The Right Way to Use Testimonials
The key here is to focus on quality over quantity. In other words, don’t share every testimonial. Instead, only share the best ones – that one that actually prove your membership helps people.
For example, “This is a fun site!” is a weak testimonial as it says nothing about whether the information works.
Here’s a better example: “The recipes are delicious and the information is top notch – I’ve lost 10 pounds so far!”
Point is, look for testimonials that prove what your sales page and other sales materials are claiming.
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3 Keys to Crafting Email Subject Lines
Your subject lines will make or break the success of an email campaign, which is why you want to pay careful attention to crafting them. Check out these three keys:
- Keep them short. Most email clients truncate subject lines (sometimes to as few as 60 characters), so be sure you get your point across in as few words as possible.
- Focus on the benefits readers will receive if they read your email. E.G., “Housetrain even the most stubborn dog…”
- Arouse curiosity when possible. Sometimes this is as easy as putting a question mark at the end of a benefit statement. E.G., “Lose weight by eating brownies?”
Next…
What to Look for in an Autoresponder
When shopping around for an autoresponder, be sure it has these features:
- Built-in statistics. This is so you can track, test and improve all your email campaigns.
- Templates. You can make both your emails and your opt-in forms look great using templates – no coding or skills required.
Here’s the next set of tips…
How to Build Credibility in a Sales Letter
People won’t buy into your membership site if they don’t believe your sales letter. That’s why you need to build credibility. Here are two tips:
- Use specific numbers. Don’t just round up or down (e.g., “50”). Instead, be specific (e.g., “48”), which is more credible.
- Tout your credentials. Let prospects know why they should listen to you. For example, share results you’ve delivered to clients, the years of experience you have in the field, awards you’ve won, your relevant educational background, and anything else that builds your credibility.
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2 Reasons Why You Should Outsource Sales Copy
Have you studied copywriting? If not, then it’s a good idea to outsource this task to a professional copywriter. Here’s why:
- Outsourcing could add thousands to your bottom line. If you write a sales letter that converts at 1% and a pro creates a letter that converts at 4%, you’d be making four times the money. That’s definitely a good return on your investment.
- Outsourcing frees up your time. Why struggle with a big learning curve and trying to do it yourself, when you can just hand it over to a pro? This frees your time to focusing on other high-value tasks you need to complete to run your membership site.
Here’s a related set of tips…
How to Track and Test Sales Letters
The best way to improve your sales page and lead page conversion rates is by tracking and testing your sales copy. Follow these tips:
- Use a good split-testing tool. You can find any number of free and paid solutions online, such as SplitTestMonkey.com.
- Focus on those factors that will have the most impact on conversion rates. These factors include the headline, the overall offer (price and bonuses), and the overall design of the page.
Next…
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3 Mistakes to Avoid When Creating Preselling Blog Posts
Preselling prospects using your blog is an effective wat to boost conversions. Just be sure to watch out for these mistakes:
Mistake 1: Using weak titles. Your blog post title will make or break the success of a post, so be sure to create intriguing, benefit-driven titles.
Mistake 2: Solving your prospect’s problem completely. Your blog posts should be useful (in that they solve part of a problem), yet incomplete (which lets you point to your membership as the solution).
Mistake 3: Failing to offer variety. If you post one 500-word “how to” post after another, your readers are likely to get bored. That’s why you should offer some variety, such as lists, tips, interviews, infographics, video posts and more.
Next…
Keep Reading: How To Presell AHow To Presell And Persuade Your Audience: Rebrandable Content To Distribute To Affiliates
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