The big problem is that a lot of folks don’t use blogs properly. There was a time where you could have thrown up a simple Blogger blog, write a couple short articles, put up some Google AdSense ads, attract some web traffic, and then watch the money roll in.

That doesn’t work any longer.

Sure, you might make enough to pay for a few beers, but it’s not going to put a roof over your head. The good news is that blogs are still extremely lucrative and can put thousands of dollars into your pocket every single month – if you know what you’re doing.

The premier blogging tool, hands down, is Wordpress. It’s free, works well, and is easy to use. The only requirement is that you have a hosting account such as BlueHost (who we use to host our websites and recommended) to host your website. In your hosting account control panel, you can automatically install Wordpress on your website in less than a minute by using Fantastico or Simple Scripts.

However, the key to making real money with blogs is to get creative. Yes, it’s a huge cliché…but you have to think out of the box. That’s why I use these 6 simple profit machines to maximize my income potential with Wordpress…feel free to steal them and build your own blogging empire:

Profit Machine #1: Authority Sites

Setting up simple Niche Authority Sites is one of the easiest ways to start making a profit online, but it’s also the most time consuming. I wrote out an extensive step-by-step guide to building your first simple blog in a post I made over a year ago: Make Money Online – Step-By-Step Method

Note: If you have no money to your name, you can use a Blogger blog to build your first authority site (as I recommend in the above guide), but I do recommend upgrading to Wordpress as soon as possible. It is far more customizable and offers you more opportunity to expand. Wordpress also provides a free blogs via their website, but you want the self-hosted option so you can upload your own themes and plugins.

It takes serious commitment to start one of these and stick to it – and you won’t see any immediate returns. However, if you post daily for 2 to 3 months, have a professional design and monetize it properly, you’ll be light years ahead of competing websites and you will able to pull in at least a few hundred dollars per month.

The real trick to becoming an authority site (rather than a boring “blog”) is to either position your company, your brand or yourself as an expert. This is a big stumbling block for a lot of people – most feel like they’re not an expert in any particular area. That’s simply not true. When I asked my Dad if he was an expert in anything, he said no…but that’s definitely not the case. He’s a perfect example…

My Dad spent 30+ years as a police officer and learned some extremely valuable skills that you wouldn’t expect. One of them was the ability to write grants that generated millions of dollars for equipment and additional personnel for his department. His success rate was incredibly high – over 90% of the grants he submitted were approved. That’s unheard of and it’s a skill that companies, organizations and individuals would pay thousands of dollars to learn. Starting an authority site about grants would be perfect for him.

You really need to think about your experiences and your interests. Even if you truly don’t feel like an expert on a topic, you can do research to become one. Spend an afternoon learning the basic “rules” of your niche and you’ll know more than 80%+ of the population, and that qualifies you as an expert.

Once you’ve established a topic for your authority site, spend some time doing research on the types of phrases people are searching for using a free tool such as Google’s Keyword Tool or a premium tool such as Micro Niche Finder. (MNF is highly recommended – it makes it very easy for you to find profitable long-tail keywords and to quickly assess your competition.)

Once you’ve found several keyword phrases that people are searching for, you focus your site’s content around those keywords and post to it daily. You build momentum for your new website by talking about your authority site on other blogs and niche forums, then offer to be a guest blogger for other popular blogs.

The potential with an authority blog alone is extremely high. It’s a very flexible model that can be expanded almost indefinitely, but it’s just one way to make money with blogs. Here’s a method that’s a little less conventional…

Profit Machine #2: Niche Storefronts

A lot of people don’t know that you can actually setup an entire online store using Wordpress. Whether you want to sell items directly from your blog, or appear as a third-party store and simply refer customers to Amazon as an affiliate, Wordpress can help you establish these profit machines easily.

There are a couple of different ways you can do it…

a.) You can download a theme that converts your blog into a storefront. Some of these themes are fairly advanced and require a fee to download, but you may be able to find some for free. Once you have your website established, you can use Paypal to accept payments. Some of the more advanced themes even have an “Add to Cart” feature built in.

b.) You can download a plugin that automatically pulls in products from websites such as Amazon or eBay. These plugins can automatically include a picture and short description from those sites, integrated with your affiliate link. There are free and premium options for these types of plugins, but the premium options typically provide more options and flexibility.

If you decide to establish a store, you will want to make sure that you add some unique content (as the content you add will be from Amazon or eBay and won’t boost your search engine rankings) and also implement a professional design. This is effectively a type of authority site, but you will providing direct links to products or services rather than information. It’s harder to get traffic to these types of sites, but the quality of customers is often higher as they’re looking to buy a particular type of product.

Profit Machine #3: Membership Sites

Membership sites are a tried-and-true method for generating long-term cash. There’s so much to say about memberships that we created an entire course called Membership Blueprints. With that said, using Wordpress to power and protect a membership site is a very smart way to go.

In fact, we use Wordpress for our Simple Cash Blog Membership, our most popular resource. It’s extremely easy for anyone to do. First, install Wordpress in the location you want your member’s area. For example, you’ll want to install Wordpress in a location such as: http://yourdomain.com/members/

After you’ve installed it, you simply need to password protect either individual posts or the entire member’s area. For the Simple Cash Blog, we password protected the entire member’s directory in under 2 minutes using a tool called the Instant Membership Site Creator, which we sell for less than $20. If you want to password protect individual posts or provide different levels of access, you can use a plugin such as s2Member.

The best part about using Wordpress for a membership site is that you can actually create content for the membership site in advance and schedule it to be posted at a future date. Your membership site could have a full year’s worth of content in queue without you ever having to touch it. (Of course, this might not be possible depending on the type of membership or the support you need to provide.)

The toughest part of the membership creation process is that you need to write an extremely powerful sales letter and provide “addictive” videos, articles and resources to your members. It’s significantly harder to get someone to subscribe to a $99 per month membership than to purchase a $99 product. Plus, if your content isn’t compelling enough, people will drop out. It happens all the time and some folks will even drop out immediately after joining.

The key for the membership site model is to provide an ongoing service or educational material to a very specific market, and to expose your membership to as many of those people as possible by partnering with others, advertising, article marketing and more.

Profit Machine #4: Local Businesses

This is a rapidly growing opportunity that nearly every internet marketer can take advantage of. Most small, local businesses do not have a website, but most are rapidly realizing that they need to have one. It adds an immense amount of professionalism to a business if they have a well-designed website, and younger generations use internet search as their first resource to find out reviews or more information about a business.

As a 23 year old living in Toronto, I can tell you that I have only tried out new restaurants if I was able to read their menu online. There is a fantastic fish and chips restaurant 5 minutes down the road that I would have never found if they did not have a website. The website wasn’t even that fancy – it was simply professional enough that it gave me confidence that it was a good business.

The potential here is HUGE. There are a nearly endless list of services you can provide to offline businesses…

* Setup their site using Wordpress, then design it using a related theme (there are a lot of great themes available for restaurants, professional firms, and much more.)

* Charge a yearly fee to host their domain and website for them

* Sell them on Search Engine Optimization services – it’s extremely easy to rank for search terms in small towns

* Charge a monthly fee to update their website for them as needed – news, updates, new products or services and more.

* Charge firms to update their website design or ways to make money directly from their website

* Charge businesses for the ability to sell products directly via their site or to accept online ordering

That’s really just the tip of the iceberg. It’s easy to sell these types of services to small businesses. Provide a guarantee and legitimate recommendations to improve their business and you’ll be able to find a lot of customers who are willing to pay for monthly services.

Wordpress is an extremely powerful tool, but you have to remember that it’s only a tool – you need to think out of the box and apply the techniques above to create a profitable website that produces residual income for months and years to come.

So far this year, we’ve made an extra $54,000 directly due to attending a high-end Internet Marketing seminar – the Earn1KaDay IM Summit. (We expect that we’ll make an extra 6 figures by the end of the year.)

The networking was invaluable, of course, but what was really cool were the different ideas that we pulled out of the seminar. All of the speakers were people (including ourselves) who are making a significant amount of money every single month.

What really interested us, though, was the fact that so many people are making money online in different ways. For example, one of the speakers, Gene Pimentel, researches high quality domain names and then sells them (some to the tune of 5 figures.)

He doesn’t do any backlink building, he just puts a 200 word snippet on his website that says he’s accepting offers, and that’s IT. It’s working out like gangbusters for him.

He includes a step-by-step process of EXACTLY how he did it. We taught a couple people the system (they’ve never made money online before) and it REALLY “sunk in” for them. It’s great if you only have a few minutes per day, and it provides huge income if you do it right.

One of our buddies, Michael Gunn, who also spoke at the Earn1KaDay seminar, is making a killing online, too. If I remember right, he was making a couple thousand per month using his niche domination techniques at the time of the seminar. Fast forward about 5 months, and now he’s dangerously close to the 6 figure mark. VERY cool.

His presentation was absolutely awesome for anyone interested in truly “crushing it” in niche marketing. The really cool part is that he gives you the exact e-mail templates he’s using to make that much money during his presentation, so you can almost just copy and paste.

We applied a couple of these techniques to one of our niche businesses and saw an instant increase in the number of opt-ins and money flowing in.

There were a LOT of other speakers there with great strategies and techniques, but those two really “hit home” for us.

So here’s the deal…Dennis Becker, the owner of Earn1KaDay and the “father” of the Earn1KaDay IM Summit, just put the recording of the summit up for sale. It’s two days of money-making material. John and I got a copy and we’ve both watched it through twice, and some of the presentations we’ve watched 3 or 4 times (Gene’s and Michael’s).

It’s that good.

These are step-by-step techniques you can directly apply to your business, whether you’ve made $0 online or you’re making 6 figures. It WILL take you to the next level.

Go here now and buy it. There’s a couple “special bonus” on the page from John and I, too.

After you buy it, watch the DVDs first and THEN look at the “data disc” that Dennis provides. It’s better than many of the $3,000 DVD home study courses out there.

Read more about the Earn1KaDay IM Summit…

It just doesn’t work that way.

But, you CAN make money online now and build a long-term business at the same time, if you’re smart about it and you have the right skillset. First, we need to figure out what kind of marketable skills you have. Here are some ideas…

1.) Do you have a knack for programming? You can go to eLance or Guru.com and find jobs appropriate for you.

2.) Are you a graphics designer? Start advertising your services using Google Adwords and the Warrior Forum. People need new graphics all the time.

3.) Can you write well? With just a little bit of practice and experience, you can charge $10 to $20 for a 400 to 500 word article. Start off by pricing your articles low, and then move up the chain as you get more and more testimonials and experience.

4.) Do you have a lot of connections to “important people?” Find people who are having problems or need a service, and then connect them to the people you know. Charge a royalty!

5.) Do you know how to build websites? Build websites for local businesses, or even setup simple blogs using Blogger.

6.) Does a local business need help moving inventory? Become a salesperson and sell it on eBay for them. (Become a consignment expert!)

There are a number of ways to get started and make money online now, but they *do* require a little bit of work on your part. If you want to build a long term business, though, you have the opportunity to earn between $2,000 to $6,000 per month in your part time.

For more information and a free video about building a long-term online business, click here now. (No experience or skills required – 100% free.)

Note: To download a step-by-step technique that shows you exactly how to make money from writing right away, download the Really Simple Method right now. It’s 100% free.

Here’s a quick brainstorm of everything John and I can think of when we’re asked how to make money from writing…

1.) Hire yourself out to write articles. Post examples of your work on a website, then go to eLance, Guru.com, and others to look for jobs. You can also go to the Warrior Forum, and after participating there for about a week, you can post a “special offer” to the Warrior Special Offer forum offering up a discounted rate for writing articles.

2.) Write reports for people. Follow the same techniques in #1, but offer to write reports, instead. Keep in mind as your reputation improves you can begin charging more and more as you attract veteran marketers.

3.) Create a niche website. Use WordTracker’s Free Keyword Tool to find keywords and then write blog entries in Blogger. Write one per day, 300-400 words long, targeting one keyword per article. Use the exact keyword phrases 2 to 3 times in your article, once in the first sentence. Over time you will build a stream of traffic that you can monetize with Google Adsense, related Clickbank products, and more.

4.) You can edit and write new content for private label rights reports and either sell them or give them away via your website. If you give them away, you can easily plug in affiliate links for related products and make some money.

5.) Research and write your own reports. This is our top “how to make money from writing” technique, and one we apply ourselves frequently. First, go to a forum and find pressing questions that are popular and have a lot of replies. Then, find the solution to that problem (there are typically a lot of solutions in the thread of the question.) You can then research the solutions, put in your own solutions, and add your own twist. Write a sales letter, then market it.

6.) Create your own PLR packages. If you enjoy writing articles, creating a PLR article package and limiting the number of copies distributed (20 to 30 is typically acceptable) and selling them for $5 to $10 per package for 10 or more articles can give you some short term cash, especially if you repeat the process over and over.

7.) If going offline is preferred, you can always write your own book and then self-publish it with a site such as Lulu.com, then list your book on sites such as Amazon. You can do interviews with people in your niche to increase your book’s popularity.

Big Secret — Proper grammar is NOT a must to make money online. Neither John nor I claim to have perfect command of the English language, and sometimes we blatantly violate it’s rules. Occasionally we misspell things in our e-mails or in our sales copy, or use improper grammar or a very non-formal tone. In fact, many markets respond better to a non-formal tone. Think about it…

Wouldn’t you rather buy from a person, rather than a big corporation? Most people would.

Keeping that in mind, there are some times when writing formal is necessary. For example, if you’re talking to professionals or writing about science-related topics, then writing formally is a must.

I hope this list of tips has gotten you thinking about the many different ways you can start making money online right now. If you’d like other models for making money online, be sure to check out the Really Simple Method. It contains a 100% free report that shows you, step-by-step, how to make money with writing.

Click here to download the Really Simple Method right now…

It has over 500 pages of content. (Maybe more?) It’s awesome content. Nearly 100% original and added over the years, naturally and with great care. Much of the content is linkbait. I have thousands and thousands of incoming links.

The domain is over (gasp!) 10 years old. Yes, it’s been around since 1998. It’s a 7 letter domain, which is a bit long considering the age, but it’s good. Is it SEO’ed or otherwise optimized? Not really.

There’s more too…

This is one of the very first blogs on the internet. Seriously, this was absolutely on of the first 10K blogs out there. I would even place a small wager that it’s one of the first 1,000 blogs.

When it started the site was 100% static. Then, I started to manually update it with news. It
became a manual blog (FTP uploads of HTML). That was it; 100% old school.

Now, at first, it was a labor of love. I just had a web site because I could. It seemed like a smart thing to do.

Then, over time, people started to call me. They emailed me. And, I landed some huge contracts as a consultant in this (extremely competitive) niche. That was back in 1999 through 2001. That was a monetization model that simply fell into my lap. No effort!

I even had a list of 8,000 hungry subscribers. I sent out more than 80 newsletters over a 3-4 year period and I drove substantial traffic. (Thelist size is about 500 now.)

All of this sounds FANTASTIC, doesn’t it?

Well, it becomes a sad story with a great ending. You see, for many years (on and off) I would update the site. But, not enough to keep it growing. Although it still pulls substantial traffic, it hasn’t grown.

Furthermore, the site wasn’t properly monetized. I did very little with Adsense and nothing with any products or services. Well, next to nothing. I did some things but it was feeble. Not much cash flowed in, which just encouraged me to stay away and focus on other things.

Now, however, I am ready to strike. I realize that I was blind to business opportunities with the site. I know more about how to market and sell products to my site visitors. More importantly, I know how to add more value and deliver more value to my readers and customers.

The best news is that I realized that I have a super high quality asset. It’s time to leverage that asset and generate some money. It’s also time to help more people through that site. It’s time to strike.

Recommended Reading

• One Million Dollars?
• Meta Tag Description SEO Secrets
• How to Create a Membership Web Site

1. Be sure to give every single item a price. Don’t make people guess. Add some certainty. Make sure your labels are easy to read; small writing isn’t allowed.

2. Use tables. Lot’s and lot’s of tables. This keeps your stuff off the floor. This makes at-a-glance shopping much easier. People don’t like to lean or bend down, especially older shoppers. Plus, stuff on the floor gets kicked and broken.

3. Lay books and magazines flat. (Another reason for using tables.) People like to see covers not just the spines of books. This same lesson applies to CDs and DVDs. You use up real estate but your sales will be 2-3 times as high.

4. Cluster similar things together. Reel people into a book or CD section for example. Make it easy to browse your stuff.

5. My biggest tip is that you should sell food and drinks. This can be very simple. Buy a case of bottled water and 2-3 dozen donuts. You’ll sell a ton. Get creative about the food you sell; this works like magic.

6. Be sure to say “Hello!” to every single person. Make eye contact and smile. This will drive up your sales. Human contact pulls people in and makes them more likely to purchase.

OK, now I’m going to give you three internet marketing lessons. You can learn a lot about online marketing when you look at how to run a garage sale.

1. You have to know WHY you are having a garage sale. Are you selling to make money or are you really selling to reduce your inventory. This is important with online selling too — what is your real goal? Are you trying to build up a customer list or make a ton of money right now? Low priced items will help you build a list fast than high priced items, for example.

2. You need to know your audience. People at garage sales are looking for great deals. They are also open to haggling for lower prices or volume discounts. Online you can do the same thing. “If you buy this product, I’ll give you this one for nothing.” Think about bonuses that compliment your main product. Be smart about grouping items together for maximum value.

3. Make it easy to buy. I gave a couple of examples above about grouping items together, making it easy to find prices, and laying items flat for easy viewing. The same concepts holds online. Use images smartly. Use headers and subheaders to group content together. Use boldface to highlight key ideas and concepts.

Good luck with your garage sale and internet marketing adventures!

~ John S. Rhodes of “The Rhodes Brothers”

p.s. Be sure to review our marketing services. We can help you make more money online starting today. We make thousands of dollars per month — can can you.

p.p.s. If you want to make a lot more money in the “real world” then do not miss the Offline Cash Formula. Some of our clients are making $5K or more per month, without much work.

I purchased your series of videos Offline Cash Formula which has become my bible and proceeded to follow your instructions.In the last couple of weeks I have signed up four small local businesses, I have outsourced the web design, the article writing, the blog writing, I have set up the domains, hosting and autoresponders and worked with them on free reports or a series of articles to get their customers to opt-in. We still have a long way to go and at this time I am not expensive, no one has argued at all about the $1500.00 price tag especially when I tell them I am just setting up my business so they are getting the start up price.

I have a maintenance program starting at $100.00 a month and if they do not see results within 6 months (providing they also do some work) then I will give them another 6 months maintenance for free Without exception they all thought this was a good deal.

So, the Offline Cash Formula has made Lizzie $6,000 this month plus she’s going to pull down $400 per month very limited amounts of work. This is the power of taking your online skills and using them with local businesses. If you know how to grab that business, you can make a killing.

Here’s the truth: There’s not much in the world better than helping other people make a lot of money online.

~ John

p.s. The Offline Cash Formula is a series of 6 videos, 2 hours in length. We also give you a 96 page transcript including very useful screenshots. There are several bonuses on top of that. Imagine what you would do with $6K per month. It’s something that you can do today.

At this point in my life I can safely say that I’ve made more money doing business offline in the “real world” than doing business online. I’ve made most of my money by working for other people but here’s a real secret…

My highest profit has come from consulting while working offline.

I’ve made a ton of money by running my own businesses and selling my brainpower directly to my customers. When I’ve worked directly for companies I don’t make as much as I do when I directly consult. Yes, I make a lot of money, but nothing like my consulting. It’s really that simple. I know that the vast majority of internet marketers would say exactly the same thing.

Before I go on, let me make my points above extremely clear. First, most of the money I’ve made has been made offline. There’s a lot of money offline. Second, my highest profit margins offline have come from selling consulting services to my customers. That is, working for myself. The return on investment — hour for hour — is incredible.

What does this have to do with internet marketing?

EVERYTHING!

Here’s the scoop. Most offline, real world businesses are clueless about internet marketing. This isn’t an attack. It’s an observation on business. These business are also used to paying big money for advertising, marketing services, internet work, and more.

But, there’s more. You see, these companies could easily dominate local markets simply by getting online the right way. Everything you know as an internet marketer is of very high value to local businesses. Better still, you can easily charge a lot of money to small and medium businesses because the value you can provide is so insane.

Think about all of this. Soak it all up. What I’m saying is that your online marketing skills are extremely value to small, local businesses. Therefore, you can pull down serious cash offline by selling and exploiting online marketing services.

I hope that you’re excited about this. I’m telling you point blank that you can make a killing by using the skills you already have. And, how about this. Even if YOU don’t have the skills, you know the topics and domains. You also know how to outsource the work and deliver real value. Again, this allows you to pull down thousands of dollars per month.

If you think I’m kidding, I just got an email from one our our students. She was able to easily “sell” (zero effort) some marketing services to 4 offline companies. She also sold them service, content and maintenance contracts. In total, she painlessly sold $6,000 worth of services. So also now makes $400 per month doing minor updates. I’ve estimated that she’s outsourcing about 90% of the work. Talk about making a killing, right?

Up until this point I wanted to get you excited about making cash offline. You can trust me when I say that it is possible to exploit your online marketing skills to generate a lot of business in the real world. It can be done. It is being done by a lot of internet marketers right now.

If you are interested in learning more about making money online by helping small local businesses then you’ll want to check out a 2 hour video we put together called The Offline Cash Formula. It also comes with a 96 page transcript so you can print it out and read everything as many times as you want.

I’m not going to hype The Offline Cash Formula. There’s no point. It’s for people who are serious about exploiting their skills and brainpower in the real world. It’s pretty obvious that it’s like shooting fish in a barrel. Read more…

~ John

Recommended Reading

* $10,000 In One Weekend. (Yes, Really.)
* How to Make Money Offline
* Online and Offline Marketing (Part 1)

Most internet marketers don’t realize how valuable their online skills are to people doing business offline. To put it another way, most online marketers are only familiar with very low prices. For example, it’s pretty easy to find 500-800 word articles for $5-15. And to be perfectly clear, I’m talking about high quality, original articles. This is not about buying PLR articles or otherwise using PLR.

If you’re an internet marketer and you want to know how to make money offline, the answer is very simple. You really just need to interact with business owners in the “real world” and let them know what you do. You would explain that you drive traffic, write articles, market with videos, build lists, and so forth.

Of course your sales pitch wouldn’t be about the marketing methods. It would be about the results that you offer to offline businesses. You wouldn’t talk about driving traffic to a web site you’d talk about getting people to a web site so that they could get directions, find a business, and buy goods offline. In simple terms, you would explain the benefits not the techniques and methods.

Here’s a real example that we have outlined in the Offline Cash Formula. You would first tell an offline business owner that you could build up a list of people for them. The list might be a simple announcement list which the offline business could use to electronically (email) distribute to coupons.

So, how would you make money from this? Let’s take a look…

You would use an autoresponder service to set this up. You’d create the form, you’d manage the email distribution, you’d provide “free” content and so on. This will all be part of a customer list building service you’d offer to an offline business owner. You could charge by the number of people on the list. Or, you could charge a flat fee. There are other pricing models you could use too. What matters is that you see how you can use your online marketing skills to generate money offline.

In the Offline Cash Formula I spend a lot of time talking about pricing because it’s so important. I know that it can be tricky so let me give you some guidance now. As a rule of thumb, I recommend that you charge 5-10 times the amount to offline businesses that you charge online.

Given this price difference, imagine doing some outsource flipping. You can buy an article online via outsourcing for $10 but then you should be able to resell that original content to a “real world” business for at leat $50. Anything less than $25 is a seriously bad business decision. This disparity allows you to pay $10 to make at least $25. That’s $15 in profit for virtually zero work. This is exactly how you can make money offline again and again.

All the best,

~ John S. Rhodes of “The Rhodes Brothers”

p.s. You could very easily buy and sell PLR to offline businesses. For example, you could join a high quality PLR membership (e.g., Simple PLR Club or PLR Newsletters) and then you could use or sell that content to offline businesses who crave content for their newsletters. This is very much like Quadrant 4 that I described yesterday.

1. You can use online tools to sell online
2. You can use online tools to sell offline
3. You can use offline tools to sell offline
4. You can use off-line tools to sell online

There’s essentially a matrix here, where one dimension is how you sell and the other dimension is where you sell. To make this easy to understand here are the four quadrants spelled out with some examples.

Quadrant 1: Internet marketers and online marketers typically think of using online tools to sell online. For example, an internet marketer might use YouTube to drive traffic to an information product sales page. So, in this case, you’re selling online and your buyers are online.

Quadrant 2: The second quadrant of online and offline marketing is to use online tools to sell goods offline. For example, an online marketer might use a blog to drive traffic to an information page which includes contact information and directions to a store offline. This is using the web to drive business in “meatspace” or the real world.

Quadrant 3: The third quadrant of online and offline marketing is what many people would call traditional marketing. Simply put, that would be using offline sales methods to drive offline sales. A simple example would be to place an ad in a newspaper (e.g., coupon) to get people to buy something in a store in the real world. “Get $2.00 off of brand XYZ dog food!”

Quadrant 4: The final dimension is the one few people talk about. It’s quite possible to use offline marketing to drive sales online. Many internet marketers haven’t yet figured this out. Here’s an example to make a concrete. You could use a local newspaper, many of which are free or low-cost, to drive people to buy something online such as an information product or how-to manual. This is quite lucrative if you have the skills.

Important: If you’re interested in learning more about using your internet marketing skills to make money in the “real world” then I strongly encourage you to learn more about the Offline Cash Formula. See how you can make 5-10 times the amount of money offline that you’re making onle for the same effort. (Actually, to be honest, it usually requires less effort. Find out why.)