Internet Marketing Made Simple

I’ve been listening to Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else by Geoff Colvin. It’s a good book overall but what I really like is Colvin’s discussion of deliberate practice.

Here’s a short 12 minute audio that explains the concept of deliberate practice for internet marketers.

What is deliberate practice? Here’s the very short version:

• Practice that is designed to improve performance (usually requires a coach)
• Practice that can be repeated again and again (not just 3-4 times)
• Feedback and direct results are provided (allows you to focus)
• It’s often hard and not fun (but not so hard that you cannot improve)

Here are some related resources…

• The Science of Experience (TIME Magazine)
• The Road To Excellence: The Acquisition of Expert Performance (Amazon)
• The Role of Deliberate Practice in the Acquisition of Expert Performance (PDF file)

~ John

p.s. In the audio I mention the 10x Method. Don’t miss that!