Posted on December 12th, 2008 in Advice, Customers, General, Offline, Strategies, Web Traffic | No Comments »
I have a site that has a PageRank of 6. Google loves my site. I’m ranked for an incredible number of keywords. Many of which I don’t even know.
It has over 500 pages of content. (Maybe more?) It’s awesome content. Nearly 100% original and added over the years, naturally and with great care. Much of the content is linkbait. I have thousands and thousands of incoming links.
The domain is over (gasp!) 10 years old. Yes, it’s been around since 1998. It’s a 7 letter domain, which is a bit long considering the age, but it’s good. Is it SEO’ed or otherwise optimized? Not really.
There’s more too…
This is one of the very first blogs on the internet. Seriously, this was absolutely on of the first 10K blogs out there. I would even place a small wager that it’s one of the first 1,000 blogs.
When it started the site was 100% static. Then, I started to manually update it with news. It
became a manual blog (FTP uploads of HTML). That was it; 100% old school.
Now, at first, it was a labor of love. I just had a web site because I could. It seemed like a smart thing to do.
Then, over time, people started to call me. They emailed me. And, I landed some huge contracts as a consultant in this (extremely competitive) niche. That was back in 1999 through 2001. That was a monetization model that simply fell into my lap. No effort!
I even had a list of 8,000 hungry subscribers. I sent out more than 80 newsletters over a 3-4 year period and I drove substantial traffic. (Thelist size is about 500 now.)
All of this sounds FANTASTIC, doesn’t it?
Well, it becomes a sad story with a great ending. You see, for many years (on and off) I would update the site. But, not enough to keep it growing. Although it still pulls substantial traffic, it hasn’t grown.
Furthermore, the site wasn’t properly monetized. I did very little with Adsense and nothing with any products or services. Well, next to nothing. I did some things but it was feeble. Not much cash flowed in, which just encouraged me to stay away and focus on other things.
Now, however, I am ready to strike. I realize that I was blind to business opportunities with the site. I know more about how to market and sell products to my site visitors. More importantly, I know how to add more value and deliver more value to my readers and customers.
The best news is that I realized that I have a super high quality asset. It’s time to leverage that asset and generate some money. It’s also time to help more people through that site. It’s time to strike.