Are You Blind to Business Opportunties?
I have a site that has a PageRank of 6. Google loves my site. I’m ranked for an incredible number of keywords. Many of which I don’t even know.
It has over 500 pages of content. (Maybe more?) It’s awesome content. Nearly 100% original and added over the years, naturally and with great care. Much of the content is linkbait. I have thousands and thousands of incoming links.
The domain is over (gasp!) 10 years old. Yes, it’s been around since 1998. It’s a 7 letter domain, which is a bit long considering the age, but it’s good. Is it SEO’ed or otherwise optimized? Not really.
There’s more too…
This is one of the very first blogs on the internet. Seriously, this was absolutely on of the first 10K blogs out there. I would even place a small wager that it’s one of the first 1,000 blogs.
When it started the site was 100% static. Then, I started to manually update it with news. It
became a manual blog (FTP uploads of HTML). That was it; 100% old school.
Now, at first, it was a labor of love. I just had a web site because I could. It seemed like a smart thing to do.
Then, over time, people started to call me. They emailed me. And, I landed some huge contracts as a consultant in this (extremely competitive) niche. That was back in 1999 through 2001. That was a monetization model that simply fell into my lap. No effort!
I even had a list of 8,000 hungry subscribers. I sent out more than 80 newsletters over a 3-4 year period and I drove substantial traffic. (Thelist size is about 500 now.)
All of this sounds FANTASTIC, doesn’t it?
Well, it becomes a sad story with a great ending. You see, for many years (on and off) I would update the site. But, not enough to keep it growing. Although it still pulls substantial traffic, it hasn’t grown.
Furthermore, the site wasn’t properly monetized. I did very little with Adsense and nothing with any products or services. Well, next to nothing. I did some things but it was feeble. Not much cash flowed in, which just encouraged me to stay away and focus on other things.
Now, however, I am ready to strike. I realize that I was blind to business opportunities with the site. I know more about how to market and sell products to my site visitors. More importantly, I know how to add more value and deliver more value to my readers and customers.
The best news is that I realized that I have a super high quality asset. It’s time to leverage that asset and generate some money. It’s also time to help more people through that site. It’s time to strike.
Recommended Reading
How to Run a Garage Sale
In this article I’m going to give you some great tips on how to run a garage sale. In addition to these garage sale tips, I’m going to give you some general marketing advice. Let’s get started…
1. Be sure to give every single item a price. Don’t make people guess. Add some certainty. Make sure your labels are easy to read; small writing isn’t allowed.
2. Use tables. Lot’s and lot’s of tables. This keeps your stuff off the floor. This makes at-a-glance shopping much easier. People don’t like to lean or bend down, especially older shoppers. Plus, stuff on the floor gets kicked and broken.
3. Lay books and magazines flat. (Another reason for using tables.) People like to see covers not just the spines of books. This same lesson applies to CDs and DVDs. You use up real estate but your sales will be 2-3 times as high.
4. Cluster similar things together. Reel people into a book or CD section for example. Make it easy to browse your stuff.
5. My biggest tip is that you should sell food and drinks. This can be very simple. Buy a case of bottled water and 2-3 dozen donuts. You’ll sell a ton. Get creative about the food you sell; this works like magic.
6. Be sure to say “Hello!” to every single person. Make eye contact and smile. This will drive up your sales. Human contact pulls people in and makes them more likely to purchase.
OK, now I’m going to give you three internet marketing lessons. You can learn a lot about online marketing when you look at how to run a garage sale.
1. You have to know WHY you are having a garage sale. Are you selling to make money or are you really selling to reduce your inventory. This is important with online selling too — what is your real goal? Are you trying to build up a customer list or make a ton of money right now? Low priced items will help you build a list fast than high priced items, for example.
2. You need to know your audience. People at garage sales are looking for great deals. They are also open to haggling for lower prices or volume discounts. Online you can do the same thing. “If you buy this product, I’ll give you this one for nothing.” Think about bonuses that compliment your main product. Be smart about grouping items together for maximum value.
3. Make it easy to buy. I gave a couple of examples above about grouping items together, making it easy to find prices, and laying items flat for easy viewing. The same concepts holds online. Use images smartly. Use headers and subheaders to group content together. Use boldface to highlight key ideas and concepts.
Good luck with your garage sale and internet marketing adventures!
~ John S. Rhodes of “The Rhodes Brothers”
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