We tell a lot of people that we’re internet marketers. But, what does that mean exactly? What is internet marketing? What do you really need to know?

There are many definitions for internet marketing. Normally I’d try to simplify things, like I would do for one of my friends or family members. But, I know you’re interested in internet marketing, and you want some details — that’s why you’re here.

So, I’ll start with a few simple ideas then I’ll build up. In many respects, internet marketing is simply another way of saying online marketing, online business, or work-at-home internet business. The core idea is that you’re using a computer and an internet connection to generate money.

Not Just Work from Home

You don’t have to work at home to be an internet marketer. Many IM’ers, as they are called, work for large organizations, marketing companies, and research firms. The central idea is that internet marketers do marketing online, usually in an effort to advertise, pull in buyers, and ultimately sell products and services.

So, here are the two key ideas summarized:

• Most of the work is done online via the web
• Most of the work is marketing and sales related

As a quick aside, internet marketing isn’t only about search engine optimization (SEO), Google Adwords, or any other particular technology. Yes, technology is always in the mix, but internet marketing is more about the tactics, strategies, and methods to do business online.

The bottom line is that you don’t want to be fooled into thinking that internet marketing is one single thing. It’s a complex clustering of tools and techniques. And, internet marketers pick and choose what works best for them. Some internet marketers use 1-2 tools whereas others use the full spectrum. There’s not one secret or special technique which works for all internet marketers.

But, there’s more…

It’s All About Making Money Online

The heart of internet marketing is the set of actions and activities that make money for businesses, online and offline. In other words, when internet marketers talk about internet marketing, they care about one thing: making money.

Now, this might seem obvious, but internet marketers are both extremely focused and easily distracted. They are constantly looking for the Holy Grail of online cash: very little work, very high profits, and freedom.

Internet marketers therefore employ a number of tools and techniques to make money online. To make everything clear, I’ll provide several examples for you.

7 Internet Marketing Examples

eBay — Many internet marketers have used eBay as their key platform to make money online. Not only can they make money via auctions they can also use eBay to drive traffic to their sites. It’s also possible to build a customer list with eBay.

Article Marketing — With article marketing the idea is to write articles to make money. The “trick” is that you have an author bio box or author resource box. In that author credit box, you include links to your sites (e.g., sales pages, sign up pages, and so on). You can get traffic directly from article directories or from blogs and sites when people syndicate your content.

Affiliate Marketing — The concept of affiliate marketing is that you sell products for other people but you get a commission. Internet marketers often get at least 50% of the profits, but some internet marketers offer 70% commission or more.

Pay Per Click (PPC) — This is a way of driving traffic to a site via advertising. In most cases you bid on “keywords” which are the words and phrases people use to find content on search engines. The mother of all PPC systems is Google Adwords. The amount you pay per keyword or key phrase can range from just $0.01 per click through $50 or more.

Memberships — This is a more advanced internet marketing technique. You can set up a membership or club on a topic and then charge customers a fee for access. Usually memberships operate on a monthly basis, i.e., customers pay for access month by month. Although this is typically seen an an advanced online marketing technique, there are ways to set up simple memberships. Autoresponder memberships are a great example of simple yet effective memberships.

Offline Marketing — Internet marketers often make a lot of money by selling their services to small, local businesses. They still use online tactics to drive traffic, encourage people to make a purchase. Internet marketers can work with businesses offline on a pay-per-lead basis, setting up web 2.0 and social media tools, and more.

Private Label Rights (PLR) — Private label rights are “whitelabel” products, which means that the buyer has near complete control over the product. For example, you can purchase PLR products, do a little re-writing, and call the product your own in many cases. PLR is often affordable and effective. (Highly Recommended: Simple PLR Club)

We Keep It Simple

There are many other tools and strategies that comprise internet marketing. Honestly, I’ve only touched on the surface. I’ve kept this relatively jargon free and I tried to stay away from concepts like keyword analysis, squeeze pages, conversion ratios, web metrics, and the like.

We encourage people to try many different things but then focus once you see any money flow. Highly Recommended: Watch the free 10x Method video.

If you like this blog entry keep in mind that The Rhodes Brothers make everything as simple as possible. Our core objective is to help you make money online through internet marketing.

We have several affordable memberships and products to help you succeed. Yes, you can do it like “they” starting today.

I wrote up two press releases about The Really Simple Method.

Editor’s Note: As I wrote about earlier today, we’ve helped over 2,000 people make money on the internet. The Really Simple Method is compelling because we provide value and the ecourse is free.

In any event, to spread the word about The Really Simple Method, I wrote up two press releases: short version, long version. Both are posted below. Which one do you like better? Why?

Sidebar: I’m looking for great press releases to do a better job. Good examples are very hard to find, that is certain.

LONG VERSION

John S. Rhodes writes, “The Really Simple Method is a free ecourse on internet marketing that we created back in July 2007. When we launched it, we never expected to reach more than 500 people. However, just a few days ago we passed the 2,000 member milestone.”

Unlike many other ecourses on internet marketing, The Really Simple Method does not cost anything. Furthermore, it includes two high quality videos.

The Rhodes Brothers show you how to upload files to a web site using a free FTP tool, step by step. They also show you how to create a PayPal “Buy Now” button. But there’s more, including advice on how to buy and sell the right products to make money online.

Many of the 2,000+ members have provided positive feedback about The Really Simple Method. John S. Rhodes explains, “Everyone loves a good deal. This one is hard to pass up. We clearly explain how to make money on the internet using a tried-and-true method and it’s free. How can anyone turn that offer down? No wonder it gets great reviews.”

To access the free ecourse today, simply visit The Really Simple Method and subscribe:

The Really Simple Method
http://ReallySimpleMethod.com
 

  

SHORT VERSION

John S. Rhodes writes, “The Really Simple Method is a free ecourse on internet marketing that we created back in July 2007. We never expected to reach more than 500 people. However, just a few days ago we passed the 2,000 member milestone.”

John S. Rhodes continues, “We clearly explain how to make money on the internet using a tried-and-true method, and it’s free. That explains the growth. How can anyone turn this offer down?”

Sign up today:

The Really Simple Method
http://ReallySimpleMethod.com

A few days ago I wrote Planting the Seeds of Wealth. I was talking to my brother about the article and he got very mad at me.

He told me that I was a liar!

As it turns out we’ve helped a lot of people with The Really Simple Method. I stated in Planting the Seeds of Wealth that we had 730 registered members. But, that isn’t even close.

We have well over 2,100 registered members. Although this makes me a “liar” it also means that we’ve helped thousands of people get started with internet marketing.

Why have over 2,100 registered? Simple. We give people a realistic process to follow to make money online in very little time. We give away some “secrets” but there’s more.

Inside The Really Simple Method, we give members access to 2 free videos: How to Set Up a PayPal Button as well as How to Use FileZilla to Upload Files to Your Webhost. Again, just by joining this FREE ecourse, you get access to these videos.

I know if seems like it, I’m not really trying to sell The Really Simple Method. It’s now a very small part of our internet marketing empire. I’m writing this to tell you that you can plant “seeds” that continue to grow and grow.

We’ve been able to help over 2,100 members. That’s obviously good for them, but it also provides clear evidence that you can create an busienss asset that will continue to provide value months — or even years — after you create it.

I would also strongly recommend that you work hard to create real, long-term assets. Don’t just shoot for short term cash, unless you re-invest that cash into assets that generate long term wealth.

It’s too easy to burn out if you keep working for short term cash. You want many funnels of cash, that provide value to you on autopilot. Balance is key.

I just wanted to let some folks know — especially “new” folks — that your effort today will probably pay off in the future. You’re investing in your future, if you’re doing things right.

Two examples…

A long time ago, I set up a free course with my brother. The purpose was to help educate people on a topic but to also build our own list.

Editor’s Note: Here’s a similar ecourse — The Really Simple Method

Well, over time, that ecourse has generated about 730 list members. And, these folks are pretty loyal to us since we offered up great information for free — just their name and email.

Editor’s Note: High quality content + Squeeze page = list building power!

In essence, that ecourse is running on autopilot. It sits there, delivering value and building our list. We sell to that list, and it converts pretty well. Rock on!

The second investment I’ll mention here is a series of 3 ebooks we gave away for free more than a year ago.

These little ebooks contained a lot of affiliate links, but they were also high quality. Short, yes, but high quality.

Editor’s Note: Did you know that The Rhodes Brothers have an affiliate program?

Now, we expected a lot of affiliate sales. We expected the ebooks to go “viral” like crazy hot sausages. But…

They didn’t.

Don’t be shocked. If you expect instant success by spreading your digital goods all over the place, you’re in for a world of pain.

Look, this stuff takes time.

OK, so why do I mention these ebooks?  Two quick reasons. Many people have found our blog through those ebooks — even if they don’t buy, we get some traffic from work we did a long time ago. Second, we do make about 1-2 sales per week ($17-19) from them.

Don’t “poo poo” that amount. It’s about $1,000 per year when you do the math and add it up.

Building an empire takes a long time, for most people. What you do now can pay off long term. Plant those acorns. Plan for the growth.

Enjoy the oak trees!

When you create an ebook, you want to know where to sell it. This blog entry will tell you exactly how to start selling today.

Two simple answers are that you can sell your product through Clickbank or PayPal. In the case of Clickbank, just visit, sign up, and follow the instructions. If you want to sell your ebook and get a (potentially huge) army of affiliates, this is a good option.

Sidebar: See how it works. Look at The Rhodes Brothers affiliate page to see the “other side” of the Clickbank equation. You could have something just like this to sell your ebook…

In the case of PayPal to sell your ebook, just create an account and then create Buy Now buttons. We make that very clear inside the Really Simple Method.  There’s a free video you can watch that shows you exactly what you need to do.

So, Clickbank and PayPal are effective but honestly, there are many other great places to sell your digital goods. If you’re a serious internet marketer then you need to learn all the places you can sell your ebook or report.

There are many market places you should learn about right now. Furthermore, even if you use Clickbank or PayPal, you need to know how to drive traffic.

You might also need to set up a web site. That means that you’ll want to think about domain names and hosting solutions (we love Bluehost).

Selling an ebook isn’t just about creating a great product, you need an infrastructure in place. You need to be prepared to drive traffic, get people signed up to your mailing list, and so on.

Let’s turn this into some really simple steps. If you want to sell your ebook, you should consider all of these steps. Don’t worry too much about following the exact order:

1. Find a thirsty market, with people willing to spend some money

2. Do some keyword research and find the right niche, or subniche

3. Create a product, or write an ebook to sell (re-write some PLR if you’re stuck)

4. Set up a web site so you can sell, use PayPal or Clickbank

5. Drive traffic to your sales page, enjoy the sales

Now, it really isn’t quite this simple but that is a very basic and effective recipe. There are also many other places to sell your ebook. Before long, you’ll want to start selling all over the place. With the right knowledge, that won’t be a problem. Your empire will grow.

By the way, if you need PLR, take a look at the Simple PLR Club. You can’t go wrong. You get 3 products each month and also a sales page for each product. It’s easy.