What is Google Chrome?
This is a blog posting about Google Chrome. To be very specific, I’m going to post every single blog entry, article, press release and link that I can find about Google’s Chrome web browser. I doubt that I can find everything but I’m going to try!
I’m mostly interested in how people are going to use Google Chrome as part of their online marketing. And, on a related topic, how good is the user experience (UX) of Chrome? Should we act now or wait until version 2 or even version 3? Let’s find out what people are saying about Chrome…
Google Chrome (BETA) for Windows — “Google Chrome is a browser that combines a minimal design with sophisticated technology to make the web faster, safer, and easier.”
The story behind Google Chrome (YouTube) — “Watch a video from the development team on the thinking and features behind Google Chrome.”
Google Chrome Explained — Comic book explanation of Google Chrome (by Scott McCloud); highly recommended
A fresh take on the browser — “Since we spend so much time online, we began seriously thinking about what kind of browser could exist if you started from scratch and built on the best elements out there. We realized that the web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. What we really needed was not just a browser, but also a modern platform for web pages and applications, and that’s what we set out to build.” (related)
Google: Chrome Browser Will Make Money — “Google’s goals for its new Chrome Web browser are simple: Make the Web experience faster and, by extension, make more money for Google.”
Google’s New Chrome Browser Is Great — “I’ve got to say that I’m pretty impressed. I’ve been a dedicated Firefox user for years now, but Chrome has a few advantages over FF that I think a lot of people are going to appreciate.”
Google Chrome: Should You Convert? — “The speed and performance of Chrome are powerful draws and make me want to move in right now. Firefox, even in its third release, doesn’t often perform to my expectations, and it drives me crazy while I’m trying to work. At the same time, though, I’m not ready to give up my add-on power. I’ll keep Chrome on my system and will experiment with it over time, but for now, I’m holding out on a full switch until a more complete release — complete with the add-ons I need, too — is ready.”
Google 2.0 (WebWord, 2001) — “People using Microsoft’s Internet Explorer are now being redirected to Microsoft’s MSN when they make certain kinds of mistakes. This means that Microsoft is taking control of another part of the user experience. This article discusses how Google might be able to help users and solve a few other problems others along the way.”
Speed test: Google Chrome beats Firefox, IE, Safari — “Google introduced Chrome in part because it wants faster browsing and the richer Web applications that speed will unlock. So how does Chrome actually stack up?”
Google Chrome — “Google Chrome is an open source web browser developed by Google. It builds on components from other open source software, including WebKit and Mozilla. The name is derived from the graphical user interface frame, or “chrome”, of web browsers. The open source project behind Google Chrome is known as Chromium.”
Google Chrome (MetaFilter) — “Google, faced with concerns over Microsoft using it’s browser marketshare to marginalize the search engine, have decided to take the fight directly to them. Google Chrome is an open sourced browser based on the Webkit HTML engine, but adds a new Javascript engine, and some UI changes. To advertise it, they’ve enlisted Scott McCloud to make a comic showing the browser’s features. The release date is Wednesday, but watch this space.”
Get Ready for Google Chrome: New Open-Source Web Browser (Matt Cutts) — “I can’t wait to talk more about Google Chrome, but I’ll hold off until it officially launches. Once people can download Google Chrome, I plan to talk about my experiences using Google Chrome, to lay some truth on you about questions you might ask about Google Chrome, and to give some tips for power browsers.”
Google Chrome, Google Browser (Kottke)
Google’s Chrome Browser Challenges Microsoft’s IE8 — “Google said it is launching Chrome because the company believes it can add value for users and help drive innovation on the Web. Sundar Pichai, Google’s vice president of product management, and Linus Upson, Google’s engineering director, said the concept for Chrome stems from a discussion about what kind of browser could exist if they started from scratch and built on the best elements available.”
Why Google Chrome Really Matters — “Their success, like most success stories, is wedded to a fortuitous series of events: the price of computers and internet access dropping like a stone and the democratization of page creation and monetization. That’s a mouthful, for sure. Cheaper computers and easier, faster access made computing and creating pages within the grasp of more people.”
10 Thoughts on Google Chrome — “This is very OS-like - even down to imitating the Windows operating system Task Manager.”
How Google’s Simple Chrome Could Steer Web’s Complex Future: Analysis (Popular Mechanics) — “As the search giant pours open-source gasoline on the flames of a browser “war” and the next steps for cloud computing, is Google’s new software the sign of a digital transformation, or just smarter window on the Web?”
Obviously there are many more stories. I’ll continue to add more links and references here as time goes on, or I’ll post new blog entries for you on IMsimple.com (here’s our RSS feed).
Here are two recommended links to FREE internet marketing material. 100% free.
What is Internet Marketing?
We tell a lot of people that we’re internet marketers. But, what does that mean exactly? What is internet marketing? What do you really need to know?
There are many definitions for internet marketing. Normally I’d try to simplify things, like I would do for one of my friends or family members. But, I know you’re interested in internet marketing, and you want some details — that’s why you’re here.
So, I’ll start with a few simple ideas then I’ll build up. In many respects, internet marketing is simply another way of saying online marketing, online business, or work-at-home internet business. The core idea is that you’re using a computer and an internet connection to generate money.
Not Just Work from Home
You don’t have to work at home to be an internet marketer. Many IM’ers, as they are called, work for large organizations, marketing companies, and research firms. The central idea is that internet marketers do marketing online, usually in an effort to advertise, pull in buyers, and ultimately sell products and services.
So, here are the two key ideas summarized:
- Most of the work is done online via the web
- Most of the work is marketing and sales related
As a quick aside, internet marketing isn’t only about search engine optimization (SEO), Google Adwords, or any other particular technology. Yes, technology is always in the mix, but internet marketing is more about the tactics, strategies, and methods to do business online.
The bottom line is that you don’t want to be fooled into thinking that internet marketing is one single thing. It’s a complex clustering of tools and techniques. And, internet marketers pick and choose what works best for them. Some internet marketers use 1-2 tools whereas others use the full spectrum. There’s not one secret or special technique which works for all internet marketers.
But, there’s more…
It’s All About Making Money Online
The heart of internet marketing is the set of actions and activities that make money for businesses, online and offline. In other words, when internet marketers talk about internet marketing, they care about one thing: making money.
Now, this might seem obvious, but internet marketers are both extremely focused and easily distracted. They are constantly looking for the Holy Grail of online cash: very little work, very high profits, and freedom.
Internet marketers therefore employ a number of tools and techniques to make money online. To make everything clear, I’ll provide several examples for you.
7 Internet Marketing Examples
eBay — Many internet marketers have used eBay as their key platform to make money online. Not only can they make money via auctions they can also use eBay to drive traffic to their sites. It’s also possible to build a customer list with eBay.
Article Marketing — With article marketing the idea is to write articles to make money. The “trick” is that you have an author bio box or author resource box. In that author credit box, you include links to your sites (e.g., sales pages, sign up pages, and so on). You can get traffic directly from article directories or from blogs and sites when people syndicate your content.
Affiliate Marketing — The concept of affiliate marketing is that you sell products for other people but you get a commission. Internet marketers often get at least 50% of the profits, but some internet marketers offer 70% commission or more.
Pay Per Click (PPC) — This is a way of driving traffic to a site via advertising. In most cases you bid on “keywords” which are the words and phrases people use to find content on search engines. The mother of all PPC systems is Google Adwords. The amount you pay per keyword or key phrase can range from just $0.01 per click through $50 or more.
Memberships — This is a more advanced internet marketing technique. You can set up a membership or club on a topic and then charge customers a fee for access. Usually memberships operate on a monthly basis, i.e., customers pay for access month by month. Although this is typically seen an an advanced online marketing technique, there are ways to set up simple memberships. Autoresponder memberships are a great example of simple yet effective memberships.
Offline Marketing — Internet marketers often make a lot of money by selling their services to small, local businesses. They still use online tactics to drive traffic, encourage people to make a purchase. Internet marketers can work with businesses offline on a pay-per-lead basis, setting up web 2.0 and social media tools, and more.
Private Label Rights (PLR) — Private label rights are “whitelabel” products, which means that the buyer has near complete control over the product. For example, you can purchase PLR products, do a little re-writing, and call the product your own in many cases. PLR is often affordable and effective. (Highly Recommended: Simple PLR Club)
We Keep It Simple
There are many other tools and strategies that comprise internet marketing. Honestly, I’ve only touched on the surface. I’ve kept this relatively jargon free and I tried to stay away from concepts like keyword analysis, squeeze pages, conversion ratios, web metrics, and the like.
We encourage people to try many different things but then focus once you see any money flow. Highly Recommended: Watch the free 10x Method video.
If you like this blog entry keep in mind that The Rhodes Brothers make everything as simple as possible. Our core objective is to help you make money online through internet marketing.
We have several affordable memberships and products to help you succeed. Yes, you can do it like “they” starting today.
Internet Marketing RSS Feed
Looking for a great internet marketing RSS feed? Well, since we use Wordpress, we automatically have an RSS feed. Here’s our RSS feed:
If you’re trying to understand RSS, let me first say this. You do NOT need to understand RSS to use it and exploit it. We’ve put together a report called RSS Super Glue which explains this all very clearly.
Now, if you’re trying to first figure out RSS (i.e., Really Simple Syndication) just think about it as a publication and subscription technology. An an end user, you can subscribe to a feed very easily…
First, you right-click (or control-click, you’re a Mac user) on any orange RSS button or RSS link. You’ll see these RSS feeds all over the place. Here’s our feed again:
Just right click on that link then select Copy Shortcut (Copy Link to Clipboard, Copy Link Location), then paste that link into your favorite RSS reader. You can download an RSS reader, or you can use My Yahoo or iGoogle.Â
If you’d like to experiment, subscribe to the PLR Model RSS feed. This is what it looks like, if you’re curious:
The PLR Model blog talks about private label rights (PLR). If you’re an internet marketer and you’re trying to really take your game to the next level, you’ve got to learn more about PLR. (Hint: Check out the PLR Model video as well. You won’t be sorry.)
Let’s keep going…
If you feel pretty comfortable with my two internet marketing RSS feeds, I want to help you get to the next level. There’s a lot that you can do with an XML feed that you might not know about.
Here are some examples:
1. If you use Twitter, then you automatically have an RSS feed! Here’s how to find your Twitter RSS feed. If you use Squidoo, then you can simply add that RSS feed to your Squidoo lens. Presto! You now have a Squidoo lens that is being updated every time you update Twitter. (We explain more tactics like this in RSS Super Glue.)
Hint: Follow me on Twitter. Nearly 1,000 people follow me.
2. I created a video called the YouTube RSS Feed Secret. As I write this blog entry, that video has been viewed over 43K times. A lot of people have watched that short video and it gets excellent reviews. Basically, I show you how to get an RSS feed from YouTube. If you paid attention to my note about Squidoo above, your mind should be swimming with ideas.
Hint: You can set up your own YouTube RSS feed and pipe it over to a Squidoo lens. Pretty cool, eh?
3. Â You can set up RSS Radars. To keep it simple, just think of all the different ways that you can generate and consume RSS feeds. You can pump one feed to another page, and then pump that RSS feed to another page. For example, you could pump both your Twitter RSS feed and your various YouTube RSS feeds into a Squidoo lens. That Squidoo lens also has an RSS feed, which you can pump to other pages. This is the entire idea behind RSS Super Glue. (I’m not trying to pump that report, I swear. It’s just that I specifically created that report to discuss how RSS can change your internet marketing and online business.)
4. I strongly believe that Google is using RSS to dominate search. Remember, search is based on content and indexing. If you follow my comments about RSS Radars above, you’ll see all the “holes” that exist. You’ll also see how much information can be pumped from one place to another. My point is that when you use really simple syndication, XML and RSS, Google rewards you. They index you very quickly. In short, use RSS and your search engine optimization (SEO) efforts will pay off more quickly. You’ll get organic traffic sooner than you might otherwise obtain.
Hint: You might enjoy Google and the Dark Internet if you like my “conspiracy theory” about Google using RSS to dominate search.
That about wraps it up for now…
I’ll close this blog entry with a short commercial message. If you enjoy this kind of marketing material, and if you’re hungry for more, then I think you’ll really want to think about joining the Simple Cash Blog. Not only do we make all that complex mumbo jumbo easier to understand, we also mentor and help our members. And, members help other members make money online. Our community of 500+ members is smart and motivated.
Hint: Read our story about the creation of the Simple Cash Blog.
All the best, Â
~ John S. Rhodes
p.s. RSS absolutely drives traffic. I’ve talked about that in the past. Twitter Followers are a list. Email subscribers make up your list. RSS readers are a list. That’s something you should keep in mind. RSS enables you to feed people great information, that they want, when then want it. That drives serious relationship building.
