Posted on July 24th, 2007 in Advice, Customers, General | No Comments »
Here’s the scoop…
It’s always been possible to talk about marketing in terms of who you know. The best way to characterize this is word of mouth advertising. But it’s really about more than that.
Internet marketing is transforming into person to person marketing. We’re all becoming more connected. Our information mingles, our lives cross over, and links are formed. In some case, bonds between people are formed. In other cases, literal links are formed.
And that is the magic. When you find someone you like, or you like what they say, you’re more likely to connect to that person. The internet makes is very easy to be connected to someone at many different levels.
If you can tap into this connected network via MySpace, LinkedIn, Facebook, and more, you’re going to be able to make more money. You can build your own network within these networks, or you can simply tap into these markets.
The trick is to figure out the ways to connect in these networks. For example, with YouTube, an effective way to network is to post a video comment in response to a video. Text comments are the “old way” whereas responding with a video is going to get a lot more attention. This tactic works magic.
The more you can connect, the more you can build strong relationships. If you can do that, you can form joint ventures. Even if you cannot literally form JVs, you can get people to link to you. That’s power and really, that’s what internet marketing is all about. Linking to people is important too. Never forget to link…
In fact, some of our customers were “created” by linking. Because we linked toÂ other folks the took notice. They found us. And, they appreciated our link. After a short time, our high value products ended up pulling them in; bam!