Internet Marketing Reseller Opportunity
Smart internet marketers are always looking for reseller opportunities. I’ll talk about a very special opportunity from the Rhodes Brothers, but first I want to help you understand how these things work.
Being a part of a reseller program is a lot like being part of an an internet marketing affiliate program, but there are some very important differences.
As an affiliate you don’t have the level of control you have as a reseller. You also don’t have as good a rapport with the people behind the scenes. But the biggest difference is that affiliates only get a cut of the profits whereas resellers can make 100% of the money.
(Note: 10x Method affiliates make 100% but that is very unusual.)
Affiliates don’t usually pay anything. An affiliate just hands out their link to people and they hope for a sale. In contrast, the best reseller programs hand over more of the profit to their partners. They make their money by asking for a flat fee for the right to sell.
Let’s take an example of an affiliate program and a reseller program. Pretend the product cost to end customers is $20. An affiliate might be able to make 50% of the sale, or $10. If there is a sale, they make that money and that’s all there is to it.
In contrast, a reseller might pay $100 per month for the right to resell that same product. That doesn’t sound too good at first, right? But consider that the reseller can make 100% of the sale, on every sale. They become a reseller with that in mind: They earn $20 for every sale. It’s all profit.
Which is better, affiliate marketing or being a product reseller? Just do the math using the scenario above. If you make 5 sales as an affiliate you will make $50. But as a reseller, you’d lose $50. That doesn’t sound too good at all.
But wait, let’s imagine 10 sales. The affiliate marketer would generate $100 but the reseller would earn $100 too. That’s not too bad. It gets better with more sales.
How much better?
Let’s really show where reselling opportunities make sense. If there are 20 sales, an affiliate would generate $200. However, the reseller would generate $350.
Affiliates always get a cut so they do well with low sales. But, resellers do much better as sales increase. They’re pulling down 100% of the profit and it doesn’t too long to break even and do substantially better than affiliate marketers.
Don’t get me wrong. Affiliate marketing is fantastic but many internet marketers are making a bundle by being resellers. I hope you see why becoming a reseller can be very rewarding.
But, there is one huge challenge. In fact, if you’re reading this blog posting there’s good chance that you didn’t know much about reseller programs. Or, if you did know about them, you’ve run into the big problem…
There aren’t many internet marketing reseller opportunities. We recognized this challenge so we decided to put something special together for our customers and coaching students. And, it’s something that you might be able to join.
But first, let me mention one more thing. We decided that we would create something outside of internet marketing. It’s in the $30 billion weight loss niche. Did you know that over 50 million people are trying to lose weight every year? (Who’s not on a diet?)
The answer is ProHealthMind, which is a wonderful community of people who care about losing weight naturally with the help of people who care about the environment, organic foods, and loving support. There’s nothing quite like it.
The reseller opportunity is pretty simple. Access to ProHealthMind is currently $10 per month. We do all of the work. You don’t have to do anything but drive traffic to the community. It’s a reseller’s dream come true. (The sales letter is killer too; high conversion rates like all of our products.)
In any event, you can sell access to ProHealthMind. Our reseller program gives you the right to sell access, just like we do. The beauty of this program — like all top reseller programs — is that you keep 100% of the profits.
The reseller plan is very simple. Every month you pay a small fee to have the right to sell access and claim all the profits from the members as your own. After just a few members join through your reseller link you break even, then it’s pure profit after that.
Right now it takes just 5 members to get you to break even, so it’s incredibly easy to make a lot of money. The beauty is that you don’t have to do any work with the membership — you simply drive traffic to the sales page using your reseller link. Yes, it’s that easy. We handle everything.
I do have to warn you. The ProHealthMind Reseller Program is limited to just 150 people. More and more people are grabbing this opportunity, because the numbers tell the story. It’s not hard to make hundreds or even thousands every month.
Keep in mind that ProHealthMind is a membership. People pay every single month to be members. So, once they are “in” you make money every month, for as long as they stay with the membership. As the membership grows, the value grows. This is an amazing, one-of-a-kind reseller opportunity.
I’m going to apologize in advance that the opportunity might be sold out by the time you read this blog entry. There are only 150 spots available and we will sell out. If it is sold out, please contact us and we’ll put you on our waiting list.
In summary, you can now see how reseller opportunities can provide you with a lot of cash, especially when memberships are involved. Affiliate marketing is great, but reseller programs often offer superior returns for internet marketers.
Selling Online Subscriptions Summit + Interview
John and I recently got a chance to do a brief interview with Linda Jorgensen of The Editorial Eye. If you haven’t heard of it, it’s a newsletter that focuses on generating great content. The thing most special about it, however, is that the Eye went through a transition from being a print-only newsletter to an online-only newsletter.
Linda is going to be talking about some of her strategies at MarketingSherpa’s 8th Annual Selling Online Subscriptions Summit, on May 12-13th in New York. It’s undoubtedily going to be a great event…
Here’s the interview…
Q: Can you tell us a bit about The Editorial Eye? What sort of content is delivered?
For 30 years, the Eye has been a newsletter “focusing on publications standards and practices,†as the tagline used to read. It was begun by the founder of EEI Communications as a beacon for those committed to and seeking guidance for producing clear communications—and that’s still our core mission. Now the tagline is “helping you put your best content forward.â€
The “you†is professional content creators in every imaginable niche, in print and online, plus a broad range of presentation and production specialists: editors, writers, designers, production coordinators, people-manager, project-managers, trainers. We publish between 8 and 10 articles that recommend and describe practices that are beneficial for readers and cost-effective for publishers.
Our “Infernal English†column parses common writing problems and looks at evolving standards of English usage. We track the influence of the Web on reader expectations, the future of old-media formats, and common-sense, reader-centric approaches to information delivery. “The Watchful Eye†analyzes trends in working relationships and industry standards and reports on new resources and readability-related research. Our three most popular features are probably the “Test Yourself†skill-building exercises, “Black Eyes†(published bloopers), and “The Right Word.â€
Q: From what we understand. The Editorial Eye began as a printed newsletter and was transitioned into an electronic newsletter. Can you briefly outline some of the marketing changes that took place as a result of this transition? And, why the change in the first place?
A: It was a business decision—but also a decision based on our new corporate focus on multimedia publishing. John O’Brien, EEI Communications’ VP of business development, will be speaking about the management side if the decision.
The Eye had been well-loved and widely read over the years by thousands, and it’s a brand that has brought the publisher, EEI Communications, publishing clients and training students over the years. But cost of printing and mailing the paper edition, and using direct mail to acquire new readers, was no longer an option as we invested in other operations, like our training division.
Because we wanted to leverage the loyalty and goodwill subscribers represented—we have a 70 percent renewal rate, on average—our CEO, Jim deGraffenreid, decided in October 2007 that we should reinvent the Eye as an online publication, in two stages. We would deliver issues as PDFs from January to March 2008, and in April launch a fully Web-based, magazine-style publication.
This meant we had two months to educate our customers, get e-mail addresses for all of them, and design and program a landing page for retrieving issues. Instead of just sending people to a login page, we wanted to give then a place to come—a sense of community—as well as a place to provide public content that would attract prospects. Up till now, we had had a sampler of free articles online that a lot of universities had permanent links to, but it was taken for granted as free—and did not lead to many new subs. (When it went dark in favor of a smaller, more marketing-pegged sampler, we heard some howling. People surely do love “their†free content!)
We marketed the transition to readers primarily in the newsletter itself about how to access content online, and explained additional benefits they’d be getting. The landing page would also house other subscriber-only content, like excerpts from EEI Press reference books. We planned to start a blog to attract new subscribers. We also programmed online account management tools (for renewals and address corrections, and for adding copies) as well as a public section for a selection of free articles that new and potential subscribers could access. In effect, we created a subscribers-only and prospects–also sections. But we designed an interface that made it clear this was all about content—with marketing always in the background.
We created an e-mail-based password-protected system of access for the PDFs and wrote restrictive terms of use that made purchasing additional copies or a site license—both at deep discounts—the only way to distribute additional electronic copies—though people could still print out the “designed†edition.
We inserted a canary-yellow flier in December 2007 that reminded people they would not get the January issue if we didn’t have their current e-mail addresses. And we worked with subscription agencies to get that updated info. Still, we published the January issue without about 30 percent of the e-mail addresses we needed.
Each e-mail alert we sent with the new issue contained access instructions and spoke about the ongoing transition to the April edition. Guess what? A lot of people—even “word peopleâ€â€™â€”don’t read e-mail alerts. We’ve done a lot of hand-holding, troubleshooting, complaint-fielding, and relationship marketing for six months. But the first piece of feedback we got on the April 2008 edition was “Wow!â€
And our renewal rate has stabilized at 60 percent, and we’re getting new subs all the time from TheEditorialEye.com being picked up by the search engines.
Q: Marketing online, especially to obtain paid subscribers, is far different than marketing offline. So, how do you plan to find new subscribers online?
By teasing them in the Eye–sponsored “Content Forward†blog with organic references to articles in past issues and in tegh public sampler. By offering a complete recent issue online, embedded with a marketing message and offer of free issues for a subscription. That has already led to new subs coming through our online order form, which is the only place we’re offering a four-issue paid “trial subscription.†We’re working by e-mail and telephone follow-up to convert these to full subs with a premium.
Q: We’re also sure the transition to an electronic newsletter resulted in some unhappy customers. How much attrition resulted from the transition? What did you do to persuade active subscribers that digital content is superior?
A: We probably lost and still do not have current e-mail addresses for (and so cannot renew) about 25 percent of our base. I persuade my readers with an even broader range of topical coverage and new authors in every issue. I remind them in e-mail alerts that they’re getting more content for the same money (which they are) and getting it (1) more quickly than they did by paper mail, (2) more economically if they’re non-US subscribers, who now don’t pay a postal surcharge, and (3) adding copies for individual electronic access costs less than adding paper copies ever did. I’m also about to roll out premiums for early renewals.
Q: Thank you so much for your time Linda. We’re really looking forward to watching your presentation.
A: Thanks. I think this will be a wonderful event. Appreciate the interest.
How To Find Internet Niche Markets
If you can find a great niche you can make a lot of money. Fortunately, niche research gives you the answers that you need to make a killing online. Really, it’s very exciting — that is, it’s exciting if you know what you’re doing like we do. If you don’t know what you’re doing, it’s painful and frustrating.
I’m going to eliminate the pain right now…
Niche research is simple. If you’re just getting started, simply do some Google searches. This sounds so basic, but I’ll tell you — it works. Do a search using keywords that make sense to you. See how many web sites show up. Look at the number of results. This gives you an idea about the “supply” of content in your niche.
However, all commerce is based on supply AND demand. So, you need an simple way to figure out how much people are demanding that content. How’s this possible?
Hey, it’s simple. Head over to Free Keyword Suggestion Tool. Do a search and you’ll get more results. You’ll know how many people are trying to find answers. You’ll know the demand for keywords, which is magic.
So, now you simple take the Google results and divide by the Free Keyword results. That is, you divide supply by demand. This number is your starting point. It’s very simple math. No worries! And, conceptually, it’s really simple. You’re just using basic princples of economics that pretty much anyone can understand. Supply and demand.
Now all you need to do is do more searches and compare the numbers you’re getting in relation to supply and demand. Before you know it, you’ll find some perfect keywords. That means you’ll have your niche in very little time. You have to love this ultra simple technique for finding niches.
But how do you make money from niches? Again, this is pretty simple. Head over to Clickbank and find products that fit your niche. It’s dead simple. Head there, do some searches and find affiliate products to promote. There are many ways of using this information to make money with niches — we’ve explained many effective business models using this research inside The Simple Cash Blog.
By the way…
You can also watch a free video that explains a very simple business model. It’s a short video that shows you how to set up a membership site in a niche in no time, and make a ton of money. If you’ve ever wanted to set up a membership site in a niche, then don’t miss this opportunity. It’s 100% free — no strings attached. You don’t even need to give me your email address to watch it. Simple, right?
OK, let’s get back to our discussion of niche research. But please keep in mind that a niche isn’t going to do you any good if you’re not making money. Consider looking at Clickbank before you do your niche research, like I talked about earlier. Make sure you have products that support your mission. Or, set up a membership site which I mentioned a moment ago.
On a final note, I want to tell you something important. We literally just launched Long Tail Niche Domination. If you’re ready for *advanced* niche domination techniques, this is the report you need. I clearly explain how to actually create niches. Yes, this is hard to believe. I understand.
But –
It really is possible to be the first person to jump on a niche. The rewards are obviously incredible. If you “own” or dominate a niche, you have the potential to make loads of money for a long time. There are some risks with Long Tail Niche Domination, but I’ll let you decide if the rewards are worth it. (I think they are — we’re talking about hundreds or even thousands of dollars of money coming in per month.)
Learn more about creating niches out of thin air right now.
Well, that’s about it. You now know a ton about niche research. You have plenty of links to click and I’m sure your head is buzzing with ideas. You can make money by “owning” niches — take action now.
