Dropping Names

Posted on February 19th, 2010 in Advice, Customers, News, Simple Cash Blog, Strategies | 2 Comments »

Today I was in a room with John Reese, Jeff Walker, Brad Fallon, Joe Polish, Eben Pagan, John Carlton and many other ‘notable people’ in the internet marketing world. I swear I’m not saying this to simply name drop.

I’m just setting the stage for this…

They were all in learning mode. Like little kids in 3rd grade! It was almost funny, except for the very serious focus and ‘heads down’ activities.

They were listening to someone else talk. They were talking notes, they were filling out forms and they were in little groups sharing ideas and experiences. They were planning. They were developing their strategies. Like you. Like me.

My key point is that even these folks are hungry to learn more. They are looking for new systems, new opportunities and new partners. They are human with human needs. And, they are smart about building wealth and staying focused. Education is key — investing in your business is extremely smart.

Now, what they learned — and what I learned — was extremely valuable. But, it’s a topic for another day. What matters to you is this…

There are absolutely several “levels” of business evolution. It’s next to impossible to go from making $5 per day to $500 per day in less than 30 days. Sure, it can happen, but it’s rare. Extremely rare.

Here’s what’s also rare —

Too many people make $5 per day or $10 per day, or, whatever amount. But then, rather than using their knowledge and systems… they squander the opportunity to learn and grow. They stagnate. They give up or even blow up.


Well, one big reason is simple lack of access to the right information at the right time.
quite frankly, there are not many systems that show you how to legitimately make $250-500 extra per month more with 10-12 hours of extra work per month, for example.

This is a key reason why we developed the Simple Cash Blog. You can click that link and get the free information. It’s painless… Just do it.

What I want you to know is that you can save yourself a lot of time and a lot of energy simply by investing a little time and money in the Simple Cash Blog. In relation to the value, it’s basically free.

We’ve been told it could easily be a $97 per month membership. You’ll pay a fraction of that. And you might ask, “Then why the low price?” Simple! We want you on our buyer’s list and we want to forge a long term relationship. That’s Marketing 101 and we know the lifetime value of our customers (Hint: you need to know the value of your customers).

Even if you don’t have any intention of investing, do take 26 seconds to grab the some of the 100% free information we’re handing out. Then, like the gurus I was with today, start learning… and take action.

~ John

p.s. Here’s that direct link again: Simple Cash Blog

Desperate Buyers Versus Hungry Markets

Posted on June 29th, 2009 in Advice, Customers, Simple Cash Blog, Strategies | 4 Comments »

I’m going to share my thinking about desperate buyers and hungry markets in just a moment. First, I want to set the stage for you.

I have a very nice home office. It’s large and overly comfortable. I have monster-sized windows with a great view overlooking a lush green valley — at least until the snow flies. I appreciate that it’s a killer office. It was a great investment and I have to tell you that I just love it.

My brother and I were sitting in my office just a few days ago. We started talking about launching new products in new markets. We were specifically talking about giving the right people the right stuff at the right time.

We know that marketing — particularly selling — is the alignment of wants and needs to appropriate solutions. Burn that word into you mind: alignment. We know that some people would rather use the word congruence than alignment. But alignment is easier to grasp. Congruence tends to imply agreement whereas alignment is more about matching. It’s that alignment, or matching, that I want to talk about right now.

People tend to say “desperate buyers” and “hungry markets” at the same time, as if they are the same thing. The reality is that they are not the same. In fact, there are two fundamental differences that you absolutely must understand.

Desperate buyers have an immediate need. These buyers are trying to get answers right now to solve a problem that is causing them great pain. Desperate buyers will usually reach a breaking point, or they have a deadline to meet. I’ll talk more about this in a minute.

Buyers in a hungry market, on the other hand, have an immediate need plus future needs to satisfy. People in a hungry market can often delay gratification or push off pain in the short term but the wants and needs do not go away. The itch doesn’t go away.

It might sound like I am “splitting hairs” and I know that desperate buyers sound very much like people in a hungry market. In fact, some desperate buyers are just part of a hungry market — that’s true. But, there are differences that can have a profound impact on your business.

The best way to understand the difference is to provide examples. When someone is going through a divorce they are usually desperate. They are consumed by this life event and they will drink down as much information as possible. They will do anything to reduce the pain and understand how to get the problem solved. However, this pain will eventually go away — the divorce will eventually occur.

On the other hand, investors are constantly looking for new and better information; they’re hungry. They aren’t truly desperate but they always want more. Like desperate buyers, they have an itch to scratch. But, that itch never goes away and they will seek new information constantly in an effort to get the upper hand, or otherwise get an “unfair” advantage.

So, desperate buyers tend to be a bit more focused. They also tend to think more in the short term. People in a hungry market are a bit less focused (because they are less desperate) and they think and act in relation to the long term. I realize this isn’t 100% accurate but it’s mighty close.

This information is very useful. In fact, it could mean the difference between wild profitability and making $12 a month. Here’s why…

You can target desperate buyers with products and services that provide immediate benefit. Your language and your tone will help you make more money. You can more easily get into their mindset and walk in their shoes once you realize just how badly they need what you have.

If that doesn’t quite make sense, consider the following. Desperate buyers aren’t really well suited for memberships. They are looking for an immediate, short term solution.

Of course this also means that memberships are best suited for hungry markets because they want constantly updated information. In reference to my example above, you’d probably want to sell a report about getting through a divorce whereas you could set up an investment membership or newsletter. Now you know why this makes so much sense. It’s not random.

It’s this kind of thinking — and alignment — that will best satisfy your customers. This is also a good way to start thinking about your sales funnels. Desperate buyers require short sales cycles and quick, punchy results. On the other hand, in a hugnry market you can stretch out the marketing funnel and do more pre-sales. I guarantee that this kind of thoughtful alignment will put more money in your pocket.

If you’re looking for more great marketing advice, plus proven online business models that easily attract money, then I highly recommend that you read about the Simple Cash Blog. There is no better way to generate income online. You get to cut to the front of the line, with direct access to proven and tested cash systems.

~ John

One Million Dollars?

Posted on October 27th, 2008 in 10x, 7.77 Club, Adsense, EzineArticles, PLR Club, Strategies, Traffic Drill, Web Traffic | 15 Comments »

Want One Million Dollars?Do you really want one million dollars? Here’s a plan that will work…

Out of necessity, I will make some assumptions. You can very easily put this entire plan into a spreadsheet and work the numbers. That is, you can create a speadsheet that has plenty of simple variables in it and adjust as you want.

Here’s what you need to do first: Generate $1 of profit. It doesn’t matter how you generate that first $1 but you need to do it. Try article marketing, affiliate marketing, or freelancing. Write a report and WSO it. It simply doesn’t matter. Just generate that first $1.

Next, focus like crazy (see: 10x Method) until you reach $100. If you can make $1 you can make $100. Do the same thing that worked again and again. Get to $100 cash in your account.

Third, invest the $100. This $100 is not for fun and games. It’s seed cash for your $1,000,000 empire. You can only spend this money to make more money. If you spend it on that caramel macchiato, then don’t ever plan on doing a JV with me. Don’t ever plan on hitting the $1,000,000 because you’re wasting your opportunity. You are just a consumer not a producer — you need to produce and invest like a wild animal on wild animal crack cocaine. Insane focus to win…

So, what do you invest in? I don’t care as long as it throws off cash every single month. You need to buy assets. For our little $1,000,000 journey let’s stick with something I love dearly: CONTENT. You really can’t own too much content. Used correctly, content is money. It’s always possible to generate cash from lot’s of content. You can sell content. You can re-sell it (think: PLR, MRR). You can use it for pulling in eyeballs; customers with a burning want or need and they have cash.

What kind of content should you buy? For this journey, let’s talk about straight up articles. The kind you’d use for a high quality blog entry or a submission to EzineArticles.

Hint: You can set up review sites in various niches quite easily. You can follow any number of methods and use any style of marketing. There’s no magic here.

Fourth, we’re going to do some math. We’re going to assume that you can buy a smashing good article (high quality and 500+ words) for $10. (This is something you can adjust up or down. I can buy content for $4-5, but that’s a topic for another day.)

So, take your $100 and buy 10 articles. That’s about 1/3 to 1/2 of a pretty decent web site. Note: You can easily set up a blog or a nice static web site using a free blogging tool and free HTML/CSS templates. This is baby food stuff you can figure out. Got it?

Hint: You’re going to set everything up as fast as possible. You might need to burn $10-20 of your first $100 on hosting and a domain. Don’t fight this. Just do it. Or, again, forget about hitting $1,000,000.

Fifth, you’re going to get your site indexed by Google. You’re going to submit your RSS feed. You going to use free services to get higher rankings. You’re going to submit some good comments on niche-related blogs. You’re going to consider generating a little more cash and joining traffic generation memberships and services, e.g., Traffic Drill. Again, this is all Internet Marketing 101.

Sixth, you’re going to repeat all of the early steps again. You’re going to generate another $100-300 and you’re going to buy more content for your site. The key is reinvesting and focusing to grow, grow, grow.

Note: These 6 steps should only take you 3-4 weeks at most. The truth is that you can do it in 3-4 days. Simply do some work for some other internet marketers. Some freelance work will get you all the seed cash you need. You can generate the seed cash offline too if you really want…


At this point you’ve done what seems like a lot of work and you’re not rich. Well, get used to it. Getting to $1,000,000 takes time. Some folks can do it extremely fast, but they are in the top 1% and mostly lucky. You’re in for a battle. It’s one you can win, but you have to be ready for a serious uphill fight. If you’re *sincere* about wanting $1,000,000 then keep reading. If not, then pack up and go home.

Listen up. There is plenty of opportunity to make $100 to $5,000 per month for part-timers. You can generate $10-100K per year without being too deadly serious. But, if you want that $1,000,000 there’s some punishment ahead. I’m just warning you.

Note: Some internet marketers will disagree with what I just said. Great! I’ll leave it at that. I welcome disagreement and logical discourse.


Seventh, now your niche site is fully operational. Time to really focus on the monetization and working the numbers. Sure, you could have already pulled some cash from your site, but if you haven’t this is how it works. (Note: Replace “niche site” with “blog”. It doesn’t matter.)

I’m going to assume that you know something about Google Adsense. (Experienced folks: Don’t groan. I don’t want to hear it. Just replace “Google Adsense” with Clickbank, pay per lead, eBay affiliate program, or whatever money-making special juice you use. I’m going to use Google Adsense because it’s so monkey simple.)

Assuming you put a couple of ads on each of your pages or on your blog entries, you can do something AMAZING.

What’s this amazing thing? Well, you can easily track and monitor your investment and success. (See why Google Adsense makes sense Mr. Advanced Marketing Pro? Sales metrics right at your finger tips.) You can see exactly how well you’re doing or not.

* How much does each page, on average generate?
* How much money am I making per day?
* What days are better than other days?
* How am I doing from month to month?

Eighth, you’re going to figure out what each page is worth re: Adsense. For example, let’s say that one page, on average, is worth $5 per month in Adsense revenue. This is achievable. But, again, you can manipulate this in your spreadsheet.

Your 30 page niche site generates $150 per month. ($5 per page x 30 pages, got it?) Now, I want you to think about that…

In just 2 months you’ll earn back your initial seed investment of $300. Remember that you struggled to hit the $300 mark, but now eyeballs are paying you back in just 2 months.

From the very start of your $1,000,000 quest, in just about 3 months you’ll be 100% EVEN in terms of your investment. Plus, you now have an asset that throws off, on average, $150 every single month.

Doesn’t that feel pretty good? I mean, really, that’s getting pretty close to a car payment. Do 3 months of work and you can get a FREE CAR.

Yes yes yes yes yes, I hear you. That’s not exactly how things work. It’s not “reality” but listen to me, it’s damn close. This is how internet marketing really works folks…

FREE CAR (with just 3 months of work)

You’ve got to love this game.


Here’s something you must learn from this posting. Throw out all of my advice. All of it. But remember this…

I bet you would be willing to buy something from me right now. You are officially sold, my Marketing Friend. Go on, you can admit it.

The lesson? Provide the right value the right way to the right people and they will kill to buy from you.

I’m not selling anything here. Put your wallet away. But never forget the lesson I just taught you. This posting had a hidden lesson that I exposed for nothing. I just put it out there for you to devour…


Where were we?

Oh yes, back to your $1,000,000. Here’s what’s next.

Ninth, you’re going to keep working and investing as if your very life depends on it. You’ll sacrifice and work like a beaten dog. You’ll smile and wake up every day ready to pound through any obstacle.

The End.

Just kidding. You’re going to take the $150 you generate each month and you’re going to re-invest in more content. And, you’re going to still work to continue to add more to the “pool” of money for buying even more content on top.

Let’s do the math…

Month 4 (remember, we’ve put in about 3 months of work at this point.)
30 pages of content –> $150 in Adsense per month –> buy 15 more pages = 45 total pages

Month 5
45 pages of content –> $225 –> 22 more pages = 67 total pages

Month 6
67 pages of content –> $335 –> 33 more pages = 100 pages (wow)

Month 7
100 pages of content –> $500 –> 50 more pages = 150 pages

Month 8
150 pages of content –> $750 –> 75 more pages = 225 pages

Month 9
225 pages of content –> $1,125 –> 112 more pages = 337 pages

Month 10
337 pages of content –> $1,685 –> 112 more pages = 449 pages

Month 11
449 pages of content –> $2,245 –> 224 more pages = 673 pages

Month 12
673 pages of content –> $3,365 –> 336 more pages = 1,009 pages (wow)

Month 13
1,009 pages of content –> $5,045 –> 505 more pages = 1,514 pages

Month 14
1,514 pages of content –> $7,570 –> 757 more pages = 2,271 pages

Month 15
2,271 pages of content –> $11,355 –> 1,135 more pages = 3,406 pages

Month 16
3,406 pages of content –> $17,030 –> 1,703 more pages = 5,109 pages

Next month you generate $25,545 from those pages. That’s right…

After 1.5 years of intense work you now generate a staggering $25K per month. Just from content, advertising, and reinvesting your profits. The power of compounding is obvious.

========= PAUSE

Now, before any Experienced Marketers bite my head off please understand that I know the limitations here. This is an idealistic model. Issues include:

1. Finding that many writers and coordinating them.
2. Editing, updating, and posting the content.
3. Potential fall off in advertising
4. Technical issues and downtime.
5. Competition or death-by-Google-exclusion or sandboxin’

There are plenty of reasons why this is complete hogwash. But, you can adjust this in any way that you want. The basic principles apply. This is a model that makes sense and folks can follow it.

========= PLAY

To make everyone happy, let’s do this. Let’s assume that you simply cannot grow beyond 5,000 pages. Fair enough, right? You just can’t. It makes this more fun…

Now you’re generating $25,000 per month. It takes work, but you’re doing it. Bravo!

Now it’s time to end the story…

Take $25K and simply divide it by $1,000,000. (I’m ignoring the fact that you’ve made money along the way, for a moment.)

$1,000,000 / $25,000 is 40. What’s the “40” really mean? That’s 40 months. $25K per month x 40 months is $1,000,000.

To cut to the end, that’s less than 4 years — START TO FINISH — to hit $1,000,000 in profit.

Now, you can talk about taxes, cost of living, and anything else. I will simply respond with a “So what?” and tell you to squeeze out more profits or outsource better or do something else clever.

The point is that, roughly speaking, you can hit $1,000,000 in about 4-5 years if you’re deadly serious.

My advice? Print this out and tear it apart. Figure out why I am right and why I’m wrong. Take notes on what YOU can do. Make a plan to hit $1,000,000 starting today — knowing with full confidence that you can do it. The numbers simply don’t lie.

Hint: Keep in mind that there are many “wealth accelerators” such as JVs, spending money on high quality traffic generation services, smart outsourcing, under-exploited niches and keywords, and more.

I’m assuming plug-n-chug “take the hill” actions that aren’t very risky or interesting. It’s your job to improve on my model and get rich a lot faster, ethically and responsibly.

The best way to pay me back for this posting is to write something even better. Improve my model and tell every single marketer how you would do it. Pass this knowledge around to those people that deserve and desire success.

(My friend, this is not a dream.)

I sincerely wish that you hit one million dollars in 3-4 years, or less.

~ John

Stick With What Works

Posted on September 13th, 2008 in 10x, Advice, Customers, Free Business Model, Really Simple Method | No Comments »

Stick With What WorksWhy should you stick with what works? What does that even mean?

We spend a good chunk of time explaining the importance of focus in our (free) 20-minute 10x Method video. The reason for spending so much time on focus is that most people struggle to stick to one thing.

Most folks are looking for fast and easy money.

But the truth is that making money usually takes a lot of time. So, when you find something that actually works, you need to stick to it.

Remember, most people aren’t making any money online. And, they don’t stick to one method of generating income — even when that method clearly works. Once again, this is because most folks think they should be pulling down more cash. (Read between the lines: Greed!)

The irony is that when you stick to one way of making money — once you know it works — you can pull down even more money. This is because of these three reasons:

  1. It’s easier to retain customers (low cost)
  2. You get more efficient with your tasks
  3. You can leverage your products and skills

In a nutshell, it’s cheap to sell to existing customers compared to winning new customers. Furthermore, you get good at what you do. You might even become a guru, worth your weight in gold on some topic. And lastly, you can bundle products together if you stay focused in your domain. You can also sell updated versions of your product. They are easier to create than ones that are fresh and 100% new.

So, once you are done trying a million things, please be sure to settle down and focus. Again, I’ll recommend the 10x Method video because it not only explains the true value of focus but I also give you some concrete ideas on how to get started immediately. (Zero cost, zero risk.)

Need More Help? Recommended Content:

Interest in A.I.D.A.

Posted on September 4th, 2008 in Advice, Customers, Links, PLR Club, Simple Cash Blog, Strategies | No Comments »

How to Maintain InterestYesterday I talked about A.I.D.A. and attention. As reference, A.I.D.A. stands for Attention, Interest, Desire, and Action. It’s a way of understanding a simple marketing model. In this blog posting I’ll focus on interest. The A.I.D.A. will make more sense as I push forward.

So, what is interest? What does it mean from a marketing point of view? I’ll answer those questions but first let me make an important point.

In reference to A.I.D.A. please remember that “interest” comes after attention. I will assume that we’ve already grabbed the attention of our reader or customer.

Recall that grabbing attention is critical but attention is easily broken. People don’t focus very well. Even small distractions break attention. To make matters worse, if you try too hard to grab someone’s attention you will turn them off.

In the previous posting on attention I provided you with some power words. Well, if you try too hard you’ll lose people quickly. It’s that simple. You have to strike a balance.

So, “interest” in A.I.D.A. is really about holding interesting or holding someone’s attention. It’s isn’t the initial act of capturing someone with sexy images and power words. That’s already done. You need to know how to keep people interested.

Let’s explore that for a moment. If you want to keep people interested you need to give them a good reason to stick with you and stay focused. You also need to occasionally boost their attention. This is why subheadlines work so well — you’re giving someone reasons to stick with you as they read down a page. Makes sense, right?

[Ed. Note: If you’re looking for examples of great salescopy which uses A.I.D.A. and, in particular, attention boosters, don’t miss the Simple PLR Club, The Simple Cash Blog, and PLR Exploitation. Very powerful stuff.]

There are other tricks to hold attention. For example, you can use psychological devices. That is, you can get the person invested in the page in several ways. You can use their name (if you have it). You can also add mini-surveys to a page, with radio buttons and checkboxes.

Think of attention this way. If you can get the person to interact with your web page, chances of keeping their attention is much higher. Don’t just hit people with images and great information — get them engaged.

This excitement drives interest. It can also boost attention if it’s starting to fade. But remember, don’t bombard a person with great stuff. Mix it up with boring but high value content, such as charts, images, statistics, and the like. Give people shortcuts along the way.

So, I’ve summarized the key ideas behind “interest” in the A.I.D.A. model. You should understand what it means but you should also feel pretty good about some of the new techniques you can use to improve your salescopy.