Google’s engineering director, said the concept for Chrome stems from a discussion about what kind of browser could exist if they started from scratch and built on the best elements available.”

Why Google Chrome Really Matters — “Their success, like most success stories, is wedded to a fortuitous series of events: the price of computers and internet access dropping like a stone and the democratization of page creation and monetization. That’s a mouthful, for sure. Cheaper computers and easier, faster access made computing and creating pages within the grasp of more people.”

10 Thoughts on Google Chrome — “This is very OS-like – even down to imitating the Windows operating system Task Manager.”

How Google’s Simple Chrome Could Steer Web’s Complex Future: Analysis (Popular Mechanics) — “As the search giant pours open-source gasoline on the flames of a browser “war” and the next steps for cloud computing, is Google’s new software the sign of a digital transformation, or just smarter window on the Web?”

Obviously there are many more stories. I’ll continue to add more links and references here as time goes on, or I’ll post new blog entries for you on IMsimple.com (here’s our RSS feed).

Here are two recommended links to FREE internet marketing material. 100% free.

• The Free Business Model
• Generate Multiple Streams of Income Now

Our friend Kevin Riley creates great information products. His reports are simple and easy to follow. This is because he generates “recipes” which are step-by-step formulas. Great stuff, works like magic. (We love simple.)

Just a couple of days ago I went looking for all of Kevin’s information products and reports. I could only find a few with each search that I did. So, I decided to create a list of every single product from Kevin Riley and post it here for you.

I’ve also added a rating next to each product based on my own experience. I haven’t bought all of his stuff, so I’ll just say “N/A” next to those. I’m sure they’re fine, but I can’t give you my recommendation.

FULL LIST OF KEVIN RILEY PRODUCTS

• How To Make A Hot-Selling E-book In 8 Easy Steps (Rating: Excellent)
• Recipe For Shooting And Distributing Sales-Pulling Video Commercials (Rating: Excellent)
• Feathers Of Seduction: How To Attract JV Partners (Rating: N/A)
• Recipe For Plucking Low Hanging Fruit From The Internet (Rating: N/A)
• How To Generate Profitable Ideas And Research Your Niche Market For Information Products That Make Money (Rating: Rock Solid)
• How To Successfully Spy On Your Competition And Fish the Forums To Create A Money-Making Information Product (Rating: Very Good)
• Unleash An Avalanche Of Targeted Pre-Sold Traffic By Recycling Your Articles On YouTube (Rating: Excellent)
• Recipe For Building A Cash Pumping List With Free Reports (Rating: Very Good)
• Recipe For Success With $7 Secrets (Rating: Excellent)
• Recipe For Stellar Post Product Launch Follow Up (Rating: Excellent)
• Recipe For Quick And Easy Production Of Effective Live Video Infomercials (Rating: N/A)
• How To Turn Lazy Summer Days Into A Lifetime Of Easy Cash (Rating: N/A)

As you can see from my ratings, most of Riley’s products are excellent. All of them are at least “good” and there’s real value. He doesn’t pump out fluff reports.

By the way, keep in mind that you can easily apply the 10x Method to Kevin Riley’s products. Find something that works for you then make a killing online.

The 10x Method has really taken off in the last month. It’s a 20 minute video that explains exactly how to make money online using many different internet marketing techniques.

What’s beautiful is that it works for anyone. This is because the 10x Method encourages you to find what works for you. You can go from one project to the next but still make money. You can try many different things and succeed — affiliate marketing, product launches, private label rights, article marketing, memberships, and anything else. Once you find what works, you stick with it and make 10 times the amount of money.

I want to help you learn about the 10x Method. Instead of trying to explain it more or promote it myself, I want you to see what other people are saying about it. This blog posting reveals several 10x Method reviews.

SECRET LINK: 100% Commissions of $47 Product with “10x Method” (Highly Recommended)

Read the reviews…

The 10x Method Article Cash Machine System — “Have you ever feel lost when you want to make money online? You don’t have to worry since most people always get lost and by applying the 10xMethod strategy, you will never ever get lost again.”

10x Method Review — “The 10x Method is incredibly simple in its technique but I believe it’s going to be a breakthrough moment for many people still struggling to make a steady income on the internet. Why? Because it tackles the problem of lack of focus head on and uses the habit of bouncing from one money making opportunity to the next. It actually incorporates your lack of focus into the technique with an interesting but simple twist that will have you finally making a steady—and then explosive—income online.”

13 Sure Fire Ways To Make Money On The Internet — “The truth is you can make any kind of sale and money if you know the right way. Try The 10x Method Article Cash Machine System and you can easily earn $1000 per month for every month without fail just by spending 1 hour of your time every day.”

The 10x Method Review — “The 10x Method is unbelievably simple. The Rhodes Brothers do not advocate any particular program. They simply show you how to keep it simple. By keeping it simple, you are focused and dedicated. This is cutting age because, the bane of most beginning and even intermediate marketers in the problem of floating from one project to another because the gurus say so, and not allowing projects to mature before they embark on the next best thing. They do not choose programs based on what is working and what they like and can do, but on what the gurus suggest. The 10x Method instead, shows you how to take any program that is working for you, be it affiliate marketing or article marketing, it does not matter. You simply take what is working for you, and you scale it up 10 times. Simple!”

Using Free Resources to Make Money on the Internet — “‘The 10x Method’ by The Rhodes Brothers provides guidance to create a solid business plan for online business. It offers simple detailed systematic guidance, including massive amounts of screenshots. It designed to work with only one hour of (easy) effort per day for 30 days. The report will show you how to work with 100% free resources to build a real business.”

Special Video! Affiliate Internet Marketing Business Online — “The 10x Method works because SIMPLE works. All it takes is finding what works for you and use the 10x Method to create huge streams of income, then replicate the process all over again. You don’t need any new Guru techniques, you don’t need the latest eBook, you don’t need any new software tools. Even if you’ve made little to no money with your online business, you really can implement the 10x Method to either start making a large, steady income or to grow your current income.”

If you want to know how to search Twitter you’ve come to the right place. This is the biggest, baddest more awesomest list in the entire world on searching Twitter. Really!

(Yes, I know that Summize was bought by Twitter. But, there are still many other ways to search Twitter and discover great stuff and new people to follow. You can learn all about trends and fads by using other tools. In short, this list of Twitter search tools is still important and relevant despite the Summize buyout.)

Quick plug: If you want to keep up with all the cool stuff that I blog about on Internet Marketing Made Simple then please subscribe to my RSS feed. Here it is: http://imsimple.com/feed

Oh, and be sure to Follow me on Twitter: http://twitter.com/webword

Enough advertising!

How to Search Twitter

1. Summize Grade: A+

“Search Twitter conversations in realtime – discover what people are doing right now.”

One of my favorite Twitter tools. This is the TWitter search engine to beat. Special note: Twitter bought Summize and it’s now Twitter branded.

Note 1: Create Twitter Search Feeds in FeedDemon
Note 2: Twitter Search

2. Tweetscan A-

“Tweet Scan is a real-time search engine for Twitter. We index all public messages on Twitter so you can find the conversations, people, and tweets you want. You can search by keyword, author, and date with results available via email, RSS, and Twhirl.”

Includes wiki and a blog. Niiice.

3. Twitter Fan Wiki Grade: A

“We’ve set this up as a place to post cool ideas, uses and feature requests for Twitter.”

This is an outstanding way to find stuff on Twitter and about Twitter. I highly recommend this web site.

4. Twubble Grade: A-

“Twubble can help expand your Twitter bubble—it searches your friend graph and picks out people who you may like to follow.”

Automagic to use. Fun. Fast. Pretty good discovery tool if you’re just starting out. If you’ve been on Twitter for a while, it’s a little less powerful.

Note: Crazy Bob

5. Twitscoop Grade: B+

“Through an automated algorithm, twitscoop crawls hundreds of tweets every minute and extracts the words which are mentionned more often than usual.”

Pretty cool way to discover information via a unique tag cloud display. Great way to get a feel for Twitter buzz; somewhat addictive.

6. TwitBuzz Grade: B+

“Twitbuzz is a new content filtering service that tracks and follows the latest popular links, conversations and people on Twitter. Twitbuzz addresses the desperate need for management of twitters vastly expanding social frenzy and organizes information appropriately and effectively based on a proprietary scoring algorithm. Twitbuzz prides itself on having high information relevancy and is competitive with other services in the space.”

What I like about this is the “Top Buzzing Links” section. Create way to find popular links on Twitter. Bravo! But, nothing too special beyond the Buzzing links.

7. Twitag Grade: B+

“Twitag is a #tag finder for Twitter Our goal is to facilitate and organize the most recent content tagged by users.”

This is a unique Twitter search engine which I like. It’s useful for really digging into Twitter. Could be quite useful for advanced users. Gives value to folks who hash like crazy.

8. TwitDir Grade: B

“A Twitter directory”

I love the Top 100 items they carry: Top 100 Followed, Top 100 Updaters, Top 100 Favoriters, Top 100 Followers. Very cool and useful if you love lists.

9. Twitter Search (Google custom channel) Grade: B

“A search engine that scans Twitter”

This is a Google custom search meaning that it’s not the “official” Google search. Nevertheless, it works well, exploiting Google’s search technology and indexing.

10. Flaptor’s Twitter Search Grade: B-

Plain vanilla, somewhat slow Twitter search engine. Unique feature: You can install the search plugin in your browser.

11. Twellow Grade: B-

“Twellow.com is currently grabbing publicly available messages from the Twitter.com micro-blogging service. We then analyze and categorize each of the users responsible for those messages into the various categories found at Twellow.com. By adding these people to specific categories we help you narrow your searching into specific niches where you can find who you are looking for.”

Currently in “alpha” mode and unclear about long term viability.

12. TwitterTroll Grade: B-

“TwitterTroll.com is the coolest real-time Twitter search engine!”

I find interesting stuff when I search but not what I would call perfect matches. This is a nice place to visit from time to time to find goodies in the nooks and crannies.

Note: TwitterTroll Creator on Twitter

13. TwitterMap’s Twitter Search Grade: C+

One of the early Twitter search tools. Was great when it first launched but not as serious or as robust as newer Twitter search tools and web sites.

RELATED RESOURCES

* 10 Simple Twitter Secrets
* Fast and Simple Web 2.0 Traffic System