You don’t want to spread yourself too thin, which is why you should focus on two or three of the top platforms. These potential platforms include:
- Facebook.
- Twitter.
- LinkedIn.
- Google+.
- Instagram.
- Pinterest.
- YouTube.com
So, which platforms should you focus on? Ask yourself these questions (you’ll need to do some research to uncover some of the answers):
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- On which platforms does my audience congregate? For example, web developers tend to use Google+, while women who are planning their weddings are more likely to be on Pinterest. You’ll need to research these platforms and their demographics to determine which ones your audience prefers.
- Which platforms best suit my needs? For example: If you’re planning to share a lot of photos and graphics, then you’ll want to include Instagram and/or Pinterest in your social media strategy.
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