Optimize Your Bonus Strategy
There’s only one good way to really tell what’s working: test and track your bonus strategy to see what’s putting money in your pocket. You can test these factors:
- The title of your bonuses.
- How you’ve positioned your bonuses.
- How many bonuses you’re offering.
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The Benefits of Using a “Precursor” Bonus
This strategy is offering a bonus that people can use before they use the main product. This is a good bonus to offer if you suspect your audience may lack the knowledge or tools needed to complete a step at the beginning of a process.
For example, let’s suppose the main product is a guide to creating engaging blog posts and monetizing the blog. Your bonus might be an in-depth tutorial on how to set up a WordPress blog.
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How to “Sell” Your Bonus
One of the keys to an effective bonus is to sell it the right way. In other words, you need to consider how you position this bonus.
Let’s suppose you’re offering a collection of worksheets, checklists, templates, swipes and more to help people become better copywriters. If you list each of these items separately, it may just look like a hodge-podge of stuff. Instead, position this collection as a “sales letter toolkit,” and suddenly it will take on a higher perceived value.
Swipe This Template for Selling Your Bonus
Need help selling your bonus? Check this out:
But that’s not all – if you act now, you’ll also get [Name of Bonus Product] for FREE! This [type of product] [explain what it does in a succinct benefit or two].
Others are paying [dollar amount] for this product, but it’s yours free if you’re one of the first [number] of people to act now!
A Powerful Way to Promote an Affiliate Bonus
Most affiliates are going to promote their bonuses in a myriad of ways, such as on their blog, social media platforms and in their newsletters. These are all good ways, but there’s one method that stands head and shoulders above the rest: get the product vendor to promote the bonus. This lends credibility to you and your offer, which boosts conversions.
How do you get the vendor to endorse your bonus? Simple: ask the product vendor to do an interview with you, and then promote the vendor’s offer and your bonus at the end. You’ll also want to encourage the vendor to distribute the webinar, which will further boost exposure.
Swipe This Copywriting Template for Selling an Affiliate Bonus
Need to promote your affiliate bonus? Try out this template:
Now here’s the best part…
If you purchase [Name of Main Offer] using the link below, you’ll also get [Name of Bonus Product or Service] absolutely free.
Go ahead and look around – no one else is offering a deal like this. So, if you like getting the most bang for your buck – and you like [solving some problem] – then you’re going to want to click here now to take advantage of this special offer!
How to Optimize Membership Site Bonuses
Membership bonuses can help you close the sale and retain members over the long term. Put these tips to work for you:
- Offer the best content in the form of delayed bonuses. This keeps people as members of your site just so they can get the bonuses.
- Encourage members to use the bonuses. That way they’ll see the value of them, and they’ll be more likely to remain members.
Here’s another strategy…
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6 High-Value Bonuses
If you’re selling a high-ticket offer, then you’ll want to include a premium bonus. Here are the top X high-value bonuses:
- A home study course.
- Coaching or consulting.
- A “done for you” service.
- Apps or software.
- Access to a monthly membership site.
- Expert/advanced information.
Now take a look at this…
Keep Reading: Pros And Cons Of Offering Service Bonuses
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