How to Make Money Offline
In a previous blog posting I talked about online and offline marketing. In this blog posting I’m going to talk about how to make money offline by exploiting your online marketing skills. In effect, you’re going to learn about selling your services to businesses offline. It’s easy as pie!
Most internet marketers don’t realize how valuable their online skills are to people doing business offline. To put it another way, most online marketers are only familiar with very low prices. For example, it’s pretty easy to find 500-800 word articles for $5-15. And to be perfectly clear, I’m talking about high quality, original articles. This is not about buying PLR articles or otherwise using PLR.
If you’re an internet marketer and you want to know how to make money offline, the answer is very simple. You really just need to interact with business owners in the “real world” and let them know what you do. You would explain that you drive traffic, write articles, market with videos, build lists, and so forth.
Of course your sales pitch wouldn’t be about the marketing methods. It would be about the results that you offer to offline businesses. You wouldn’t talk about driving traffic to a web site you’d talk about getting people to a web site so that they could get directions, find a business, and buy goods offline. In simple terms, you would explain the benefits not the techniques and methods.
Here’s a real example that we have outlined in the Offline Cash Formula. You would first tell an offline business owner that you could build up a list of people for them. The list might be a simple announcement list which the offline business could use to electronically (email) distribute to coupons.
So, how would you make money from this? Let’s take a look…
You would use an autoresponder service to set this up. You’d create the form, you’d manage the email distribution, you’d provide “free” content and so on. This will all be part of a customer list building service you’d offer to an offline business owner. You could charge by the number of people on the list. Or, you could charge a flat fee. There are other pricing models you could use too. What matters is that you see how you can use your online marketing skills to generate money offline.
In the Offline Cash Formula I spend a lot of time talking about pricing because it’s so important. I know that it can be tricky so let me give you some guidance now. As a rule of thumb, I recommend that you charge 5-10 times the amount to offline businesses that you charge online.
Given this price difference, imagine doing some outsource flipping. You can buy an article online via outsourcing for $10 but then you should be able to resell that original content to a “real world” business for at leat $50. Anything less than $25 is a seriously bad business decision. This disparity allows you to pay $10 to make at least $25. That’s $15 in profit for virtually zero work. This is exactly how you can make money offline again and again.
All the best,
~ John S. Rhodes of “The Rhodes Brothers”
p.s. You could very easily buy and sell PLR to offline businesses. For example, you could join a high quality PLR membership (e.g., Simple PLR Club or PLR Newsletters) and then you could use or sell that content to offline businesses who crave content for their newsletters. This is very much like Quadrant 4 that I described yesterday.
Online and Offline Marketing (Part 1)
In this blog entry I’ll explain the four dimensions of online and offline marketing. Simply put, here are the options you have:
- You can use online tools to sell online
- You can use online tools to sell offline
- You can use offline tools to sell offline
- You can use off-line tools to sell online
There’s essentially a matrix here, where one dimension is how you sell and the other dimension is where you sell. To make this easy to understand here are the four quadrants spelled out with some examples.
Quadrant 1: Internet marketers and online marketers typically think of using online tools to sell online. For example, an internet marketer might use YouTube to drive traffic to an information product sales page. So, in this case, you’re selling online and your buyers are online.
Quadrant 2: The second quadrant of online and offline marketing is to use online tools to sell goods offline. For example, an online marketer might use a blog to drive traffic to an information page which includes contact information and directions to a store offline. This is using the web to drive business in “meatspace” or the real world.
Quadrant 3: The third quadrant of online and offline marketing is what many people would call traditional marketing. Simply put, that would be using offline sales methods to drive offline sales. A simple example would be to place an ad in a newspaper (e.g., coupon) to get people to buy something in a store in the real world. “Get $2.00 off of brand XYZ dog food!”
Quadrant 4: The final dimension is the one few people talk about. It’s quite possible to use offline marketing to drive sales online. Many internet marketers haven’t yet figured this out. Here’s an example to make a concrete. You could use a local newspaper, many of which are free or low-cost, to drive people to buy something online such as an information product or how-to manual. This is quite lucrative if you have the skills.
Important: If you’re interested in learning more about using your internet marketing skills to make money in the “real world” then I strongly encourage you to learn more about the Offline Cash Formula. See how you can make 5-10 times the amount of money offline that you’re making onle for the same effort. (Actually, to be honest, it usually requires less effort. Find out why.)
Affiliate Marketing Business Model
Just a few months ago we opened up a new affiliate program for the Simple Cash Blog. What we did was really quite simple, but very few people are using the tactic I’m going to describe. Pay attention if you are setting up your own affiliate program or if you do affiliate marketing because this system works.
First, we set up a very powerful membership site. In this case, I’m talking about the Simple Cash Blog. If you look at the sales page, you’ll see how much value we offer for a very fair price. This is a membership which currently includes over 25 high quality downloads, nearly 70 long blog postings, and a forum to support it all. There are nearly 1,000 postings in the forum and hundreds of members. My point is that the membership is high quality. You know, something you can feel good about promoting.
Second, we set entirely different domain as a front end specifically for affiliates. We set up the Free Business Model web site which includes two videos that talk about autoresponder membership sites. This is 100% free content. The first video is absolutely free and available to anyone to view.
I’m going to pause for a moment here. You’re probably wondering why we set up a web site with free videos. Specifically, you’re wondering how these free videos would benefit affiliates. These are good questions and the answers below will show you why our affiliates are making a killing.
The third thing we did was set up a new folder specifically for Clickbank. That is, we set up a special sales page specially for selling via Clickbank versus PayPal or other methods. Here’s the Simple Cash Blog Clickbank sales page. If you look at that page, you’ll notice zero differences between that page and the regular page except you can only order via Clickbank. So, to make sure this is clear — we set up a basic affiliate program through Clickbank and dedicated a page to it.
The fourth thing we did was used DLGuard and HopGuard to set up secure affiliate links for our affiliates. I can’t show you the special Simple Cash Blog affiliate system, but I can point you to our IMsimple.com affiliates page. As you can see on that page, all you do is drop in your Clickbank ID and you’re all set to start selling Rhodes Brothers products. Now, imagine that but instead, all you do is point to a free video.
That’s the secret. Let me explain that last part, because it’s probably not totally clear…
We point our affiliates to an affiliate sign up page. On that page (like the IMsimple.com affiliates page I just mentioned), an affiliate would simply drop in their Clickbank affiliate ID. We then autogenerate a special, secure affiliate link tied to Clickbank. The special URL we generate for affiliates looks like this:
http://imsimple.com/hg/?a=qUhiBMhT&p=23
If you click on that link above, you’ll go to FreeBusinessModel.com and you’ll be tagged. That means you’ll have a cookie set. You’ll get to watch a high quality video for free as I described above.
Unfortunately, I’m going to leave you with a cliffhanger..
There’s more I could say at this point but I have to keep a couple of secrets. The rest of the story is inside the Simple Cash Blog members area. I explain this entire model to members, plus they have easy access to our special affiliate program.
Now, get a load of this. We’re launching a completely new product that is going to be huge. We’re going to use exactly the same model I described above but more. We’re giving our affiliates even more tools, more opportunities, and 1-to-1 help.
We’re going to be giving you a $30 commission. It’s a 70% commission on a high quality $47 product that you’ll feel really good about promoting. You can act quickly to hit your list before we do, and before your competitors do. We love affiliates — seriously, we know how important you are. That’s why we’re forking over $30 for each sale.
I can’t give away more about the product. Well, maybe a little more…
Hint: The product is all about private label rights (PLR). We explain exactly how to “exploit PLR” — customers will see how to turn their PLR into cash. We’re going to explain how it is done, step-by-step.
We’re going to give affiliates a chance to make a killing by simply giving away a free high quality video. I encourage you to join the Simple Cash Blog to really get all the information. But, if you want to just be an affiliate, contact us.
~ John S. Rhodes of “The Rhodes Brothers”
p.s. I strongly encourage you to follow what’s going on at the PLRmodel.com blog. There is a ton of absolutely free content about PLR on that blog. It’s the place to learn more about PLR right now, and it’s part of the secret product launch of our PLR product. Not many people know about it… (Hint: Smart affiliates will watch that blog!)
