Why You Need to Say It 7 Times

Posted on February 15th, 2010 in Advice, Customers, listbuilding, Strategies | 5 Comments »

If you’re looking to make money you need to be a professional. Some people will tell you that being professional means being honest. Others will tell you that it means earning respect. Well, sometimes being professional means “beating” people over the head 7 times!

Let me explain before you judge this…

If you only mention something once to people it is very likely they will not absorb even a single word. The world is full of stress and pressure. It’s full of information fatigue. If your product or service comes with a fair price and delivers incredible value, you are obligated to push hard.

Unfortunately, it takes incredible work to reach customers now. And, it takes multiple exposures to break through. Plenty of research suggests that it takes 5-7 exposures before action is taken. That is serious business.

So, being consistent, and being persistent, is a real duty. Your customers actually need to hear form you often, perhaps even 1-2 times per day. But again, it all depends on the value you provide.

If you have nothing new to share, well, then don’t share. But, if your market is changing every day (like internet marketing) then it’s really important to “say it 7 times” to cut through the clutter.

The highest paid professionals hit their prospects multiple times with the same offer. They might change some words or add some extra special details, but, that core offer is repeated again and again. You should think about that too… and you should seek out real value. It’s the professional thing to do.

One last note. Consistency comes in many forms. It comes from regular emails It comes from continuity of messages over time. And, it comes from relationships that are formed over time. Think about who you want to work with, and think about how you can delivery professional value to your customers. It can boost your income by thousands of dollars per month.

~ John

Blogs and List Building

Posted on June 2nd, 2009 in blogging, Customers, Simple, Strategies, Web Traffic | 3 Comments »

I wanted to talk a little bit today about what John and I call the “Rhodes Strategy.” It’s really the core of our business. Here’s what it consists of:

1.) Driving web traffic to our niche sites via our blog and traffic networks.

2.) Sending that traffic to a squeeze page to get people on our e-mail lists.

3.) Send e-mails that have outstanding value with high quality offers to make money from
affiliate commissions.

So, Blogs + E-Mail List is the real basis for the formula. The beautiful part about this is that the process is virtually all automated. Using an e-mail tool like AWeber, it’s like ATM that automatically pumps out cash for us.

We write the messages just once, then AWeber automatically delivers the e-mails to people who
join our e-mail list. We have these e-mail sequences setup to deliver mail for months!

That means while we’re sleeping or partying it up, our e-mail system is delivering value to our e-mail subscribers, and then selling them on high-quality products. (Which, of course, makes us affiliate commissions!)

How much is each subscriber worth to us? Well…

Each subscriber on our lists tends to average $1 in profit per month for us (give or take). That’s just an AVERAGE though. Some people don’t purchase anything ever, and others spend $1,000s with us.

(Do you see how powerful an e-mail list is?)

Let’s run some numbers here…let’s say you can get just 50 visitors per day to your blog, and 20% of them opt-in to your e-mail list. Your list would grow at 10 people per day.

So, at 10 people per day, you’d have 300 people join your list per month.

Roughly speaking, that’s about $300 per month. The next month, it would be $600, then $900, and so on.

It doesn’t sound too appealing until you take into account the fact that your traffic will constantly be growing, so you’ll get more opt-ins per day.

Plus, you can setup as MANY of these funnels as you want. They only take a week or two to fully create one.

(Imagine 10 of these profit centers bringing in between $150 and $1,650 per month.)

It’s only limited by your imagination. And, it’s a REALLY powerful strategy and it doesn’t take much tech work at all.

Talk to you soon,
Matt