The 12 Most Important Things You Need to Know About Outsourcing

Posted on February 26th, 2010 in Advice, Customers, PLR, Simple Cash Blog, Twitter | 2 Comments »

I’m giving you 12 amazing tips on outsourcing. These are the most important things that you need to know right now. This is advice you can take to the bank.

For the last 18 months, I’ve gone absolutely crazy with outsourcing. I make a huge investment in outsourcing every single month. If you’re serious about your online business, you must do the same.

Let’s jump into my 12 outsourcing tips:

First, you need to first filter people based on quality. There are many people available at many price points but quality can be harder to find. So, seek out people with strong skills and then start filtering on price. You can always negotiate prices lower by putting people in competition with each other. And, you can drive prices down by letting them know that you expect a quantity discount. Buy in bulk.

Second, you need to use outsourcing to augment your strengths. Just because you are good at something, don’t think you’re absolutely on top of your game. It never hurts to get outside advice. A good example is this: Get someone else to do tedious research on a topic, then use that report to clarify your ideas and your thinking. This is pure magic.

Third, seek to eliminate or reduce redundant tasks. Have someone else handle the routine tasks, even if you like those tasks. A good example is posting blog entries. There’s no reason you need to be in the blog updating business. Sure, you might write the content, but have someone else find a good image, develop the tags, choose the title, select the category and so on. For a few bucks you can get some real talent to handle this routine task.

Fourth, you really need a good project tracking system or the management of your workers will become your new job. Do you really want to spend hours and hours being a manager? Do yourself a favor and find smart ways to handle outsourced work and outsourced workers. Have smart systems in place. Get daily updates and ask for exception reports. Make it simple. Make it clean. But, don’t think for a minute these folks will manage themselves. Find a way to stay on top… with minimal effort.

Fifth, you should seek to build longer term relationships with workers. The cost of training is very high, both in terms of money and time. Especially time! So, try to find quality workers right out of the gate. This will absolutely drive higher quality. Also, as time goes on, you’ll become a top customer. That means better pricing, faster response time and higher quality from the same workers.

Sixth, always seek out people who pay attention to the details. I learned this one the hard way. I thought I should get more people who balanced operations and strategy. However, I operate quite differently now. You need to find people who are great at operations and execution. You want people who are detail oriented or downright anal about their work. I’d rather have someone obsess over quality and deadlines than coming up with the next big idea or fancy pants strategy. I can do that well enough, thank you very much.

Seventh, you must manage the basics first: requirements, ownership, timeframe, expectations. Don’t try to manage entire systems and don’t try to manage a vision, at least not a first. Instead, stick to the essentials and getting the job done. Manage outputs and delivery. Manage deliverables first and then time. This will keep your project on track at a reasonable cost. The greater you can focus on the details for your workers when they start, the great your return on investment and profits. Trust me on this.

Eighth, be prepared to do more work in the short term. This is because you will want to invest in training. If you think you can simply hand over work without some hand holding, you will be frustrated. You might even fail. Either way, without an upfront investment in time and energy, you want maximize your outsourcing opportunities. If you do this right, you’ll be extremely happy in the long run. I’ve learned this the hard way… but now I’m happy as a clam!

Ninth, you should always provide concrete, actionable advice. Don’t be vague. Don’t expect other people to read your mind. This is especially true if you’re only using email to communicate with your outsourcing team. If they can’t see you and hear you, they simply will not understand the nuances and ultra small details that really matter to you. So, buckle down and get as specific as possible, unless you’re willing to iterate several times. Also, don’t be afraid to ask for rework. If you’re not at least 90% happy, then ask for more work to be done. Ask for higher quality. But, be sure to be concrete.

Tenth, don’t throw “it” over the wall and expect miracles. In terms of an operational mode, it is smart to plan for several iterations and cycles. Instead of giving one date for a final product, ask for 2-3 checkpoints or updates along the way. Do this even with small projects that just take a few days. Ask for daily updates. Important: Ask to literally see the work. Get screenshots, samples and other tangibles. This will drive your team to deliver on time but it also gives you peace of mind and more material to manage them. Do this to work with your team vs. trying to just manage their outputs.

Eleventh, develop systems and templates and examples. If you don’t have these materials, it’s time to get to work. You want to have tools and processes in place for others to use and exploit. Rather than trying to explain what you want done, set up a mini “factory” that allows your team to crank out high quality without a ton of thinking. You want to focus on work and execution, not puzzle solving and mind reading. Be smart about developing those systems and you’ll make a killing. This is golden advice.

Lastly, I strongly encourage you to ask your workers for advice on increasing efficiency. Since they are doing tasks over and over again, they will develop shortcuts. It’s human nature. Listen to your team and they will help you drive up profits. They will become more “invested” in you and your business. Plus, if they create a breakthrough, you can move them to a zone of higher profit. That is, for the same amount of effort, they can help you make more money!

Here’s a nice summary of my points above. This is your cheat sheet. It’s your checklist…

1. Go for quality first and price second. I’m talking about filtering people.
2. Seek to augment your strengths (e.g., research to feed your thinking)
3. Seek to get rid of your redundant tasks (e.g., posting content to your blog)
4. You need a good tracking system or management of workers is your new job
5. Seek to build longer term relationships; higher quality and preference
6. Always seek out people who pay attention to the details; operations vs. strategy
7. Manage the basics first: requirements, ownership, timeframe, expectations
8. Be prepared to do more work in the short term; invest in training
9. Always provide concrete, actionable advice; don’t be afraid to ask for rework
10. Don’t throw it over the wall; iterations and cycles; work with your team
11. If you don’t have systems and templates and examples, get to work
12. Always, always, always ask your workers for advice on increasing efficiency

IMPORTANT! If you want to apply these ideas with “razor sharp” precision, and you have a ton of private label rights (PLR) content on your hard drive… you need the PLR Bonecrusher.

Download the PLR Bonecrusher (free to Simple Cash Blog members!)

Or, you can grab a copy on the Warrior Forum right now. (The price keeps going up, up, up.)

And finally… I think you would agree that these are some of the best tips on outsourcing you’ve ever seen. I would really appreciate comments. But more importantly, please Twitter about this blog entry and post to your Facebook page. Or, link to this posting from your own blog. It would really mean a lot to me.

Take care!

~ John

Traffic Generation Web Site: Top Secret Revealed

Posted on November 6th, 2008 in Advice, Simple, Strategies, Traffic Drill | 1 Comment »

Drill into woord
Don’t you wish there was a magic traffic generation web site? You’d simply enter the URL for your web site and within just a few minutes, traffic would start flowing.

(Sounds good, don’t you think?)

Just imagine: This traffic creation site would allow you to generate cash again and again. The reason is very simple. If you can get traffic, you can make money. There are many ways to make money online if you get get people to your site…

  • Advertising Revenue
  • Affiliate Marketing
  • Selling Memberships
  • Selling Your Own Products

And, you could capture that traffic through a squeeze page. You could build up your list. Nothing could be better than building that list up from the flowing traffic. From there, you could provide more value, sell more products, and build your empire. I smell success…

MAGIC BULLETS?

If you’re here, reading this article, I assume that you want to make money online and you need a traffic generation web site, just like I describe. You need that “magic bullet” which allows you to pull down traffic easily.

Well, let’s talk more about this. There are three basic ways to get web site traffic. You can buy it, you can beg for it, or you can borrow it.

You can use pay per click (PPC) tools, like Adwords, to easily pull in visitors. You can do this day after day, week after week. This is one way to buy traffic; there are many.

All it takes to get web site traffic is some money. I admit that this isn’t a secret. However, I must make an important point. I’ll start with this. PPC can be very expensive. And, there’s a learning curve. It’s not something that’s easy to jump into, and it can drain your bank account. But there is a nugget of wisdom here. If you spend money, you can make money. Better still, there are legitimate ways to spend a little money but make a lot in return. I’ll come back to this idea later.

You can also “beg” for traffic. You can do some article marketing for example and get listed in the search engines, or get traffic from your author bio box directly. The point is that you can get traffic for free. However, it takes a lot of time and effort to make the magic happen. You have to write and submit a lot of content. You’re behind even if you outsource the writing because that is more money out of your pocket. But, there’s a key idea here. You can use the search engines to leverage your results. I’ll come back to this idea later, too.

You can also “borrow” traffic. There are two easy-to-understand examples of this. First, you can do a joint venture with someone. You would send out a note for an internet marketer in your niche, and they would do the same for you.

Also, you could participate in a giveaway. With a giveaway (e.g., Simple Giveaway), everyone drives traffic to one site and you benefit from everyone else participating. The are problems with giveaway events. They are not consistent, they take time to set up, and time to manage. Joining a giveaway is better than running one, in most cases.

So, let’s recap. You can buy traffic (e.g., PPC), you can beg for it (e.g., organic Google results), or you can borrow it (e.g., JVs and giveaways). Of course there are other models but these categories cover most of the playing field.

DEMAND WEB SITE TRAFFIC

So, here’s the scoop. I want you to take a look at Traffic Drill. If you haven’t heard of it, the concept is stunning. You can literally ask other people to drive traffic to your web site. It’s a traffic generation web site that the Rhodes Brothers developed, and it includes several special advantages.

You can ask people to do things like bookmark you site (e.g., using Del.icio.us), Digg a blog entry, and give an article a Thumbs Up on StumbleUpon. You just need to ask other Traffic Drillers for help. Yes, you simply ask for traffic and you get it.

Traffic Drill utilizes the power of web 2.0, social media and social web sites. Everyone works together to drive traffic. It’s something that anyone can do. Traffic Drill is the kind of simple web service that works in any niche. It’s awesome.

Oh, and there are videos and special whitepapers that explain one-of-a-kind traffic generation secrets. For example, we explain how to utilize RSS and tools like Twitter. Again, if you’re curious about how to easily drive traffic like “they do” Traffic Drill has downloads that give you very specific, step-by-step instructions. Anyone can do this.

Here’s another thing. One of our members was able to go from zero PageRank to a PageRank of 1 in about 5 days. In other words, he wasn’t getting any Google love but with Traffic Drill he was able to get noticed and get a Google ranking. (He also generated cash that he can directly trace to the traffic he’s getting from Traffic Drill.) There are other Traffic Drillers who have increased their traffic by 10x.

TRAFFIC DRILL IS OPTIMIZED

I think you can see why I am so excited about Traffic Drill. It works.

Inside the Traffic Drill membership web site, you’ll find a forum. You can ask questions, post comments, share tips, and of course, request links and free traffic. You also get direct access to the Rhodes Brothers. You get hands on assistance inside. And, I’m happy to say that anyone can afford Traffic Drill.

So, it works and the price is right. It’s as close to a traffic generation web site as you can get. Yes, there are 1-2 similar services “out there” but they are $127 or more. And, they are more complicated or too sophisticated. We keep our products and services simple. Anyone can join and anyone can participate.

Traffic Drill allows you to “buy” traffic, because there is price to join the membership. But, the ROI is high. So when you think about it and when you see it in action, you’ll realize that you’re getting the equivalent of traffic for pennies-per-click.

Traffic also allows you to “beg” for traffic. Hundreds of other Traffic Drillers will assist you to build up Karma and to get help with their web sites. It’s back scratching but on steroids. There’s nothing quite like this in the internet marketing world.

And lastly, Traffic Drill allows you to “borrow” traffic from other people. They can promote you to their lists. They can blog about you. They can link to your site directly. For example, you could write a short blog entry for another trusted Traffic Driller with 1-2 links back to your web site. They get free content and you get a link or two, and some traffic.

So, as you can see, Traffic Drill is optimzed to give you cheap traffic, with some begging and borrowing thrown in for good measure. I can’t tell you the entire Traffic Drill story here — so I recommend that you keep reading on the main Traffic Drill information page:

Keep Reading About Traffic Drill