Here’s a short 12 minute audio that explains the concept of deliberate practice for internet marketers.

What is deliberate practice? Here’s the very short version:

• Practice that is designed to improve performance (usually requires a coach)
• Practice that can be repeated again and again (not just 3-4 times)
• Feedback and direct results are provided (allows you to focus)
• It’s often hard and not fun (but not so hard that you cannot improve)

Here are some related resources…

• The Science of Experience (TIME Magazine)
• The Road To Excellence: The Acquisition of Expert Performance (Amazon)
• The Role of Deliberate Practice in the Acquisition of Expert Performance (PDF file)

~ John

p.s. In the audio I mention the 10x Method. Don’t miss that!

Download Make Money Online MP3
(right click the link and choose “save as” to save to your computer)

It’s about 30 minutes long, so you can listen on your way to work or during a walk. John also adds a bit of “jazz” and content himself, so even if you’ve read the post, it’s worth listening to.

He also makes a VERY good point…if you consistently follow through with the plan laid out in yesterday’s post, you’re going to have 300+ postings after one year. Google will LOVE you and you’ll be able to rank highly for just about any “long tail” keyword that you want.

(That means multiple streams of traffic to your site, more visitors and a lot more money.)

I’ll start by saying that A3 isn’t really mean for internet marketing. It’s target audience of users is technical folks, like developers and engineers. So, you’ll have to suffer a little bit to get to the pot of gold. But, I will tell you this: You can get cheap highly scalable, reliable, fast, inexpensive data storage.

If that description above doesn’t make sense just think keep this in mind — cheap audio and video storage. If you want to reach a global audience with your media this is the way to do it. All of the internet marketing gurus are using this quietly, under the surface. It’s powerful stuff.

With that background here are some links to get you started with Amazon A3:

• Amazon A3 (homepage)
• Amazon A3 (Wikipedia)
• Amazon S3 Firefox Organizer
• How to use Amazon S3
• Why You Need Amazon S3
• Amazon S3 plugin for WordPress
• 4 Apps to Manage Amazon S3 on a Mac
• Getting Started With Amazon S3 (video overview)
• How to Embed Videos on Your Web Page
  
• Video Bandwidth Protector

That’s what I’ve found so far. Now remember, I haven’t used all these tools and I don’t know much about Amazon S3 yet. But, if you’re like me, you’ll want to bookmark this blog entry, share it with your friends, and blog about it. Please Stumble, Digg, and Twitter about this too. Help other people.

~ John

Being a part of a reseller program is a lot like being part of an an internet marketing affiliate program, but there are some very important differences.

As an affiliate you don’t have the level of control you have as a reseller. You also don’t have as good a rapport with the people behind the scenes. But the biggest difference is that affiliates only get a cut of the profits whereas resellers can make 100% of the money.

(Note: 10x Method affiliates make 100% but that is very unusual.)

Affiliates don’t usually pay anything. An affiliate just hands out their link to people and they hope for a sale. In contrast, the best reseller programs hand over more of the profit to their partners. They make their money by asking for a flat fee for the right to sell.

Let’s take an example of an affiliate program and a reseller program. Pretend the product cost to end customers is $20. An affiliate might be able to make 50% of the sale, or $10. If there is a sale, they make that money and that’s all there is to it.

In contrast, a reseller might pay $100 per month for the right to resell that same product. That doesn’t sound too good at first, right? But consider that the reseller can make 100% of the sale, on every sale. They become a reseller with that in mind: They earn $20 for every sale. It’s all profit.

Which is better, affiliate marketing or being a product reseller? Just do the math using the scenario above. If you make 5 sales as an affiliate you will make $50. But as a reseller, you’d lose $50. That doesn’t sound too good at all.

But wait, let’s imagine 10 sales. The affiliate marketer would generate $100 but the reseller would earn $100 too. That’s not too bad. It gets better with more sales.

How much better?

Let’s really show where reselling opportunities make sense. If there are 20 sales, an affiliate would generate $200. However, the reseller would generate $350.

Affiliates always get a cut so they do well with low sales. But, resellers do much better as sales increase. They’re pulling down 100% of the profit and it doesn’t too long to break even and do substantially better than affiliate marketers.

Don’t get me wrong. Affiliate marketing is fantastic but many internet marketers are making a bundle by being resellers. I hope you see why becoming a reseller can be very rewarding.

But, there is one huge challenge. In fact, if you’re reading this blog posting there’s good chance that you didn’t know much about reseller programs. Or, if you did know about them, you’ve run into the big problem…

There aren’t many internet marketing reseller opportunities. We recognized this challenge so we decided to put something special together for our customers and coaching students. And, it’s something that you might be able to join.

But first, let me mention one more thing. We decided that we would create something outside of internet marketing. It’s in the $30 billion weight loss niche. Did you know that over 50 million people are trying to lose weight every year? (Who’s not on a diet?)

The answer is ProHealthMind, which is a wonderful community of people who care about losing weight naturally with the help of people who care about the environment, organic foods, and loving support. There’s nothing quite like it.

The reseller opportunity is pretty simple. Access to ProHealthMind is currently $10 per month. We do all of the work. You don’t have to do anything but drive traffic to the community. It’s a reseller’s dream come true. (The sales letter is killer too; high conversion rates like all of our products.)

In any event, you can sell access to ProHealthMind. Our reseller program gives you the right to sell access, just like we do. The beauty of this program — like all top reseller programs — is that you keep 100% of the profits.

The reseller plan is very simple. Every month you pay a small fee to have the right to sell access and claim all the profits from the members as your own. After just a few members join through your reseller link you break even, then it’s pure profit after that.

Right now it takes just 5 members to get you to break even, so it’s incredibly easy to make a lot of money. The beauty is that you don’t have to do any work with the membership — you simply drive traffic to the sales page using your reseller link. Yes, it’s that easy. We handle everything.

I do have to warn you. The ProHealthMind Reseller Program is limited to just 150 people. More and more people are grabbing this opportunity, because the numbers tell the story. It’s not hard to make hundreds or even thousands every month.

Keep in mind that ProHealthMind is a membership. People pay every single month to be members. So, once they are “in” you make money every month, for as long as they stay with the membership. As the membership grows, the value grows. This is an amazing, one-of-a-kind reseller opportunity.

I’m going to apologize in advance that the opportunity might be sold out by the time you read this blog entry. There are only 150 spots available and we will sell out. If it is sold out, please contact us and we’ll put you on our waiting list.

In summary, you can now see how reseller opportunities can provide you with a lot of cash, especially when memberships are involved. Affiliate marketing is great, but reseller programs often offer superior returns for internet marketers.

Linda is going to be talking about some of her strategies at MarketingSherpa’s 8th Annual Selling Online Subscriptions Summit, on May 12-13th in New York. It’s undoubtedily going to be a great event…

Here’s the interview…

Q: Can you tell us a bit about The Editorial Eye? What sort of content is delivered?

For 30 years, the Eye has been a newsletter “focusing on publications standards and practices,” as the tagline used to read. It was begun by the founder of EEI Communications as a beacon for those committed to and seeking guidance for producing clear communications—and that’s still our core mission. Now the tagline is “helping you put your best content forward.”

The “you” is professional content creators in every imaginable niche, in print and online, plus a broad range of presentation and production specialists: editors, writers, designers, production coordinators,  people-manager, project-managers, trainers. We publish between 8 and 10 articles that recommend and describe practices that are beneficial for readers and cost-effective for publishers.

Our “Infernal English” column parses common writing problems and looks at evolving standards of English usage. We track the influence of the Web on reader expectations, the future of old-media formats, and common-sense, reader-centric approaches to information delivery. “The Watchful Eye” analyzes trends in working relationships and industry standards and reports on new resources and readability-related research. Our three most popular features are probably the “Test Yourself” skill-building exercises, “Black Eyes” (published bloopers), and “The Right Word.”

Q: From what we understand. The Editorial Eye began as a printed newsletter and was transitioned into an electronic newsletter. Can you briefly outline some of the marketing changes that took place as a result of this transition? And, why the change in the first place?

A: It was a business decision—but also a decision based on our new corporate focus on multimedia publishing. John O’Brien, EEI Communications’ VP of business development, will be speaking about the management side if the decision.

The Eye had been well-loved and widely read over the years by thousands, and it’s a brand that has brought the publisher, EEI Communications, publishing clients and training students over the years. But cost of printing and mailing the paper edition, and using direct mail to acquire new readers, was no longer an option as we invested in other operations, like our training division.

Because we wanted to leverage the loyalty and goodwill subscribers represented—we have a 70 percent renewal rate, on average—our CEO, Jim deGraffenreid, decided in October 2007 that we should reinvent the Eye as an online publication, in two stages. We would deliver issues as PDFs from January to March 2008, and in April launch a fully Web-based, magazine-style publication.

This meant we had two months to educate our customers, get e-mail addresses for all of them, and design and program a landing page for retrieving issues. Instead of just sending people to a login page, we wanted to give then a place to come—a sense of community—as well as a place to provide public content that would attract prospects. Up till now, we had had a sampler of free articles online that a lot of universities had permanent links to, but it was taken for granted as free—and did not lead to many new subs. (When it went dark in favor of a smaller, more marketing-pegged sampler, we heard some howling. People surely do love “their” free content!)

We marketed the transition to readers primarily in the newsletter itself about how to access content online, and explained additional benefits they’d be getting. The landing page would also house other subscriber-only content, like excerpts from EEI Press reference books. We planned to start a blog to attract new subscribers. We also programmed online account management tools (for renewals and address corrections, and for adding copies) as well as a public section for a selection of free articles that new and potential subscribers could access.  In effect, we created a subscribers-only and prospects–also sections. But we designed an interface that made it clear this was all about content—with marketing always in the background.

We created an e-mail-based password-protected system of access for the PDFs and wrote restrictive terms of use that made purchasing additional copies or a site license—both at deep discounts—the only way to distribute additional electronic copies—though people could still print out the “designed” edition.

We inserted a canary-yellow flier in December 2007 that reminded people they would not get the January issue if we didn’t have their current e-mail addresses. And we worked with subscription agencies to get that updated info. Still, we published the January issue without about 30 percent of the e-mail addresses we needed.

Each e-mail alert we sent with the new issue contained access instructions and spoke about the ongoing transition to the April edition.  Guess what? A lot of people—even “word people”’—don’t read e-mail alerts. We’ve done a lot of hand-holding, troubleshooting, complaint-fielding, and relationship marketing for six months. But the first piece of feedback we got on the April 2008 edition was “Wow!”

And our renewal rate has stabilized at 60 percent, and we’re getting new subs all the time from TheEditorialEye.com being picked up by the search engines.

Q: Marketing online, especially to obtain paid subscribers, is far different than marketing offline. So, how do you plan to find new subscribers online?

By teasing them in the Eye–sponsored “Content Forward” blog with organic references to articles in past issues and in tegh public sampler. By offering a complete recent issue online, embedded with a marketing message and offer of free issues for a subscription. That has already led to new subs coming through our online order form, which is the only place we’re offering a four-issue paid “trial subscription.” We’re working by e-mail and telephone follow-up to convert these to full subs with a premium.

Q: We’re also sure the transition to an electronic newsletter resulted in some unhappy customers. How much attrition resulted from the transition? What did you do to persuade active subscribers that digital content is superior?

A: We probably lost and still do not have current e-mail addresses for (and so cannot renew) about 25 percent of our base. I persuade my readers with an even broader range of topical coverage and new authors in every issue. I remind them in e-mail alerts that they’re getting more content for the same money (which they are) and getting it (1) more quickly than they did by paper  mail, (2) more economically if they’re non-US subscribers, who now don’t pay a postal surcharge, and (3) adding copies for individual electronic access costs less than adding paper copies ever did.  I’m also about to roll out premiums for early renewals.

Q: Thank you so much for your time Linda. We’re really looking forward to watching your presentation.

A: Thanks. I think this will be a wonderful event. Appreciate the interest.

I’m going to eliminate the pain right now…

Niche research is simple. If you’re just getting started, simply do some Google searches. This sounds so basic, but I’ll tell you — it works. Do a search using keywords that make sense to you. See how many web sites show up. Look at the number of results. This gives you an idea about the “supply” of content in your niche.

However, all commerce is based on supply AND demand. So, you need an simple way to figure out how much people are demanding that content. How’s this possible?

Hey, it’s simple. Head over to Free Keyword Suggestion Tool.  Do a search and you’ll get more results. You’ll know how many people are trying to find answers. You’ll know the demand for keywords, which is magic.

So, now you simple take the Google results and divide by the Free Keyword results. That is, you divide supply by demand. This number is your starting point. It’s very simple math. No worries! And, conceptually, it’s really simple. You’re just using basic princples of economics that pretty much anyone can understand. Supply and demand.

Now all you need to do is do more searches and compare the numbers you’re getting in relation to supply and demand. Before you know it, you’ll find some perfect keywords. That means you’ll have your niche in very little time. You have to love this ultra simple technique for finding niches.

But how do you make money from niches? Again, this is pretty simple. Head over to Clickbank and find products that fit your niche. It’s dead simple. Head there, do some searches and find affiliate products to promote. There are many ways of using this information to make money with niches — we’ve explained many effective business models using this research inside The Simple Cash Blog.

By the way…

You can also watch a free video that explains a very simple business model. It’s a short video that shows you how to set up a membership site in a niche in no time, and make a ton of money. If you’ve ever wanted to set up a membership site in a niche, then don’t miss this opportunity. It’s 100% free — no strings attached. You don’t even need to give me your email address to watch it. Simple, right?

OK, let’s get back to our discussion of niche research. But please keep in mind that a niche isn’t going to do you any good if you’re not making money. Consider looking at Clickbank before you do your niche research, like I talked about earlier. Make sure you have products that support your mission. Or, set up a membership site which I mentioned a moment ago.

On a final note, I want to tell you something important. We literally just launched Long Tail Niche Domination.  If you’re ready for *advanced* niche domination techniques, this is the report you need. I clearly explain how to actually create niches. Yes, this is hard to believe. I understand.

But –

It really is possible to be the first person to jump on a niche. The rewards are obviously incredible. If you “own” or dominate a niche, you have the potential to make loads of money for a long time. There are some risks with Long Tail Niche Domination, but I’ll let you decide if the rewards are worth it. (I think they are — we’re talking about hundreds or even thousands of dollars of money coming in per month.)

Learn more about creating niches out of thin air right now.

Well, that’s about it. You now know a ton about niche research. You have plenty of links to click and I’m sure your head is buzzing with ideas. You can make money by “owning” niches — take action now.

Note: John wrote about how to increase web traffic with Stumbleupon here previously:

>> http://imsimple.com/the-fast-and-simple-web-20-traffic-system/

There’s a new Web 2.0 on the block…and my bet is that it will be as big as Stumbleupon and almost definitely bigger than Twitter.

It’s called Qassia. I’ve been thinking about it since I discovered it yesterday and I think it can be best described as a peer-edited article directory. It won’t appear that way exactly to the public…but more or less, that’s what it amounts to. Take a look at the main page:

>> http://www.qassia.com

(You’ll notice there’s no place to “sign up” for it. More on that in a bit…)

It looks like Qassia is designed to be an article directory and search engine hybrid. There are no categories to classify the material at the current time, but it seems like a vast majority of the content submitted by people so far is somewhat mass appeal (and also interesting). Here’s a glance at some of the “intel” (Qassia’s name for articles) recently contributed:

How Exercise Can Benefit Diabetics
Clear Your Acne – Naturally!
How To Approach Being Downsized From Your Job
How To Wake Up Early

…and a few others. Like I said – they all seem to be interesting and at least somewhat mass appeal.

At the bottom of every “intel” you submit is the ability to put in “external links”..it gives links to your website as a bio box does, but you don’t have the ability to put in any information about your website or yourself – the “bio box” just consists of links.

So far, it just sounds like an average article directory…but here’s where it gets interesting.

For every piece of intel you submit or rate as a peer-editor, you get Qassia dollars…as of this article, I have $22,560. No, it’s not “real” money…but it serves the purpose of promoting your website and driving you traffic.

The content you submit does NOT have to be unique, as long as you somehow have rights to it. They prefer unique content and give more Qassia dollars for it – but you can submit intel that you simply own private label rights to and easily rack up dollars

At the current time it doesn’t look like you “spend” your Qassia dollars – it’s just there to calculate your net worth. The higher your net worth, the more exposure you’re going get on Qassia, so they explain – plus you’ll get backlinks and additional traffic from submitting intel, so there’s really no reason to not try to rack up as much as you can.

If you’re in the top 50 of all the top contributors to Qassia, you get to be in the “Top 50″ column on the left hand side…home page backlink from a PR 4 website, anyone? (And page rank is bound to increase as the site becomes more popular…)

The best thing about Qassia, though, is that it’s 100% free. But…you can only join by invitation or if you get referred by someone else. Luckily, I have your invitation right here:

>> http://rhodesbrothers.qassia.com
(Note: You must sign up through the link above if you wish to join Qassia. It’s 100% free.)

There’s a lot more I could explain about it…but it’s best if you just go in and poke around yourself.

Join now and you can submit as many sites as you want into Qassia…keep in mind that your net worth is divided amongst all your sites, so if you want to try to make the Top 50 list you’ll want to only promote 1 to 2 websites when you first start out.

Rate intel and submit it to boost your net value…then reap the traffic! Enjoy!

1.) Create a blog and have each post “pre-sell” to your squeeze page, and…
2.) Set your feed up on My.Yahoo.Com (to increase SEO)
3.) Find comments from other blogs and use trackbacks
4.) Ping it with Pingomatic.com (no affiliation)
5.) Post comments on other blogs
6.) Join blog communities and blog carnivals – a simple Google search will bring up many.
7.) Make a Squidoo Lens based on long tail keywords.
8.) Post videos on YouTube with a link to your squeeze page, or another “pre-sales” page.
9.) Submit articles to article directories, such as EzineArticles, GoArticles and more.
10.) Use Facebook groups to link to your pre-sell squeeze pages. (Be unique on Facebook, and you’ll be seen.)
11.) Use Facebook flyers to advertise your squeeze page – if it’s a mass appeal product.
12.) Join Twitter and start posting as much as you can and following as many people as you can. (You can find John on Twitter at http://twitter.com/webword/)…then you can post links to your website casually.
13.) You can also ask your followers on Twitter to Stumble your pages at Stumbleupon, resulting in a surge of traffic. (You can also get stumbles other ways, too.)
14.) Make an affiliate program out of your squeeze page (offer a cut of the backend products you’re promoting, if they’re yours) and…
15.) Create a brandable, short report that your affiliates can use to distribute your product.
16.) Hit up big names in your niche and ask them if they’ll promote your squeeze page in return for high backend profits.
17.) Create a free video and then redirect it to your squeeze page at the end. Encourage your affiliates to link to the video.
18.) Join a giveaway. Give away a high quality free product on one of these giveaways and you’ll have a list that will believe in the quality that you give.
19.) Create a wiki at Wikidot with highly optimized pages.
20.) Create a forum and link to it – remember, all forum members are basically on your list.
21.) Use PPC ads from Google Adwords, Yahoo, MSN, Adbrite (I admit we haven’t had good results with them, but some people have.)
22.) Post high quality information to forums with a link in your signature to your squeeze page.
23.) Post high quality information to forums with tons of affiliate marketers, and post a link to your affiliate program.
24.) Write a press release about sites you release that pre-sell your squeeze page, and maybe even your squeeze page itself.
25.) Answer questions on Yahoo Answers related to your niche, linking to your pre-sales pages or your squeeze page.
26.) Interview well-known people in your niche. They will likely link to the interview, and it will earn you more prestige.
27.) Try to link to your blog from Wikihow and Wikipedia…but be sure your links actually provide value.
28.) Submit your “pre-sales” sites to directories such as dmoz.org.
29.) Post ads on Craigslist for your pre-sales page.
30.) Create classified ads on USFreeAds.
31.) Create low cost eBay products and when people purchase, have them opt-in to your list for a bonus.

…Of course there’s a lot more, but this list should show you there’s an almost infinite ways to drive traffic. The key to remember is that doing a single thing on this list won’t contribute much..but by mixing and matching all of the possible ways to generate traffic, your squeeze page will turn into a list building machine.

By the way, at FreeBusinessModel.com we offer a really powerful and effective way to build your list through our free videos. Go there now…

All the best,
Matt Rhodes

“Search Marketing Standard is a quarterly magazine for small to mid-size business and marketing professionals. Each one of our quarterly issues is filled cover-to-cover with invaluable how-to articles, advice on improving advertising campaigns, and tips written by experts to help our readers increase their bottom line.”

I really enjoy it and look forward to reading it every time it lands in my mailbox. If you care about online marketing, you just can’t go wrong with the Search Marketing Standard.

As it turns out, I know Boris Mordkovich. He’s the publisher of the magazine. For a limited time, It will provide them with a 67% discount, so a 1 year U.S. subscription would be $4.95 (International – $6.60).

Subscribe here and use this coupon code: HOLIDAY67

Important: This promotion is for new subscribers and will remain active for another week until Dec. 10th. For the next two days, they will also send a donation check to Toys for Tots – $1 for every subscriber that used the coupon code during registration.

Here’s the subscription link again: https://www.searchmarketingstandard.com/subscribe.html

p.s. Just to be clear, we don’t make any money from this promotion. I just really like this magazine a lot since it offers so much value. I encourage you to grab it for this great price.

But why does it matter? What good are .edu links? If you’re reading these words, you probably already know that .edu links are juicy. Google LOVES college and university web sites, and therefore links from those sites are like gold. Maybe better than gold…

Why should you get the report? It’s short and easy to read. It’s a simple report, and examples are provided. It’s easy to implement, again and again. Getting your own .edu links is easy.

I love the unsolicited testimonials for the .EDU Backlinks reports. For example:

“Your report provides a great idea! I don’t think it’s black-hat or
grey-hat, maybe not even white-hat. It’s just plain commonsense.”

“Nice report. I will be putting it to good use.”

“There is nothing intrinsically black hat about the “basic” strategy
at all – it is well-known and used in white hat seo circles all the
time. The “special sauce” tips you mentioned are the real value of the
report.”

“Read report. Some great ideas. Definitely doable.”

“Very nice report. Short, direct, and right to the point. And the
process you use to find only the very best .edu sites to get links
from has so much potential for use in many different areas. Gotta love
that ‘Special Sauce’.”

How Do You Purchase? That’s easy…

Click Here To Instantly Download How To Quickly and Easily get .edu Backlinks Now For Only $12

…you’ll be glad you did.

Info Products Creation

Why not create your very own information products? That’s definitely a way to make serious profits online. If you can get traffic and you have your own products and you have a way to sell, you can earn serious cash.

If you don’t know how to use EzineArticles.com the right way, as we clearly explain in our Domination report, you are wasting a lot of time and energy. You’re probably leaving money on the table.

Why do tons of research when the answers are readily available? Why write and write and write, but not get the returns you expect? Our report shows you how to take control of your article marketing efforts.