Now check out these potential mistakes…
3 Bonus Mistakes You May be Making
Are you making mistakes with your bonuses or incentives that decrease their effectiveness? Find out by reviewing these five bonus mistakes:
1) Not Embedding Backend Offers
Every bonus you should create is an opportunity for you to make even more money, so be sure to embed backend offers into your bonuses.
For example, let’s suppose your bonus is a low-calorie cookbook. You can offer “Volume II” of the cookbook as a paid offer on the backend.
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2) Failing to Do Market Research
In order for your bonus to be effective, it needs to be something your audience really wants. That’s why you need to do your market research. A good way to do this is to find out what your audience is already buying, and then create something similar as a bonus or incentive product.
3) Creating Bonuses as an Afterthought
You should be planning your bonus at the same time that you’re planning your main offer. That way, the two products will complement each other.
How to Use a Private Group as a Bonus
One of the main advantages of using a private group as a bonus is that if people ask for a refund on the main offer, then they’ll lose access to the group (and the friends they’ve made in the group). That’s why you’ll want to make sure your customers participate in the group, which will make it more difficult for them to leave.
Follow these two tips:
- Interact with all members. You should personally be posting regularly in the group, starting discussions, and commenting on posts in order to get people to be more active.
- Encourage new members to introduce themselves. You may even offer an extra incentive (such as access to a report) to anyone who actively participates in the group.
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