Dropping Names

Posted on February 19th, 2010 in Advice, Customers, News, Simple Cash Blog, Strategies | 2 Comments »

Today I was in a room with John Reese, Jeff Walker, Brad Fallon, Joe Polish, Eben Pagan, John Carlton and many other ‘notable people’ in the internet marketing world. I swear I’m not saying this to simply name drop.

I’m just setting the stage for this…

They were all in learning mode. Like little kids in 3rd grade! It was almost funny, except for the very serious focus and ‘heads down’ activities.

They were listening to someone else talk. They were talking notes, they were filling out forms and they were in little groups sharing ideas and experiences. They were planning. They were developing their strategies. Like you. Like me.

My key point is that even these folks are hungry to learn more. They are looking for new systems, new opportunities and new partners. They are human with human needs. And, they are smart about building wealth and staying focused. Education is key — investing in your business is extremely smart.

Now, what they learned — and what I learned — was extremely valuable. But, it’s a topic for another day. What matters to you is this…

There are absolutely several “levels” of business evolution. It’s next to impossible to go from making $5 per day to $500 per day in less than 30 days. Sure, it can happen, but it’s rare. Extremely rare.

Here’s what’s also rare —

Too many people make $5 per day or $10 per day, or, whatever amount. But then, rather than using their knowledge and systems… they squander the opportunity to learn and grow. They stagnate. They give up or even blow up.


Well, one big reason is simple lack of access to the right information at the right time.
quite frankly, there are not many systems that show you how to legitimately make $250-500 extra per month more with 10-12 hours of extra work per month, for example.

This is a key reason why we developed the Simple Cash Blog. You can click that link and get the free information. It’s painless… Just do it.

What I want you to know is that you can save yourself a lot of time and a lot of energy simply by investing a little time and money in the Simple Cash Blog. In relation to the value, it’s basically free.

We’ve been told it could easily be a $97 per month membership. You’ll pay a fraction of that. And you might ask, “Then why the low price?” Simple! We want you on our buyer’s list and we want to forge a long term relationship. That’s Marketing 101 and we know the lifetime value of our customers (Hint: you need to know the value of your customers).

Even if you don’t have any intention of investing, do take 26 seconds to grab the some of the 100% free information we’re handing out. Then, like the gurus I was with today, start learning… and take action.

~ John

p.s. Here’s that direct link again: Simple Cash Blog

Why You Need to Say It 7 Times

Posted on February 15th, 2010 in Advice, Customers, listbuilding, Strategies | 5 Comments »

If you’re looking to make money you need to be a professional. Some people will tell you that being professional means being honest. Others will tell you that it means earning respect. Well, sometimes being professional means “beating” people over the head 7 times!

Let me explain before you judge this…

If you only mention something once to people it is very likely they will not absorb even a single word. The world is full of stress and pressure. It’s full of information fatigue. If your product or service comes with a fair price and delivers incredible value, you are obligated to push hard.

Unfortunately, it takes incredible work to reach customers now. And, it takes multiple exposures to break through. Plenty of research suggests that it takes 5-7 exposures before action is taken. That is serious business.

So, being consistent, and being persistent, is a real duty. Your customers actually need to hear form you often, perhaps even 1-2 times per day. But again, it all depends on the value you provide.

If you have nothing new to share, well, then don’t share. But, if your market is changing every day (like internet marketing) then it’s really important to “say it 7 times” to cut through the clutter.

The highest paid professionals hit their prospects multiple times with the same offer. They might change some words or add some extra special details, but, that core offer is repeated again and again. You should think about that too… and you should seek out real value. It’s the professional thing to do.

One last note. Consistency comes in many forms. It comes from regular emails It comes from continuity of messages over time. And, it comes from relationships that are formed over time. Think about who you want to work with, and think about how you can delivery professional value to your customers. It can boost your income by thousands of dollars per month.

~ John