Internet Marketing Made Simple

John and I have often told our customers and students that finding an internet marketing mentor can drastically accelerate your business. Good mentors have unparalleled experience that is invaluable to young businesses. And, the sooner you get a mentor, the better. If you’re on the “right path” from the beginning.

As you’d probably expect, a lot of people come to John and I asking us for our help. Now, you should know that I consider myself a helpful person…and that I wish we could help everyone who wants to get out of their job and start a new life.

The problem is that we simply CAN’T help every single person that knocks on our door, even when they try to throw lots of money at us. Most people simply can’t handle being in the Internet Marketing business, and if we help the people that can’t handle the business, then it’s a gigantic waste of time.

Here are some of the most common reasons we reject many prospective students:

1.) Most people don’t have the persistence to make it in Internet Marketing.

Like it or not, Internet Marketing is a “real” business. Sure, you don’t have to report to a boss, but YOU ARE YOUR OWN BOSS. Who should you work harder for than yourself?

I see so many new marketers give up when they don’t start making money in the first 30 days. It takes PERSISTENCE. It’s a real business, but it’s way less risky…you don’t have $1,000s in upfront investment sitting on the line.

Keep your head up and KEEP GOING. Most people can’t do that.

2.) Most people can’t handle rejection and criticism.

When we mentor new clients in our internet marketing mentorship, we often have make a list of significant and immediate changes that need to be made to their websites. This outrages a lot of people who think they “know better” than we do.

In fact, we may tell you to scrap an entire project. It might be your dream project. It might be the one that you’re convinced will make you rich.

Could you handle being told that? Most people can’t.

3.) Most people refuse to think big.

I have a powerful theory: People who are already making decent money online (more than $1,000 per month) can almost ALWAYS expand their business a minimum of 10x, into the $10,000 per month range.

In these situations, the mentored student typically is NOT:

* Exploiting all of the traffic they have
* Exploiting all of the additional marketing opportunities they have
* Focusing all efforts on building the list
* Exploiting existing relationships
* Building future relationships
* Finding new sources of customers

A mentor can often help them bigger, but it often requires the student to step out of their comfort zone and do things “bigger and better.” A lot of them can’t do it.

4.) Most people want a handout.

This is the most frustrating thing to me. We have perfectly good potential mentorship students approach us and then just completely lose the opportunity when they ask us to do everything for them for free.

Yes, believe it or not, we get a lot of “help!” requests from Internet Marketers making over $1,000 per month who aren’t willing to re-invest their profits and want handouts.

Nothing turns us off faster than hearing someone ask us “can you do it for free?”

But it’s NOT for the reason you think – it’s not about the money. It’s because people like that are so uptight they aren’t willing to take risks and make investments to grow their business.

5.) Most people don’t “love” Internet Marketing or their business enough.

It shocks me how many people get lucky in this business. I’ve talked with people who own $1,000+ per month online businesses but don’t really care about the actual marketing. They don’t have the passion or love to grow their business.

Nothing is worse than someone who is just in it for the money. You gotta have that drive to help people and grow your business to a whole new level. The bigger your business, the more people you can help….and THEN the money will come (rushing in at a faster rate than you can process it.)

6.) Most people won’t stick to timelines.

While I often have a lot of lazy days, I’m very strict about meeting my deadlines for projects. When projects aren’t completed on the timelines that we establish, bad things happen:

* Sales slow down
* Traffic slows down
* Lists become stale
* SEO potential decreases
* Customers become bored
* Skills become rusty

You MUST set a schedule for yourself and stick to it. When you have timelines and that “drive” to get things done, money flows to you.

7.) Most people won’t follow instructions.

Argh. This is probably the most frustrating. We get a lot of people that seem to do EVERYTHING else right…but don’t follow our instructions. We tell them exactly what they need to grow their business, and then they decide to either “add their own twist” to our instructions, flat out refuse to follow them, or (in the worst cases) completely disappear.

8.) Most people are too desperate.

Desperate people do crazy things and often make poor decisions. If you’re stuck in a position where your internet marketing business isn’t making any money and your back is against the wall, you’re going to do desperate things.

The problem in Internet Marketing is that you’re going to LOSE a LOT of the time. Your offers and traffic won’t convert and you’ll get nothing. BUt, other times you can have HUGE wins.

If keeping a roof over your head is depending on the success of a product launch, you’re getting into very risky territory. You need a stable income so that you can work without being stressed and feverish.

9.) Most people are too scared.

Whether it’s being scared of success, scared to try new things, scared to think about of the box, scared to take risks or one of the other 1,000 things there are to be “scared” of, most people simply have too much FEAR to make it big in the Internet Marketing business.

10.) Most people won’t systemize their business.

This is BIG. You need to be working ON your business, not IN your business. Remember, you are the mastermind of your own business…you control everything. If you owned a McDonalds, wouldn’t you want to have everything systemized so that other people did all of the hard work for you? After all, the owner shouldn’t be making burgers all day.

One thing we try to do for all of our mentored students is provide a framework for systemizing some of the “basic” stuff in their internet marketing business…content updates, traffic generating articles, videos and websites, customer support, and more. It’s not just about outsourcing…it’s about having a concrete SYSTEM for you and your employees to follow and grow.

So, with all of that said…

Getting an Internet Marketing Mentor is a BAD IDEA if you meet any of the criteria above …we have to flat-out refuse to mentor a LOT of people. It makes me feel guilty (like I’m “playing God” with people’s lives and welfare) but I have to do what is best for everyone.

But, if your business is earning over $1,000 per month and you’re willing to take the RIGHT STEPS to maximize your business growth, we are accepting a very limited number of students. Filling out an application is required and should be considered only by serious marketers.

If you’re interested in receiving one-on-one business guidance from the Rhodes Brothers, you can apply at RhodesMentorship.com. (Note: If that page is currently offline it means we have reached our limit of students.)

I’m going to reveal my Top 5 Micro Niche Secrets. But, before I do that, I’m blowing the whistle…

The truth is that all big niches are taken. They are occupied. They are dominated. And, you cannot compete in these niches. You will waste time and money. You will lose.

Sidebar: I have a confession. I’ve tried to compete against the big boys. I’ve spent hundreds of hours and thousands of dollars trying to get a permanent top 10 position in Google for the big niches.

…but, I’ve always failed.

Sure, I can get into the top 10 for a short period. However, it’s impossible to stay there because I don’t have billions of dollars to spend and I don’t have 2,000 man hours per week to burn.

I’ll explain why that “staying power” is so critical in just a minute…

First, read this warning: Competitors in big niches have more cash and more power than you. You can win short term advantage but you cannot win in the long run. It just ain’t possible.

Having a permanent top 10 position is critical for one reason. I want to dominate a position — and stay there — without any future investments or any future work.

Domination to me means set-n-forget. That’s because I want AUTOPILOT CASH. That kind of business operation is not possible in big niches that attract big companies. Big companies have deep pockets and a blood-thirsty desire to kill.

(Business truth: Goliath usually kills David.)

I’m not lazy and I’m not stupid. However, I like doing work just once. I like pulling down cash again and again, with no additional effort. The only way this can be done in niche marketing is by going after…

Micro Niche Markets.

I’m now going to reveal my Top 5 Micro Niche Secrets. This is why you’re here.

1. You must understand customer demand. But, not just any demand. You need to find niches that are full of people looking for stuff to buy. You don’t want researchers. You don’t want people looking for information. You want people who are ready to buy. They think in terms of words like: buy, used, discount, coupon, purchase, and best price. They are many, many words like this… floating around in their minds. You need to tap into this demand in these niches. Related Hint: I tend to look for niches where there are at least 1,000 searches per month by people ready to buy.

2. You need to understand commericial intent. This is a fancy way of saying that some words in some niches indicate a bias. In some niches people are ready to buy. But, it’s not always easy or obvious to tell this. When someone types “iphone case” into Google, do you know if they are researching or ready to buy? You must know this or you’ll just be helping people who are reading and researching, not people who are ready to buy. Again, you want to be in a niche with thousands of hungry and desperate buyers.

3. You need to be in a premium niche. You need to stay out of niches where the average product price is only $5-10, or some other low dollar amount. You want to be in niches where there are ultra high profit margins (e.g., information products) or high prices with high commissions. You’re not dealing with huge volume so you must deal with huge price.

4. You must go with everygreen. What I mean is that you should go with niches that have long lasting power. Stay away from fads unless you can instantly dominate the niche and pull down huge cash with very little effort. I personally stay away from trends and fads (e.g., Pokemon, Chia Pets) and stick with evergreen (e.g., stop smoking, weight loss, make money). Of course, I enter into a micro niche not the big niche.

5. You must understand supply. In a micro niche, you will only know your chances of success if you know your competition. The only way to know the truth about your competition is to know the “supply” of available pages, sites, and products. If demand is high but competition is low you can win. However, if competition is high but supply is also high, your chances of success go way down. You want to stack the deck in your favor. You want an unfair advantage. You want to be the giant ogre who goes into the kindergarten class and beats up everyone, including the teacher.

I’m going to reveal ONE MORE BONUS SECRET.

This one could make all the difference.

6. You need to understand the strength of your competition. Most people get this wrong. In fact, most people ignore this entirely. Let’s look at an example. If there are only 10 competitors, you might think you might win. But, if those competitors are Dell, Microsoft, IBM, Cisco, SAP, Coca Cola, Disney, McDonalds, Apple and Toyota, guess what… you will lose. You need to know how strong your competitors are. It’s essential. Just knowing the number of competitors is not enough. You need to know quantity and quality both. Most people ignore this so they get crushed. Hint: With organic search engine traffic, the strength of a competitor can be determined by their SEO strength… proper use of title tags, keywords, and on their page integrity.

Don’t stop reading. What comes next is essential…

In the near future, I’m going to reveal a tool that I use every single time I’m looking for a micro niche. In fact, just this weekend I used this tool to find 10 ultra high quality, premium domain names. Dominating those micro niches will be very simple. I’ll need just 2-3 pages of content, some traffic juice, and I’ll pull down between $20-500 per niche per month, for years and years.

UPDATE: Coming Soon…

~ John S. Rhodes of “The Rhodes Brothers”

If you’ve been looking for an internet marketing course, I’m sure you know how difficult it is to find a high value, low cost course. You’ll find prices ranging from $10 to over $2,000 in some cases.

It’s extreme!

When my brother John and I first entered the internet marketing business, we were absolutely overwhelmed by the number of choices. I remember an argument I had with my brother early a couple of weeks after we decided to become internet marketers…

“There’s so many different ways to get started. The Internet Marketing Courses we find are typically too expensive and are too complex for us right now. What do we do?”

We had to find the answer ourselves. Instead of buying the “next best” internet marketing course (some of the “gurus” are launching new products every week) we instead did some research to find the best way to get profiting immediately.

We figured that if we saw the money flowing in as quick as possible, it would motivate us more. We didn’t want to have to wait months for a paycheck.

It was around that time that we discovered the power of products that have Master Resale Rights (MRR) or Private Label Rights (PLR). With PLR and MRR products, you can literally copy and paste to have your own product that you can sell on autopilot.

Other people create entire products and then offer out Master Resale Rights and Private Label Rights to some of the products. Master Resale Rights gives you the ability to resell the product and also sell the resale rights to other people. Private Label Rights gives you the ability to resell the product and also modify the contents of the product.

When modifying the contents of PLR products, you can add in links to your sites (or affiliate links) and take complete credit for writing the material.

So, it’s like creating your own product without any of the work. And, you keep all of the profit.

If you want a free internet marketing course that explains all of the power of MRR and PLR products, click here to read the free Really Simple Method to Make Money Online.

I’ve been thinking a lot about what it really takes to set up an online business. It came up because I was talking to a guru friend of mine a couple of days ago and the subject of “getting started” came up.

He made the point that it’s actually pretty easy to make a few hundred bucks per month online. But, it’s much harder to make thousands per month. Much, much harder. I agreed with his points but something else has been bugging me…

There are many people, perhaps you, who can’t get started due to technical issues. There are many people who just decide to give up before they even start — before they even make their first $1 online.

I’ve been thinking about why this happens. And, I’ve done some research for you about this:

“What stops people from setting up an online business?”

Rather than just go with my gut or based on a hunch, I really started looking at the data The Rhodes Brothers have. It’s really amazing stuff.

Before I reveal my findings let me say this…

Many folks reading this blog posting own one of our products. In fact, you might own several of them. I am proud of what we’ve accomplished. But more importantly, I’m proud that our techniques and tactics have made some of you a lot of money.

In any case, we get a lot of excellent feedback from our clients and customers. I read this feedback very closely. I tell my brother (Matt) to forward all emails to me when customers are talking to us. It doesn’t matter if the feedback is good or bad, I want it.

Well, I’ve kept all of these emails, and I’ve done some informal surveys with our customers and close business partners. One thing keeps coming up again and again. Let me share it with you…

There is a huge gap between what we offer and what it takes to set up an online business. Yes, we do offer some outstanding strategies. Our material is excellent and the feedback is 99% positive. (You can’t make everyone happy.) But, there’s still a big gap…

The “huge gap” is TECHNOLOGY.

Note: I grilled our close business partners (other guys making over $100K per year) and they totally agreed. Technology is stopping people.

Setting up an internet business requires more than time and money. It requires technical expertise.

Now, hold on. I do strongly feel that our products and services are comprehensive, and even complete. Is it possible that I missed the boat? It is possible we’re leaving people in the dust?

Well, not really.

But the truth is that The Rhodes Brothers have built several online businesses. I’m kind of shocked about this but we kind of find it easy to set up entire online business systems over a weekend. So, when we talk about a marketing system we kind of just skim over the technical details.

I think back to when we started. Wow, it really was difficult setting up all the pieces in exactly the right order. It really wasn’t easy when I first started. It took time and effort. It was an investment.

The specifics of setting up blogs and cash pulling web sites is pretty much second nature to me now. I have the experience. So, stuff like domain names, hosting, DNS, email, squeeze pages… My brother and I just blast right through it now. No problem!

The more I think about it, the more I remember how insanely frustrating it was when I first tried setting up my first couple of business systems online. I had no clue what I was doing and it was painful.

• I beat my head against the wall.
• I hired programmers who soaked me for hundreds of dollars.
• I bought software I couldn’t understand, and books I couldn’t lift with both hands.
• I beat my head against the wall again… and AGAIN AND AGAIN AND AGAIN!

So, I want to be clear. I know you’re having a tough time. It’s painful and I know it.

That’s exactly why I started putting together a “Set Up Your Online Business” video series. I had a great outline and I was ready to shoot all the videos.

But just 2 days before I started putting those vidoes together for you, I met Erik Stafford. Everything changed…

He has discovered a way to completely eliminate the technical pain. The scary technical stuff couldn’t be easier. He’s made it “paint-by-numbers” simple. I love it.

It really doesn’t matter if you’re a seasoned pro or just getting started today — you will be amazed at how Erik cuts through the fluff. You’ll be on the path to online profits in just minutes.

That’s what really matters. Picture $487 coming into your PayPal account this weekend simply because you FINALLY got your web site up and running with Erik’s help. Feels good, doesn’t it!

If you’re excited, I don’t blame you. This is the kind of thing that can transform your life. When the technology is easy — even second nature — money can finally pour into your bank account.

(Often on autopilot.)

Here’s exactly what you need to do right now…

Simply start with Session #1 and move through each step at your own pace — and don’t be shocked if you have your website running in a day or two. (His stuff is that good.)

Set Up Your Online Business

I strongly encourage you to check it out because it will end your technical headaches.

Cheers,

~ John

p.s. Erik gives you 15 minutes of technical training free. There’s literally no obligation. Put away your credit card. Take a deep breath. Eliminate the technical issues with your online business … today.

p.p.s. By the way, I did some quick calculations just a minute ago. If I had Erik’s training 3 years ago, I would have saved myself over $12,000 of technical pain.

I wanted to talk a little bit today about what John and I call the “Rhodes Strategy.” It’s really the core of our business. Here’s what it consists of:

1.) Driving web traffic to our niche sites via our blog and traffic networks.

2.) Sending that traffic to a squeeze page to get people on our e-mail lists.

3.) Send e-mails that have outstanding value with high quality offers to make money from
affiliate commissions.

So, Blogs + E-Mail List is the real basis for the formula. The beautiful part about this is that the process is virtually all automated. Using an e-mail tool like AWeber, it’s like ATM that automatically pumps out cash for us.

We write the messages just once, then AWeber automatically delivers the e-mails to people who
join our e-mail list. We have these e-mail sequences setup to deliver mail for months!

That means while we’re sleeping or partying it up, our e-mail system is delivering value to our e-mail subscribers, and then selling them on high-quality products. (Which, of course, makes us affiliate commissions!)

How much is each subscriber worth to us? Well…

Each subscriber on our lists tends to average $1 in profit per month for us (give or take). That’s just an AVERAGE though. Some people don’t purchase anything ever, and others spend $1,000s with us.

(Do you see how powerful an e-mail list is?)

Let’s run some numbers here…let’s say you can get just 50 visitors per day to your blog, and 20% of them opt-in to your e-mail list. Your list would grow at 10 people per day.

So, at 10 people per day, you’d have 300 people join your list per month.

Roughly speaking, that’s about $300 per month. The next month, it would be $600, then $900, and so on.

It doesn’t sound too appealing until you take into account the fact that your traffic will constantly be growing, so you’ll get more opt-ins per day.

Plus, you can setup as MANY of these funnels as you want. They only take a week or two to fully create one.

(Imagine 10 of these profit centers bringing in between $150 and $1,650 per month.)

It’s only limited by your imagination. And, it’s a REALLY powerful strategy and it doesn’t take much tech work at all.

Talk to you soon,
Matt