Posted on February 15th, 2010 in Advice, blogging, Customers, listbuilding, Simple, Strategies, Web Traffic | No Comments »
There’s a big difference between novice marketers and experienced marketers:
Novice marketers are looking to acquire cash by selling their products.
Experienced marketers are looking to acquire new customers by selling their products.
Experienced marketers know that many (if not MOST) customers will purchase from you over and over again…if they are happy with the product or services that you offered.
Novice marketers forget about their old customers and are constantly trying to find new ones. Experienced marketers know the value of old customers and are constantly trying to find out ways to help loyal customers purchase more products or services from them and to provide more value.
Although some marketers claim that contacting your customers too frequently is a “bad thing,” I’m going to go out on a limb and heartily disagree. Your customers are always begging to get closer to you, to know more about you, and to benefit from your knowledge.
Provide new information, videos, manuals, checklists and more to help benefit your customers with whatever problems they happen to be having…give approximately 30 to 40% of our secrets away for FREE. You can’t give away enough…
When people see the quality of your FREE content, even if it’s delivered constantly, they’ll want to find out more and get more information from you. Then, they’ll buy…
The lesson: Don’t be put off by what other people have told you about contacting your customers. Contact them frequently – but make it worth their time to read your e-mails. Don’t just sell them!