John and I have just officially re-launched the Simple
Cash Blog. We want to let you know what it’s all about
by giving you a report directly from our member’s area.
This is just one simple business model that pumps out
cash for us every month. It takes us 5 hours to create.

I hope you use it:

>> http://simplecashblog.com/5kpermonth.pdf

It’s a powerful membership that reveals our extremely
simple money-making business models (we have dozens)
in the form of short reports, checklists and templates.
In other words, you can flat-out COPY our money makers.

Here’s the best part though…

If you are an active member of a Rhodes Brothers
membership, you may be eligible for several months
of complimentary access to the Simple Cash Blog.

Just send this information in to our help desk:

1.) Your name
2.) Name of the membership you’re subscribed to
3.) Your Paypal e-mail address
4.) Your Paypal transaction ID

Our help desk is located at RhodesHelpDesk.com. Just
submit your request and we’ll try to get back to you
within 24 to 48 hours with your link for complimentary
access to the Simple Cash Blog and let you know how
many months of access you will be given.

Also, don’t hesitate to let us know if you have any
questions. We’d love to help you out.

I’m telling you, Private Label Rights products are some of the most under-exploited opportunities available on the market. With just a few small tweaks, you can earn money continuously just by doing the work once.

Here is some of the stuff that we’re going to cover over the next couple of weeks at PrivateLabelRightsHelp.com. Don’t miss it…

What are Private Label Rights products? – You’ll get a full overview of what PLR products are and how to use them.

How to Invest in PLR Products – Our tips and tricks for finding high quality PLR products to buy (and then sell for profit)

Why People Fail with PLR – How to avoid failure so that you can almost guarantee profitability with private label rights products.

How to Become a Guru with PLR – Our secrets for gaining an immediate advantage in a market using PLR products

How to Use PLR Products for Memberships – Memberships are the bread and butter of many successful internet businesses, including our own. We’ll show you how we use private label rights content to make big money in a short amount of time.

How to Avoid “Toxic” PLR Products – If you’re not careful, you can do major damage to your reputation with private label rights content. Follow our rules to make sure you don’t get burnt.

…again, this is only a very small hint of what is coming at PrivateLabelRightsHelp.com. Go take a look now and be sure to comment and let us know how we’re doing. We want to answer your questions about private label rights products…and we want to help you get MASSIVE PROFITS with them.

I just finished this off and wanted you guys to see it first.

No one else in the world has seen this. I’ve been calling it
my little secret private label rights project. It’s a totally
free, downloadable system called the “PLR Quick Cash System.”

Inside the PLR Quick Cash System, I reveal…

* Tips for accelerating your Internet Marketing income with Private Label Rights content

* Our quick traffic system that always jumpstarts our website’s search engine rankings

…and much, much more.

Private Label Rights and Blogs have made us a LOT of
money. Let us show you how we do it.

Download the PLR Quick Cash System for free…

I want to make sure that this is 100% clear because so many people get
it wrong…

If I spend $100 to take my wife out to a nice dinner I will never get
that money back. Ever. It’s spent. It’s completely gone and I’ll never
get it back no matter what I do.

Now, if I spend $100 to buy 40 articles (300-350 words each) for $2.50
each, then I am making an investment. Actually, the real investment
happens when I take the next action. This is crucial.

I must use the articles. I must use them for article marketing. I must
sell the articles to other people for a premium. Maybe I act as a
middle man. Maybe I sell the articles as PLR packages. No matter. I
just need to make sure that I monetize that investment.

This is the essence of business.

But, let’s return to your education. If you use money to get smarter,
that is an investment because it’s pure leverage. You can use that
knowledge again and again to make more money. It makes you faster and
stronger. Instead of using some lame technique to drive traffic, you
use a faster and easier technique. And, you do this again and again.

The returns are huge when you invest like this.

So, if you ever have the opportunity to invest in your education at a
fair price for high value, do it and don’t look back. Using money to
fund your education is an investment that will pay you dividends for
the rest of your life.

As you’d probably expect, a lot of people come to John and I asking us for our help. Now, you should know that I consider myself a helpful person…and that I wish we could help everyone who wants to get out of their job and start a new life.

The problem is that we simply CAN’T help every single person that knocks on our door, even when they try to throw lots of money at us. Most people simply can’t handle being in the Internet Marketing business, and if we help the people that can’t handle the business, then it’s a gigantic waste of time.

Here are some of the most common reasons we reject many prospective students:

1.) Most people don’t have the persistence to make it in Internet Marketing.

Like it or not, Internet Marketing is a “real” business. Sure, you don’t have to report to a boss, but YOU ARE YOUR OWN BOSS. Who should you work harder for than yourself?

I see so many new marketers give up when they don’t start making money in the first 30 days. It takes PERSISTENCE. It’s a real business, but it’s way less risky…you don’t have $1,000s in upfront investment sitting on the line.

Keep your head up and KEEP GOING. Most people can’t do that.

2.) Most people can’t handle rejection and criticism.

When we mentor new clients in our internet marketing mentorship, we often have make a list of significant and immediate changes that need to be made to their websites. This outrages a lot of people who think they “know better” than we do.

In fact, we may tell you to scrap an entire project. It might be your dream project. It might be the one that you’re convinced will make you rich.

Could you handle being told that? Most people can’t.

3.) Most people refuse to think big.

I have a powerful theory: People who are already making decent money online (more than $1,000 per month) can almost ALWAYS expand their business a minimum of 10x, into the $10,000 per month range.

In these situations, the mentored student typically is NOT:

* Exploiting all of the traffic they have
* Exploiting all of the additional marketing opportunities they have
* Focusing all efforts on building the list
* Exploiting existing relationships
* Building future relationships
* Finding new sources of customers

A mentor can often help them bigger, but it often requires the student to step out of their comfort zone and do things “bigger and better.” A lot of them can’t do it.

4.) Most people want a handout.

This is the most frustrating thing to me. We have perfectly good potential mentorship students approach us and then just completely lose the opportunity when they ask us to do everything for them for free.

Yes, believe it or not, we get a lot of “help!” requests from Internet Marketers making over $1,000 per month who aren’t willing to re-invest their profits and want handouts.

Nothing turns us off faster than hearing someone ask us “can you do it for free?”

But it’s NOT for the reason you think – it’s not about the money. It’s because people like that are so uptight they aren’t willing to take risks and make investments to grow their business.

5.) Most people don’t “love” Internet Marketing or their business enough.

It shocks me how many people get lucky in this business. I’ve talked with people who own $1,000+ per month online businesses but don’t really care about the actual marketing. They don’t have the passion or love to grow their business.

Nothing is worse than someone who is just in it for the money. You gotta have that drive to help people and grow your business to a whole new level. The bigger your business, the more people you can help….and THEN the money will come (rushing in at a faster rate than you can process it.)

6.) Most people won’t stick to timelines.

While I often have a lot of lazy days, I’m very strict about meeting my deadlines for projects. When projects aren’t completed on the timelines that we establish, bad things happen:

* Sales slow down
* Traffic slows down
* Lists become stale
* SEO potential decreases
* Customers become bored
* Skills become rusty

You MUST set a schedule for yourself and stick to it. When you have timelines and that “drive” to get things done, money flows to you.

7.) Most people won’t follow instructions.

Argh. This is probably the most frustrating. We get a lot of people that seem to do EVERYTHING else right…but don’t follow our instructions. We tell them exactly what they need to grow their business, and then they decide to either “add their own twist” to our instructions, flat out refuse to follow them, or (in the worst cases) completely disappear.

8.) Most people are too desperate.

Desperate people do crazy things and often make poor decisions. If you’re stuck in a position where your internet marketing business isn’t making any money and your back is against the wall, you’re going to do desperate things.

The problem in Internet Marketing is that you’re going to LOSE a LOT of the time. Your offers and traffic won’t convert and you’ll get nothing. BUt, other times you can have HUGE wins.

If keeping a roof over your head is depending on the success of a product launch, you’re getting into very risky territory. You need a stable income so that you can work without being stressed and feverish.

9.) Most people are too scared.

Whether it’s being scared of success, scared to try new things, scared to think about of the box, scared to take risks or one of the other 1,000 things there are to be “scared” of, most people simply have too much FEAR to make it big in the Internet Marketing business.

10.) Most people won’t systemize their business.

This is BIG. You need to be working ON your business, not IN your business. Remember, you are the mastermind of your own business…you control everything. If you owned a McDonalds, wouldn’t you want to have everything systemized so that other people did all of the hard work for you? After all, the owner shouldn’t be making burgers all day.

One thing we try to do for all of our mentored students is provide a framework for systemizing some of the “basic” stuff in their internet marketing business…content updates, traffic generating articles, videos and websites, customer support, and more. It’s not just about outsourcing…it’s about having a concrete SYSTEM for you and your employees to follow and grow.

So, with all of that said…

Getting an Internet Marketing Mentor is a BAD IDEA if you meet any of the criteria above …we have to flat-out refuse to mentor a LOT of people. It makes me feel guilty (like I’m “playing God” with people’s lives and welfare) but I have to do what is best for everyone.

But, if your business is earning over $1,000 per month and you’re willing to take the RIGHT STEPS to maximize your business growth, we are accepting a very limited number of students. Filling out an application is required and should be considered only by serious marketers.

If you’re interested in receiving one-on-one business guidance from the Rhodes Brothers, you can apply at RhodesMentorship.com. (Note: If that page is currently offline it means we have reached our limit of students.)

The number of hostname responses NetCraft.com received were nearly 234 million in December 2009, but sank down to under 207 million in January 2010.

The interesting news about this is that while the number of hostnames continues to fall, the market share for some major web servers substantially rose. For example, Apache gained 3 million hostnames since the previous month’s survey, and Microsoft gained 600,000 hostnames.

While the number of hostnames has sharply fallen, the number of active sites does continue to rise. Remember, just because a domain is registered does NOT mean that it is necessarily an active site.

So, what does this mean for the Internet Marketing industry?

Competition remains strong for live sites and some of the bigger marketers are becoming more and more inaccessable, but the number of domains that are being registered seems to be going down.

The best internet marketing affiliate programs have the following characteristics:

* They track multiple sales. If you send a visitor to a merchant’s products, is your affiliate ID cookied (attached to that particular visitor) for future sales? A smart merchant will always follow up with visitors about upsells and offers, and you should be getting the credit for all of those sales.

* Sales are tracked for months, not days. Your affiliate tag on a customer shouldn’t expire for at least 30 days. Many merchants set a limit on how long a customer is “tagged” for, and if they purchase after this tag runs out, you no longer make any commissions from sales of that customer. The best internet marketing affiliate programs last for 60 days or more.

* You’re making a significant amount per sale. There’s no sense promoting a product if you’re not making at least $10 to $15 per sale. It’s barely worth your time. You should also be making at least 50% of the sale price. Some merchants offer 70% commissions or more.

* High conversion rates. If a product doesn’t convert, there’s no sense in promoting it. Also remember that lower priced products should convert much better than higher priced products. Track your numbers to make sure that you’re maximizing the value of each visitor you send.

* Pre-sales funnel built in. Many great internet marketing affiliate programs have a follow-up system built on that drastically increase conversion rates. This means more money in your pocket. It is also easier to promote these products because you’re offering “free content” to your website or list, not a sales pitch.

* Recurring commissions. Only a small percentage of programs out there offer recurring commissions, but getting customers into a recurring billing membership is invaluable because many customers will pay you for years to come, month after month. However, conversion rates for memberships are typically lower. Be sure to track your results carefully!

The Rhodes Brothers Affiliate Program offers multiple product affiliate tracking, high conversion rates, and pre-sales funnels ready to sell YOUR website customers or list. Click here to check it out.

Don’t have a website or a list yet? Check out my make money online post to get a step-by-step plan to make your first $1,000 online. (It’s 100% free.)

(Sounds good, don’t you think?)

Just imagine: This traffic creation site would allow you to generate cash again and again. The reason is very simple. If you can get traffic, you can make money. There are many ways to make money online if you get get people to your site…

• Advertising Revenue
• Affiliate Marketing
• Selling Memberships
• Selling Your Own Products

And, you could capture that traffic through a squeeze page. You could build up your list. Nothing could be better than building that list up from the flowing traffic. From there, you could provide more value, sell more products, and build your empire. I smell success…

MAGIC BULLETS?

If you’re here, reading this article, I assume that you want to make money online and you need a traffic generation web site, just like I describe. You need that “magic bullet” which allows you to pull down traffic easily.

Well, let’s talk more about this. There are three basic ways to get web site traffic. You can buy it, you can beg for it, or you can borrow it.

You can use pay per click (PPC) tools, like Adwords, to easily pull in visitors. You can do this day after day, week after week. This is one way to buy traffic; there are many.

All it takes to get web site traffic is some money. I admit that this isn’t a secret. However, I must make an important point. I’ll start with this. PPC can be very expensive. And, there’s a learning curve. It’s not something that’s easy to jump into, and it can drain your bank account. But there is a nugget of wisdom here. If you spend money, you can make money. Better still, there are legitimate ways to spend a little money but make a lot in return. I’ll come back to this idea later.

You can also “beg” for traffic. You can do some article marketing for example and get listed in the search engines, or get traffic from your author bio box directly. The point is that you can get traffic for free. However, it takes a lot of time and effort to make the magic happen. You have to write and submit a lot of content. You’re behind even if you outsource the writing because that is more money out of your pocket. But, there’s a key idea here. You can use the search engines to leverage your results. I’ll come back to this idea later, too.

You can also “borrow” traffic. There are two easy-to-understand examples of this. First, you can do a joint venture with someone. You would send out a note for an internet marketer in your niche, and they would do the same for you.

Also, you could participate in a giveaway. With a giveaway (e.g., Simple Giveaway), everyone drives traffic to one site and you benefit from everyone else participating. The are problems with giveaway events. They are not consistent, they take time to set up, and time to manage. Joining a giveaway is better than running one, in most cases.

So, let’s recap. You can buy traffic (e.g., PPC), you can beg for it (e.g., organic Google results), or you can borrow it (e.g., JVs and giveaways). Of course there are other models but these categories cover most of the playing field.

DEMAND WEB SITE TRAFFIC

So, here’s the scoop. I want you to take a look at Traffic Drill. If you haven’t heard of it, the concept is stunning. You can literally ask other people to drive traffic to your web site. It’s a traffic generation web site that the Rhodes Brothers developed, and it includes several special advantages.

You can ask people to do things like bookmark you site (e.g., using Del.icio.us), Digg a blog entry, and give an article a Thumbs Up on StumbleUpon. You just need to ask other Traffic Drillers for help. Yes, you simply ask for traffic and you get it.

Traffic Drill utilizes the power of web 2.0, social media and social web sites. Everyone works together to drive traffic. It’s something that anyone can do. Traffic Drill is the kind of simple web service that works in any niche. It’s awesome.

Oh, and there are videos and special whitepapers that explain one-of-a-kind traffic generation secrets. For example, we explain how to utilize RSS and tools like Twitter. Again, if you’re curious about how to easily drive traffic like “they do” Traffic Drill has downloads that give you very specific, step-by-step instructions. Anyone can do this.

Here’s another thing. One of our members was able to go from zero PageRank to a PageRank of 1 in about 5 days. In other words, he wasn’t getting any Google love but with Traffic Drill he was able to get noticed and get a Google ranking. (He also generated cash that he can directly trace to the traffic he’s getting from Traffic Drill.) There are other Traffic Drillers who have increased their traffic by 10x.

TRAFFIC DRILL IS OPTIMIZED

I think you can see why I am so excited about Traffic Drill. It works.

Inside the Traffic Drill membership web site, you’ll find a forum. You can ask questions, post comments, share tips, and of course, request links and free traffic. You also get direct access to the Rhodes Brothers. You get hands on assistance inside. And, I’m happy to say that anyone can afford Traffic Drill.

So, it works and the price is right. It’s as close to a traffic generation web site as you can get. Yes, there are 1-2 similar services “out there” but they are $127 or more. And, they are more complicated or too sophisticated. We keep our products and services simple. Anyone can join and anyone can participate.

Traffic Drill allows you to “buy” traffic, because there is price to join the membership. But, the ROI is high. So when you think about it and when you see it in action, you’ll realize that you’re getting the equivalent of traffic for pennies-per-click.

Traffic also allows you to “beg” for traffic. Hundreds of other Traffic Drillers will assist you to build up Karma and to get help with their web sites. It’s back scratching but on steroids. There’s nothing quite like this in the internet marketing world.

And lastly, Traffic Drill allows you to “borrow” traffic from other people. They can promote you to their lists. They can blog about you. They can link to your site directly. For example, you could write a short blog entry for another trusted Traffic Driller with 1-2 links back to your web site. They get free content and you get a link or two, and some traffic.

So, as you can see, Traffic Drill is optimzed to give you cheap traffic, with some begging and borrowing thrown in for good measure. I can’t tell you the entire Traffic Drill story here — so I recommend that you keep reading on the main Traffic Drill information page:

This morning I went to the dentist to have my teeth cleaned. Of course I only saw the dentist for a few minutes. The rest of my time was spent with Gerry, the hygienist. She’s a great woman and loves to talk.

Before I knew it, we were talking to about the financial crisis and she was asking me how to get through it. I started talking about index funds, balancing your portfolio, regression to the mean, no load mutual funds, FDIC, and more. Then there was a deer-in-headlights look and I felt bad. At that moment I realized that she was very afraid.

Then something amazing happened. She asked if I would look at all her investment portfolio; Gerry was heading to “her guy” later in the day so the documentation was out in her car. She literally ran to her car and grabbed her IRA and investment information for me to look at. (It’s true!)

It’s astounding what people will do during a financial crisis. Fear is a powerful driver. Losing a huge chunk of your retirement in 2-3 days is painful. Fear and pain also drives unusual decisions, like people sharing intimate financial details with each other.

I told you this crisis story because it sets the stage for how I feel about it all. Like many people, I have a balanced portfolio, personal savings accounts, bonds, and more. And, like you, I care about my financial situation and the shocks in the stock market.

But –

I’m not as worried as most people. I’m going to share a secret with you. It’s something that will reward you forever if you really take it to heart and take action.

I’m very calm these days because I know that I can sell. Yes, I’m a salesman. This is very powerful and drives peace and harmony with my personal finances.

If you can sell, you can always survive. If you can sell, you can lose all of your money and still pull down cash and feed your family and pay the mortgage.

“But I don’t like to sell!”

I hear you and I understand. If you don’t like selling, then first I have to say that you probably don’t understand selling. It’s not as dirty as you might think. Selling, when done right, is simply giving people what they want for a fair price. It’s as easy as a conversation. (It’s true.)

But there’s another piece of this secret. The second part of my advice is that you need to start your own business. If you run your own business then you can survive any financial turmoil as long as all your money isn’t tied up in the stock market. It shouldn’t be!

When you own your own business you are completely in control. You can’t control the market or your customers, but you can survive dark times. In fact, when things are grim you are best positioned to strike out on your own. That point is worthy of it’s own blog posting but it’s true. You can take that to the bank.

So, in short, if you want to make it through tough financial times then you need to sell. You need to embrace the power of marketing. If you don’t know how, start learning today. Secondly, start your own business and focus on sales. Be sure that those sales translate to profits, not just pure revenue. Make money and grow.

Need more help?

Here is some specific advice on how to make money online with internet marketing. You can easily start selling for high profits today.

• Exploit the PLR on your computer

— In short, you can use the PLR on your computer to make money quickly and easily. You can re-write and brand PLR reports and sell them in many different ways.

• Create a membership site

— In less than 2 hours you can set up a membership site and start making money. It’s easy to survive a stock market drop if you’re pulling down $1,000 each week through your own membership.

• Follow proven business models

— Join a low cost membership which gives you free ebooks and proven business models. Also, look for memberships, clubs, and coaches who can help you generate cash quickly and easily.

• Simply drive web traffic to earn cash

— If you can find high quality affiliate programs you can make money just by putting customers in touch with people who have great products and services. If you don’t like selling, consider the affiliate path.

Think about what you want out of life. The only way you can really get what you want is to be in business for yourself. You can get started today.

Don’t depend on big, greedy, soulless corporations to keep you floating. Take charge and brush off any financial crisis.

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]]> http://imsimple.com/how-to-survive-a-financial-crisis/feed/ 7 http://imsimple.com/what-is-google-chrome/ http://imsimple.com/what-is-google-chrome/#comments Wed, 03 Sep 2008 02:18:55 +0000 John Rhodes http://imsimple.com/?p=166 This is a blog posting about Google Chrome. To be very specific, I’m going to post every single blog entry, article, press release and link that I can find about Google’s Chrome web browser. I doubt that I can find everything but I’m going to try!

I’m mostly interested in how people are going to use Google Chrome as part of their online marketing. And, on a related topic, how good is the user experience (UX) of Chrome? Should we act now or wait until version 2 or even version 3? Let’s find out what people are saying about Chrome…

Google Chrome (BETA) for Windows — “Google Chrome is a browser that combines a minimal design with sophisticated technology to make the web faster, safer, and easier.”

Google Chrome Features

The story behind Google Chrome (YouTube) — “Watch a video from the development team on the thinking and features behind Google Chrome.”

Google Chrome Explained — Comic book explanation of Google Chrome (by Scott McCloud); highly recommended

A fresh take on the browser — “Since we spend so much time online, we began seriously thinking about what kind of browser could exist if you started from scratch and built on the best elements out there. We realized that the web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. What we really needed was not just a browser, but also a modern platform for web pages and applications, and that’s what we set out to build.” (related)

Google: Chrome Browser Will Make Money — “Google’s goals for its new Chrome Web browser are simple: Make the Web experience faster and, by extension, make more money for Google.”

Google’s New Chrome Browser Is Great — “I’ve got to say that I’m pretty impressed. I’ve been a dedicated Firefox user for years now, but Chrome has a few advantages over FF that I think a lot of people are going to appreciate.”

Google Chrome: Should You Convert? — “The speed and performance of Chrome are powerful draws and make me want to move in right now. Firefox, even in its third release, doesn’t often perform to my expectations, and it drives me crazy while I’m trying to work. At the same time, though, I’m not ready to give up my add-on power. I’ll keep Chrome on my system and will experiment with it over time, but for now, I’m holding out on a full switch until a more complete release — complete with the add-ons I need, too — is ready.”

Google 2.0 (WebWord, 2001) — “People using Microsoft’s Internet Explorer are now being redirected to Microsoft’s MSN when they make certain kinds of mistakes. This means that Microsoft is taking control of another part of the user experience. This article discusses how Google might be able to help users and solve a few other problems others along the way.”

Speed test: Google Chrome beats Firefox, IE, Safari — “Google introduced Chrome in part because it wants faster browsing and the richer Web applications that speed will unlock. So how does Chrome actually stack up?”

Google Chrome — “Google Chrome is an open source web browser developed by Google. It builds on components from other open source software, including WebKit and Mozilla. The name is derived from the graphical user interface frame, or “chrome”, of web browsers. The open source project behind Google Chrome is known as Chromium.”

Google Chrome (MetaFilter) — “Google, faced with concerns over Microsoft using it’s browser marketshare to marginalize the search engine, have decided to take the fight directly to them. Google Chrome is an open sourced browser based on the Webkit HTML engine, but adds a new Javascript engine, and some UI changes. To advertise it, they’ve enlisted Scott McCloud to make a comic showing the browser’s features. The release date is Wednesday, but watch this space.”

Get Ready for Google Chrome: New Open-Source Web Browser (Matt Cutts) — “I can’t wait to talk more about Google Chrome, but I’ll hold off until it officially launches. Once people can download Google Chrome, I plan to talk about my experiences using Google Chrome, to lay some truth on you about questions you might ask about Google Chrome, and to give some tips for power browsers.”

Google Chrome, Google Browser (Kottke)

Google’s Chrome Browser Challenges Microsoft’s IE8 — “Google said it is launching Chrome because the company believes it can add value for users and help drive innovation on the Web. Sundar Pichai, Google’s vice president of product management, and Linus Upson, Google’s engineering director, said the concept for Chrome stems from a discussion about what kind of browser could exist if they started from scratch and built on the best elements available.”

Why Google Chrome Really Matters — “Their success, like most success stories, is wedded to a fortuitous series of events: the price of computers and internet access dropping like a stone and the democratization of page creation and monetization. That’s a mouthful, for sure. Cheaper computers and easier, faster access made computing and creating pages within the grasp of more people.”

10 Thoughts on Google Chrome — “This is very OS-like – even down to imitating the Windows operating system Task Manager.”

How Google’s Simple Chrome Could Steer Web’s Complex Future: Analysis (Popular Mechanics) — “As the search giant pours open-source gasoline on the flames of a browser “war” and the next steps for cloud computing, is Google’s new software the sign of a digital transformation, or just smarter window on the Web?”

Obviously there are many more stories. I’ll continue to add more links and references here as time goes on, or I’ll post new blog entries for you on IMsimple.com (here’s our RSS feed).

Here are two recommended links to FREE internet marketing material. 100% free.

• The Free Business Model
• Generate Multiple Streams of Income Now
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]]> http://imsimple.com/what-is-google-chrome/feed/ 1 http://imsimple.com/how-to-run-a-garage-sale/ http://imsimple.com/how-to-run-a-garage-sale/#comments Sat, 23 Aug 2008 15:54:25 +0000 John Rhodes http://imsimple.com/?p=158 In this article I’m going to give you some great tips on how to run a garage sale. In addition to these garage sale tips, I’m going to give you some general marketing advice. Let’s get started…

1. Be sure to give every single item a price. Don’t make people guess. Add some certainty. Make sure your labels are easy to read; small writing isn’t allowed.

2. Use tables. Lot’s and lot’s of tables. This keeps your stuff off the floor. This makes at-a-glance shopping much easier. People don’t like to lean or bend down, especially older shoppers. Plus, stuff on the floor gets kicked and broken.

3. Lay books and magazines flat. (Another reason for using tables.) People like to see covers not just the spines of books. This same lesson applies to CDs and DVDs. You use up real estate but your sales will be 2-3 times as high.

4. Cluster similar things together. Reel people into a book or CD section for example. Make it easy to browse your stuff.

5. My biggest tip is that you should sell food and drinks. This can be very simple. Buy a case of bottled water and 2-3 dozen donuts. You’ll sell a ton. Get creative about the food you sell; this works like magic.

6. Be sure to say “Hello!” to every single person. Make eye contact and smile. This will drive up your sales. Human contact pulls people in and makes them more likely to purchase.

OK, now I’m going to give you three internet marketing lessons. You can learn a lot about online marketing when you look at how to run a garage sale.

1. You have to know WHY you are having a garage sale. Are you selling to make money or are you really selling to reduce your inventory. This is important with online selling too — what is your real goal? Are you trying to build up a customer list or make a ton of money right now? Low priced items will help you build a list fast than high priced items, for example.

2. You need to know your audience. People at garage sales are looking for great deals. They are also open to haggling for lower prices or volume discounts. Online you can do the same thing. “If you buy this product, I’ll give you this one for nothing.” Think about bonuses that compliment your main product. Be smart about grouping items together for maximum value.

3. Make it easy to buy. I gave a couple of examples above about grouping items together, making it easy to find prices, and laying items flat for easy viewing. The same concepts holds online. Use images smartly. Use headers and subheaders to group content together. Use boldface to highlight key ideas and concepts.

Good luck with your garage sale and internet marketing adventures!

~ John S. Rhodes of “The Rhodes Brothers”

p.s. Be sure to review our marketing services. We can help you make more money online starting today. We make thousands of dollars per month — can can you.

p.p.s. If you want to make a lot more money in the “real world” then do not miss the Offline Cash Formula. Some of our clients are making $5K or more per month, without much work.

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]]> http://imsimple.com/how-to-run-a-garage-sale/feed/ 5 http://imsimple.com/what-is-internet-marketing/ http://imsimple.com/what-is-internet-marketing/#comments Wed, 13 Aug 2008 03:22:04 +0000 John Rhodes http://imsimple.com/?p=154 We tell a lot of people that we’re internet marketers. But, what does that mean exactly? What is internet marketing? What do you really need to know?

There are many definitions for internet marketing. Normally I’d try to simplify things, like I would do for one of my friends or family members. But, I know you’re interested in internet marketing, and you want some details — that’s why you’re here.

So, I’ll start with a few simple ideas then I’ll build up. In many respects, internet marketing is simply another way of saying online marketing, online business, or work-at-home internet business. The core idea is that you’re using a computer and an internet connection to generate money.

Not Just Work from Home

You don’t have to work at home to be an internet marketer. Many IM’ers, as they are called, work for large organizations, marketing companies, and research firms. The central idea is that internet marketers do marketing online, usually in an effort to advertise, pull in buyers, and ultimately sell products and services.

So, here are the two key ideas summarized:

• Most of the work is done online via the web
• Most of the work is marketing and sales related

As a quick aside, internet marketing isn’t only about search engine optimization (SEO), Google Adwords, or any other particular technology. Yes, technology is always in the mix, but internet marketing is more about the tactics, strategies, and methods to do business online.

The bottom line is that you don’t want to be fooled into thinking that internet marketing is one single thing. It’s a complex clustering of tools and techniques. And, internet marketers pick and choose what works best for them. Some internet marketers use 1-2 tools whereas others use the full spectrum. There’s not one secret or special technique which works for all internet marketers.

But, there’s more…

It’s All About Making Money Online

The heart of internet marketing is the set of actions and activities that make money for businesses, online and offline. In other words, when internet marketers talk about internet marketing, they care about one thing: making money.

Now, this might seem obvious, but internet marketers are both extremely focused and easily distracted. They are constantly looking for the Holy Grail of online cash: very little work, very high profits, and freedom.

Internet marketers therefore employ a number of tools and techniques to make money online. To make everything clear, I’ll provide several examples for you.

7 Internet Marketing Examples

eBay — Many internet marketers have used eBay as their key platform to make money online. Not only can they make money via auctions they can also use eBay to drive traffic to their sites. It’s also possible to build a customer list with eBay.

Article Marketing — With article marketing the idea is to write articles to make money. The “trick” is that you have an author bio box or author resource box. In that author credit box, you include links to your sites (e.g., sales pages, sign up pages, and so on). You can get traffic directly from article directories or from blogs and sites when people syndicate your content.

Affiliate Marketing — The concept of affiliate marketing is that you sell products for other people but you get a commission. Internet marketers often get at least 50% of the profits, but some internet marketers offer 70% commission or more.

Pay Per Click (PPC) — This is a way of driving traffic to a site via advertising. In most cases you bid on “keywords” which are the words and phrases people use to find content on search engines. The mother of all PPC systems is Google Adwords. The amount you pay per keyword or key phrase can range from just $0.01 per click through $50 or more.

Memberships — This is a more advanced internet marketing technique. You can set up a membership or club on a topic and then charge customers a fee for access. Usually memberships operate on a monthly basis, i.e., customers pay for access month by month. Although this is typically seen an an advanced online marketing technique, there are ways to set up simple memberships. Autoresponder memberships are a great example of simple yet effective memberships.

Offline Marketing — Internet marketers often make a lot of money by selling their services to small, local businesses. They still use online tactics to drive traffic, encourage people to make a purchase. Internet marketers can work with businesses offline on a pay-per-lead basis, setting up web 2.0 and social media tools, and more.

Private Label Rights (PLR) — Private label rights are “whitelabel” products, which means that the buyer has near complete control over the product. For example, you can purchase PLR products, do a little re-writing, and call the product your own in many cases. PLR is often affordable and effective. (Highly Recommended: Simple PLR Club)

We Keep It Simple

There are many other tools and strategies that comprise internet marketing. Honestly, I’ve only touched on the surface. I’ve kept this relatively jargon free and I tried to stay away from concepts like keyword analysis, squeeze pages, conversion ratios, web metrics, and the like.

We encourage people to try many different things but then focus once you see any money flow. Highly Recommended: Watch the free 10x Method video.

If you like this blog entry keep in mind that The Rhodes Brothers make everything as simple as possible. Our core objective is to help you make money online through internet marketing.

We have several affordable memberships and products to help you succeed. Yes, you can do it like “they” starting today.

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