Internet Marketing Made Simple

Do you really want one million dollars? Here’s a plan that will work…

Out of necessity, I will make some assumptions. You can very easily put this entire plan into a spreadsheet and work the numbers. That is, you can create a speadsheet that has plenty of simple variables in it and adjust as you want.

Here’s what you need to do first: Generate $1 of profit. It doesn’t matter how you generate that first $1 but you need to do it. Try article marketing, affiliate marketing, or freelancing. Write a report and WSO it. It simply doesn’t matter. Just generate that first $1.

Next, focus like crazy (see: 10x Method) until you reach $100. If you can make $1 you can make $100. Do the same thing that worked again and again. Get to $100 cash in your account.

Third, invest the $100. This $100 is not for fun and games. It’s seed cash for your $1,000,000 empire. You can only spend this money to make more money. If you spend it on that caramel macchiato, then don’t ever plan on doing a JV with me. Don’t ever plan on hitting the $1,000,000 because you’re wasting your opportunity. You are just a consumer not a producer — you need to produce and invest like a wild animal on wild animal crack cocaine. Insane focus to win…

So, what do you invest in? I don’t care as long as it throws off cash every single month. You need to buy assets. For our little $1,000,000 journey let’s stick with something I love dearly: CONTENT. You really can’t own too much content. Used correctly, content is money. It’s always possible to generate cash from lot’s of content. You can sell content. You can re-sell it (think: PLR, MRR). You can use it for pulling in eyeballs; customers with a burning want or need and they have cash.

What kind of content should you buy? For this journey, let’s talk about straight up articles. The kind you’d use for a high quality blog entry or a submission to EzineArticles.

Hint: You can set up review sites in various niches quite easily. You can follow any number of methods and use any style of marketing. There’s no magic here.

Fourth, we’re going to do some math. We’re going to assume that you can buy a smashing good article (high quality and 500+ words) for $10. (This is something you can adjust up or down. I can buy content for $4-5, but that’s a topic for another day.)

So, take your $100 and buy 10 articles. That’s about 1/3 to 1/2 of a pretty decent web site. Note: You can easily set up a blog or a nice static web site using a free blogging tool and free HTML/CSS templates. This is baby food stuff you can figure out. Got it?

Hint: You’re going to set everything up as fast as possible. You might need to burn $10-20 of your first $100 on hosting and a domain. Don’t fight this. Just do it. Or, again, forget about hitting $1,000,000.

Fifth, you’re going to get your site indexed by Google. You’re going to submit your RSS feed. You going to use free services to get higher rankings. You’re going to submit some good comments on niche-related blogs. You’re going to consider generating a little more cash and joining traffic generation memberships and services, e.g., Traffic Drill. Again, this is all Internet Marketing 101.

Sixth, you’re going to repeat all of the early steps again. You’re going to generate another $100-300 and you’re going to buy more content for your site. The key is reinvesting and focusing to grow, grow, grow.

Note: These 6 steps should only take you 3-4 weeks at most. The truth is that you can do it in 3-4 days. Simply do some work for some other internet marketers. Some freelance work will get you all the seed cash you need. You can generate the seed cash offline too if you really want…

====== TAKE A DEEP BREATH

At this point you’ve done what seems like a lot of work and you’re not rich. Well, get used to it. Getting to $1,000,000 takes time. Some folks can do it extremely fast, but they are in the top 1% and mostly lucky. You’re in for a battle. It’s one you can win, but you have to be ready for a serious uphill fight. If you’re *sincere* about wanting $1,000,000 then keep reading. If not, then pack up and go home.

Listen up. There is plenty of opportunity to make $100 to $5,000 per month for part-timers. You can generate $10-100K per year without being too deadly serious. But, if you want that $1,000,000 there’s some punishment ahead. I’m just warning you.

Note: Some internet marketers will disagree with what I just said. Great! I’ll leave it at that. I welcome disagreement and logical discourse.

====== EXHALE AND GET READY

Seventh, now your niche site is fully operational. Time to really focus on the monetization and working the numbers. Sure, you could have already pulled some cash from your site, but if you haven’t this is how it works. (Note: Replace “niche site” with “blog”. It doesn’t matter.)

I’m going to assume that you know something about Google Adsense. (Experienced folks: Don’t groan. I don’t want to hear it. Just replace “Google Adsense” with Clickbank, pay per lead, eBay affiliate program, or whatever money-making special juice you use. I’m going to use Google Adsense because it’s so monkey simple.)

Assuming you put a couple of ads on each of your pages or on your blog entries, you can do something AMAZING.

What’s this amazing thing? Well, you can easily track and monitor your investment and success. (See why Google Adsense makes sense Mr. Advanced Marketing Pro? Sales metrics right at your finger tips.) You can see exactly how well you’re doing or not.

* How much does each page, on average generate?
* How much money am I making per day?
* What days are better than other days?
* How am I doing from month to month?

Eighth, you’re going to figure out what each page is worth re: Adsense. For example, let’s say that one page, on average, is worth $5 per month in Adsense revenue. This is achievable. But, again, you can manipulate this in your spreadsheet.

Your 30 page niche site generates $150 per month. ($5 per page x 30 pages, got it?) Now, I want you to think about that…

In just 2 months you’ll earn back your initial seed investment of $300. Remember that you struggled to hit the $300 mark, but now eyeballs are paying you back in just 2 months.

From the very start of your $1,000,000 quest, in just about 3 months you’ll be 100% EVEN in terms of your investment. Plus, you now have an asset that throws off, on average, $150 every single month.

Doesn’t that feel pretty good? I mean, really, that’s getting pretty close to a car payment. Do 3 months of work and you can get a FREE CAR.

Yes yes yes yes yes, I hear you. That’s not exactly how things work. It’s not “reality” but listen to me, it’s damn close. This is how internet marketing really works folks…

FREE CAR (with just 3 months of work)

You’ve got to love this game.

====== SIDEBAR START

Here’s something you must learn from this posting. Throw out all of my advice. All of it. But remember this…

I bet you would be willing to buy something from me right now. You are officially sold, my Marketing Friend. Go on, you can admit it.

The lesson? Provide the right value the right way to the right people and they will kill to buy from you.

I’m not selling anything here. Put your wallet away. But never forget the lesson I just taught you. This posting had a hidden lesson that I exposed for nothing. I just put it out there for you to devour…

====== SIDEBAR END

Where were we?

Oh yes, back to your $1,000,000. Here’s what’s next.

Ninth, you’re going to keep working and investing as if your very life depends on it. You’ll sacrifice and work like a beaten dog. You’ll smile and wake up every day ready to pound through any obstacle.

The End.

Just kidding. You’re going to take the $150 you generate each month and you’re going to re-invest in more content. And, you’re going to still work to continue to add more to the “pool” of money for buying even more content on top.

Let’s do the math…

Month 4 (remember, we’ve put in about 3 months of work at this point.)
30 pages of content –> $150 in Adsense per month –> buy 15 more pages = 45 total pages

Month 5
45 pages of content –> $225 –> 22 more pages = 67 total pages

Month 6
67 pages of content –> $335 –> 33 more pages = 100 pages (wow)

Month 7
100 pages of content –> $500 –> 50 more pages = 150 pages

Month 8
150 pages of content –> $750 –> 75 more pages = 225 pages

Month 9
225 pages of content –> $1,125 –> 112 more pages = 337 pages

Month 10
337 pages of content –> $1,685 –> 112 more pages = 449 pages

Month 11
449 pages of content –> $2,245 –> 224 more pages = 673 pages

Month 12
673 pages of content –> $3,365 –> 336 more pages = 1,009 pages (wow)

Month 13
1,009 pages of content –> $5,045 –> 505 more pages = 1,514 pages

Month 14
1,514 pages of content –> $7,570 –> 757 more pages = 2,271 pages

Month 15
2,271 pages of content –> $11,355 –> 1,135 more pages = 3,406 pages

Month 16
3,406 pages of content –> $17,030 –> 1,703 more pages = 5,109 pages

Next month you generate $25,545 from those pages. That’s right…

After 1.5 years of intense work you now generate a staggering $25K per month. Just from content, advertising, and reinvesting your profits. The power of compounding is obvious.

========= PAUSE

Now, before any Experienced Marketers bite my head off please understand that I know the limitations here. This is an idealistic model. Issues include:

1. Finding that many writers and coordinating them.
2. Editing, updating, and posting the content.
3. Potential fall off in advertising
4. Technical issues and downtime.
5. Competition or death-by-Google-exclusion or sandboxin’

There are plenty of reasons why this is complete hogwash. But, you can adjust this in any way that you want. The basic principles apply. This is a model that makes sense and folks can follow it.

========= PLAY

To make everyone happy, let’s do this. Let’s assume that you simply cannot grow beyond 5,000 pages. Fair enough, right? You just can’t. It makes this more fun…

Now you’re generating $25,000 per month. It takes work, but you’re doing it. Bravo!

Now it’s time to end the story…

Take $25K and simply divide it by $1,000,000. (I’m ignoring the fact that you’ve made money along the way, for a moment.)

$1,000,000 / $25,000 is 40. What’s the “40″ really mean? That’s 40 months. $25K per month x 40 months is $1,000,000.

To cut to the end, that’s less than 4 years — START TO FINISH — to hit $1,000,000 in profit.

…

Now, you can talk about taxes, cost of living, and anything else. I will simply respond with a “So what?” and tell you to squeeze out more profits or outsource better or do something else clever.

The point is that, roughly speaking, you can hit $1,000,000 in about 4-5 years if you’re deadly serious.

My advice? Print this out and tear it apart. Figure out why I am right and why I’m wrong. Take notes on what YOU can do. Make a plan to hit $1,000,000 starting today — knowing with full confidence that you can do it. The numbers simply don’t lie.

Hint: Keep in mind that there are many “wealth accelerators” such as JVs, spending money on high quality traffic generation services, smart outsourcing, under-exploited niches and keywords, and more.

I’m assuming plug-n-chug “take the hill” actions that aren’t very risky or interesting. It’s your job to improve on my model and get rich a lot faster, ethically and responsibly.

The best way to pay me back for this posting is to write something even better. Improve my model and tell every single marketer how you would do it. Pass this knowledge around to those people that deserve and desire success.

(My friend, this is not a dream.)

I sincerely wish that you hit one million dollars in 3-4 years, or less.

~ John

If you want to know how to survive a financial crisis then you’ve come to the right place. Before I give you the secret I want to share a story with you.

This morning I went to the dentist to have my teeth cleaned. Of course I only saw the dentist for a few minutes. The rest of my time was spent with Gerry, the hygienist. She’s a great woman and loves to talk.

Before I knew it, we were talking to about the financial crisis and she was asking me how to get through it. I started talking about index funds, balancing your portfolio, regression to the mean, no load mutual funds, FDIC, and more. Then there was a deer-in-headlights look and I felt bad. At that moment I realized that she was very afraid.

Then something amazing happened. She asked if I would look at all her investment portfolio; Gerry was heading to “her guy” later in the day so the documentation was out in her car. She literally ran to her car and grabbed her IRA and investment information for me to look at. (It’s true!)

It’s astounding what people will do during a financial crisis. Fear is a powerful driver. Losing a huge chunk of your retirement in 2-3 days is painful. Fear and pain also drives unusual decisions, like people sharing intimate financial details with each other.

I told you this crisis story because it sets the stage for how I feel about it all. Like many people, I have a balanced portfolio, personal savings accounts, bonds, and more. And, like you, I care about my financial situation and the shocks in the stock market.

But –

I’m not as worried as most people. I’m going to share a secret with you. It’s something that will reward you forever if you really take it to heart and take action.

I’m very calm these days because I know that I can sell. Yes, I’m a salesman. This is very powerful and drives peace and harmony with my personal finances.

If you can sell, you can always survive. If you can sell, you can lose all of your money and still pull down cash and feed your family and pay the mortgage.

“But I don’t like to sell!”

I hear you and I understand. If you don’t like selling, then first I have to say that you probably don’t understand selling. It’s not as dirty as you might think. Selling, when done right, is simply giving people what they want for a fair price. It’s as easy as a conversation. (It’s true.)

But there’s another piece of this secret. The second part of my advice is that you need to start your own business. If you run your own business then you can survive any financial turmoil as long as all your money isn’t tied up in the stock market. It shouldn’t be!

When you own your own business you are completely in control. You can’t control the market or your customers, but you can survive dark times. In fact, when things are grim you are best positioned to strike out on your own. That point is worthy of it’s own blog posting but it’s true. You can take that to the bank.

So, in short, if you want to make it through tough financial times then you need to sell. You need to embrace the power of marketing. If you don’t know how, start learning today. Secondly, start your own business and focus on sales. Be sure that those sales translate to profits, not just pure revenue. Make money and grow.

Need more help?

Here is some specific advice on how to make money online with internet marketing. You can easily start selling for high profits today.

• Exploit the PLR on your computer

— In short, you can use the PLR on your computer to make money quickly and easily. You can re-write and brand PLR reports and sell them in many different ways.

• Create a membership site

— In less than 2 hours you can set up a membership site and start making money. It’s easy to survive a stock market drop if you’re pulling down $1,000 each week through your own membership.

• Follow proven business models

— Join a low cost membership which gives you free ebooks and proven business models. Also, look for memberships, clubs, and coaches who can help you generate cash quickly and easily.

• Simply drive web traffic to earn cash

— If you can find high quality affiliate programs you can make money just by putting customers in touch with people who have great products and services. If you don’t like selling, consider the affiliate path.

Think about what you want out of life. The only way you can really get what you want is to be in business for yourself. You can get started today.

Don’t depend on big, greedy, soulless corporations to keep you floating. Take charge and brush off any financial crisis.

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Yesterday I talked about A.I.D.A. and attention. As reference, A.I.D.A. stands for Attention, Interest, Desire, and Action. It’s a way of understanding a simple marketing model. In this blog posting I’ll focus on interest. The A.I.D.A. will make more sense as I push forward.

So, what is interest? What does it mean from a marketing point of view? I’ll answer those questions but first let me make an important point.

In reference to A.I.D.A. please remember that “interest” comes after attention. I will assume that we’ve already grabbed the attention of our reader or customer.

Recall that grabbing attention is critical but attention is easily broken. People don’t focus very well. Even small distractions break attention. To make matters worse, if you try too hard to grab someone’s attention you will turn them off.

In the previous posting on attention I provided you with some power words. Well, if you try too hard you’ll lose people quickly. It’s that simple. You have to strike a balance.

So, “interest” in A.I.D.A. is really about holding interesting or holding someone’s attention. It’s isn’t the initial act of capturing someone with sexy images and power words. That’s already done. You need to know how to keep people interested.

Let’s explore that for a moment. If you want to keep people interested you need to give them a good reason to stick with you and stay focused. You also need to occasionally boost their attention. This is why subheadlines work so well — you’re giving someone reasons to stick with you as they read down a page. Makes sense, right?

[Ed. Note: If you're looking for examples of great salescopy which uses A.I.D.A. and, in particular, attention boosters, don't miss the Simple PLR Club, The Simple Cash Blog, and PLR Exploitation. Very powerful stuff.]

There are other tricks to hold attention. For example, you can use psychological devices. That is, you can get the person invested in the page in several ways. You can use their name (if you have it). You can also add mini-surveys to a page, with radio buttons and checkboxes.

Think of attention this way. If you can get the person to interact with your web page, chances of keeping their attention is much higher. Don’t just hit people with images and great information — get them engaged.

This excitement drives interest. It can also boost attention if it’s starting to fade. But remember, don’t bombard a person with great stuff. Mix it up with boring but high value content, such as charts, images, statistics, and the like. Give people shortcuts along the way.

So, I’ve summarized the key ideas behind “interest” in the A.I.D.A. model. You should understand what it means but you should also feel pretty good about some of the new techniques you can use to improve your salescopy.

We tell a lot of people that we’re internet marketers. But, what does that mean exactly? What is internet marketing? What do you really need to know?

There are many definitions for internet marketing. Normally I’d try to simplify things, like I would do for one of my friends or family members. But, I know you’re interested in internet marketing, and you want some details — that’s why you’re here.

So, I’ll start with a few simple ideas then I’ll build up. In many respects, internet marketing is simply another way of saying online marketing, online business, or work-at-home internet business. The core idea is that you’re using a computer and an internet connection to generate money.

Not Just Work from Home

You don’t have to work at home to be an internet marketer. Many IM’ers, as they are called, work for large organizations, marketing companies, and research firms. The central idea is that internet marketers do marketing online, usually in an effort to advertise, pull in buyers, and ultimately sell products and services.

So, here are the two key ideas summarized:

• Most of the work is done online via the web
• Most of the work is marketing and sales related

As a quick aside, internet marketing isn’t only about search engine optimization (SEO), Google Adwords, or any other particular technology. Yes, technology is always in the mix, but internet marketing is more about the tactics, strategies, and methods to do business online.

The bottom line is that you don’t want to be fooled into thinking that internet marketing is one single thing. It’s a complex clustering of tools and techniques. And, internet marketers pick and choose what works best for them. Some internet marketers use 1-2 tools whereas others use the full spectrum. There’s not one secret or special technique which works for all internet marketers.

But, there’s more…

It’s All About Making Money Online

The heart of internet marketing is the set of actions and activities that make money for businesses, online and offline. In other words, when internet marketers talk about internet marketing, they care about one thing: making money.

Now, this might seem obvious, but internet marketers are both extremely focused and easily distracted. They are constantly looking for the Holy Grail of online cash: very little work, very high profits, and freedom.

Internet marketers therefore employ a number of tools and techniques to make money online. To make everything clear, I’ll provide several examples for you.

7 Internet Marketing Examples

eBay — Many internet marketers have used eBay as their key platform to make money online. Not only can they make money via auctions they can also use eBay to drive traffic to their sites. It’s also possible to build a customer list with eBay.

Article Marketing — With article marketing the idea is to write articles to make money. The “trick” is that you have an author bio box or author resource box. In that author credit box, you include links to your sites (e.g., sales pages, sign up pages, and so on). You can get traffic directly from article directories or from blogs and sites when people syndicate your content.

Affiliate Marketing — The concept of affiliate marketing is that you sell products for other people but you get a commission. Internet marketers often get at least 50% of the profits, but some internet marketers offer 70% commission or more.

Pay Per Click (PPC) — This is a way of driving traffic to a site via advertising. In most cases you bid on “keywords” which are the words and phrases people use to find content on search engines. The mother of all PPC systems is Google Adwords. The amount you pay per keyword or key phrase can range from just $0.01 per click through $50 or more.

Memberships — This is a more advanced internet marketing technique. You can set up a membership or club on a topic and then charge customers a fee for access. Usually memberships operate on a monthly basis, i.e., customers pay for access month by month. Although this is typically seen an an advanced online marketing technique, there are ways to set up simple memberships. Autoresponder memberships are a great example of simple yet effective memberships.

Offline Marketing — Internet marketers often make a lot of money by selling their services to small, local businesses. They still use online tactics to drive traffic, encourage people to make a purchase. Internet marketers can work with businesses offline on a pay-per-lead basis, setting up web 2.0 and social media tools, and more.

Private Label Rights (PLR) — Private label rights are “whitelabel” products, which means that the buyer has near complete control over the product. For example, you can purchase PLR products, do a little re-writing, and call the product your own in many cases. PLR is often affordable and effective. (Highly Recommended: Simple PLR Club)

We Keep It Simple

There are many other tools and strategies that comprise internet marketing. Honestly, I’ve only touched on the surface. I’ve kept this relatively jargon free and I tried to stay away from concepts like keyword analysis, squeeze pages, conversion ratios, web metrics, and the like.

We encourage people to try many different things but then focus once you see any money flow. Highly Recommended: Watch the free 10x Method video.

If you like this blog entry keep in mind that The Rhodes Brothers make everything as simple as possible. Our core objective is to help you make money online through internet marketing.

We have several affordable memberships and products to help you succeed. Yes, you can do it like “they” starting today.

if you want to create a membership site you do not need expensive software. In fact, you can do it using basic tools.

If you don’t believe me, take a look at the Free Business Model video. In that free video, you’ll find out that it doesn’t take more than a PayPal account and an autoresponder.

That’s right…

You can fill up an autoresponder then sell access to your high quality emails. The reason is that people are willing to pay for good information. It doesn’t matter if it comes from a blog or via email. All that matters is that the information flows.

Now, if you want something a bit more sophisticated, you can buy the very affordable Instant Membership Site Creator.

If you want to easily create a memberhship site, it’s a no brainer. You can password protect pages, create a simple signup form, automatically create unique user IDs and passwords, and even build up your list. The Instant Membership Site Creator makes it deadly simple.

So, those are two simple ways to create membership web sites. It really isn’t that hard. Even if you’re just getting started in internet marketing, it can be pretty easy. And imagine how much money you can pull in from members outside of internet marketing. It’s really quite easy.

Here are a few example membership web sites to get your creative juices flowing:

• The Simple Cash Blog
• The Simple PLR Club
• Instant Cash Generators
• PLR Newsletters

By the way, after you create a membership site, you can create affiliates out of thin air. Well, not literally, but you can really get some folks excited since memberships offer residual income. Affiliates love that.

Here’s the Simple Cash Blog affiliate program as an example for you. The beauty of this affiliate program is that you don’t have to sell anything. You just sign up and then send people to a totally free video. The conversions on this are obviously huge. Everyone wins.

So, if you’re thinking about creating a membership site, you know exactly what to expect. It’s all about having the right information. It doesn’t have to be hard. And, it should certainly fill your pockets with cash.