You can outsource just about any task in your business. You may decide to outsource just one or two tasks, or you may decide to outsource everything. It all depends on your needs and your budget.
Need ideas of what to outsource? Check out these ideas:
- Content creation (blog articles, social media posts, newsletters, etc.).
- Product creation.
- Video marketing.
- Copywriting (sales letters, ads, press releases, etc.).
- Customer service.
- Branding strategy.
- Overall marketing strategy.
- Research (e.g., product research, overall market research, keyword research).
- Search engine optimization.
- Paid advertising management (e.g., Facebook ads).
- Email marketing.
- Affiliate program recruitment and management.
This isn’t an exhaustive list, of course, as the tasks you need done will depend on your unique business. That’s why you’ll want to set time aside to compile a list of possible tasks that you’d consider outsourcing.
At this point, I’m going to assume that you’re not outsourcing everything. As such, that means you need to go through your list and determine which tasks you’ll outsource first. (As your business grows, you can outsource more.)
So, how do you determine which tasks to outsource first? Ask yourself these questions:
Which tasks would help you grow your business the fastest?
In other words, look at your list of potential tasks and determine which ones would have the biggest positive impact on your business.
For example, you may decide that setting up and running an affiliate program would be a great way to grow your business (and quickly), so you may decide to outsource partner recruitment.
Which tasks would a freelancer be able to complete more quickly?
If you’re unsure of how to do a task, or you find it just takes you a long time, then that’s a task you’ll want to consider outsourcing.
For example, if you need some technical work done – such as installing and customizing a complex script – you may decide to outsource it if the learning curve is too great. It may take you days to do the required research to even begin the task, where an experienced person may complete the entire task in just a few hours.
Which tasks would a freelancer be able to do for less cost?
In order to determine this, take what your time is worth per hour and multiply it by the hours it would take you to complete the task yourself.
To determine how much your time is worth, look at how much money you’re currently making per year, and divide it by the number of hours you work.
Alternatively, use your income goal/projection for the upcoming year and divide it by the number of hours you intend to work.
For example, let’s suppose you want to make $100,000 while working 1000 hours. That means your time is worth $100 per hour.
If a particular task would take you 10 hours to complete, then it “costs” you $1000. If you can find someone who’s willing to do it for less than $1000, then that’s a bargain.
With which tasks would a freelancer be able to create a better result?
Even if you can do something pretty fast and inexpensively, if you can’t do it WELL, then it’s better to have a pro do it.
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For example, you may be able to write a sales letter fast – but if that letter doesn’t convert prospects to buyers, then you’ve wasted your time. Hiring a pro for this task will pay for itself very quickly since the letter will have better conversions than if you had created it.
What could you be doing instead if you outsourced a certain task?
In most cases, you’ll want to outsource lower-value tasks to others so that you can focus on higher-value tasks.
For example, you may outsource writing your blog posts to competent ghostwriters, which frees up your time to nurture relationships and do joint ventures with the top marketers in your niche.
Next step…
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