In a previous blog posting I talked about online and offline marketing. In this blog posting I’m going to talk about how to make money offline by exploiting your online marketing skills. In effect, you’re going to learn about selling your services to businesses offline. It’s easy as pie!

Most internet marketers don’t realize how valuable their online skills are to people doing business offline. To put it another way, most online marketers are only familiar with very low prices. For example, it’s pretty easy to find 500-800 word articles for $5-15. And to be perfectly clear, I’m talking about high quality, original articles. This is not about buying PLR articles or otherwise using PLR.

If you’re an internet marketer and you want to know how to make money offline, the answer is very simple. You really just need to interact with business owners in the “real world” and let them know what you do. You would explain that you drive traffic, write articles, market with videos, build lists, and so forth.

Of course your sales pitch wouldn’t be about the marketing methods. It would be about the results that you offer to offline businesses. You wouldn’t talk about driving traffic to a web site you’d talk about getting people to a web site so that they could get directions, find a business, and buy goods offline. In simple terms, you would explain the benefits not the techniques and methods.

Here’s a real example that we have outlined in the Offline Cash Formula. You would first tell an offline business owner that you could build up a list of people for them. The list might be a simple announcement list which the offline business could use to electronically (email) distribute to coupons.

So, how would you make money from this? Let’s take a look…

You would use an autoresponder service to set this up. You’d create the form, you’d manage the email distribution, you’d provide “free” content and so on. This will all be part of a customer list building service you’d offer to an offline business owner. You could charge by the number of people on the list. Or, you could charge a flat fee. There are other pricing models you could use too. What matters is that you see how you can use your online marketing skills to generate money offline.

In the Offline Cash Formula I spend a lot of time talking about pricing because it’s so important. I know that it can be tricky so let me give you some guidance now. As a rule of thumb, I recommend that you charge 5-10 times the amount to offline businesses that you charge online.

Given this price difference, imagine doing some outsource flipping. You can buy an article online via outsourcing for $10 but then you should be able to resell that original content to a “real world” business for at leat $50. Anything less than $25 is a seriously bad business decision. This disparity allows you to pay $10 to make at least $25. That’s $15 in profit for virtually zero work. This is exactly how you can make money offline again and again.

All the best,

~ John S. Rhodes of “The Rhodes Brothers”

p.s. You could very easily buy and sell PLR to offline businesses. For example, you could join a high quality PLR membership (e.g., Simple PLR Club or PLR Newsletters) and then you could use or sell that content to offline businesses who crave content for their newsletters. This is very much like Quadrant 4 that I described yesterday.

When you buy private label rights content (known as “PLR”) you’re buying the work that someone else has done. You’re buying their efforts, their time, their brainpower. You’re not just buying words.

But, many people think that’s what PLR is all about — just getting content. But really, that is just plain wrong. You need to rethink this because, to tell the complete truth…

PLR is equivalent to outsourcing. You’re buying their work; the research that someone else has done ahead of time for you in a niche. It’s that domain knowledge, and the time invested in the topic, that really matters with PLR. That’s the true value. That’s the core of any PLR that you buy. (TIP: “Is Free PLR Good?“)

I want to tell you exactly what kind of PLR you should purchase right now. I don’t think anyone has covered this topic this way previously. Stephen Wagenheim touched on this when he talked about PLR and outsourcing (”PLR is Outsourcing on the Cheap“), but he didn’t talk about what kind of PLR to buy based on the outsourcing concept.

This is really important. If you just buy and buy, you’ll end up with hard drive full of PLR content. You won’t really know why you bought all that content and you probably wasted a lot of money. (TIP: “PLR Articles — How to Use Them“)

Well, we’ve really beaten that to a pulp. Let’s refocus and consider when you should buy PLR. Below you’ll see special tips that I’ve previously only given to my best customers. Feel free to refer other people to this blog entry; help others.

You should by PLR under the four following conditions…

Number One: You should buy PLR when you do not have any knowledge about a niche. That means, outsource what you are not good at. Buy PLR when you’re clueless on a topic. You’ll quickly get smart in that niche. PLR is a shortcut to advanced knowledge, assuming you’re able to purchase or otherwise acquire PLR that is of good quality. (TIP: Read The PLR Model Blog)

Number Two: You should buy PLR when you can’t make money. What I mean is that there are times when it’s more cost effective to simply buy PLR to help your customers. For example, if your customers keep asking how to set up a WordPress blog, you might not be able to make any money from it. So, you could purchase PLR that clearly explains how to get the job done. Cheap, effective, and gets the job done. It also drives up customer satisfaction and loyalty; no problem.

Number Three: You should buy PLR when you do not enjoy a topic. If you don’t have passion about a topic, it’s very likely to show through. You’ll be exposed! Also, if you get frustrated with something and therefore you don’t enjoy it, you’re not going to be able to create a good product for your customers. Simply grab some PLR and your problems go away.

Number Four: You should buy PLR when you realize you’re wasting time. Anytime you’re generating any sort of content whether it be for your website, blog or new report you’re working on, you should start with PLR. Remember, you’re buying brainpower. (TIP: “PLR – Why You’ve Just Gotta Have It“) The research that someone else has done can be found very often in rock solid PLR articles, PLR reports, e-books. In other words, PLR is a shortcut to knowledge.

Here’s the recap. PLR is just like outsourcing. If you lack knowledge, when you don’t have high ROI for your effort, when you’re burned-out or dislike a topic, or when you’re just plain wasting time, you need to consider purchasing PLR.

I’ll wrap up by saying that buying poor quality PLR is a bigger waste of time and energy than doing the work yourself. You need to know exactly how to find and review PLR. More importantly, you need to know how to evaluate PLR before you even buy it — yes, we clearly explain exactly how to do this inside PLR Exploitation.

~ John S. Rhodes of “The Rhodes Brothers”

Recommended Material

• PLR Exploitation
• The PLR Model
• Simple PLR Club
• PLR Newsletters
• My Secret Articles
• Free Business Model
• Free PLR Ebooks, Reports, and Articles
• Convert PLR into Something Unique in 10 Minutes without Re-Writing

PLR stands for private label rights. (Read this quick intro to PLR.)

In this blog entry I’ll talk to you about PLR so that you fully understand it, from many angles. I’ll do this by pointing you to some resources available online that are easy to read and understand.

A friend of mine (Steven Wagenheim) has written extensively about PLR in the last few weeks and he knows what he’s talking about. I think you will enjoy many of the things that he says. He blows the doors wide open.

One of the first things about PLR, is that it can be used to create websites very rapidly. The reason isn’t because the writing has been done for you, it’s because the research has been done for you. It’s this research that really saves you time, not the writing. This research is the gold.

On another topic, if you just take PLR and put it into a blog or website, Google will penalize you. You’ll never make it into their index or you’ll be buried in the supplemental results. So you can’t just take PLR and use it without some rewriting.

But remember, it’s not the writing or the content that saves you time. You do indeed have to re-write. The timesaver, is that the research for the topic you care about is done. Research takes a ton of time. Hours and hours. With PLR, someone else has done that for you. And, PLR is often very affordable. Rock on!

Keep this in mind too: if someone has done the research for you, you are pretty much an instant expert once you read the material. The niche can be very new, but you don’t need to know the topic very well in order to benefit from what you have read. The truth is rewriting good PLR is how you can rapidly make money online.

By the way, rewriting PLR is quite simple once you know the simple techniques. Yes, there are methods you can use to dramatically reduce the amount of time it takes to rewrite POR. Methods in fact, that make it so that you can rewrite a PLR article in less than seven minutes. It’s true.

The ability to rewrite PLR in less than seven minutes depends on the quality of the PLR. So, it’s not possible to rewrite a junk article in less than seven minutes. However if you purchase rock solid PLR to begin with, you’ll be golden. Re-writing PLR in very little time is easy.

I’ll end this blog entry with a pointer off to Stephen Wagenheim’s video called the Real Truth About Making Money Online with PLR. He explains many of the points that I’ve made above. However, he adds a real human element to the things that I throw at you. I strongly encourage you to watch the video where he explains exactly why PLR is so powerful. Take a look now.

Recommended Reading:

• PLR – Why You’ve Just Gotta Have It
• PLR – Great for Getting Feedback
• Is Free PLR Good?
• Problems You Run Into with PLR
• What’s the Real Value of PLR?

You can find free PLR ebooks all over the internet. Free PLR reports and articles are also easy to find. Absolutely free. What I’m going to do here is explain that “free PLR” might not be free at all. There are costs!

First, the real value of PLR is that research has been done for you. Listen, that’s a real internet marketing secret that’s only starting to be talked about. Most folks think that PLR is great because the work, i.e., the writing, is done for you.

The truth is that PLR is great because of the the brainpower and time required to figure out what people want to learn about. An added bonus is all the niche keyword research done by the PLR creator. If you’re not convinced about the “true value of PLR” then you must watch the PLR Model video. It’s obvious.

If you simply grab free PLR content, like ebooks and articles from random web sites, you’re probably getting poor quality PLR. That is, you’re going to get PLR that was poorly researched. Since the true value of PLR is in the research, you’re getting a pretty raw deal. Download at your own risk!

Second, if you download free PLR then it’s very likely you’ll have to do extra work to transform the content into something useful. When I use the word “transform” I really mean re-write.

Even when you know the secret of re-writing PLR articles in less than 7 minutes, if your free PLR is junk then you’ll spend 1-2 hours per article. Therefore, you’re hardly saving time. In fact, free PLR can be a time drain.

This all assumes the free PLR is low quality PLR. You might get lucky. Some free PLR is pretty good, but you have to know how to evaluate PLR before you buy it or download it.

Special Tip: PLR Exploitaiton explains how to evaluate PLR before you buy.

Third, I encourage you to take a look at the Squidoo lens that asks this question: Is Free PLR Good? Here’s a quote for you to consider…

Don’t get sucked into a page that offers you a ton of free PLR in exchange for your email address, postal address, name, and so on. Never trade a ton of personal information for “free PLR” — you’ll get burned.

I’ll end by saying that free PLR can be awesome, but you have to watch it. You have to avoid poorly written PLR or you’ll write, write, and re-write. It’ll waste your time. Lot’s of it. You also have to watch out for PLR that is stolen. A lot of free PLR is simply ripped off content. Watch for it. Learn how to avoid bad PLR. And finally, don’t give up your name and email for some junk PLR. It’s a raw deal.

~ John S. Rhodes of “The Rhodes Brothers”

A lot of people don’t understand PLR. So, let me give you some helpful links to get the party started. Seriously, the blog entries I point to below are worth reading. All of them. And don’t worry there’s no pressure here. There’s no selling in these blog entries, got it? I’m pointing you to pure content.

With that introduction…

If you want to understand PLR, also known as Private Label Rights, simply head over to the PLR Model blog. You’ll get your head around PLR in very little time. I promise. Let me prove it; read these entires. Then we’ll get down to business, OK?

• PLR is Great for Listbuilding
• PLR is Good for Article Marketing
• PLR for Video Creation
• PLR is Great for Autoresponders

Well, there’s plenty more to learn over at the PLR Model blog. And don’t miss the main PLR Model site. We’re giving you access to a free video all about the *true* value of PLR. That’s something you don’t want to miss.

So that’s out of the way, now it’s time to talk about converting PLR into something unique without any re-writing. If you think it cannot be done, then you’re in for something very special. And, once I explain the idea, you’ll better understand what I was talking about in the PLR Model video.

Here’s the secret in just three words: Unique Selling Proposition

You can sell a product very well by talking about a big list of features plus the benefits. However, killer sales almost always come by highlighting a single benefit above all other benefits. As multi-millionaire Michael Masterson has stated, “When this benefit can be presented as uniquely characteristic of your product, you have an advertising proposition that can last and last and last.”

You simply need to establish something unique about the PLR product you own and you can stand above everyone else. You don’t have to re-write anything at all. You simply need to explain something very special about the PLR you own. You need to cast it in a new light, or explain it in a way that no others have done before.

This might simply mean advertising the product in a new way, in a new medium. Or, it might be more robust. You might explain a benefit that no one else has ever pointed out, which you can then exploit for maximum gain. Remember, this takes no re-writing unless you wish to tweak your PLR.

By the way, you can do two things to make your PLR product stand out as unique and 100% fresh. Literally make it unique in some way: add graphics, add a new introduction, re-write content. This obvious works as we’ve clearly explained inside PLR Exploitation.

You can also use a “Jedi Mind Trick” to make your product unique. That is, you just need to make the product seem better to other people. This is the power of finding your Unique Selling Proposition (USP). The USP can be completely based on perceptions. This requires one thing from you: brainpower. You’ve got that, for sure.

So, that is how to convert PLR into something unique and profitable with very little work, and often no re-writing. You’re creating PLR gold out of thin air while others are off in a dark mine digging for it. Working very hard in fact.

That’s all for now. Remember, if you want to learn more about PLR, then you owe it to yourself to watch the free PLR Model video. I promise there’s not a sales pitch. It’s all very low key. Simple stuff.

~ John

p.s. Need PLR? Check out the Simple PLR Club. (There’s a little sales pitch, eh?)

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