Your next step is to do research to determine how your competitors have set themselves apart, as you obviously don’t want to use the same (or similar) USP as someone else.
Check the following:
- What benefits/USP are featured in your competitors’ ads and sales letters?
- What USP is reflected in your competitors’ branding?
- What USP is prevalent in their content (blog articles, social media posts, newsletters)?
- How are their products positioned?
- Are these positioning statements strong/obvious? Are they known for these positions?
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Cross off any potential USPs from your list that your competitors are already using. Now you have a “short list” of potential USPs. Move onto the next step…
Keep Reading: Prioritizing: What Is Important to Your Audience?
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