How To Use Idea Generators

Use Idea Generators

You don’t need to do all the brainstorming yourself. Instead, you might make use of an idea generator like this one: https://www.hubspot.com/blog-topic-generator.

All you have to do is enter in three nouns, and the tool will then give you a handful or content ideas. For example, if you enter in the word “dog,” you might get a title idea such as, “Five Tools Everyone in the Dog-Training Industry Should be Using.”

TIP: To generate even more ideas, take each of the ideas generated by the tool and brainstorm five more related ideas. The tool will give you five suggestions for each search, and you can spin that off into 25 ideas!

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Next…

Check Reddit

The site Reddit.com has a lot of subreddits where people are discussing ideas and exchanging information in your niche. That’s why you’ll want to search for your keywords using Reddit’s search tool. This will reveal individual threads (discussions) as well as subreddits (“groups”) dedicated to the topic. If you spend time browsing the subreddits, you’re sure to generate plenty of ideas.

Browse the Archives

Many times when people are generating content ideas, they tend to look at the freshest content across competing websites, social media sites and other platforms. However, you can generate plenty of ideas by looking at the older and archived content. Indeed, you may even want to visit Archive.org to see what type of content and products your favorite sites use to house.

As you browse older content and products, ask yourself these questions:

  • Are these ideas and solutions still applicable/relevant today?
  • If they’re no longer applicable/relevant, is there a way to update them?
  • What sort of other tweaks or twists can you offer to these solutions?

Next…

Go Behind the Scenes

If you’re an information creator, then you probably create a lot of straightforward “how to” information. However, no matter what niche you’re in, there are plenty of people who are interested in “behind the scenes” information. Your first step, then, is to spend some time brainstorming what sort of “behind the scenes” information you can offer.

For example, let’s suppose you’re a bodybuilder. Here are some of the “behind the scenes” tasks your market may be interested in:

  • What it’s like backstage at a bodybuilding competition.
  • What it’s like trying to “peak” at the right time in anticipation for a bodybuilding competition.
  • What’s it like shopping during a bodybuilding bulk.
  • What’s it’s like at the gym.
  • What a day in your life is like (what you do each day in terms or exercise, eating, etc.).

And similar.

Point is, brainstorm all the possible “behind the scenes” events you can think of. Each of these events is a potential idea for you.

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Predict the Future

Here’s another brainstorming exercise that gets you out of the box: try to predict the future.

As always, don’t censor or edit yourself during this brainstorming exercise. You may be tempted to censor yourself as you may think some of your ideas are silly or even unrealistic. But let your mind go free during this exercise without the constraints of judgment.

Here are the types of questions you can ask yourself to help spark the brainstorming:

  • What major changes will happen in the niche this year?
  • What major changes will happen in the niche in the next five years?
  • What types of products will be on the market next year?
  • What types of products will be on the market in five years?
  • What solutions will surprise people the most?
  • What else will happen in the niche in the next few years?

Keep Reading: How To Unleash Your Creativity And Generate Ideas

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