I’ve been listening to Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else by Geoff Colvin. It’s a good book overall but what I really like is Colvin’s discussion of deliberate practice.

Here’s a short 12 minute audio that explains the concept of deliberate practice for internet marketers.

What is deliberate practice? Here’s the very short version:

  • Practice that is designed to improve performance (usually requires a coach)
  • Practice that can be repeated again and again (not just 3-4 times)
  • Feedback and direct results are provided (allows you to focus)
  • It’s often hard and not fun (but not so hard that you cannot improve)

Here are some related resources…

~ John

p.s. In the audio I mention the 10x Method. Don’t miss that!

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