How To Grow Your Internet Marketing Business Like A Guru

Posted on January 25th, 2010 in Advice, Customers, Simple, Strategies, Videos | No Comments »

Grow-Internet-Marketing-Business-Like-A-Guru

John just made this video for everyone earlier today…I watched it and was impressed. John clearly lays out why you should be investing high amounts of your profits into growing your business.

Go watch the free video, How To Grow Your Internet Marketing Business Like A Guru.

John talks about this in the video, but I just want to stress it as well…

It’s absolutely imperative that you are constantly taking action and growing your business. Businesses cannot grow without your help at it’s early stages…and that’s why you must start to invest now.

You’re either growing or you’re dying. What will you decide?

Your investments will most likely pay off tenfold over the next several years if you invest in content and other materials that will increase your bottom line.

Don’t spend another minute waiting…take your business to the next level. John’s video will show you how to do it for free:

Grow Your Internet Marketing Business Like A Guru

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Internet Marketing Mentorship – 10 Reasons People Aren’t Ready

Posted on January 24th, 2010 in Advice, Customers, News, Simple, Strategies, Web Traffic | 6 Comments »

John and I have often told our customers and students that finding an internet marketing mentor can drastically accelerate your business. Good mentors have unparalleled experience that is invaluable to young businesses. And, the sooner you get a mentor, the better. If you’re on the “right path” from the beginning.

As you’d probably expect, a lot of people come to John and I asking us for our help. Now, you should know that I consider myself a helpful person…and that I wish we could help everyone who wants to get out of their job and start a new life.

The problem is that we simply CAN’T help every single person that knocks on our door, even when they try to throw lots of money at us. Most people simply can’t handle being in the Internet Marketing business, and if we help the people that can’t handle the business, then it’s a gigantic waste of time.

Here are some of the most common reasons we reject many prospective students:

1.) Most people don’t have the persistence to make it in Internet Marketing.

Like it or not, Internet Marketing is a “real” business. Sure, you don’t have to report to a boss, but YOU ARE YOUR OWN BOSS. Who should you work harder for than yourself?

I see so many new marketers give up when they don’t start making money in the first 30 days. It takes PERSISTENCE. It’s a real business, but it’s way less risky…you don’t have $1,000s in upfront investment sitting on the line.

Keep your head up and KEEP GOING. Most people can’t do that.

2.) Most people can’t handle rejection and criticism.

When we mentor new clients in our internet marketing mentorship, we often have make a list of significant and immediate changes that need to be made to their websites. This outrages a lot of people who think they “know better” than we do.

In fact, we may tell you to scrap an entire project. It might be your dream project. It might be the one that you’re convinced will make you rich.

Could you handle being told that? Most people can’t.

3.) Most people refuse to think big.

I have a powerful theory: People who are already making decent money online (more than $1,000 per month) can almost ALWAYS expand their business a minimum of 10x, into the $10,000 per month range.

In these situations, the mentored student typically is NOT:

* Exploiting all of the traffic they have
* Exploiting all of the additional marketing opportunities they have
* Focusing all efforts on building the list
* Exploiting existing relationships
* Building future relationships
* Finding new sources of customers

A mentor can often help them bigger, but it often requires the student to step out of their comfort zone and do things “bigger and better.” A lot of them can’t do it.

4.) Most people want a handout.

This is the most frustrating thing to me. We have perfectly good potential mentorship students approach us and then just completely lose the opportunity when they ask us to do everything for them for free.

Yes, believe it or not, we get a lot of “help!” requests from Internet Marketers making over $1,000 per month who aren’t willing to re-invest their profits and want handouts.

Nothing turns us off faster than hearing someone ask us “can you do it for free?”

But it’s NOT for the reason you think – it’s not about the money. It’s because people like that are so uptight they aren’t willing to take risks and make investments to grow their business.

5.) Most people don’t “love” Internet Marketing or their business enough.

It shocks me how many people get lucky in this business. I’ve talked with people who own $1,000+ per month online businesses but don’t really care about the actual marketing. They don’t have the passion or love to grow their business.

Nothing is worse than someone who is just in it for the money. You gotta have that drive to help people and grow your business to a whole new level. The bigger your business, the more people you can help….and THEN the money will come (rushing in at a faster rate than you can process it.)

6.) Most people won’t stick to timelines.

While I often have a lot of lazy days, I’m very strict about meeting my deadlines for projects. When projects aren’t completed on the timelines that we establish, bad things happen:

* Sales slow down
* Traffic slows down
* Lists become stale
* SEO potential decreases
* Customers become bored
* Skills become rusty

You MUST set a schedule for yourself and stick to it. When you have timelines and that “drive” to get things done, money flows to you.

7.) Most people won’t follow instructions.

Argh. This is probably the most frustrating. We get a lot of people that seem to do EVERYTHING else right…but don’t follow our instructions. We tell them exactly what they need to grow their business, and then they decide to either “add their own twist” to our instructions, flat out refuse to follow them, or (in the worst cases) completely disappear.

8.) Most people are too desperate.

Desperate people do crazy things and often make poor decisions. If you’re stuck in a position where your internet marketing business isn’t making any money and your back is against the wall, you’re going to do desperate things.

The problem in Internet Marketing is that you’re going to LOSE a LOT of the time. Your offers and traffic won’t convert and you’ll get nothing. BUt, other times you can have HUGE wins.

If keeping a roof over your head is depending on the success of a product launch, you’re getting into very risky territory. You need a stable income so that you can work without being stressed and feverish.

9.) Most people are too scared.

Whether it’s being scared of success, scared to try new things, scared to think about of the box, scared to take risks or one of the other 1,000 things there are to be “scared” of, most people simply have too much FEAR to make it big in the Internet Marketing business.

10.) Most people won’t systemize their business.

This is BIG. You need to be working ON your business, not IN your business. Remember, you are the mastermind of your own business…you control everything. If you owned a McDonalds, wouldn’t you want to have everything systemized so that other people did all of the hard work for you? After all, the owner shouldn’t be making burgers all day.

One thing we try to do for all of our mentored students is provide a framework for systemizing some of the “basic” stuff in their internet marketing business…content updates, traffic generating articles, videos and websites, customer support, and more. It’s not just about outsourcing…it’s about having a concrete SYSTEM for you and your employees to follow and grow.

So, with all of that said…

Getting an Internet Marketing Mentor is a BAD IDEA if you meet any of the criteria above …we have to flat-out refuse to mentor a LOT of people. It makes me feel guilty (like I’m “playing God” with people’s lives and welfare) but I have to do what is best for everyone.

But, if your business is earning over $1,000 per month and you’re willing to take the RIGHT STEPS to maximize your business growth, we are accepting a very limited number of students. Filling out an application is required and should be considered only by serious marketers.

If you’re interested in receiving one-on-one business guidance from the Rhodes Brothers, you can apply at RhodesMentorship.com. (Note: If that page is currently offline it means we have reached our limit of students.)

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Internet Marketers Rejoice – Survey Finds “Likely Slowdown” In Domain Registrations

Posted on January 24th, 2010 in News | Comments Off

Internet Marketers can finally breathe a sigh of relief. For the first time in over 8 years, Web Server Survey Archives is reporting a sharp downward turn in the number of hostnames (domain names) being registered.

The number of hostname responses NetCraft.com received were nearly 234 million in December 2009, but sank down to under 207 million in January 2010.

The interesting news about this is that while the number of hostnames continues to fall, the market share for some major web servers substantially rose. For example, Apache gained 3 million hostnames since the previous month’s survey, and Microsoft gained 600,000 hostnames.

While the number of hostnames has sharply fallen, the number of active sites does continue to rise. Remember, just because a domain is registered does NOT mean that it is necessarily an active site.

So, what does this mean for the Internet Marketing industry?

Competition remains strong for live sites and some of the bigger marketers are becoming more and more inaccessable, but the number of domains that are being registered seems to be going down.

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Micro Niche Secrets

Posted on December 7th, 2009 in Customers, Simple, Strategies | 17 Comments »

I’m going to reveal my Top 5 Micro Niche Secrets. But, before I do that, I’m blowing the whistle…

The truth is that all big niches are taken. They are occupied. They are dominated. And, you cannot compete in these niches. You will waste time and money. You will lose.

Sidebar: I have a confession. I’ve tried to compete against the big boys. I’ve spent hundreds of hours and thousands of dollars trying to get a permanent top 10 position in Google for the big niches.

…but, I’ve always failed.

Sure, I can get into the top 10 for a short period. However, it’s impossible to stay there because I don’t have billions of dollars to spend and I don’t have 2,000 man hours per week to burn.

I’ll explain why that “staying power” is so critical in just a minute…

First, read this warning: Competitors in big niches have more cash and more power than you. You can win short term advantage but you cannot win in the long run. It just ain’t possible.

Having a permanent top 10 position is critical for one reason. I want to dominate a position — and stay there — without any future investments or any future work.

Domination to me means set-n-forget. That’s because I want AUTOPILOT CASH. That kind of business operation is not possible in big niches that attract big companies. Big companies have deep pockets and a blood-thirsty desire to kill.

(Business truth: Goliath usually kills David.)

I’m not lazy and I’m not stupid. However, I like doing work just once. I like pulling down cash again and again, with no additional effort. The only way this can be done in niche marketing is by going after…

Micro Niche Markets.

I’m now going to reveal my Top 5 Micro Niche Secrets. This is why you’re here.

1. You must understand customer demand. But, not just any demand. You need to find niches that are full of people looking for stuff to buy. You don’t want researchers. You don’t want people looking for information. You want people who are ready to buy. They think in terms of words like: buy, used, discount, coupon, purchase, and best price. They are many, many words like this… floating around in their minds. You need to tap into this demand in these niches. Related Hint: I tend to look for niches where there are at least 1,000 searches per month by people ready to buy.

2. You need to understand commericial intent. This is a fancy way of saying that some words in some niches indicate a bias. In some niches people are ready to buy. But, it’s not always easy or obvious to tell this. When someone types “iphone case” into Google, do you know if they are researching or ready to buy? You must know this or you’ll just be helping people who are reading and researching, not people who are ready to buy. Again, you want to be in a niche with thousands of hungry and desperate buyers.

3. You need to be in a premium niche. You need to stay out of niches where the average product price is only $5-10, or some other low dollar amount. You want to be in niches where there are ultra high profit margins (e.g., information products) or high prices with high commissions. You’re not dealing with huge volume so you must deal with huge price.

4. You must go with everygreen. What I mean is that you should go with niches that have long lasting power. Stay away from fads unless you can instantly dominate the niche and pull down huge cash with very little effort. I personally stay away from trends and fads (e.g., Pokemon, Chia Pets) and stick with evergreen (e.g., stop smoking, weight loss, make money). Of course, I enter into a micro niche not the big niche.

5. You must understand supply. In a micro niche, you will only know your chances of success if you know your competition. The only way to know the truth about your competition is to know the “supply” of available pages, sites, and products. If demand is high but competition is low you can win. However, if competition is high but supply is also high, your chances of success go way down. You want to stack the deck in your favor. You want an unfair advantage. You want to be the giant ogre who goes into the kindergarten class and beats up everyone, including the teacher.

I’m going to reveal ONE MORE BONUS SECRET.

This one could make all the difference.

6. You need to understand the strength of your competition. Most people get this wrong. In fact, most people ignore this entirely. Let’s look at an example. If there are only 10 competitors, you might think you might win. But, if those competitors are Dell, Microsoft, IBM, Cisco, SAP, Coca Cola, Disney, McDonalds, Apple and Toyota, guess what… you will lose. You need to know how strong your competitors are. It’s essential. Just knowing the number of competitors is not enough. You need to know quantity and quality both. Most people ignore this so they get crushed. Hint: With organic search engine traffic, the strength of a competitor can be determined by their SEO strength… proper use of title tags, keywords, and on their page integrity.

Don’t stop reading. What comes next is essential…

In the near future, I’m going to reveal a tool that I use every single time I’m looking for a micro niche. In fact, just this weekend I used this tool to find 10 ultra high quality, premium domain names. Dominating those micro niches will be very simple. I’ll need just 2-3 pages of content, some traffic juice, and I’ll pull down between $20-500 per niche per month, for years and years.

UPDATE: Coming Soon…

~ John S. Rhodes of “The Rhodes Brothers”

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What Are “Private Label Rights?”

Posted on November 24th, 2009 in Advice, PLR, PLR Club | 7 Comments »

Private Label Rights products are a huge gold mine. I love getting my hands on virtually all of the private label rights content I can manage, and then modify it and resell it. It’s one of the big reasons John and I are able to make a lazy six figures per year…we do the work once, and then our private label rights products pump out cash for us, month after month.

It’s absolutely brainless, and anyone can do it. There are so many private label rights products and exploitable markets out there that it’s insane not to try to profit from it.

If you’re new to private label rights content, watch John’s 20 minute video now:

Click Here To Watch John’s “What Is PLR?” Video

It clearly explains what Private Label Rights products are, and how we use them to turn a profit.

Favor, please: If you enjoy the video and found it useful, John would really appreciate it if you left a comment below.

Thanks a lot!

All the best,
Matt Rhodes of “The Rhodes Brothers”

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