For the last 18 months, I’ve gone absolutely crazy with outsourcing. I make a huge investment in outsourcing every single month. If you’re serious about your online business, you must do the same.

Let’s jump into my 12 outsourcing tips:

First, you need to first filter people based on quality. There are many people available at many price points but quality can be harder to find. So, seek out people with strong skills and then start filtering on price. You can always negotiate prices lower by putting people in competition with each other. And, you can drive prices down by letting them know that you expect a quantity discount. Buy in bulk.

Second, you need to use outsourcing to augment your strengths. Just because you are good at something, don’t think you’re absolutely on top of your game. It never hurts to get outside advice. A good example is this: Get someone else to do tedious research on a topic, then use that report to clarify your ideas and your thinking. This is pure magic.

Third, seek to eliminate or reduce redundant tasks. Have someone else handle the routine tasks, even if you like those tasks. A good example is posting blog entries. There’s no reason you need to be in the blog updating business. Sure, you might write the content, but have someone else find a good image, develop the tags, choose the title, select the category and so on. For a few bucks you can get some real talent to handle this routine task.

Fourth, you really need a good project tracking system or the management of your workers will become your new job. Do you really want to spend hours and hours being a manager? Do yourself a favor and find smart ways to handle outsourced work and outsourced workers. Have smart systems in place. Get daily updates and ask for exception reports. Make it simple. Make it clean. But, don’t think for a minute these folks will manage themselves. Find a way to stay on top… with minimal effort.

Fifth, you should seek to build longer term relationships with workers. The cost of training is very high, both in terms of money and time. Especially time! So, try to find quality workers right out of the gate. This will absolutely drive higher quality. Also, as time goes on, you’ll become a top customer. That means better pricing, faster response time and higher quality from the same workers.

Sixth, always seek out people who pay attention to the details. I learned this one the hard way. I thought I should get more people who balanced operations and strategy. However, I operate quite differently now. You need to find people who are great at operations and execution. You want people who are detail oriented or downright anal about their work. I’d rather have someone obsess over quality and deadlines than coming up with the next big idea or fancy pants strategy. I can do that well enough, thank you very much.

Seventh, you must manage the basics first: requirements, ownership, timeframe, expectations. Don’t try to manage entire systems and don’t try to manage a vision, at least not a first. Instead, stick to the essentials and getting the job done. Manage outputs and delivery. Manage deliverables first and then time. This will keep your project on track at a reasonable cost. The greater you can focus on the details for your workers when they start, the great your return on investment and profits. Trust me on this.

Eighth, be prepared to do more work in the short term. This is because you will want to invest in training. If you think you can simply hand over work without some hand holding, you will be frustrated. You might even fail. Either way, without an upfront investment in time and energy, you want maximize your outsourcing opportunities. If you do this right, you’ll be extremely happy in the long run. I’ve learned this the hard way… but now I’m happy as a clam!

Ninth, you should always provide concrete, actionable advice. Don’t be vague. Don’t expect other people to read your mind. This is especially true if you’re only using email to communicate with your outsourcing team. If they can’t see you and hear you, they simply will not understand the nuances and ultra small details that really matter to you. So, buckle down and get as specific as possible, unless you’re willing to iterate several times. Also, don’t be afraid to ask for rework. If you’re not at least 90% happy, then ask for more work to be done. Ask for higher quality. But, be sure to be concrete.

Tenth, don’t throw “it” over the wall and expect miracles. In terms of an operational mode, it is smart to plan for several iterations and cycles. Instead of giving one date for a final product, ask for 2-3 checkpoints or updates along the way. Do this even with small projects that just take a few days. Ask for daily updates. Important: Ask to literally see the work. Get screenshots, samples and other tangibles. This will drive your team to deliver on time but it also gives you peace of mind and more material to manage them. Do this to work with your team vs. trying to just manage their outputs.

Eleventh, develop systems and templates and examples. If you don’t have these materials, it’s time to get to work. You want to have tools and processes in place for others to use and exploit. Rather than trying to explain what you want done, set up a mini “factory” that allows your team to crank out high quality without a ton of thinking. You want to focus on work and execution, not puzzle solving and mind reading. Be smart about developing those systems and you’ll make a killing. This is golden advice.

Lastly, I strongly encourage you to ask your workers for advice on increasing efficiency. Since they are doing tasks over and over again, they will develop shortcuts. It’s human nature. Listen to your team and they will help you drive up profits. They will become more “invested” in you and your business. Plus, if they create a breakthrough, you can move them to a zone of higher profit. That is, for the same amount of effort, they can help you make more money!

Here’s a nice summary of my points above. This is your cheat sheet. It’s your checklist…

1. Go for quality first and price second. I’m talking about filtering people.
2. Seek to augment your strengths (e.g., research to feed your thinking)
3. Seek to get rid of your redundant tasks (e.g., posting content to your blog)
4. You need a good tracking system or management of workers is your new job
5. Seek to build longer term relationships; higher quality and preference
6. Always seek out people who pay attention to the details; operations vs. strategy
7. Manage the basics first: requirements, ownership, timeframe, expectations
8. Be prepared to do more work in the short term; invest in training
9. Always provide concrete, actionable advice; don’t be afraid to ask for rework
10. Don’t throw it over the wall; iterations and cycles; work with your team
11. If you don’t have systems and templates and examples, get to work
12. Always, always, always ask your workers for advice on increasing efficiency

IMPORTANT! If you want to apply these ideas with “razor sharp” precision, and you have a ton of private label rights (PLR) content on your hard drive… you need the PLR Bonecrusher.

Download the PLR Bonecrusher (free to Simple Cash Blog members!)

Or, you can grab a copy on the Warrior Forum right now. (The price keeps going up, up, up.)

And finally… I think you would agree that these are some of the best tips on outsourcing you’ve ever seen. I would really appreciate comments. But more importantly, please Twitter about this blog entry and post to your Facebook page. Or, link to this posting from your own blog. It would really mean a lot to me.

Take care!

~ John

I’m telling you, Private Label Rights products are some of the most under-exploited opportunities available on the market. With just a few small tweaks, you can earn money continuously just by doing the work once.

Here is some of the stuff that we’re going to cover over the next couple of weeks at PrivateLabelRightsHelp.com. Don’t miss it…

What are Private Label Rights products? – You’ll get a full overview of what PLR products are and how to use them.

How to Invest in PLR Products – Our tips and tricks for finding high quality PLR products to buy (and then sell for profit)

Why People Fail with PLR – How to avoid failure so that you can almost guarantee profitability with private label rights products.

How to Become a Guru with PLR – Our secrets for gaining an immediate advantage in a market using PLR products

How to Use PLR Products for Memberships – Memberships are the bread and butter of many successful internet businesses, including our own. We’ll show you how we use private label rights content to make big money in a short amount of time.

How to Avoid “Toxic” PLR Products – If you’re not careful, you can do major damage to your reputation with private label rights content. Follow our rules to make sure you don’t get burnt.

…again, this is only a very small hint of what is coming at PrivateLabelRightsHelp.com. Go take a look now and be sure to comment and let us know how we’re doing. We want to answer your questions about private label rights products…and we want to help you get MASSIVE PROFITS with them.

I just finished this off and wanted you guys to see it first.

No one else in the world has seen this. I’ve been calling it
my little secret private label rights project. It’s a totally
free, downloadable system called the “PLR Quick Cash System.”

Inside the PLR Quick Cash System, I reveal…

* Tips for accelerating your Internet Marketing income with Private Label Rights content

* Our quick traffic system that always jumpstarts our website’s search engine rankings

…and much, much more.

Private Label Rights and Blogs have made us a LOT of
money. Let us show you how we do it.

Download the PLR Quick Cash System for free…

It’s absolutely brainless, and anyone can do it. There are so many private label rights products and exploitable markets out there that it’s insane not to try to profit from it.

If you’re new to private label rights content, watch John’s 20 minute video now:

Click Here To Watch John’s “What Is PLR?” Video

It clearly explains what Private Label Rights products are, and how we use them to turn a profit.

Favor, please: If you enjoy the video and found it useful, John would really appreciate it if you left a comment below.

Thanks a lot!

All the best,
Matt Rhodes of “The Rhodes Brothers”

Of course the fat cats are getting outstanding packages. Unlike my friend, they have “golden parachutes” and a couple of the executives have actually been promoted.

It’s true! They make more money… by putting a bullet in your brain…

My friend tells me that there’s a lot of anger at the plant. There’s outrage. People are really upset. But more importantly…

There is FEAR.

I see it in the eyes of my friend… but I also smell fear in the small town where I live. It’s intense. You could cut it with a knife.

But here’s what really matters…

The reason there is so much fear is simple. And, it’s not the job cuts. Most people would simply say: “I’m going to lose my job. Man, I am sh#$%ing my pants!”

You see… job cuts kill money flow. You’re getting your balls cut off. The truth is that “redundancy” destroys your freedom and control.

You’re not equal. You’re not a partner. You’re crushed like a little bug, without a second thought.

Here’s how to think about this…

People with steady jobs in large companies often feel very safe and secure. I’ve been there. I know what it’s like. The steady paycheck makes you believe you’re in control.

But, you’re not.

When you work for a big company — or anyone else! — you do not have control. Here’s why: If you don’t have your own customers, you don’t control your destiny. Without a business, someone else is holding the leash and you’re the dog.

Now, you might think that I don’t believe in loyalty. But, that’s 100% wrong. I think loyalty is great, if you’re loyal to the right people: friends, family, and most importantly CUSTOMERS.

Do you see the radical difference there? The Big Company doesn’t give a crap about you or your family. “They” don’t care if your house burns down or your dog dies. You’re just a number. You’re just a face on a badge. You do not have any power or control.

So, let’s change the game.

This could change your life. This is a radical shift…

First, let’s talk about working for a monster company. As an employee you’ve got all your eggs in ONE BASKET. What I mean is that a job gives you 100% of your cashflow. It’s all or nothing. So, you can go from 100% income to 0% income in the blink of an eye. “You’re fired!” means you lose everything.

In contrast, if you have 100 customers and one of them stops doing business with you… you’ve only lost 1% of your income!

But, that’s not as radical as this –

With a job at a monster company you can only get 3-5% raises, if you’re lucky. But with a mini-business, you can increase your cashflow by 500% in a weekend.

That sounds impossible but it’s not. Remember, with a business, you’re in control. There is no ceiling on the cash you can make. This is profound!

The smart reader will instantly ask these two questions:

1. How do I learn more about this?
2. How do I get started?

The truth is that you need to understand how to create a mini-business. And if you want to do that, you need a model to follow. You absolutely must have a system. You must use the same tools, tips, tricks and secrets that other mini-business entrepreneurs have used.

(If you want to WASTE MONEY… all you need to do is try starting a mini-business without any plan — or without any system. You cannot succeed by shooting in the dark. “Blind archery” is a stupid game to play.)

And, here’s another secret…

Once you have a model you need raw material. You need fuel. A car without oil and gas is a total waste of cash, and your time.

The solution for most people is to dump private label rights (PLR) products into your new mini-business. To put it another way, you can create a mini-business (start to finish!) in a weekend just by using the right model and some high quality PLR.

It works…

(To the tune of $100K or more per year. It’s up to you. No limits, no ceiling.)

In an effort to put you in the driver’s seat, and put you in TOTAL CONTROL, I’m going to point you to some awesome resources in the next few days.

I’ve thrown enough at you today. Digest everything. Think about it. And, get ready for what comes next. I won’t let you down…

HINT: We’ve created the best mini-business model in the world. It’s tested and proven. I just used it myself this weekend. It’s literally what we use. And, we’ve also put together the number one program on exploiting private label rights. You cannot find anything better on the topic of PLR. We will reveal BOTH of these products in the near future. Stay tuned!

Take care,

~ John

p.s. You can also start a mini-business while you’re still working in the belly of the beast. You can build up a business on the side, just putting in a few hours each week. A few nights and maybe part of a weekend. In no time… you can make as much with a mini-business as you make working for The Man. Then, you can kill your day job. You can enjoy freedom, power and control.

So, I know from real experience… This is serious stuff…

I’ll explain the concept of resale rights and private label rights
(PLR), but I’ll also explain why so many people are looking to get
their hands on this type of content. And, I’ll touch on something that
can literally make you thousands of dollars, without much effort.

Let’s get rollin’ …

When you buy ebooks with reseller rights you get products that you can
sell to other people. These products are usually PDF reports. In general,
you don’t have the ability to modify the content if you’re just given
resale rights. You can only resell the “frozen” version of the product and
what you get… is what you get. This gives the original content producer
the ability to include their links so that they can make money when you
sell and distribute the product.

In effect, when you buy then sell resale rights ebooks, you are acting
like an affiliate or distribution partner. You’re paying someone else to
sell their stuff. But there is still an advantage to you…

Why would you buy ebooks with resale rights? There are two good reasons.
First, you have the ability to buy a full product for a low cost. Sometimes
a very low cost. But, no matter, it’s still a product you can sell. It’s a way
to develop a cheap inventory. The second reason is that you save an
enormous amount of time. Someone else has created the product for
you. There’s very little work to do, besides driving traffic and selling.
The product production is complete.

I’ll pause here for a second and tell you a secret about content with
resale rights. You can make money selling products with reseller rights.
But, it’s hard to make a lot of money. You ain’t gonna get rich. The
reason is that there are many other people also selling the exact same
product as you. (It’s rare to buy exclusive resale rights.) Since you
cannot modify the content, you’re also losing out on backend sales. That
is, the links in the PDFs and reports are not yours. So, you save money
when you buy these products to resell, but you lose money to strong
competition and no easy backend sales.

But, I have a solution…

Instead of buying ebooks with resale rights, you ought to buy ebooks with
private label rights. With private label rights (PLR), you are given the
rights to sell the content, just like resale rights. But, the difference
is that with PLR, you can also modify the content any way that you want.

That’s the magic. You can replace links with your links. You can update
chapter headings. You can change the name of the product. You can add
your name as the author. The flexibility gives you a real advantage in the
marketplace.

So, I like resale rights but I love PLR. You can do anything you want with
most PLR. You can quickly rewrite it. You can chop PLR ebooks into blog
postings. You can convert the PLR report into an autoresponder membership,
and much more.

Now, here’s another secret… This one is very important. This will make you
stronger than the Incredible Hulk.

Most people think the “power” of PLR is that you get a product that you
can modify. Yes, that’s true and that’s awesome. But the real advantage
of PLR is that you get cheap research. In other words, someone else has
done the hard work for you. Like the painful niche research. They’ve found
the market. They’ve created a good outline for you. They’ve given you a
framework to use. You can exploit the PLR in so many ways once you realize
this truth.

So, when given the choice, and when the price is about the same, always
buy PLR products versus ebooks with resale rights. You get a much bigger
bang for your buck with an investment in PLR.

Now, if you’re really serious about making a killing with PLR then you
have to see PLR Exploitation. There is literally no other product as good
at helping you make money with PLR. It’s what all my platinum coaching
students are reading and using. It’s what you want too…

That’s all for now.

Take care,

~ John

It’s extreme!

When my brother John and I first entered the internet marketing business, we were absolutely overwhelmed by the number of choices. I remember an argument I had with my brother early a couple of weeks after we decided to become internet marketers…

“There’s so many different ways to get started. The Internet Marketing Courses we find are typically too expensive and are too complex for us right now. What do we do?”

We had to find the answer ourselves. Instead of buying the “next best” internet marketing course (some of the “gurus” are launching new products every week) we instead did some research to find the best way to get profiting immediately.

We figured that if we saw the money flowing in as quick as possible, it would motivate us more. We didn’t want to have to wait months for a paycheck.

It was around that time that we discovered the power of products that have Master Resale Rights (MRR) or Private Label Rights (PLR). With PLR and MRR products, you can literally copy and paste to have your own product that you can sell on autopilot.

Other people create entire products and then offer out Master Resale Rights and Private Label Rights to some of the products. Master Resale Rights gives you the ability to resell the product and also sell the resale rights to other people. Private Label Rights gives you the ability to resell the product and also modify the contents of the product.

When modifying the contents of PLR products, you can add in links to your sites (or affiliate links) and take complete credit for writing the material.

So, it’s like creating your own product without any of the work. And, you keep all of the profit.

If you want a free internet marketing course that explains all of the power of MRR and PLR products, click here to read the free Really Simple Method to Make Money Online.

The best internet marketing affiliate programs have the following characteristics:

* They track multiple sales. If you send a visitor to a merchant’s products, is your affiliate ID cookied (attached to that particular visitor) for future sales? A smart merchant will always follow up with visitors about upsells and offers, and you should be getting the credit for all of those sales.

* Sales are tracked for months, not days. Your affiliate tag on a customer shouldn’t expire for at least 30 days. Many merchants set a limit on how long a customer is “tagged” for, and if they purchase after this tag runs out, you no longer make any commissions from sales of that customer. The best internet marketing affiliate programs last for 60 days or more.

* You’re making a significant amount per sale. There’s no sense promoting a product if you’re not making at least $10 to $15 per sale. It’s barely worth your time. You should also be making at least 50% of the sale price. Some merchants offer 70% commissions or more.

* High conversion rates. If a product doesn’t convert, there’s no sense in promoting it. Also remember that lower priced products should convert much better than higher priced products. Track your numbers to make sure that you’re maximizing the value of each visitor you send.

* Pre-sales funnel built in. Many great internet marketing affiliate programs have a follow-up system built on that drastically increase conversion rates. This means more money in your pocket. It is also easier to promote these products because you’re offering “free content” to your website or list, not a sales pitch.

* Recurring commissions. Only a small percentage of programs out there offer recurring commissions, but getting customers into a recurring billing membership is invaluable because many customers will pay you for years to come, month after month. However, conversion rates for memberships are typically lower. Be sure to track your results carefully!

The Rhodes Brothers Affiliate Program offers multiple product affiliate tracking, high conversion rates, and pre-sales funnels ready to sell YOUR website customers or list. Click here to check it out.

Don’t have a website or a list yet? Check out my make money online post to get a step-by-step plan to make your first $1,000 online. (It’s 100% free.)

Finding a ghostwriter can be tough sometimes, especially if you have never hired one before and have no idea what to look for. You’ll probably get a ton of well meaning advice on places to look, and what you should pay for one, what’s too much, what’s not enough, and the list goes on!

A lot of people when first starting to outsource work have a fear of the unknown, and it stops them from taking a leap. But outsourcing can be so critical to your success and peace of mind once your business really starts to take off. Especially if you aren’t much of a writer yourself, or simply don’t like to write, outsourcing to a ghostwriter can be a huge weight off of your shoulders.

So How To Find A Quality Ghostwriter?

When asking this question, folks may send you at first to places like GetAFreelancer.com or Guru.com where you can hire freelancers to do whatever work you are requiring. These can be great places to find services at cheap prices, and is great for finding people to help with administrative tasks. Occasionally you can find good writers there as well, I am definitely not knocking them.

However, when you are looking for a writer you should be looking for someone who has built up a good reputation, and can show you examples of top quality work. You may not always find that on a lot of the freelance sites.

The best way to find a good ghostwriter is through word of mouth or referrals. You can bet that if you find a writer through word of mouth, it is because they have proven themselves and their clients are very happy, and spreading the word.

Check out forums, and see who people may be talking about or recommending. Message boards are good too. Just ask around and see who people point you to. If your shoved in the direction of a certain writer fairly regularly, it’s probably a good bet they are well qualified to write for you.

Found A Potential Ghostwriter – Now What?

So you have found a possible writer, and aren’t sure where to go next. The first thing you will want to do is contact them, obviously. Request a quote based on the project you are looking to have written. Also request samples from them. A good writer will always have samples of past work they can provide to you as proof of their quality.

However, be careful, some writers are unscrupulous and will send you bogus work as their samples, and then when actually asked to write your stuff, it comes back as crap! The best way to avoid this is to not only ask for samples already written, but also ask them to write a short sample article on the topic of your choice. Unless they are already an extremely well known writer whose work speaks for itself, they shouldn’t have a problem doing this for you.

Also check out their website. If they are serious about their work, then they will have a website up regarding their services. Check out the site, see if it has samples available, if it looks professional, and if they have a photo available introducing themselves.

If you decide you like this ghostwriter, and their style meshes well with what you are trying to accomplish, you will then want to draw up a simple ghostwriters agreement with them, just so you both have a record of the terms of agreement. That’s simply good business, so don’t be worried about asking them to do so. If they are unwilling find another writer!

How Much Is Too Much?

Once you have found your writer, and requested their quote, how much is too much? That can only be determined by you. Some folks will say that only expensive writers are quality writers, and all the cheap ones write in broken English. Others take the opposing stance and won’t pay for a writer that charges more than 6 bucks an article.

It all depends on you and what you are comfortable with. In my experience, expensive doesn’t always mean better, but neither do want to shell out money for a cheap writer who doesn’t deliver. Sometimes, when paying a higher price you may be paying not only for quality writing, but also for excellent customer service and timely work. Yes it’s nice to be able to cut costs and save some money, but hiring your ghostwriter may not be the ideal place to cut corners.

Consider the fact that perception plays a huge role in how people judge you or your product. It only makes sense to invest in a quality ghostwriter that is going to represent you or your product in the absolute best light possible.

To Recap…

Do your due diligence. Ask around, get referrals, find a writer with a great reputation. Request samples and quotes, as well as a ghost writer agreement. Don’t mistake expensive for better, but don’t think cheap is always going to cut it! And finally, go with your gut. If you don’t feel comfortable handing that person your money to complete a job for you, then don’t. Keep looking until you find a ghostwriter that is the perfect fit for YOU.

If you liked this article, and are still struggling to find a quality ghostwriter you can trust, feel free to drop by www.writesyntax.com from Cori and request a quote.

There are many definitions for internet marketing. Normally I’d try to simplify things, like I would do for one of my friends or family members. But, I know you’re interested in internet marketing, and you want some details — that’s why you’re here.

So, I’ll start with a few simple ideas then I’ll build up. In many respects, internet marketing is simply another way of saying online marketing, online business, or work-at-home internet business. The core idea is that you’re using a computer and an internet connection to generate money.

Not Just Work from Home

You don’t have to work at home to be an internet marketer. Many IM’ers, as they are called, work for large organizations, marketing companies, and research firms. The central idea is that internet marketers do marketing online, usually in an effort to advertise, pull in buyers, and ultimately sell products and services.

So, here are the two key ideas summarized:

• Most of the work is done online via the web
• Most of the work is marketing and sales related

As a quick aside, internet marketing isn’t only about search engine optimization (SEO), Google Adwords, or any other particular technology. Yes, technology is always in the mix, but internet marketing is more about the tactics, strategies, and methods to do business online.

The bottom line is that you don’t want to be fooled into thinking that internet marketing is one single thing. It’s a complex clustering of tools and techniques. And, internet marketers pick and choose what works best for them. Some internet marketers use 1-2 tools whereas others use the full spectrum. There’s not one secret or special technique which works for all internet marketers.

But, there’s more…

It’s All About Making Money Online

The heart of internet marketing is the set of actions and activities that make money for businesses, online and offline. In other words, when internet marketers talk about internet marketing, they care about one thing: making money.

Now, this might seem obvious, but internet marketers are both extremely focused and easily distracted. They are constantly looking for the Holy Grail of online cash: very little work, very high profits, and freedom.

Internet marketers therefore employ a number of tools and techniques to make money online. To make everything clear, I’ll provide several examples for you.

7 Internet Marketing Examples

eBay — Many internet marketers have used eBay as their key platform to make money online. Not only can they make money via auctions they can also use eBay to drive traffic to their sites. It’s also possible to build a customer list with eBay.

Article Marketing — With article marketing the idea is to write articles to make money. The “trick” is that you have an author bio box or author resource box. In that author credit box, you include links to your sites (e.g., sales pages, sign up pages, and so on). You can get traffic directly from article directories or from blogs and sites when people syndicate your content.

Affiliate Marketing — The concept of affiliate marketing is that you sell products for other people but you get a commission. Internet marketers often get at least 50% of the profits, but some internet marketers offer 70% commission or more.

Pay Per Click (PPC) — This is a way of driving traffic to a site via advertising. In most cases you bid on “keywords” which are the words and phrases people use to find content on search engines. The mother of all PPC systems is Google Adwords. The amount you pay per keyword or key phrase can range from just $0.01 per click through $50 or more.

Memberships — This is a more advanced internet marketing technique. You can set up a membership or club on a topic and then charge customers a fee for access. Usually memberships operate on a monthly basis, i.e., customers pay for access month by month. Although this is typically seen an an advanced online marketing technique, there are ways to set up simple memberships. Autoresponder memberships are a great example of simple yet effective memberships.

Offline Marketing — Internet marketers often make a lot of money by selling their services to small, local businesses. They still use online tactics to drive traffic, encourage people to make a purchase. Internet marketers can work with businesses offline on a pay-per-lead basis, setting up web 2.0 and social media tools, and more.

Private Label Rights (PLR) — Private label rights are “whitelabel” products, which means that the buyer has near complete control over the product. For example, you can purchase PLR products, do a little re-writing, and call the product your own in many cases. PLR is often affordable and effective. (Highly Recommended: Simple PLR Club)

We Keep It Simple

There are many other tools and strategies that comprise internet marketing. Honestly, I’ve only touched on the surface. I’ve kept this relatively jargon free and I tried to stay away from concepts like keyword analysis, squeeze pages, conversion ratios, web metrics, and the like.

We encourage people to try many different things but then focus once you see any money flow. Highly Recommended: Watch the free 10x Method video.

If you like this blog entry keep in mind that The Rhodes Brothers make everything as simple as possible. Our core objective is to help you make money online through internet marketing.

We have several affordable memberships and products to help you succeed. Yes, you can do it like “they” starting today.

Most internet marketers don’t realize how valuable their online skills are to people doing business offline. To put it another way, most online marketers are only familiar with very low prices. For example, it’s pretty easy to find 500-800 word articles for $5-15. And to be perfectly clear, I’m talking about high quality, original articles. This is not about buying PLR articles or otherwise using PLR.

If you’re an internet marketer and you want to know how to make money offline, the answer is very simple. You really just need to interact with business owners in the “real world” and let them know what you do. You would explain that you drive traffic, write articles, market with videos, build lists, and so forth.

Of course your sales pitch wouldn’t be about the marketing methods. It would be about the results that you offer to offline businesses. You wouldn’t talk about driving traffic to a web site you’d talk about getting people to a web site so that they could get directions, find a business, and buy goods offline. In simple terms, you would explain the benefits not the techniques and methods.

Here’s a real example that we have outlined in the Offline Cash Formula. You would first tell an offline business owner that you could build up a list of people for them. The list might be a simple announcement list which the offline business could use to electronically (email) distribute to coupons.

So, how would you make money from this? Let’s take a look…

You would use an autoresponder service to set this up. You’d create the form, you’d manage the email distribution, you’d provide “free” content and so on. This will all be part of a customer list building service you’d offer to an offline business owner. You could charge by the number of people on the list. Or, you could charge a flat fee. There are other pricing models you could use too. What matters is that you see how you can use your online marketing skills to generate money offline.

In the Offline Cash Formula I spend a lot of time talking about pricing because it’s so important. I know that it can be tricky so let me give you some guidance now. As a rule of thumb, I recommend that you charge 5-10 times the amount to offline businesses that you charge online.

Given this price difference, imagine doing some outsource flipping. You can buy an article online via outsourcing for $10 but then you should be able to resell that original content to a “real world” business for at leat $50. Anything less than $25 is a seriously bad business decision. This disparity allows you to pay $10 to make at least $25. That’s $15 in profit for virtually zero work. This is exactly how you can make money offline again and again.

All the best,

~ John S. Rhodes of “The Rhodes Brothers”

p.s. You could very easily buy and sell PLR to offline businesses. For example, you could join a high quality PLR membership (e.g., Simple PLR Club or PLR Newsletters) and then you could use or sell that content to offline businesses who crave content for their newsletters. This is very much like Quadrant 4 that I described yesterday.

But, many people think that’s what PLR is all about — just getting content. But really, that is just plain wrong. You need to rethink this because, to tell the complete truth…

PLR is equivalent to outsourcing. You’re buying their work; the research that someone else has done ahead of time for you in a niche. It’s that domain knowledge, and the time invested in the topic, that really matters with PLR. That’s the true value. That’s the core of any PLR that you buy. (TIP: “Is Free PLR Good?“)

I want to tell you exactly what kind of PLR you should purchase right now. I don’t think anyone has covered this topic this way previously. Stephen Wagenheim touched on this when he talked about PLR and outsourcing (”PLR is Outsourcing on the Cheap“), but he didn’t talk about what kind of PLR to buy based on the outsourcing concept.

This is really important. If you just buy and buy, you’ll end up with hard drive full of PLR content. You won’t really know why you bought all that content and you probably wasted a lot of money. (TIP: “PLR Articles — How to Use Them“)

Well, we’ve really beaten that to a pulp. Let’s refocus and consider when you should buy PLR. Below you’ll see special tips that I’ve previously only given to my best customers. Feel free to refer other people to this blog entry; help others.

You should by PLR under the four following conditions…

Number One: You should buy PLR when you do not have any knowledge about a niche. That means, outsource what you are not good at. Buy PLR when you’re clueless on a topic. You’ll quickly get smart in that niche. PLR is a shortcut to advanced knowledge, assuming you’re able to purchase or otherwise acquire PLR that is of good quality. (TIP: Read The PLR Model Blog)

Number Two: You should buy PLR when you can’t make money. What I mean is that there are times when it’s more cost effective to simply buy PLR to help your customers. For example, if your customers keep asking how to set up a WordPress blog, you might not be able to make any money from it. So, you could purchase PLR that clearly explains how to get the job done. Cheap, effective, and gets the job done. It also drives up customer satisfaction and loyalty; no problem.

Number Three: You should buy PLR when you do not enjoy a topic. If you don’t have passion about a topic, it’s very likely to show through. You’ll be exposed! Also, if you get frustrated with something and therefore you don’t enjoy it, you’re not going to be able to create a good product for your customers. Simply grab some PLR and your problems go away.

Number Four: You should buy PLR when you realize you’re wasting time. Anytime you’re generating any sort of content whether it be for your website, blog or new report you’re working on, you should start with PLR. Remember, you’re buying brainpower. (TIP: “PLR – Why You’ve Just Gotta Have It“) The research that someone else has done can be found very often in rock solid PLR articles, PLR reports, e-books. In other words, PLR is a shortcut to knowledge.

Here’s the recap. PLR is just like outsourcing. If you lack knowledge, when you don’t have high ROI for your effort, when you’re burned-out or dislike a topic, or when you’re just plain wasting time, you need to consider purchasing PLR.

I’ll wrap up by saying that buying poor quality PLR is a bigger waste of time and energy than doing the work yourself. You need to know exactly how to find and review PLR. More importantly, you need to know how to evaluate PLR before you even buy it — yes, we clearly explain exactly how to do this inside PLR Exploitation.

~ John S. Rhodes of “The Rhodes Brothers”

Recommended Material

• PLR Exploitation
• The PLR Model
• Simple PLR Club
• PLR Newsletters
• My Secret Articles
• Free Business Model
• Free PLR Ebooks, Reports, and Articles
• Convert PLR into Something Unique in 10 Minutes without Re-Writing