You can make more money and grow your business by working to create more sales. Here’s how:
Optimize your sales pages, email campaigns, and ads using testing and tracking. Be sure to test just one variable at a time when doing a/b split testing. You can use a tool like SplitTestMonkey.com.
Produce higher conversions by sending a before-turning point-after email series to promote a product. Each email in the series is designed to appeal to a different type of buyer, as well as appealing to different facets of an individual buyer. Many people buy based on the desire for change and justify with logic, which is why this series is so popular.
Utilize affiliate marketing and joint ventures, both of which produce high-converting leads. If a marketing partner has an audience that trusts them, then they’ll send warm, pre-sold traffic your way.
Use an exit traffic script to redirect traffic to your lead page. If someone leaves your site without joining your list, you’re unlikely to see them again. That’s why you’ll want to redirect exiting traffic to your lead page, which will include an enticing lead magnet.
TIP: For best results, create a variety of lead magnets. That way, you can send exit traffic to the lead magnet that is most highly related to the page the visitor was just viewing.
For example, if a prospect is looking at a sales page, then an exit offer might be a “lite” version of an excerpt of the paid product. For instance, if the paid product is a multi-module video course, then you might offer one video module as a lead magnet.
Create a sales funnel so that you always have something else to promote to your existing traffic. Your funnel should include a lead magnet, low-cost tripwire offer, your core offer, and backend offers. Then cross-promote these offers all throughout your sales funnel, including:
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- Via email. This includes sending offers to both your prospects and your existing customers.
- On your download pages. This includes both your lead magnet download pages as well as download pages for paid products.
- Within your lead magnet. Indeed, your lead magnet should be created in a way to naturally lead to a promotion for the tripwire.
- Inside your products. Your tripwire, core offer, backend offers, bonus products and other products should all include a promo for a related product.
- Inside members only areas. This includes promoting inside private groups as well as inside membership areas.
Growing your business means growing your list, growing your traffic, and growing your sales. Be sure to use this three-pronged approach for best results!
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