Internet Marketing Made Simple

A good friend of mine is freaking out today. He found out that his job is probably going to be cut. They’ve told him that his whole division is “redundant” due to a recent merger. That is a death sentence.

Of course the fat cats are getting outstanding packages. Unlike my friend, they have “golden parachutes” and a couple of the executives have actually been promoted.

It’s true! They make more money… by putting a bullet in your brain…

My friend tells me that there’s a lot of anger at the plant. There’s outrage. People are really upset. But more importantly…

There is FEAR.

I see it in the eyes of my friend… but I also smell fear in the small town where I live. It’s intense. You could cut it with a knife.

But here’s what really matters…

The reason there is so much fear is simple. And, it’s not the job cuts. Most people would simply say: “I’m going to lose my job. Man, I am sh#$%ing my pants!”

You see… job cuts kill money flow. You’re getting your balls cut off. The truth is that “redundancy” destroys your freedom and control.

You’re not equal. You’re not a partner. You’re crushed like a little bug, without a second thought.

Here’s how to think about this…

People with steady jobs in large companies often feel very safe and secure. I’ve been there. I know what it’s like. The steady paycheck makes you believe you’re in control.

But, you’re not.

When you work for a big company — or anyone else! — you do not have control. Here’s why: If you don’t have your own customers, you don’t control your destiny. Without a business, someone else is holding the leash and you’re the dog.

Now, you might think that I don’t believe in loyalty. But, that’s 100% wrong. I think loyalty is great, if you’re loyal to the right people: friends, family, and most importantly CUSTOMERS.

Do you see the radical difference there? The Big Company doesn’t give a crap about you or your family. “They” don’t care if your house burns down or your dog dies. You’re just a number. You’re just a face on a badge. You do not have any power or control.

So, let’s change the game.

This could change your life. This is a radical shift…

First, let’s talk about working for a monster company. As an employee you’ve got all your eggs in ONE BASKET. What I mean is that a job gives you 100% of your cashflow. It’s all or nothing. So, you can go from 100% income to 0% income in the blink of an eye. “You’re fired!” means you lose everything.

In contrast, if you have 100 customers and one of them stops doing business with you… you’ve only lost 1% of your income!

But, that’s not as radical as this –

With a job at a monster company you can only get 3-5% raises, if you’re lucky. But with a mini-business, you can increase your cashflow by 500% in a weekend.

That sounds impossible but it’s not. Remember, with a business, you’re in control. There is no ceiling on the cash you can make. This is profound!

The smart reader will instantly ask these two questions:

1. How do I learn more about this?
2. How do I get started?

The truth is that you need to understand how to create a mini-business. And if you want to do that, you need a model to follow. You absolutely must have a system. You must use the same tools, tips, tricks and secrets that other mini-business entrepreneurs have used.

(If you want to WASTE MONEY… all you need to do is try starting a mini-business without any plan — or without any system. You cannot succeed by shooting in the dark. “Blind archery” is a stupid game to play.)

And, here’s another secret…

Once you have a model you need raw material. You need fuel. A car without oil and gas is a total waste of cash, and your time.

The solution for most people is to dump private label rights (PLR) products into your new mini-business. To put it another way, you can create a mini-business (start to finish!) in a weekend just by using the right model and some high quality PLR.

It works…

(To the tune of $100K or more per year. It’s up to you. No limits, no ceiling.)

In an effort to put you in the driver’s seat, and put you in TOTAL CONTROL, I’m going to point you to some awesome resources in the next few days.

I’ve thrown enough at you today. Digest everything. Think about it. And, get ready for what comes next. I won’t let you down…

HINT: We’ve created the best mini-business model in the world. It’s tested and proven. I just used it myself this weekend. It’s literally what we use. And, we’ve also put together the number one program on exploiting private label rights. You cannot find anything better on the topic of PLR. We will reveal BOTH of these products in the near future. Stay tuned!

Take care,

~ John

p.s. You can also start a mini-business while you’re still working in the belly of the beast. You can build up a business on the side, just putting in a few hours each week. A few nights and maybe part of a weekend. In no time… you can make as much with a mini-business as you make working for The Man. Then, you can kill your day job. You can enjoy freedom, power and control.

I’m going to tell you why internet marketers buy ebooks with resale
rights. This is definitely worth knowing because it’s a key reason so
many gurus make hundreds of thousands of extra dollars year.
(We make a killing. That’s for sure.)

So, I know from real experience… This is serious stuff…

I’ll explain the concept of resale rights and private label rights
(PLR), but I’ll also explain why so many people are looking to get
their hands on this type of content. And, I’ll touch on something that
can literally make you thousands of dollars, without much effort.

Let’s get rollin’ …

When you buy ebooks with reseller rights you get products that you can
sell to other people. These products are usually PDF reports. In general,
you don’t have the ability to modify the content if you’re just given
resale rights. You can only resell the “frozen” version of the product and
what you get… is what you get. This gives the original content producer
the ability to include their links so that they can make money when you
sell and distribute the product.

In effect, when you buy then sell resale rights ebooks, you are acting
like an affiliate or distribution partner. You’re paying someone else to
sell their stuff. But there is still an advantage to you…

Why would you buy ebooks with resale rights? There are two good reasons.
First, you have the ability to buy a full product for a low cost. Sometimes
a very low cost. But, no matter, it’s still a product you can sell. It’s a way
to develop a cheap inventory. The second reason is that you save an
enormous amount of time. Someone else has created the product for
you. There’s very little work to do, besides driving traffic and selling.
The product production is complete.

I’ll pause here for a second and tell you a secret about content with
resale rights. You can make money selling products with reseller rights.
But, it’s hard to make a lot of money. You ain’t gonna get rich. The
reason is that there are many other people also selling the exact same
product as you. (It’s rare to buy exclusive resale rights.) Since you
cannot modify the content, you’re also losing out on backend sales. That
is, the links in the PDFs and reports are not yours. So, you save money
when you buy these products to resell, but you lose money to strong
competition and no easy backend sales.

But, I have a solution…

Instead of buying ebooks with resale rights, you ought to buy ebooks with
private label rights. With private label rights (PLR), you are given the
rights to sell the content, just like resale rights. But, the difference
is that with PLR, you can also modify the content any way that you want.

That’s the magic. You can replace links with your links. You can update
chapter headings. You can change the name of the product. You can add
your name as the author. The flexibility gives you a real advantage in the
marketplace.

So, I like resale rights but I love PLR. You can do anything you want with
most PLR. You can quickly rewrite it. You can chop PLR ebooks into blog
postings. You can convert the PLR report into an autoresponder membership,
and much more.

Now, here’s another secret… This one is very important. This will make you
stronger than the Incredible Hulk.

Most people think the “power” of PLR is that you get a product that you
can modify. Yes, that’s true and that’s awesome. But the real advantage
of PLR is that you get cheap research. In other words, someone else has
done the hard work for you. Like the painful niche research. They’ve found
the market. They’ve created a good outline for you. They’ve given you a
framework to use. You can exploit the PLR in so many ways once you realize
this truth.

So, when given the choice, and when the price is about the same, always
buy PLR products versus ebooks with resale rights. You get a much bigger
bang for your buck with an investment in PLR.

Now, if you’re really serious about making a killing with PLR then you
have to see PLR Exploitation. There is literally no other product as good
at helping you make money with PLR. It’s what all my platinum coaching
students are reading and using. It’s what you want too…

That’s all for now.

Take care,

~ John

If you’ve been looking for an internet marketing course, I’m sure you know how difficult it is to find a high value, low cost course. You’ll find prices ranging from $10 to over $2,000 in some cases.

It’s extreme!

When my brother John and I first entered the internet marketing business, we were absolutely overwhelmed by the number of choices. I remember an argument I had with my brother early a couple of weeks after we decided to become internet marketers…

“There’s so many different ways to get started. The Internet Marketing Courses we find are typically too expensive and are too complex for us right now. What do we do?”

We had to find the answer ourselves. Instead of buying the “next best” internet marketing course (some of the “gurus” are launching new products every week) we instead did some research to find the best way to get profiting immediately.

We figured that if we saw the money flowing in as quick as possible, it would motivate us more. We didn’t want to have to wait months for a paycheck.

It was around that time that we discovered the power of products that have Master Resale Rights (MRR) or Private Label Rights (PLR). With PLR and MRR products, you can literally copy and paste to have your own product that you can sell on autopilot.

Other people create entire products and then offer out Master Resale Rights and Private Label Rights to some of the products. Master Resale Rights gives you the ability to resell the product and also sell the resale rights to other people. Private Label Rights gives you the ability to resell the product and also modify the contents of the product.

When modifying the contents of PLR products, you can add in links to your sites (or affiliate links) and take complete credit for writing the material.

So, it’s like creating your own product without any of the work. And, you keep all of the profit.

If you want a free internet marketing course that explains all of the power of MRR and PLR products, click here to read the free Really Simple Method to Make Money Online.

I’m going to share my thinking about desperate buyers and hungry markets in just a moment. First, I want to set the stage for you.

I have a very nice home office. It’s large and overly comfortable. I have monster-sized windows with a great view overlooking a lush green valley — at least until the snow flies. I appreciate that it’s a killer office. It was a great investment and I have to tell you that I just love it.

My brother and I were sitting in my office just a few days ago. We started talking about launching new products in new markets. We were specifically talking about giving the right people the right stuff at the right time.

We know that marketing — particularly selling — is the alignment of wants and needs to appropriate solutions. Burn that word into you mind: alignment. We know that some people would rather use the word congruence than alignment. But alignment is easier to grasp. Congruence tends to imply agreement whereas alignment is more about matching. It’s that alignment, or matching, that I want to talk about right now.

People tend to say “desperate buyers” and “hungry markets” at the same time, as if they are the same thing. The reality is that they are not the same. In fact, there are two fundamental differences that you absolutely must understand.

Desperate buyers have an immediate need. These buyers are trying to get answers right now to solve a problem that is causing them great pain. Desperate buyers will usually reach a breaking point, or they have a deadline to meet. I’ll talk more about this in a minute.

Buyers in a hungry market, on the other hand, have an immediate need plus future needs to satisfy. People in a hungry market can often delay gratification or push off pain in the short term but the wants and needs do not go away. The itch doesn’t go away.

It might sound like I am “splitting hairs” and I know that desperate buyers sound very much like people in a hungry market. In fact, some desperate buyers are just part of a hungry market — that’s true. But, there are differences that can have a profound impact on your business.

The best way to understand the difference is to provide examples. When someone is going through a divorce they are usually desperate. They are consumed by this life event and they will drink down as much information as possible. They will do anything to reduce the pain and understand how to get the problem solved. However, this pain will eventually go away — the divorce will eventually occur.

On the other hand, investors are constantly looking for new and better information; they’re hungry. They aren’t truly desperate but they always want more. Like desperate buyers, they have an itch to scratch. But, that itch never goes away and they will seek new information constantly in an effort to get the upper hand, or otherwise get an “unfair” advantage.

So, desperate buyers tend to be a bit more focused. They also tend to think more in the short term. People in a hungry market are a bit less focused (because they are less desperate) and they think and act in relation to the long term. I realize this isn’t 100% accurate but it’s mighty close.

This information is very useful. In fact, it could mean the difference between wild profitability and making $12 a month. Here’s why…

You can target desperate buyers with products and services that provide immediate benefit. Your language and your tone will help you make more money. You can more easily get into their mindset and walk in their shoes once you realize just how badly they need what you have.

If that doesn’t quite make sense, consider the following. Desperate buyers aren’t really well suited for memberships. They are looking for an immediate, short term solution.

Of course this also means that memberships are best suited for hungry markets because they want constantly updated information. In reference to my example above, you’d probably want to sell a report about getting through a divorce whereas you could set up an investment membership or newsletter. Now you know why this makes so much sense. It’s not random.

It’s this kind of thinking — and alignment – that will best satisfy your customers. This is also a good way to start thinking about your sales funnels. Desperate buyers require short sales cycles and quick, punchy results. On the other hand, in a hugnry market you can stretch out the marketing funnel and do more pre-sales. I guarantee that this kind of thoughtful alignment will put more money in your pocket.

If you’re looking for more great marketing advice, plus proven online business models that easily attract money, then I highly recommend that you read about the Simple Cash Blog. There is no better way to generate income online. You get to cut to the front of the line, with direct access to proven and tested cash systems.

~ John

One of the coolest parts about being an Internet Marketer is the fact that you can quickly implement new ideas and concepts into your business and start measuring the results instantly.

So far this year, we’ve made an extra $54,000 directly due to attending a high-end Internet Marketing seminar – the Earn1KaDay IM Summit. (We expect that we’ll make an extra 6 figures by the end of the year.)

The networking was invaluable, of course, but what was really cool were the different ideas that we pulled out of the seminar. All of the speakers were people (including ourselves) who are making a significant amount of money every single month.

What really interested us, though, was the fact that so many people are making money online in different ways. For example, one of the speakers, Gene Pimentel, researches high quality domain names and then sells them (some to the tune of 5 figures.)

He doesn’t do any backlink building, he just puts a 200 word snippet on his website that says he’s accepting offers, and that’s IT. It’s working out like gangbusters for him.

He includes a step-by-step process of EXACTLY how he did it. We taught a couple people the system (they’ve never made money online before) and it REALLY “sunk in” for them. It’s great if you only have a few minutes per day, and it provides huge income if you do it right.

One of our buddies, Michael Gunn, who also spoke at the Earn1KaDay seminar, is making a killing online, too. If I remember right, he was making a couple thousand per month using his niche domination techniques at the time of the seminar. Fast forward about 5 months, and now he’s dangerously close to the 6 figure mark. VERY cool.

His presentation was absolutely awesome for anyone interested in truly “crushing it” in niche marketing. The really cool part is that he gives you the exact e-mail templates he’s using to make that much money during his presentation, so you can almost just copy and paste.

We applied a couple of these techniques to one of our niche businesses and saw an instant increase in the number of opt-ins and money flowing in.

There were a LOT of other speakers there with great strategies and techniques, but those two really “hit home” for us.

So here’s the deal…Dennis Becker, the owner of Earn1KaDay and the “father” of the Earn1KaDay IM Summit, just put the recording of the summit up for sale. It’s two days of money-making material. John and I got a copy and we’ve both watched it through twice, and some of the presentations we’ve watched 3 or 4 times (Gene’s and Michael’s).

It’s that good.

These are step-by-step techniques you can directly apply to your business, whether you’ve made $0 online or you’re making 6 figures. It WILL take you to the next level.

Go here now and buy it. There’s a couple “special bonus” on the page from John and I, too.

After you buy it, watch the DVDs first and THEN look at the “data disc” that Dennis provides. It’s better than many of the $3,000 DVD home study courses out there.

Read more about the Earn1KaDay IM Summit…