The greatest traffic flows into my niche blogs when I just pound the keys and tell a story. If you give me a minute, I’ll explain what I’m talking about in detail.
In the internet marketing niche, I often try to dominate certain keywords. It’s worked well. But, when I work hard to optimize blog entries in “boring” niches, the opposite seems to be true. It’s better to write stories and pretty much ignore the keywords, except for 1-2 things I always do.
First, I always make sure my keyword is in the title. It doesn’t matter if I’m writing something for internet marketers or if it’s some “dull” niche. No matter how you slice it, the title is important. You really want to use your keyword there no matter what.
Second, I usually use the main keyword or a similar keyword in the first 2-3 sentences. I don’t stress over this. I just try to fit the keyword in the first 100 words or so, which is usually in one of those first few sentences.
That’s pretty much it. I know it doesn’t sound very sexy. And, it doesn’t seem secret.
I think this works in my “simple” niches because Google has figured out that my content is legitimate and sincere. The less I try to get Google to pay attention, the better off I am. Or, to swing that around, the more I focus on my readers and my customers, the more Google rewards me for helping them. If you think about it, that’s a mighty good theory.
For what it’s worth, I ask my writers to write naturally. I often ask them to write stories and to be human. I am against any keyword stuffing and even when I target specific keywords, I avoid trying to game the system or beat Google. If you focus on your customers and your readers, they will reward you — and so will Google, apparently.
This is good news because it is easier to write this way. You know what I mean. It’s more natural to write to someone in a human voice than it is to write with the intention of plugging in certain keywords. It’s faster. It’s easier. And, again, it works better for everyone.
This is why I usually laugh at keyword density. I admit that I look at that metric from time to time but it doesn’t have nearly the importance as raw traffic pouring in from Google. I watch that closer and I’ve found that my pure and natural content pulls the most traffic. It’s almost like this — the less I think about what I’m writing, the more traffic I pull.
I will say this. One “secret” is that longer content works better when I write like this. When I write longer stories and create longer blog entries, everyone is happier. I think that’s because people link to me which Google loves, of course. Backlinks rock. Writing good material is just so smart — you create linkbait and you’re rewarded in so many ways. (Example of linkbait: How to Generate Web Site Traffic.)
So, that’s my article marketing advice for the day. It’s what I’ve done to dominate many niches — I pull insane traffic using this method alone, without PPC or anything else. I love it.