Archive for the ‘Uncategorized’ Category

Deliberate Practice for Internet Marketers

Posted on April 29th, 2009 in Uncategorized | No Comments »

I’ve been listening to Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else by Geoff Colvin. It’s a good book overall but what I really like is Colvin’s discussion of deliberate practice.

Here’s a short 12 minute audio that explains the concept of deliberate practice for internet marketers.

What is deliberate practice? Here’s the very short version:

  • Practice that is designed to improve performance (usually requires a coach)
  • Practice that can be repeated again and again (not just 3-4 times)
  • Feedback and direct results are provided (allows you to focus)
  • It’s often hard and not fun (but not so hard that you cannot improve)

Here are some related resources…

~ John

p.s. In the audio I mention the 10x Method. Don’t miss that!

Make Money Online MP3 Download

Posted on April 10th, 2009 in Uncategorized | No Comments »

If you want to listen to yesterday’s post in audio, download the MP3 here:

Download Make Money Online MP3
(right click the link and choose “save as” to save to your computer)

It’s about 30 minutes long, so you can listen on your way to work or during a walk. John also adds a bit of “jazz” and content himself, so even if you’ve read the post, it’s worth listening to.

He also makes a VERY good point…if you consistently follow through with the plan laid out in yesterday’s post, you’re going to have 300+ postings after one year. Google will LOVE you and you’ll be able to rank highly for just about any “long tail” keyword that you want.

(That means multiple streams of traffic to your site, more visitors and a lot more money.)

How to Get Started with Amazon A3

Posted on January 27th, 2009 in Uncategorized | 1 Comment »

I’m just getting started with Amazon A3. This is a list of links to help other online marketers get a better understanding of Amazon’s Simple Storage Service (A3).

I’ll start by saying that A3 isn’t really mean for internet marketing. It’s target audience of users is technical folks, like developers and engineers. So, you’ll have to suffer a little bit to get to the pot of gold. But, I will tell you this: You can get cheap highly scalable, reliable, fast, inexpensive data storage.

If that description above doesn’t make sense just think keep this in mind — cheap audio and video storage. If you want to reach a global audience with your media this is the way to do it. All of the internet marketing gurus are using this quietly, under the surface. It’s powerful stuff.

With that background here are some links to get you started with Amazon A3:

That’s what I’ve found so far. Now remember, I haven’t used all these tools and I don’t know much about Amazon S3 yet. But, if you’re like me, you’ll want to bookmark this blog entry, share it with your friends, and blog about it. Please Stumble, Digg, and Twitter about this too. Help other people.

~ John

Internet Marketing Reseller Opportunity

Posted on September 22nd, 2008 in Uncategorized | 2 Comments »

ProHealthMindSmart internet marketers are always looking for reseller opportunities. I’ll talk about a very special opportunity from the Rhodes Brothers, but first I want to help you understand how these things work.

Being a part of a reseller program is a lot like being part of an an internet marketing affiliate program, but there are some very important differences.

As an affiliate you don’t have the level of control you have as a reseller. You also don’t have as good a rapport with the people behind the scenes. But the biggest difference is that affiliates only get a cut of the profits whereas resellers can make 100% of the money.

(Note: 10x Method affiliates make 100% but that is very unusual.)

Affiliates don’t usually pay anything. An affiliate just hands out their link to people and they hope for a sale. In contrast, the best reseller programs hand over more of the profit to their partners. They make their money by asking for a flat fee for the right to sell.

Let’s take an example of an affiliate program and a reseller program. Pretend the product cost to end customers is $20. An affiliate might be able to make 50% of the sale, or $10. If there is a sale, they make that money and that’s all there is to it.

In contrast, a reseller might pay $100 per month for the right to resell that same product. That doesn’t sound too good at first, right? But consider that the reseller can make 100% of the sale, on every sale. They become a reseller with that in mind: They earn $20 for every sale. It’s all profit.

Which is better, affiliate marketing or being a product reseller? Just do the math using the scenario above. If you make 5 sales as an affiliate you will make $50. But as a reseller, you’d lose $50. That doesn’t sound too good at all.

But wait, let’s imagine 10 sales. The affiliate marketer would generate $100 but the reseller would earn $100 too. That’s not too bad. It gets better with more sales.

How much better?

Let’s really show where reselling opportunities make sense. If there are 20 sales, an affiliate would generate $200. However, the reseller would generate $350.

Affiliates always get a cut so they do well with low sales. But, resellers do much better as sales increase. They’re pulling down 100% of the profit and it doesn’t too long to break even and do substantially better than affiliate marketers.

Don’t get me wrong. Affiliate marketing is fantastic but many internet marketers are making a bundle by being resellers. I hope you see why becoming a reseller can be very rewarding.

But, there is one huge challenge. In fact, if you’re reading this blog posting there’s good chance that you didn’t know much about reseller programs. Or, if you did know about them, you’ve run into the big problem…

There aren’t many internet marketing reseller opportunities. We recognized this challenge so we decided to put something special together for our customers and coaching students. And, it’s something that you might be able to join.

But first, let me mention one more thing. We decided that we would create something outside of internet marketing. It’s in the $30 billion weight loss niche. Did you know that over 50 million people are trying to lose weight every year? (Who’s not on a diet?)

The answer is ProHealthMind, which is a wonderful community of people who care about losing weight naturally with the help of people who care about the environment, organic foods, and loving support. There’s nothing quite like it.

The reseller opportunity is pretty simple. Access to ProHealthMind is currently $10 per month. We do all of the work. You don’t have to do anything but drive traffic to the community. It’s a reseller’s dream come true. (The sales letter is killer too; high conversion rates like all of our products.)

In any event, you can sell access to ProHealthMind. Our reseller program gives you the right to sell access, just like we do. The beauty of this program — like all top reseller programs — is that you keep 100% of the profits.

The reseller plan is very simple. Every month you pay a small fee to have the right to sell access and claim all the profits from the members as your own. After just a few members join through your reseller link you break even, then it’s pure profit after that.

Right now it takes just 5 members to get you to break even, so it’s incredibly easy to make a lot of money. The beauty is that you don’t have to do any work with the membership — you simply drive traffic to the sales page using your reseller link. Yes, it’s that easy. We handle everything.

I do have to warn you. The ProHealthMind Reseller Program is limited to just 150 people. More and more people are grabbing this opportunity, because the numbers tell the story. It’s not hard to make hundreds or even thousands every month.

Keep in mind that ProHealthMind is a membership. People pay every single month to be members. So, once they are “in” you make money every month, for as long as they stay with the membership. As the membership grows, the value grows. This is an amazing, one-of-a-kind reseller opportunity.

I’m going to apologize in advance that the opportunity might be sold out by the time you read this blog entry. There are only 150 spots available and we will sell out. If it is sold out, please contact us and we’ll put you on our waiting list.

In summary, you can now see how reseller opportunities can provide you with a lot of cash, especially when memberships are involved. Affiliate marketing is great, but reseller programs often offer superior returns for internet marketers.

Selling Online Subscriptions Summit + Interview

Posted on April 30th, 2008 in Uncategorized | No Comments »

John and I recently got a chance to do a brief interview with Linda Jorgensen of The Editorial Eye. If you haven’t heard of it, it’s a newsletter that focuses on generating great content. The thing most special about it, however, is that the Eye went through a transition from being a print-only newsletter to an online-only newsletter.

Linda is going to be talking about some of her strategies at MarketingSherpa’s 8th Annual Selling Online Subscriptions Summit, on May 12-13th in New York. It’s undoubtedily going to be a great event…

Here’s the interview…

Q: Can you tell us a bit about The Editorial Eye? What sort of content is delivered?

For 30 years, the Eye has been a newsletter “focusing on publications standards and practices,” as the tagline used to read. It was begun by the founder of EEI Communications as a beacon for those committed to and seeking guidance for producing clear communications—and that’s still our core mission. Now the tagline is “helping you put your best content forward.”

The “you” is professional content creators in every imaginable niche, in print and online, plus a broad range of presentation and production specialists: editors, writers, designers, production coordinators,  people-manager, project-managers, trainers. We publish between 8 and 10 articles that recommend and describe practices that are beneficial for readers and cost-effective for publishers.

Our “Infernal English” column parses common writing problems and looks at evolving standards of English usage. We track the influence of the Web on reader expectations, the future of old-media formats, and common-sense, reader-centric approaches to information delivery. “The Watchful Eye” analyzes trends in working relationships and industry standards and reports on new resources and readability-related research. Our three most popular features are probably the “Test Yourself” skill-building exercises, “Black Eyes” (published bloopers), and “The Right Word.”

Q: From what we understand. The Editorial Eye began as a printed newsletter and was transitioned into an electronic newsletter. Can you briefly outline some of the marketing changes that took place as a result of this transition? And, why the change in the first place?

A: It was a business decision—but also a decision based on our new corporate focus on multimedia publishing. John O’Brien, EEI Communications’ VP of business development, will be speaking about the management side if the decision.

The Eye had been well-loved and widely read over the years by thousands, and it’s a brand that has brought the publisher, EEI Communications, publishing clients and training students over the years. But cost of printing and mailing the paper edition, and using direct mail to acquire new readers, was no longer an option as we invested in other operations, like our training division.

Because we wanted to leverage the loyalty and goodwill subscribers represented—we have a 70 percent renewal rate, on average—our CEO, Jim deGraffenreid, decided in October 2007 that we should reinvent the Eye as an online publication, in two stages. We would deliver issues as PDFs from January to March 2008, and in April launch a fully Web-based, magazine-style publication.

This meant we had two months to educate our customers, get e-mail addresses for all of them, and design and program a landing page for retrieving issues. Instead of just sending people to a login page, we wanted to give then a place to come—a sense of community—as well as a place to provide public content that would attract prospects. Up till now, we had had a sampler of free articles online that a lot of universities had permanent links to, but it was taken for granted as free—and did not lead to many new subs. (When it went dark in favor of a smaller, more marketing-pegged sampler, we heard some howling. People surely do love “their” free content!)

We marketed the transition to readers primarily in the newsletter itself about how to access content online, and explained additional benefits they’d be getting. The landing page would also house other subscriber-only content, like excerpts from EEI Press reference books. We planned to start a blog to attract new subscribers. We also programmed online account management tools (for renewals and address corrections, and for adding copies) as well as a public section for a selection of free articles that new and potential subscribers could access.  In effect, we created a subscribers-only and prospects–also sections. But we designed an interface that made it clear this was all about content—with marketing always in the background.

We created an e-mail-based password-protected system of access for the PDFs and wrote restrictive terms of use that made purchasing additional copies or a site license—both at deep discounts—the only way to distribute additional electronic copies—though people could still print out the “designed” edition.

We inserted a canary-yellow flier in December 2007 that reminded people they would not get the January issue if we didn’t have their current e-mail addresses. And we worked with subscription agencies to get that updated info. Still, we published the January issue without about 30 percent of the e-mail addresses we needed.

Each e-mail alert we sent with the new issue contained access instructions and spoke about the ongoing transition to the April edition.  Guess what? A lot of people—even “word people”’—don’t read e-mail alerts. We’ve done a lot of hand-holding, troubleshooting, complaint-fielding, and relationship marketing for six months. But the first piece of feedback we got on the April 2008 edition was “Wow!”

And our renewal rate has stabilized at 60 percent, and we’re getting new subs all the time from being picked up by the search engines.

Q: Marketing online, especially to obtain paid subscribers, is far different than marketing offline. So, how do you plan to find new subscribers online?

By teasing them in the Eye–sponsored “Content Forward” blog with organic references to articles in past issues and in tegh public sampler. By offering a complete recent issue online, embedded with a marketing message and offer of free issues for a subscription. That has already led to new subs coming through our online order form, which is the only place we’re offering a four-issue paid “trial subscription.” We’re working by e-mail and telephone follow-up to convert these to full subs with a premium.

Q: We’re also sure the transition to an electronic newsletter resulted in some unhappy customers. How much attrition resulted from the transition? What did you do to persuade active subscribers that digital content is superior?

A: We probably lost and still do not have current e-mail addresses for (and so cannot renew) about 25 percent of our base. I persuade my readers with an even broader range of topical coverage and new authors in every issue. I remind them in e-mail alerts that they’re getting more content for the same money (which they are) and getting it (1) more quickly than they did by paper  mail, (2) more economically if they’re non-US subscribers, who now don’t pay a postal surcharge, and (3) adding copies for individual electronic access costs less than adding paper copies ever did.  I’m also about to roll out premiums for early renewals.

Q: Thank you so much for your time Linda. We’re really looking forward to watching your presentation.

A: Thanks. I think this will be a wonderful event. Appreciate the interest.