When you buy private label rights content (known as “PLR”) you’re buying the work that someone else has done. You’re buying their efforts, their time, their brainpower. You’re not just buying words.

But, many people think that’s what PLR is all about — just getting content. But really, that is just plain wrong. You need to rethink this because, to tell the complete truth…

PLR is equivalent to outsourcing. You’re buying their work; the research that someone else has done ahead of time for you in a niche. It’s that domain knowledge, and the time invested in the topic, that really matters with PLR. That’s the true value. That’s the core of any PLR that you buy. (TIP: “Is Free PLR Good?“)

I want to tell you exactly what kind of PLR you should purchase right now. I don’t think anyone has covered this topic this way previously. Stephen Wagenheim touched on this when he talked about PLR and outsourcing (“PLR is Outsourcing on the Cheap“), but he didn’t talk about what kind of PLR to buy based on the outsourcing concept.

This is really important. If you just buy and buy, you’ll end up with hard drive full of PLR content. You won’t really know why you bought all that content and you probably wasted a lot of money. (TIP: “PLR Articles — How to Use Them“)

Well, we’ve really beaten that to a pulp. Let’s refocus and consider when you should buy PLR. Below you’ll see special tips that I’ve previously only given to my best customers. Feel free to refer other people to this blog entry; help others.

You should by PLR under the four following conditions…

Number One: You should buy PLR when you do not have any knowledge about a niche. That means, outsource what you are not good at. Buy PLR when you’re clueless on a topic. You’ll quickly get smart in that niche. PLR is a shortcut to advanced knowledge, assuming you’re able to purchase or otherwise acquire PLR that is of good quality. (TIP: Read The PLR Model Blog)

Number Two: You should buy PLR when you can’t make money. What I mean is that there are times when it’s more cost effective to simply buy PLR to help your customers. For example, if your customers keep asking how to set up a WordPress blog, you might not be able to make any money from it. So, you could purchase PLR that clearly explains how to get the job done. Cheap, effective, and gets the job done. It also drives up customer satisfaction and loyalty; no problem.

Number Three: You should buy PLR when you do not enjoy a topic. If you don’t have passion about a topic, it’s very likely to show through. You’ll be exposed! Also, if you get frustrated with something and therefore you don’t enjoy it, you’re not going to be able to create a good product for your customers. Simply grab some PLR and your problems go away.

Number Four: You should buy PLR when you realize you’re wasting time. Anytime you’re generating any sort of content whether it be for your website, blog or new report you’re working on, you should start with PLR. Remember, you’re buying brainpower. (TIP: “PLR – Why You’ve Just Gotta Have It“) The research that someone else has done can be found very often in rock solid PLR articles, PLR reports, e-books. In other words, PLR is a shortcut to knowledge.

Here’s the recap. PLR is just like outsourcing. If you lack knowledge, when you don’t have high ROI for your effort, when you’re burned-out or dislike a topic, or when you’re just plain wasting time, you need to consider purchasing PLR.

I’ll wrap up by saying that buying poor quality PLR is a bigger waste of time and energy than doing the work yourself. You need to know exactly how to find and review PLR. More importantly, you need to know how to evaluate PLR before you even buy it — yes, we clearly explain exactly how to do this inside PLR Exploitation.

~ John S. Rhodes of “The Rhodes Brothers”

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