Content marketing is all about getting your content in front of as many targeted members of your niche as you can. To that end, content marketing has two main steps:
- Write content that your audience really wants to read.
- Distribute this content as widely as possible.
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This guide will offer tips, tricks and insights for both of these important steps. Let’s get started…
1. Find Out What Your Audience Wants
Before you write a single word, be sure you know what your audience really wants. One really good way to do this is by finding out what type of content they’re buying.
For example, go to ClickBank and Amazon, search for your niche keywords (such as weight loss), and then look for two things:
- Bestsellers in your niche.
- Topics that have multiple competitors.
Both of these are signs that a topic is in high demand. You can then peruse the sales letter and table of contents to get ideas for specific articles, reports, etc.
2. Create Content With a Fresh Angle
The previous tip is all about getting inspiration, but you certainly don’t want to write content in the exact same way as everyone else. Instead, you want to present it with a fresh angle.
One way to do this to do this is by comparing your topic with an analogy, simile or metaphor. For example, you might start with a theme such as “Dating is Like Trying to Land Your Dream Job.” You’d then compare each step of the dating process with finding a dream job (e.g., writing a dating profile is like creating your cover letter, the first date is like the interview… and so on).
Using this sort of fresh angle keeps people engaged, because it sure beats reading the same information everyone else is sharing (i.e., “How to Make a Great Impression on a First Date”).
3. A Simple Way to Keep Readers Hanging On Every Word
One it comes to keeping people glued to your content, arousing curiosity is the #1 way to do it.
For example, think of how 24/7 news networks arouse curiosity about what’s coming, so they keep you from switching channels during the commercials. E.G., “Coming up, you’ll find out what common ingredient in your kitchen cabinet is toxic to your family…”
You can do the same thing with your writing by sprinkling curiosity-arousing statements throughout your content (especially in the introduction). E.G., “You’ll find out which common puppy housetraining technique you should NEVER use because it makes your puppy afraid of you!”
4. Create Content for Easy Readability
If content is difficult to read – or if it simply LOOKS like it will be hard to read – people will hit the back button. That’s why you want to format any content you create for easy readability using these tips:
- Use simple words that don’t require your audience to use a dictionary just to read your content. (Hint: write at a level that’s easy for an eighth grader to read.)
- Utilize short sentences and short paragraphs. These guides are a good example of how to create a lot of white space with easy-to-read content.
- Break up the text with graphics. These can be functional (such as an illustration to help people understand the content) or aesthetic (such as a relevant photo).
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5. Format for Skimmers
Not everyone who comes upon your content is going to read every word. That’s why you’ll want to format it in a way so that skimmers will still get the gist of your content. The key to this method is to highlight the content’s main points with subheadlines, bolding, italics, underlining, bulleted lists, captions under graphics, and similar.
Take this guide as an example. Someone could skim the 17 bolded subheadlines to get the gist of what they need to do get better results with their content.
6. Add Value to Your Content
Check out these ideas for creating high-value content:
- Insert useful graphics. For example, you can depict data-heavy information in an infographic (rather than inside a dense paragraph).
- Share intermediate and advanced tips. This sort of information is valued more than beginner-level information.
- Create multimedia content. Audios and videos have a higher perceived value than text content.
- Provide tools such as checklists, worksheets, planners, swipes and templates. For example, if you’re sharing copywriting information, then you can offer a set of headline templates.
Here’s the next tip…
7. How to Find High-Quality PLR Content
As mentioned elsewhere in these guides, you don’t need to create all the content yourself. You can start with private label rights content as a foundation, which will save hours of time for each piece of content you create.
One way to find PLR content is to run a Google search for exactly what you need. E.G., “Dog training PLR” or “dog training private label rights.”
A second way to find PLR content is to go straight to the person who started the entire PLR industry. Here’s the link to Jimmy D. Brown’s current offers: https://www.earncome.com/
8. How to Make PLR Content Unique
In general, you don’t want to use PLR content right out of the box, no matter how well-written and well-researched it is. Instead, you want to tweak it to make it unique. Here’s how:
- Tweak the introduction.
- Rewrite the conclusion.
- Insert your own unique tips, examples and stories.
- Compile multiple pieces of PLR to create something totally unique.
- Take an excerpt out of a longer PLR piece (such as an ebook) to create an article.
Here’s the next idea…
9. How to Syndicate Your Content
As mentioned elsewhere in this package of guides, guest blogging is a great way to get more exposure for your content. However, you can take this idea a step further by syndicating your content. Here are sites where you can place your content:
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- Medium.com.
- LifeHacker.com.
- HuffPost.com.
- Outbrain.com
You can find additional sites by searching Google terms like, “write for us” (alongside your niche keywords).
10. Sharing Content Via Slide Shares
One way to get a bigger audience for your text content is to put it into another format. And one specific way to do this is by creating slide-share presentations. The key here is to create a high-quality presentation with a professional slide deck, polished graphics, and a minimal amount of text to keep people moving through the presentation.
Once you’ve finished creating the presentation, you can share it on SlideShare.net. Be sure to include descriptive keywords, which will help people find you in the search engines.
11. Distributing Info Via Webinars
Another way to distribute your content is via a webinar. The advantage of this strategy is that you can create a high-value presentation that you offer live to your guests, and then later you can offer the replays/recordings to visitors as a lead magnet, bonus product, or even a post on your blog. In other words, you create the content once and profit for months or years to come.
TIP: Be sure to use a reputable webinar platform such as GoToMeeting.
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12. 4 Different Types of Videos to Create
Putting your content into video format instantly boosts the perceived value of that content. Check out these different types of videos your audience is sure to love:
- Talking head videos, where you point the camera at yourself and you share the information.
- Demo videos, where you point the camera at some task you’re demonstrating for the audience (such as how to teach a dog to sit).
- Slide-share videos, where you give a PowerPoint-style presentation on video.
- Animated or doodle videos, where you keep viewers entertained with animations as you share the content.
Now the next topic…
13. Creating Content for Others to Use
You know about syndication and guest blogging as methods for creating content for others to use. Now here’s another idea: create a product for other marketers to use.
Specifically, if someone in your niche is creating a product, then you can offer to give them a related bonus product for free to give to their customers. For example, if a marketer is creating an in-depth copywriting guide, you can offer a big set of headline swipes as a bonus.
It’s a win-win situation. The marketer gets free content, and you get your content in front of more people. To create even more benefit for the product creator, advertise their products inside the content using your affiliate link, or promote your products using their affiliate links. Either way, everyone makes money when someone buys something from inside the product.
14. Participating in Content Giveaways
You’ve probably seen those big product giveaways, where multiple marketers get together to offer valuable products for free in exchange for email addresses. The reason these events are so popular is because everyone who contributes a product also promotes the offer.
The key to this strategy is to offer something that’s in high-demand in your niche. Be sure you have a compelling title and professional cover graphics that will attract your audience. Point is, your product needs to stand out in the crowd in order to get as much exposure as possible.
TIP: Instead of joining everyone else’s giveaways, you can create your own. Be sure to come up with a unique theme so you can attract top-quality partners.
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15. Licensing Your Content
Still another way to get broad distribution for your content is by selling the resell rights to it. For example, if you create a report and sell 100 resell rights licenses for $100, you make a quick $10,000. Even better, you’re going to have 100 other marketers selling and giving away your content all over the internet.
TIP: Be sure to offer resell rights and NOT private label rights, as you don’t want buyers to modify your content.
Here’s the next tip…
16. Turning Digital Content Into Physical Products
Ready to reach a bigger audience? Then turn your ebooks into physical books, and sell them both online and offline.
One good way to do this is by using Amazon’s CreateSpace.com service, which helps you create a high-quality print-on-demand book that you can then sell in the Amazon marketplace. You can also print off copies and sell them in offline venues, such as at a related trade show/expo.
Which brings us to the final point…
17. How to Establish Yourself as an Expert
One big key to successful content marketing is to establish yourself as an expert in the niche. When your audience views you as an expert, they’re more likely to read every word you write, share it with their friends, and buy the offers inside your content.
That’s not all. Being viewed as an expert makes it easier to distribute your content. For example, you can guest blog on the biggest blogs in your niche if you’ve got name recognition.
So, with that in mind, here’s how to position yourself as an expert:
- Blanket your niche with content. This includes creating your own blog, doing guest blogging, syndicating your content, posting on social media, commenting on forums and social media groups, distributing lead magnets, placing paid ads and more. If someone sees your name every time they have a niche problem, they’re going to see you as an expert.
- Align yourself with other experts. For example, do a webinar with some of the biggest influencers in your niche. Your name will appear alongside known experts, which will let you borrow their credibility and be seen as an expert too.
- Write a hard copy book. People will view you as an expert once they see your name on the cover of a physical book. (Hint: it doesn’t even matter if you self-publish the book, as people will still view you as an expert.).
Now a quick summary…
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Conclusion
Content marketing is a good way to get your message in front of your audience, build relationships with them, presell offer, and establish yourself as an expert. That’s why you’ll want to put the above 17 tips, tricks and strategies to work for you to start getting more people reading your content!
Keep Reading: 17 Hacks For Creating Viral Content That Sweeps Across Your Niche Like a Prairie Fire
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