What To Include In a Bonus Toolkit

7 Items to Include In a Bonus Toolkit

Consider including these types of items in a toolkit and offering them as a bonus:

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5 Effective Video Bonuses

Are you thinking about creating a video to use as a bonus? Here are five types of videos to consider creating:

Talking-head video, where you point the camera at yourself and share information.
Demo video, where you show how to do some task.
Animation or doodle video, where you present cartoon-like figures to keep the video engaging.
Slide-share video, where you present text-slides with voiceover narration.
Combination, which is where you combine two or more of the above types (e.g., talking head and demo video).

Which brings us to the next topic…

2 Tips for Creating Engaging Bonus Videos

You can create better-looking videos by using these tips:

Watch a lot of popular videos. See how they pace the video to hold your attention, how the narration sounds, and what the visuals look like to keep people engaged.

Don’t do it all in one take. If you’re doing a talking-head or demo video, be prepared to create the video in smaller segments and splicing those segments together.

Naturally, you can also hire someone to create your video for you.

3 types of membership sites

Thinking about offering access to a membership site as a bonus? Consider these ideas:

Vault-style site, where members get all the information at once.
Monthly membership site, where members get new information every month or even every week.
Fixed-term membership site, where members get new information for a set amount of time (such as six months).

Next…

The Benefits of Using Expert Interviews as Bonuses

Thinking about using interviews as bonuses? Consider these benefits:

You can create your bonus fast and easy. For example, spend just 20 minutes recording a phone call and your bonus is about done.

The expert may help you promote the bonus. This is a big benefit if the expert has a large platform (such as a big mailing list or social media following).

You can borrow the expert’s credibility. If you’re just getting started in the niche, it’s advantageous to associate your name with the names of known experts in the niche.

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