How to Embed Offers in Bonuses
Your bonuses give you another opportunity to make money, so be sure to promote related offers within your bonuses. Here’s how:
- Include a “recommended resources” section in a report or book.
- Soft sell a recommendation directly in the content.
- Include a promotion at the end of the product.
- Create a “featured product” as at the beginning.
- Include a link and call to action inside the app dashboard, private group or membership site.
- Promote the backend offer via email to customers.
Next…
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2 Call to Action Templates
The backend offers inside your bonus products will be even more effective if you include a call to action (CTA). This is where you specifically tell your prospects what you want them to do.
Check out these two example templates:
Example 1: “If you liked this funding checklist, then you’re going to love getting your hands on the complete collection of business start-up checklists. Click here to get this package now…”
Example 2: “As you can see, these meal plans make it faster, easier and delicious to lose weight. But if you’re like me, then you’re going to want to do your meal planning on your phone, laptop or tablet. That’s why you’ll want to click here to get my recommended meal-planning app today!”
How to Profitably Splinter a Bonus
One way to start selling more of your main product is to create a great bonus – and then “splinter” that bonus. That means you sell the bonus by itself as a tripwire offer, and then upsell the main product on the backend.
For example, let’s suppose your main offer is a copywriting course and one of your bonuses is a set of headline templates. You can sell this template pack for a low price (such as $10) to get people into your sales funnel, and then sell the main course on the backend.
How to Deliver Affiliate Bonuses Instantly
If you’re an affiliate, then you know that delivering bonuses manually can really become a time-consuming task if you’re promoting a popular product. Here are two ways to automate the process:
- Use a sales platform that delivers bonuses automatically. One such example is JVZoo.com.
- Ask the vendor for a special download page. If you provide a lot of volume for a vendor, they may be willing to give you a special link where your customers end up on a personalized download page that includes your bonus.
Here’s another tip…
Use Unannounced Bonuses…
An unannounced bonus doesn’t help with conversions, obviously. However, this sort of bonus does boot customer satisfaction, which in turn reduces refunds and increases future purchases.
You’ll want to put the unannounced bonus in multiple places so that all customers see it, including:
- On the download page.
- Inside the main offer.
- In follow-up emails you send to customers.
Here’s another idea…
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Create Hybrid Bonuses
Hybrid products are those that are part digital and part physical products that you need to ship. For example, you might make the main product a digital product, and then offer a physical bonus.
Here are the advantages of a hybrid offer:
- The digital portion of the product provides instant gratification, which boosts customer satisfaction.
- The physical portion of the product boost the perceived value of the offer while reducing refunds (since people need to ship it back to get a refund).
Which brings us to the next point…
3 Examples of Hybrid Bonuses
What does a hybrid product look like? Here are three examples:
Example 1: You might offer a weight loss guide in digital form, and then offer a set of accompanying exercise DVDs as a physical bonus.
Example 2: You offer a debt-management guide as a main product, and then offer a physical debt-management workbook as a bonus shipped in the mail.
Example 3: You offer a copywriting course that’s instantly downloadable, and then offer a copywriting app (that scores sales letters) as a shipped bonus.
Keep Reading: How To Create An Effective Bonus
Previous: Ideas For Using Bonuses And Incentives Effectively – Part 1
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