The best way to get good results over the long-term is to develop a good working relationship with your freelancer. Check out these ideas…
Provide detailed project briefs so your freelancer always knows exactly what you want. You may have a vision of exactly what you want the end result to look like, but your freelancer isn’t a mind reader. That’s why you need to give them detailed information about what you want. Whenever possible, provide examples.
For instance, if you’re asking a writer to create a set of blog posts, then you’d provide:
- What the content will be used for.
- What sort of calls to action are needed at the end.
- Who’ll be reading the content.
- An outline for each post.
- Samples/examples of similar posts you like (e.g., “I like the conversational tone of this post.”)
- Notes on formatting and style (e.g., use plenty of bulleted lists, examples, and tips).
Offer praise for a job well done. If you’re only offering negative feedback/criticism on a project, it’s going to hurt morale. That’s why you want to make a point of offering specific feedback whenever someone does a good job.
E.G., “I really like the creativity you showed with this graphic – great job!”
Be sure freelancers know you’re always available to answer questions. If you act like it’s a burden to answer your freelancer’s questions, then your freelancer is going to shy away from “bothering” you with clarifications. Chances are, you’re not going to get good results if your freelancer doesn’t feel comfortable asking any and all questions.
Bottom line: make it a point to let freelancers know that you welcome all questions. Let them know you WANT them to ask questions, get clarifications, etc. And be sure when you answer these questions that you don’t give any impression that it’s a stupid question, that you’re too busy to answer, etc.
Let freelancers know about your expectations, and ask them about their expectations too. This will help create a good working relationship if you know what to expect of each other.
For example, if you expect your freelance writer to update you every three days while they’re working on a big project for you, then make that expectation known upfront.
Or, if you expect your freelancer to get on weekly phone calls with you, then let that be known upfront as well (as some freelancers may not be used to “meeting” with clients).
TIP: For more serious issues, such as payments and deadlines, you should create a written agreement with your freelancer that both of you sign. This agreement should protect both of you.
Finally…
Surprise really good work with bonuses such as cash or even gift certificates. This will help you develop a great relationship and make it more likely your freelancer will give you preferential treatment in the future.
Bottom line…
Be sure your freelancers feel valued and appreciated, and they’re sure to remain a long-term member of your team.
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TIP: For more serious issues, such as payments and deadlines, you should create a written agreement with your freelancer that both of you sign. This agreement should protect both of you.
Finally…
Surprise really good work with bonuses such as cash or even gift certificates. This will help you develop a great relationship and make it more likely your freelancer will give you preferential treatment in the future.
Bottom line…
Be sure your freelancers feel valued and appreciated, and they’re sure to remain a long-term member of your team.
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