Now that you know what sort of bonus(es) you’re going to create, today’s task is to begin working on it.
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Naturally, not every bonus is an infoproduct-based bonus, meaning some bonuses require “set up” (but no writing or rewriting). As you begin working on your bonus, ask yourself these questions:
Can you create this bonus out of PLR content?
So far, the bulk of your package was created out of PLR content, so it makes sense to create the bonus out of PLR content as well (where applicable).
You can create the following bonuses out of PLR content:
- Text-based bonuses such as courses, reports, checklists, worksheets, and other info and tools.
- Videos.
- Audios.
- Membership sites.
- Webinars.
- Group coaching (use PLR content to answer questions).
And similar.
If you’re creating one or more bonuses from PLR content, then your first stop is to check if you can create a bonus out of the PLR content you’ve already purchased. If not, see if the vendor has relevant content for you to buy. Using content from the same vendor means less tweaking and rewriting, since it will be in the same voice as the rest of the package.
How will you deliver the bonus?
For example:
- If it’s a digital product, then you can deliver it on the download page when you deliver the main offer. You may even include it in the same zip file as the rest of the package.
- If it’s access to a group or membership site, then you may include instructions for gaining access on the download page, in your quick-start guide, and in the emails you send to new customers.
Those are just two examples – obviously, you need to determine the best and easiest way to deliver bonuses to your customers.
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What sort of setup is required?
If you’re not delivering digital content, then you need to determine exactly what to do to set up your bonus. For example:
- Are you offering access to a private group? If so, how will you set this up? (Note: Check if your niche uses Facebook, because a private Facebook group is an easy way to set it up.)
- Are you offering access to a webinar? If so, then you need to decide how to deliver this webinar. What platform will you use for the live webinar? Be sure the platform allows recordings/replays, so you can distribute the recordings to all future customers.
Your turn…
ACTION STEPS: Your task today is to begin working on your bonus. In some cases, this may require tweaking PLR content. In other cases, it may require creating content from scratch. And in other cases, it may not require any content at all, such as if you’re setting up a private group.
Keep Reading: Product Creation: Finish And Proof The Bonuses
Previous: Product Creation: Decide What Sort of Bonuses to Include
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