Archive for the ‘Twitter’ Category

The 12 Most Important Things You Need to Know About Outsourcing

Posted on February 26th, 2010 in Advice, Customers, PLR, Simple Cash Blog, Twitter | 2 Comments »

I’m giving you 12 amazing tips on outsourcing. These are the most important things that you need to know right now. This is advice you can take to the bank.

For the last 18 months, I’ve gone absolutely crazy with outsourcing. I make a huge investment in outsourcing every single month. If you’re serious about your online business, you must do the same.

Let’s jump into my 12 outsourcing tips:

First, you need to first filter people based on quality. There are many people available at many price points but quality can be harder to find. So, seek out people with strong skills and then start filtering on price. You can always negotiate prices lower by putting people in competition with each other. And, you can drive prices down by letting them know that you expect a quantity discount. Buy in bulk.

Second, you need to use outsourcing to augment your strengths. Just because you are good at something, don’t think you’re absolutely on top of your game. It never hurts to get outside advice. A good example is this: Get someone else to do tedious research on a topic, then use that report to clarify your ideas and your thinking. This is pure magic.

Third, seek to eliminate or reduce redundant tasks. Have someone else handle the routine tasks, even if you like those tasks. A good example is posting blog entries. There’s no reason you need to be in the blog updating business. Sure, you might write the content, but have someone else find a good image, develop the tags, choose the title, select the category and so on. For a few bucks you can get some real talent to handle this routine task.

Fourth, you really need a good project tracking system or the management of your workers will become your new job. Do you really want to spend hours and hours being a manager? Do yourself a favor and find smart ways to handle outsourced work and outsourced workers. Have smart systems in place. Get daily updates and ask for exception reports. Make it simple. Make it clean. But, don’t think for a minute these folks will manage themselves. Find a way to stay on top… with minimal effort.

Fifth, you should seek to build longer term relationships with workers. The cost of training is very high, both in terms of money and time. Especially time! So, try to find quality workers right out of the gate. This will absolutely drive higher quality. Also, as time goes on, you’ll become a top customer. That means better pricing, faster response time and higher quality from the same workers.

Sixth, always seek out people who pay attention to the details. I learned this one the hard way. I thought I should get more people who balanced operations and strategy. However, I operate quite differently now. You need to find people who are great at operations and execution. You want people who are detail oriented or downright anal about their work. I’d rather have someone obsess over quality and deadlines than coming up with the next big idea or fancy pants strategy. I can do that well enough, thank you very much.

Seventh, you must manage the basics first: requirements, ownership, timeframe, expectations. Don’t try to manage entire systems and don’t try to manage a vision, at least not a first. Instead, stick to the essentials and getting the job done. Manage outputs and delivery. Manage deliverables first and then time. This will keep your project on track at a reasonable cost. The greater you can focus on the details for your workers when they start, the great your return on investment and profits. Trust me on this.

Eighth, be prepared to do more work in the short term. This is because you will want to invest in training. If you think you can simply hand over work without some hand holding, you will be frustrated. You might even fail. Either way, without an upfront investment in time and energy, you want maximize your outsourcing opportunities. If you do this right, you’ll be extremely happy in the long run. I’ve learned this the hard way… but now I’m happy as a clam!

Ninth, you should always provide concrete, actionable advice. Don’t be vague. Don’t expect other people to read your mind. This is especially true if you’re only using email to communicate with your outsourcing team. If they can’t see you and hear you, they simply will not understand the nuances and ultra small details that really matter to you. So, buckle down and get as specific as possible, unless you’re willing to iterate several times. Also, don’t be afraid to ask for rework. If you’re not at least 90% happy, then ask for more work to be done. Ask for higher quality. But, be sure to be concrete.

Tenth, don’t throw “it” over the wall and expect miracles. In terms of an operational mode, it is smart to plan for several iterations and cycles. Instead of giving one date for a final product, ask for 2-3 checkpoints or updates along the way. Do this even with small projects that just take a few days. Ask for daily updates. Important: Ask to literally see the work. Get screenshots, samples and other tangibles. This will drive your team to deliver on time but it also gives you peace of mind and more material to manage them. Do this to work with your team vs. trying to just manage their outputs.

Eleventh, develop systems and templates and examples. If you don’t have these materials, it’s time to get to work. You want to have tools and processes in place for others to use and exploit. Rather than trying to explain what you want done, set up a mini “factory” that allows your team to crank out high quality without a ton of thinking. You want to focus on work and execution, not puzzle solving and mind reading. Be smart about developing those systems and you’ll make a killing. This is golden advice.

Lastly, I strongly encourage you to ask your workers for advice on increasing efficiency. Since they are doing tasks over and over again, they will develop shortcuts. It’s human nature. Listen to your team and they will help you drive up profits. They will become more “invested” in you and your business. Plus, if they create a breakthrough, you can move them to a zone of higher profit. That is, for the same amount of effort, they can help you make more money!

Here’s a nice summary of my points above. This is your cheat sheet. It’s your checklist…

1. Go for quality first and price second. I’m talking about filtering people.
2. Seek to augment your strengths (e.g., research to feed your thinking)
3. Seek to get rid of your redundant tasks (e.g., posting content to your blog)
4. You need a good tracking system or management of workers is your new job
5. Seek to build longer term relationships; higher quality and preference
6. Always seek out people who pay attention to the details; operations vs. strategy
7. Manage the basics first: requirements, ownership, timeframe, expectations
8. Be prepared to do more work in the short term; invest in training
9. Always provide concrete, actionable advice; don’t be afraid to ask for rework
10. Don’t throw it over the wall; iterations and cycles; work with your team
11. If you don’t have systems and templates and examples, get to work
12. Always, always, always ask your workers for advice on increasing efficiency

IMPORTANT! If you want to apply these ideas with “razor sharp” precision, and you have a ton of private label rights (PLR) content on your hard drive… you need the PLR Bonecrusher.

Download the PLR Bonecrusher (free to Simple Cash Blog members!)

Or, you can grab a copy on the Warrior Forum right now. (The price keeps going up, up, up.)

And finally… I think you would agree that these are some of the best tips on outsourcing you’ve ever seen. I would really appreciate comments. But more importantly, please Twitter about this blog entry and post to your Facebook page. Or, link to this posting from your own blog. It would really mean a lot to me.

Take care!

~ John

1 to 1 Twitter

Posted on May 20th, 2009 in Twitter | 1 Comment »


I’d like to point you to 4 FREE Twitter resources before talking about 1 to 1 Twitter.

  1. How to Use Twitter
  2. 10 Simple Twitter Secrets
  3. How to Search Twitter
  4. The Fast and Simple Web 2.0 Traffic System

I know that the information above can keep you busy for hours. I encourage you to do research and learn all you can.


When you’re ready, come back for a serious discussion about building a substantially more profitable business using Twitter.

Inside 1 to 1 Twitter you will discover the following:

  • How to build a responsive Twitter list
  • How to find powerful affiliates using Twitter
  • How to convert Twitter Followers into a powerful email list
  • How to find JV partners on Twitter
  • How to use Twitter to “steal” great ideas

But, that’s not all. There are also very simple, step-by-step directions on how to best use Twitter’s search engine. And, how to best use the “@username” functionality for smart and ethical marketing.

To learn more, read my Twitter story.

~ John

p.s. Do you want to sell 1 to 1 Twitter as an affiliate? Click that link!

Social Bookmarking Traffic Guide

Posted on May 19th, 2009 in Advice, Affiliate Program, Customers, eBay, listbuilding, Strategies, Twitter, Web Traffic | No Comments »

This guide explains everything important about using social bookmarks to drive web site traffic. This information can be used to easily create a targeted list. Of course, the guide is especially valuable if you’re looking for free traffic. It’s aimed at entrepreneurs, internet marketers and small businesses.

– — —
Introduction to the Social Bookmarking Traffic Guide

Social bookmarking might seem dull and boring. It might seem like a fad or a craze that will die off. But, when done right, using social bookmarks can dramatically increase high quality web site traffic. If you’re serious about growing an online business, it needs to be a tool in your “traffic secrets” toolbox.

Here’s something to chew on…

If you don’t follow the advice in the Social Bookmarking Traffic Guide you are losing out on cheap and easy traffic. I know that’s a strong statement but by the time you get to the end of this guide, you’ll understand the full power of tagging and bookmarking.

— — —
Getting Started

I want to first make sure you clearly understand social bookmarking. In short, it’s a way for humans to keep track of stuff online. It usually means using “tags” and metadata (which is data about data).

Tags are really nothing more than words or phrases that you use to describe other words. For example, you might use “online marketing” as a tag for The Rhodes Brothers. Or, perhaps you might use something like “tagging” and “traffic” and “bookmarking” for the guide you’re reading right now.

There’s nothing magical about the tags you use. Feel free to use words and phrases that mean something to you. Or, if you’re trying to drive targeted traffic, use keywords that are meaningful in your niche. We’ll cover this in great detail later on; no worries.

Most social bookmarking systems allow you to show or hide bookmarks. So, you can use bookmarks for yourself only or you can expose them to the public.

If you keep bookmarks private they won’t have any impact on web site traffic, although they might be useful to you personally. If you make them public, however, you will enjoy free traffic. The world can find your bookmarks and find you by clicking on your links. I explain this in detail below.

So in large part social bookmarking is an activity where you are categorizing your web sites, domains, articles and blogs. You use social bookmarking to develop a way to stay organized online.

If you want free traffic from your social bookmarks you just expose them. For example, if you have a blog you can use to bookmark blog entries. In turn, Google will find your bookmarks and your blog. And finally, people will find your bookmarks and your blog in the search results of Google. This is how organic traffic flows from your bookmarking.

Yes, it’s that simple.

At this point you have a basic understanding of social bookmarking. You could leave right now with confidence about how to get started. However, if you really want to know how to get traffic or if you want to avoid serious problems, keep reading.

I’ll also say this: There is a very specific model that I use to drive maximum web site traffic with web 2.0 bookmarks. I promise to reveal this model with you — there is no catch here. I will give you everything you need to succeed with your social bookmarking.

– — —
Social Bookmarking Issues

Social bookmarks are not perfect…

You cannot ONLY use social bookmarks to drive traffic nor can you expect to build a real online business by just using Stumble Upon,, Reddit and Technorati. You need an entire marketing funnel in place — This is something I explain in detail later.

Before I go on, here’s my list of the top 10 social bookmarking sites. Keep in mind that these sites allow tagging and bookmarking but they aren’t necessarily dedicated to bookmarking. For example, is very much focused on tagging and bookmarking — that’s its core job. However, Digg is really more of a news aggregation web site but you can tag and bookmark, and therefore drive a lot of traffic.

OK, let’s get back on track. Here’s my list of the top 10 social bookmarking sites:

There’s nothing scientific here. These just happen to be the bookmarking sites that have worked well for me. I have certainly used other sites and other tools. Don’t read too much into this list; caveat emptor.

By the way, I’m guessing that you’re getting worried about something: WORK. In other words, I suspect you’re worried about all the time and effort you’ll need to apply to get killer results.

Don’t worry. I’ve got your back covered. I cover this below…

Another issue is that your site, blog or article often get pushed to the bottom of the stack, or off the page. This is especially true with the social media new sites like Digg and Propeller. Imagine that your new blog entry makes it to the front page of Digg. Although you’ll enjoy insane traffic for a little while, after just a couple of hours your blog entry will drop off the home page.

Some people are worried about this problem, but it’s a false problem. First, you’re getting a gush of traffic in a situation like this. Second, you’ll get residual traffic even after you drop to the next page. Third, other people will link to you as a result and you’ll get residual, off-Digg traffic. Fourth, you’ll get some very powerful backlinks and therefore Google will love you. You’ll be enjoying serious organic traffic.

Another potential problem of social bookmarking is that your tags (or keywords or keyphrases) are terrible. If your keywords are meaningless then no one will care what you have to say. No one will find you through Google.

But, again, this is a false problem. Sure, you can have issues with keywords but let’s face it — you probably know how to find great keywords and niches. I don’t have room to fully explain keyword selection, but it goes like this:

  1. Go to Google Keywords and start searching
  2. Find keywords that people are using a lot
  3. Or, target keywords that make sense for your niche
  4. Look on Google’s Traffic Estimator to figure out your competition
  5. Choose keywords with plenty of searches and low competition

That’s a pretty bad explanation but you get the point. Use tags that are based on popular keywords that aren’t very well represented by competitors on Google.

Or, just pick really popular keywords. That can work for you as well because it takes less time and energy, but it takes longer to see robust results.

Let’s get back on track…

Another issue is that people don’t spell very well. Many tags are sloppy. They are dirty. There are misspellings all over the place.

Um, so what?

People are people. Using misspellings can actually offer you a competitive advantage. This little secret has made some people on eBay thousands and thousands of dollars. (Think about it; this can mean BIG money.)

Furthermore, you can use BOTH misspelled keywords and properly spelled keywords. You can tag like crazy — tag carpet bombing! Here’s a simple example to make this 100% clear:

  • deductible
  • deductuble
  • deductable
  • deductabel

No one can stop you from using all four of these words. Of course I don’t think you should do this all the time. However, if you are tagging and your gut says, “Hey, I’m not sure how to spell this!” — Others will have the same problem. Take advantage of it and enjoy the extra free traffic.

Let’s push forward…

I promised to talk about how to handle all the work associated with social bookmarks. Let’s look at that in the next section.

– — —
Two Secrets of Social Bookmarking

The are two simple ways to eliminate the pain associated with social bookmarking. As I’ve said, it can be labor intensive so you need to decide between these two options:

  1. Burn hours and hours of time creating your own bookmarks
  2. Use social bookmarking tools or hire (outsource) the work

Obviously you want to use tools or hire smart, affordable people to do work for you. Better still, you want to pick a great tool, master it, then train someone to do the work for you using the best tools available. That’s maximum leverage.

Right now, the best tool is probably Social Marker. It’s a semi-automatic social bookmarking tool. You sign up for access to each of the individual social bookmarking sites (e.g., Digg,, Furl) then head over to Social Marker and sign up for that too. Then you use Social Marker to semi-automatically update those sites.

If you have issues with Social Marker, no worries. There will always be sites and tools out there for you to use. If you’re really desperate, head over to RentACoder or ScriptLance and have someone develop one for you.

So, I’ve revealed two of the big secrets of social bookmarking. First, you need to find tools that make sense. Second, you need to use outsourcing web sites to get the bookmarking done for you. Or, have tools built for you.

– — —
Revealed! More Secrets of Social Bookmarking

There are several really good reasons to use social bookmarks and tags. You can get very high volumes of traffic in very little time.

You might say, “But that traffic isn’t targeted, John.”

Fortunately, there is something I call Social Traffic Filtering which I’ll tell you about. In essence, the amount of traffic is vitally important as an input factor for your traffic funnel. All traffic funnels require traffic. There is no way around this. I’ll explain why this is so crucial in just a moment.

Although a lot of social media and bookmarking traffic will be useless, the fact remains that a lot of it is legitimate, targeted traffic. There are humans clicking and reading what you’ve written. So, if you’re providing valuable content then people will reward you with repeat visits and they’ll join your lists.

That is HUGE.

Let me say that again…

If you’re providing valuable content then people will reward you with repeat visits and they’ll join your lists. (Your list is the blood of your business.)

It’s your job to qualify these leads. You must be ready for this social traffic and filter these folks using great, high quality content. You need to give them high value; respect their time. Then, you need to filter them out with top notch squeeze pages. Offer them something wonderful and grab their email addresses. If they don’t stay and read, and if they don’t join your list, just move on. Let them go. They’ve been filtered out.

To frame this another way, you cannot expect to make a lot of money online just by getting a ton of social bookmarking traffic. That’s just plain silly. You must plan ahead with a Social Traffic Filtering marketing plan.

I explained the basics above and I’m sure you can see how this selection process can provide you with a good list — maybe not Rock Star great, but that’s fine. These people are solid prospects and as they opt into your email list, your business is growing and growing.

Oh, one more thing. Here’s a big Rhodes Brother’s tip: There’s another level of filtering. Here’s how that plays out…

Once you have folks on your list, your autoresponder series can push and pull them in many different ways. It’s up to you to use the autoresponder to qualify people. I strongly encourage you to provide value and pre-sell. If you start selling immediately, you’ll filter out just about everyone. That’s no good for you and it’s no good for them.


– — —
Traffic Leverage From Social Bookmarking

Here’s a very simple concept with profound implications.

What you need to do is combine several different social bookmarking tools together (i.e., assets and plumbing). If you stack these tools the right way, you will have over-the-top, compounding traffic.

I know this sounds vague. So, once again I’ll break it down using an example to make it crystal clear. Here’s just ONE example, step by step:

  1. Post a fantastic blog entry on your niche blog
  2. Digg the blog entry (or ask someone for a favor)
  3. Go to Twitter and talk about it; gently ask for ReTweets
  4. Privately direct message (DM) some trusted Followers; “Please Stumble”

I know this seems simple but let me tell you, this works great. I don’t do it too often because I don’t like to burn people out. It’s a special weapon.

But again —

This is just ONE way to use these various social bookmarking web sites and tools. This kind of activity gives you serious traffic leverage. It’s also another type of marketing funnel that you can tweak and tune over time.

One more thing —

By doing this kind of bookmarking and “backscratching” you can build a powerful affiliate network. It’s also a great way to find and develop JV partners. Remember, this is all very social. It’s about relationships…

Sidebar: Join the Rhodes Brothers Affiliate Program.

– — —
Traffic On Traffic On Traffic

Your web site is not yet flooded with traffic but you’re ahead of 99% of everyone else — You’re in the club.

At this point you must take action…

I strongly recommend that you sign up for Traffic Drill. Like this blog posting, it’s absolutely free.

We’ve put together more material for you about getting traffic to your web site. I give Traffic Drill my highest recommendation. So, if you’re serious about web site traffic read about Traffic Drill.


~ John

How to Start Making Money Online

Posted on May 16th, 2009 in Adsense, Affiliate Program, Clickbank, Free Business Model, Links, Really Simple Method, RSS, Strategies, Traffic Drill, Twitter, Web Traffic | 1 Comment »

ArticlesPeople are always asking us how to start making money online. The answer surprises most people: pick anything and take action.

I created an 18 minute audio to help you get started today. I talk about how to get started, what to promote and how to get traffic. It’s the perfect overview and I highly recommend you listen to it.

What to know what I talk about? Here’s the simple formula…

You start by doing some niche research, looking at trends, following smart people or just taking a complete guess.

Next, you need to decide what you’re going to sell or promote. You can be an affiliate marketer, you can sell your own products or you can start your own membership. Almost anything will work.

And lastly, you need to drive traffic using pay per click (PPC), writing blog entries, and writing articles. There’s a lot more you can do as well.

This formula is so simple but … IT WORKS. Of course, there is more to learn. There is a “secret” in the audio I created. When you hear me say it — and clearly explain it — you’ll see why the process I’ve outlined above is so powerful.

I’m not trying to scare you but you will FAIL if you don’t take my advice. You can pick the perfect niche, create the perfect product to sell or promote, and drive tons of traffic — but still fail. It’s important you listen to the audio succeed: How to Start Making Money Online (FREE).

By the way, if you like that audio, then you will love this stuff…

And, if you’re looking for other fantastic (very popular) blog entries, read these…


~ John

p.s. Please share this article with other people. Pass it along and link to it. And, if you have about 10 extra seconds, please Stumble or Digg or bookmark this blog entry.

p.p.s. Subscribe to Rhodes Brothers RSS feed.

How to Use Twitter

Posted on May 7th, 2009 in Advice, Twitter, Web Traffic | 6 Comments »

John S. Rhodes on TwitterI’m going to tell you how to use Twitter. This is primarily meant for people who want to use Twitter to drive web site traffic. So, it’s mostly about marketing but it is useful for anyone.

I encourage you to start with this: 10 Simple Twitter Secrets. It’s a blog posting I wrote back in August 2007, well before all the “Twitter Gurus” started popping up. It’s a amusing to find these “secrets” in $27 reports.

Next, take a look a this blog posting: How to Search Twitter. If you think you know everything about finding people and good stuff on Twitter, you need to reconsider. There are many tools outside Twitter that give you incredible power. (Twitter search will become more powerful than Google?) There is incredible value inside Twitter that you can extract, if you know what you’re doing.

At this point you should have a solid foundation. You know the basics of Twitter and you know how to tap the hidden value through search. Now it’s time to look at how to use Twitter to drive traffic. Furthermore, I’ll explain how to boost the power of your social network using simple tactics and tools.

You need to take an inventory of your business assets. For example:

  • Do you have a blog?
  • Do you have any products for sale?
  • Do you have an affiliate program?
  • Do you have any special skills?

Once you’ve compiled the answers to these questions you have created a pile of business assets. This step is crucial. So, please pause a moment to reflect on those questions even if you don’t write down answers (highly recommended).

What you’re going to do now is search for people who talk about you, your blog, your products, and so on. Use Twitter search tools to find “links” with other people. If you’re not Following them, start now. Also, start to use the @username functionality to connect with these people. If you’re lucky, these people will start Following you. Once that happens, direct message (DM) them and start real conversations. Interact with these folks. They are the backbone of your Twitter social network. I can’t stress this enough: be sincere, honest and 100% legitimate. Avoid spam and automated tools. They’ll work against you.

Now that you have built a Twitter network, start finding ways to help these folks. For example, run a survey or poll. Be sure to @username and direct message them. Find out what they want and what they need. For example, you might DM me ( about a new usability quiz or online marketing survey you’re running. Interact!

This activity will give you business intelligence. You’ll also find that people will re-tweet your messages without asking. They will help you because you’re helping them. Because you care, they care. Before long, a small (but loyal) group of these Followers will become friends. They can also become affiliates and joint venture partners. Knowing what you have — business assets — and what they want will be critical. You’ll be using Twitter to build your business and conduct business. This activity will naturally drive traffic without any special magic.

The process I described above sounds so simple. It’s almost childish. It might feel too manual or it might seem like a brute force tactic. But the truth is that this is so legitimate and since, that it’s got more traffic power than a tidal wave. You will see a constant stream of traffic with an occasional flood when some of your Tweets go viral — trust me, this happens. The interactions with my trusted network suck people in. There is excitement and buzz; traffic MUST flow.

As I write this blog posting I have well over 2,000 loyal Followers. Make no mistake: This 2K+ group of Followers is 10x better than an ill-be-gotten or manufactured group of 20K Followers. My Followers are legitimate and they are powerful. We work together to drive traffic, share ideas and make great things happen for each other. That is the “secret” of Twitter.

I’m going to leave you with one final bit of advice on how to use Twitter. This is what many readers — probably you! — care about. You can dramatically increase traffic with Twitter just by asking for it. Here’s what I do:

  • Post a tweet which includes a link
  • At the end, I say “Please Stumble” or “Please Digg” or “Please RT” or “Please share”
  • I direct message 3-4 people who care about the topic and ask for help

That’s it. Because my Twitter Followers actually care about what I write and have to say, they help me. Likewise, when they ask for Stumbles, Re-Tweets, Digg’s and so on, I help them. We don’t promote junk and they don’t promote junk. (When they do, I tell them bluntly and we move on.)

This is all possible because I’ve developed such a strong, loyal and LEGITIMATE (read: no trash!) group of Followers. We actually care about each other. As a result, we all benefit.

I’ll end by saying that using Twitter is a social exercise. It’s not about code. It’s not about using tools. It’s not about anything but … people. If you want to use Twitter for traffic you have to rethink how you interact and socialize with other people. Most of the lessons above are basic and eternal. It’s too bad that so many people forget that it comes down to humans talking to humans.

If you liked this blog posting, I’m glad! I’ve got plenty more to say: Follow Me on Twitter!

~ John

p.s. Show me some love please? Please Stumble, Digg, Tweet and share this blog posting if you want other people to know how to properly use Twitter. Thank you for your time and for helping.