Here’s how to captivate your subscribers and start building good relationships with them:
- Use high-impact (benefit-driven) subject lines to get more people opening your emails. Be sure to keep these subject lines fairly short, however, as most email clients will truncate them.
E.G., “A weird trick for rapid weight loss…”
If possible, you might also try to arouse curiosity in your subject lines. Even something as using the word “secret” can arouse curiosity. E.G., “The secret of doubling your conversions…”
- Personalize emails (e.g., “hi, [First Name]”). You can open your emails with the recipient’s name. On occasion, you may include their name in the subject line and/or the body of the email. Don’t overuse this technique, though, as some people feel it’s an invasion of their personal “space” if a stranger uses their name multiple times. In other words, this strategy can backfire if you cross the line, so for the majority of your emails you’ll want to keep it simple with a greeting in the beginning.
- Create a great opener to engage readers and keep them hooked. Your great opener might include a story, a startling fact, or even a question. E.G., “Have you ever felt humiliated at the beach?”
- Use a friendly, conversational tone to make your emails engaging. If your email sounds more like you’re writing a term paper than writing to a friend, then you need to start over.
- Share some of your best tips, strategies and solutions for free in your newsletters. This impresses readers, makes it more likely they’ll buy what you’re selling, and it keeps them opening your emails.
Here are different ways to engage readers with your emails…
Arouse curiosity about what’s coming up. E.G., “You’re about to discover a simple trick for getting the asking price for your used car. But first, let’s take a look at three secrets your car dealer doesn’t want you to know…”
Tell a story to engage with and draw in your readers. Ideally, the subject of this story should be someone who is very similar to your target market. That way, your readers will be able to relate to the story.
E.G., “Ten years ago I was a lot like you. I slogged away at a day job for eight hours a day, and then rushed home to try to build my online business at night…”
Share a surprising statistic or other fact. When your subscribers first start reading your email, initially they may be thinking about other things (like their work, their spouse, their cute little dogs, their kids, etc.). Starting off with a startling fact is a great way to snap them out of whatever else they’re thinking about and get them focusing on your email.
For example, if your email is about how to stop smoking, then you might
share a sobering statistic about how many people die from smoking each year.
Tie current news events into your email’s topic. If there is a news item that’s really on people’s minds at the moment, then you can enter the conversation that’s already going on in their heads by tying this news into your email topic.
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For example, if there is some sort of awards ceremony going on (such as the Oscars), then you might create an email that lists “awards” for best products in your niche. E.G., “And the award for the best and most reliable autoresponder goes to…”
Create a regular feature, such as “Ask the Expert.” This sort of feature makes your content “sticky,” which means subscribers will be opening your emails week after week to see what’s new in the latest addition of your special feature.
Encourage readers to ask questions, submit feedback, etc. Naturally, you can gather feedback by simply having subscribers hit reply to email you. Another thing you can do is set up a public social media page (such as a Facebook page) and encourage your subscribers to “join the conversation” on your page about your latest newsletter.
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