If you love RSS, then you will really love RSS radars. If you haven’t heard of “rss radars” let me throw you a bone.

First, if you’re not familiar with RSS, please take a look at these resources. When you’re done, definitely head back here.

RSS (wikipedia definition)

RSS History (dated, but still pretty good)

OK, now that we have that out of the way…

RSS radars must be looked at from two perspective: production and consumption.

In the case of production, the idea is that you can take the same content and create multiple feeds. Let’s use an example to make it clear. To create multiple RSS feeds you could simply categorize a blog posting into 3-4 categories. Each category could have its own RSS feed.

Let’s expand that RSS radar example a bit more. You could also generate an RSS feed based on authors. So, if several people publish on your blog, each person could have their own RSS feed output.

Do you see how you can spray out multiple RSS feeds using the same content? This is how you can make RSS radars possible to the outside world. By the way, there are underground rumors that Google loves these multiple RSS feeds.

Let’s turn our attention to RSS radars from the consumption perspective. In this context, RSS radars are built by end users to meet a specific need.

Again, I’ll make this concrete. You can perform very specific searches on some sites and then save those searches as RSS feeds. In turn, you can subscribe to those feeds in your favoriate RSS reader.

Here’s how it works in the real world:

1. Go to Google blog search
2. Perform your search
3. Save the RSS feed
4. Done!

Here’s a very specific example:

1. Go to Google blog search
2. Search for “imsimple”
3. Save the RSS feed (left hand navigation)
4. Dump into Bloglines

I could go to many other places on the web and create similar targeted RSS feeds about “imsimple” so that I monitor it in just one place, such as Bloglines or another RSS reader.

Now you understand how to create RSS radars for other people by repurposing your content. You also know how to set up your own RSS radars to monitor what’s going on all over the web.

Editor’s Note: Subscribe to the IMsimple.com RSS feed!  (It’s our main blog feed.)

On a final note, if you are an internet marketer, The Rhodes Brothers have put together a high impact, extremely easy-to-understand guide on exploiting RSS. WE call it RSS Super Glue because we show you how to maiximize RSS. You really don’t need to know *anything* about RSS to succeed if you have the RSS Super Glue training manual.

Thanks again for this article about RSS radars. If you have questions or comments, feel free to contact us.

Sponsor’s Site: RSS Content Builder

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